This Global Packaging Project addresses the need in our industry for a common language to enable intelligent and informed discussion between our businesses on sustainable packaging, and paves the way for meaningful cooperation across our industries.

The team responsible for this report and the other project activities has included experts and practitioners from across the entire packaging chain; retailers, manufacturers, converters, associations and more. This embodies a principle of inclusiveness that we will ensure is part of all of our activity.

Most importantly, the report delivers a framework and measurement system that trading partners can use to help them make better, more informed decisions about packaging and sustainability. The framework includes common definitions and principles, agreed metrics and indicators and guidance on usage.

We trust that you will find time to read the report and ensure it has the right impact within your business or organisation. We would in particular ask you to: “ensure your company’s full commitment to the pilot programme currently underway” start the process of internalising the work “engage with your trading partners to promote the framework and the measurement system“.

With best wishes

Sir Terry Leahy CEO, Tesco plc

Board Sponsors for Sustainability Consumer Goods Forum

Paul Polman CEO, Unilever

Download a Report

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The 2003 ECR Europe publication Shrinkage – A Collaborative Approach to Reducing Stock Loss in the Supply Chain stated that: ‘There is an increasing recognition of the scale and extent of the problem of shrinkage in the FMCG sector. In addition, some of the consequences of shrinkage, such as out of stocks and restricted product availability, impact directly upon shopper satisfaction. Reducing shrinkage can also increase sales’.

That report promoted the adoption of the ‘Shrinkage Road Map’ – a simple but effective methodology designed to deliver real benefits to the companies who use it to tackle their shrinkage problems. The report also set out the importance of incorporating this approach into a shrinkage reduction strategy that is itself fully integrated into the overall corporate policy of the company; thus giving shrinkage management the same weight and importance as other functions within the business such as sales, distribution and marketing.

In many people’s minds shrinkage is synonymous with theft and one of the most visible manifestations of anti-shrinkage strategies is the use of security systems on and around packaging. There are, however, many other sources of shrinkage, such as damage, wastage, and administrative errors that can be directly attributable to the way in which products are packaged.

This Report and Guidelines offers a packaging strategy built around the Shrinkage Road Map. It sets out the areas in which packaging can be used to attack the broad range of causes of shrinkage with real examples of how packaging developments can be used to develop and deploy tried and tested solutions.

Because packaging design does not take place in a vacuum it sets out collaborative approaches to getting benefits across the total supply chain. It outlines the complex challenges and tensions inherent in designing modern retail packaging, and offer a series of practical guidelines the industry should consider when thinking about how to minimise the impact of packaging-related shrinkage.

As with previous ECR publications this Report and Guidelines shows how the application of a systematic coordinated approach to managing shrinkage can bring companies a real opportunity to increase profits and customer satisfaction – a win-win outcome that should make this essential reading for the FMCG sector!

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ECR Europe shrinkage seminar on 18 May was focused on hot products, which was attended by 35 retailers and manufacturers.

Identifying the Top 50 Hot Products in the FMCG sector in UK – ECR Europe White Paper

This shrinkage seminar was designed to provide:
• access to some of the latest academic research on hot products;
• new insights on what the top 50 hot products are;
• an opportunity for delegates to benchmark their hot product lists against other retailers in Europe;
• access to the latest thinking on how to effectively measure hot products;
• new insights on better practice in how to communicate hot product information throughout your business;
• a chance to learn from unique retailer-case studies on how to reduce the risk of hot products;
• an opportunity to take part in a hands-on workshop focussed on how to reduce the risk to some of the
hottest products in Europe;
• practical feedback on new insights and ideas.

You think Social Media is a fad… Well. The number of users of Social Media networks is growing dramatically and it influences more and more on your brands and creates new retail on-line distibution channel. Still think it is a fad? Get latest insights about using the social media in your business.

Speakers/Докладчики:

Geisherik Mikhail, Head of Social Media Department, Grape;
Dmitry Kurashev, General Manager, Entensys;
Natalya Mashonina, Brand activation executive Axe, Unilever;
Anel Kolchina, Senior Brand Manager, Kraft Foods