Эволюция Категорийного Менеджмента в России



















29 Октября 2013 г. состоялась Третья Ежегодная Конференция ECR “Эволюция Категорийного Менеджмента в России”. 
В этом году мероприятие посетило более 400 профессионалов индустрии.
В рамках Конференции прошли сессии по тематикам: Категорийный Менеджмент, Shopper Marketing и Эффективное Промо. Докладчики поделились уникальными  разработками и концепциями по работе с категорией и удовлетворению потребностей покупателя. Иностранные спикеры из компаний Teradata, Nielsen и Danone рассказали о зарубежных практиках и представили международный опыт.
Особый интерес аудитории вызвала Панельная Дискуссия с Директорами крупнейших ритейлеров российского рынка – X5, METRO C&C, Dixy, O’Key, Лента, Эльдорадо. В рамках Дискуссии, исполнительный директор ECR,  Максимилиан Мусселиус рассказал о том, что такое  честный Категорийный Менеджемент и представил вниманию аудитории этический кодекс Категорийного Менеджмента, разработанный ECR.Участники также обсудили какие задачи стоят перед Категорийным Менеджментом. какие существуют барьеры и пути их преодоления, а также отметили ключевые тенденции развития Промо в России.


Уважаемые коллеги, мы всегда открыты к новым идеям, интересным предложениям, поэтому нам  важно знать ваше мнение о проходящих мероприятиях. Благодаря вашим отзывам, мы сможем сделать  мероприятия по-настоящему полезными и результативными. Оставить отзыв и оценить мероприятие Вы можете перейдя по ссылке.


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