THE 11th ECR FORUM TOOK PLACE IN MOSCOW
1147 delegates, 88 speakers and 48 presentations accumulated the 11th Annual ECR Forum, which took place June 2-3, 2015 in Moscow.Joint business-planning, successful CatMan projects, new methods of OSA improvement and omni-channel retail were in focus at the ECR Forum.
For the first time in the Forum history the chief executives of leading retailers and manufacturers made cojoint presentations on collaborative projects.
Joint business planning and partnership aimed at shopper engagement and cost reduction were the topics of presentations of:
Pieter Boone, ECR Russia Board of Directors Co-Chairman, Chief Executive Officer, Metro Cash&Carry Russia,
Silviu Popovici, ECR Russia Board of Directors Co-Chairman, President, PepsiCo Russia,
Maurizio Patarnello, CEO Nestlе Russia & Eurasia, Nestlė,
Jan Dunning, Chief Executive Officer, Lenta,
Jorn Arnhold, Supply Chain Director, Lenta,
Ilya Yakubson, President, Dixy Group,
Valery Schapov, President of Mars LLC.
Misunderstandings about the future of retail dispelled in his bright presentation Mark Taylor, the world wide respected expert in FMCG retail, author of the best-seller “Who killed Category Management. Mark encouraged companies to build up their own trends instead of following the mainstream. His major recommendation is to focus on collaboration projects, rather than price competition.
How can retailer achieve differentiation and supplier make his the way to the heart of consumer, how can trading partners build up trust due to collaborative education, - all these topics were covered in the presentation of X5 Retail Group and JTI in their joint presentation “The ECR best practices”.
At the same session PepsiCo Russia and Dixy shared their experience of using master-data catalogue Ruscat, which will enable these companies to enhanse significantly efficiency of assortment data processing, and optimise many business processes.
How to turn to good advantage off-line and on-line trade, how to manage BigData and refine supply chain for omni-channel retail - you could have learnt from the presentations of Azbuka vkusa and Eldorado. L’Oreal shared it’s successful experience of online CatMan. And Gett reported of entering the new markets of on-demand services - delivery of pizza, sushi and manicure in five minutes.
At the end of the second day there were announced the winners of ECR Award: Efes and X5 Retail Group in the category “Shopper engagement”, Lenta and Unilever, X5 Retail Group, Baltika and PepsiCo shared the first place in the category "Supply chain management”. MetroCash&Carry и Colgate-Palmolive were ranked first in Enabling technologies and e-invoicing.
At the ECR board of Directors, which took place on the 2nd of June, the priority activities of the association were determined:
1) Understanding the business model of your trading partner and talent development (Job Swap, Business Simulations, ECR Academy);
2) Operational exellence: Collaborative On Shelf Availability and the development of industry Master Data Pool RUSCAT;
3) New technologies implementation: Omni channel and Big Data;
The Forum summed up the work of community during the whole year - we learned a lot about the results of already implemented projects and the plans of the companies for the upcoming period. Thank to all who took part in the event!
See you soon at the new ECR conferences and committee gatherings!
Follow our announcements and participate in our activities.
It’s time to collaborate and win win win. Let’s show our paces!
The Forum photo-report
The presentations of the Forum