ECR Australasia 01/12/2011 00:16:23
The Winning with Promotions Industry Report completed in 2010 is the culmination of a year long focus on delivering improved product availability for promoted products across the operational aspects of planning, execution and evaluation. The Australian market is one of the most heavily promoted in the world with on average 54% of product sold on promotion and in some categories as high as 80%.
The industry report details key results and findings from an industry wide survey, in-store assessment and retail specific workshops. The insights offered by the report should prove useful to food and grocery manufacturers, suppliers, retailers and wholesalers. Companies are encouraged to use the findings in discussion with trading partners, to challenge current promotional execution and deliver improved on-shelf availability. Read more...
ECR Spain 09/07/2010 12:22:48
Specially for users ECR Community ECR Spain (AECOC) shares 2 their main best practices: Joint Crisis Management and Packaged Food Products Traceability Guide Bluebooks. These Bluebooks are in spanish language.
Also a few ECR Spain researches on demand subject are available for use:
- Recommendations for New Product Introductions (in Spanish)
- Recommendations for Efficient Promotions (in Spanish)
- Recommendations of ECR Spain (AECOC) for Efficient Promotions (in Spanish)
- Recommendations for Efficient Assortment (in Spanish)
Xavier Hua (ECR France) 02/15/2010 15:48:25
Les résumés de l'ensemble des 61 publications d'ECR France sont désormais accessibles sur le site www.ecr-all.org.
Des tags vous permettent de faire des recherches par mots clés.
Pour la première fois, 3 d'entre elles sont téléchargeables gratuitement dans leur intégrité!