Shelf Ready Packaging (Retail Ready Packaging) Addressing the challenge: a comprehensive guide for a collaborative approach
by ECR Europe & Accenture (2006)
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Full Report (pdf; 1.4 MB)
Executive Summary (pdf; 107KB)
Presentation (pdf; 646 KB)
SRP solution assessment tool
SRP business case assessment tool
SRP store audit checklist
Shelf Ready Packaging appears to be one potential solution to address store operations efficiency, shelf replenishment and product availability, visibilty and access. There is currently a multiplication of local and proprietary SRP initiatives in Europe. There is a risk of proliferation of contradictory guidelines, which would endanger the initial vision of bringing more value to the consumer.
This ECR Europe blue book provides guidance on how to look at the introduction of Shelf Ready Packaging (SRP) collaboratively. It is the culmination of 11 months of work by the ECR Europe Shelf Ready Packaging project team, where manufacturers, ECR national representatives and packaging suppliers worked jointly with retailers, ably supported by Accenture.[CUT]
The new blue book provides:
- a set of guiding principles,
- a business case methodology to evaluate the potential of SRP and help find the most appropriate solution,
- functional requirements to ensure a certain degree of harmonisation of SRP across European retailers
guidance on how to make sure that SRP is well implemented in the store.
- A set of supporting tools to apply the methodology.
The project co-chairs, Xavier Hua of Carrefour and Bernard Fradin of Kraft Foods are convinced that “this blue book represents a sound basis for further retailer-manufacturer collaboration on Shelf Ready Packaging and provides the right balance for delivering value to the consumer”.
by ECR Europe, ECR Academic Partnership & IBM Global Business Services (2005)
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In 2004, ECR Europe was preparing to celebrate its 10th anniversary. The ECR Europe Board commissioned a study – The Case for ECR . The purpose of the study was to review ECR achievement in Europe, to report the progress which had already been made and to estimate the further benefits which could be achieved. In the report presented here you will see that since 1995 3.6% of consumer sales value has been saved through successful ECR adoption in Europe or a €18 billion benefit in cost and inventory reduction; a further 3.3% of retail sales value could be saved by full adoption of ECR, a €28 billion benefit in cost and inventory reduction by adopting fully ECR business practices; potential sales growth of 5% - €42 billion - is available by better meeting shoppers and consumers needs through new product, improved information and service offerings in store ; top tier ECR adopters enjoy 6% better service levels, 5% higher on shelf availability and 10 days lower finished goods inventories than low or non adopters of ECR practices.
by ECR DACH, ECR France & ECR Spain (2004)
With recent food crises in Europe during these past years consumer confidence in product and food safety has become an important issue for manufacturers and retailers. The EU Product Safety Directive and the new regulation on food law require businesses to account for the origin of their products and to track them throughout the supply chain.
This ECR blue book describes best practices at pan-European level to trace products through the supply chain and to allow for efficient crisis management, based on commonly accepted EAN•UCC standards, such as unique identification of products and locations, pallet labelling, standardised messaging and information exchange. It describes product traceability as a supply chain end-to-end process from goods arriving at a manufacturer's factory (e.g. raw material, packaging material) to the finished product purchased by a consumer in an outlet and vice versa. It also includes a section on crisis management between manufacturers and retailers. The blue book is addressed to quality managers, supply chain/ logistics managers, factory and warehouse managers, customer and consumer services, legal departments, communication managers and IT departments. It will help companies of all sizes comply with current legislation and represents the common denominator of best practices already applied in Europe . The following subjects are excluded from the scope of this ECR Blue Book: internal traceability systems, feedstuff, allergy inducing substances, agricultural practices including the use of GMO’s, contamination prevention (e.g. pesticides).
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by Roland Berger Strategy Consultants (2003)
The ECR guidebook on Optimal Shelf Availability shows retailers and manufacturers the importance of improving product availability and the right approach to making significant improvements.
Despite efforts to improve product availability for shoppers and consumers, a satisfactory level has not yet been achieved. A study of seven European countries showed that product availability is between just 90 and 93 percent. At the same time, consumer surveys have shown that consumers consider product availability to be a very important factor. This affects both retailers and manufacturers, as it could potentially lead to considerable financial losses. After all, when consumers find themselves faced with an out-of-stock, they don't necessarily simply switch to another size or form of the product in question; instead, they may switch brand, or even leave the store without buying anything. If that is the case, then retailers lose out on the entire basket.
The report describes how a holistic approach can improve on-shelf availability by as much as 50 percent. The approach consists of seven improvement levers to address the specific root causes identified. However, for any approach to be successful, regular measurement and issue awareness on the part of store management are essential. Successful approaches are described based on case examples at Kraft, Dehaize, DM, Spar, L'Oreal, Cora, Auchan, Nestlé, and many others.
Click here to download the BlueBook
OSA Measurement White Paper
by Deloitte Consulting (2003)
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The area of collaborative POS data management between retailers and manufacturers to leverage the full potential of ECR is still relatively unexplored, although everything seems to be available from the technological point of view to exchange POS data successfully.
The ECR Blue Book on Collaborative POS Data Management outlines best practice recommendations that provide a pragmatic approach to POS data management, i.e.:
- Showing where POS data management is necessary (ECR concepts)
- Giving examples of POS data management (case studies)
- Serving as an implementation guide by highlighting how to get started, how to develop, and what to bear in mind
As a result, it will provide guidance for companies interested in setting up starting or enhancing POS data exchange, irrespective of their starting point or size. It will also bridge the gaps that still exist in demonstrating that POS data management is one of the key enablers for almost any ECR activity.
by Centrale für CO-organisation - CCG (2003)
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Reusable Transport Items (RTI), crates, pallets and roll cages, represent the "Nuts and Bolts" of the European Fast Moving Consumer Goods (FMCG) Supply Chain. At the end of the previous millennium an increasing variety of equipment, managed in a variety of different ways, was used to handle an expanding catalogue of products, all with the aim of reducing supply chain costs for individual elements within the total supply chain. But different incompatible management systems for RTI have led to market fragmentation and supply chain inefficiencies - standardised methods are needed to organise their distribution and return.
RTI are considered as assets, which need to be tracked & traced through the supply chain to enable their efficient use for all involved parties. RTI may have commercial implications if they are subjected to deposits or fees related to their use. For invoicing purposes RTI have to be accounted separately. To do this, a unique identification of RTI and standardised communication of the related information is required. This report explains how the EAN.UCC-system should be used for this purpose.
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