33 element(s)

ECR Europe's Guide to Collaborative Consumer Relationship Management

2003.11.30

by ECR Europe project team on collaborative CRM (2003)
Download the Bluebook, the toolkit & the presentations: Partner Alignment, Segmentation, Strategy and Tactics Development, Implementation

CRM, which ECR Europe has defined as Consumer Relationship Management, is not currently a collaborative activity engaging retailers and manufacturers within the consumer goods industry. Instead, each party focuses on isolated, mainly internal, CRM activities, which deliver only a fraction of the potential value available. The current economic climate, in which the consumer goods industry is losing share of wallet to other sectors, has led ECR Europe to look deeper into the benefits of a collaborative approach to managing consumer expectations and fulfilling their wishes. The objective of collaborative CRM as a key concept within ECR is to stimulate market differentiation by encouraging the consumer goods industry to adopt and apply a collaboration framework which seeks to create and offer customised personalise consumer value.

The purpose of this ECR Europe guidebook is: to create clarity and transparency in our industry about the concept of collaborative CRM; to define the components of collaborative CRM; to provide direction on how to deploy CRM jointly; to demonstrate the business case for doing this; to provide retailers and manufacturers with evidence that collaborative CRM will become a key differentiating component of consumer value in the industry; and to encourage retailers and manufacturers to start working together on this demand side strategy.



Shrinkage – a collaborative approach to reducing stock loss in the supply chain – now tried and tested!

2003.11.07

by Leicester University & Cranfield Business School (2003)
pub_2003_shrinkage_blue_book-1Click here to download

Back in 2001, the first edition of the ECR Europe shrinkage report quantified the scale and scope of shrinkage due to stock loss in the European consumer goods sector, which amounted to 2.3 % of annual turnover in 2003. The ECR Europe project on shrinkage subsequently analysed the causes of stock loss and proposed a systematic and collaborative approach to reducing the phenomenon throughout the supply chain ("shrinkage roadmap"). This second edition of the ECR Shrinkage Blue Book updates the original report with the introduction of tried and tested methods for shrinkage reduction, including an improved roadmap and the necessary tools to carry out its various steps. The effectiveness of this collaborative approach is demonstrated through its application in five case studies at retailer and manufacturer locations across Europe.



Consumer Direct Logistics

2002.11.07



by Fraunhofer Application Centre for Transport and Logistics (2002)
Click here to download

This publication explores the impact of Consumer Direct Operations on companies’ logistics. It analyses current consumer direct operations and establishes a number of scenarios and their requirements and consequences – a useful guide for those companies looking to establish themselves on the consumer direct market.



European CPFR Insights

2001.12.17

by Accenture (2002)
Click here to download

This report builds on the 2001 ECR Europe CPFR implementation guide and demonstrates how companies are increasingly implementing CPFR in practice. It consists of a series of case studies and provides valuable CPFR insights for companies intending to implement CPFR.



International Council for RTI – Recommendation for the Compatible Stacking of Crates

2001.12.07

by Centrale für Coorganisation (2001)
Click here to download

There is currently an increasing variety of reusable transport equipment, managed in a variety of different ways, being used to handle an expanding catalogue of products, all with the aim of reducing Supply Chain costs for individual elements within the Supply Chain. In their drive to meet the ever increasing and varied demands of their customers, the RTI designers and service providers were introducing more and more mutually incompatible designs, which created barriers to the wider acceptance and use of the very products their customers were demanding. This document tackles the issue of physical compatibility of RTI, with focus on the basic 600 mm x 400 mm crate and it's sub-modules, and the way in which different designs can be made compatible with each other to provide safe handling and stacking throughout the Supply Chain. In future, by following the guidelines outlined in this recommendation, which define the dimensions of the stacking interface between crates, there will be major commercial benefit to the users of RTI, including :
- No longer having to transfer merchandise from one crate to another to achieve safe loading.
- A reduction in product handling damage
- Being able to select the right crate for the product from a variety of designs and suppliers, in the certain knowledge that it will not cause handling problems with other equipment.



Guide to CPFR Implementation

2001.11.07

by Accenture (2001)
Click here to download

The 9 step VICS model for CPFR® is relatively well known in the ECR community. However, actual implementation of this model is not as far-advanced in Europe as one may believe. With the emergence of the B2B exchanges and their focus on CPFR as among the first services to provide, the ECR Europe project team on CPFR® thought that advice on how to implement CPFR® in practice may be useful for the ECR community. To this end the project team has examined the VICS model and has adapted it to business and market conditions in Europe. The result is a hands-on implementation guide which provides companies, at different levels of readiness, with easy to understand advice on how to make CPFR® operational. Particular attention has been paid to the importance of promotions in Europe and the extension of the CPFR® concept to upstream suppliers.




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