33 element(s)

OSA Reloaded - It Matters More - Self Assessment Tool & Presentation

ECR Europe 2011.10.27

OSA has been on the agenda of ECR Europe and the local ECRs in Europe for many years and we have numerous best practice guides, methodologies and tools to implement OSA programmes in companies. However, average out-of-stock rates across the industry have not improved over these last years. The 2008 global study by Gruen and Corsten shows that the current average out of stock rate is still 8.3%, with, of course, notable exceptions in markets where local ECRs or companies have taken the lead in making a difference.
The aim of this supply chain project was to identify and tackle the last remaining hurdles to deliver better shopper availability.

The Consumer and Shopper Journey Framework

ECR Europe 2011.04.07

by ECR Europe, emnos and The Partnering Group  (2011)
Click here to download
The Consumer & Shopper Journey Framework has been developed by representatives from retailing, manufacturing, experts in loyalty card analytics and specialised consultants from the fast moving consumer goods (FMCG) business for ECR (Efficient Consumer Response) Europe.

As the core of this work is the goal of providing a clearer understanding of the changes and their causes that are occurring in the definition of “consumer and shopper value” and how retailers and manufacturers can leverage this understanding in strategies that deliver benefits for consumers and increased sales and profits for retailers and manufacturers. The new definition of “value” is being driven by a host of changes that are occurring in the marketplace, including the dynamics of the new economy, new consumer sociological and demographic changes, the enormous impact of digital communications on our daily lives, a more critical consumer, consumers’ expectations on sustainability, the rise of new health and medical needs, and many more.


Packaging Design for Shrinkage Prevention


by ECR Europe (2010)

Click here to download

The 2003 ECR Europe publication Shrinkage – A Collaborative Approach to Reducing Stock Loss in the Supply Chain stated that: ‘There is an increasing recognition of the scale and extent of the problem of shrinkage in the FMCG sector. In addition, some of the consequences of shrinkage, such as out of stocks and restricted product availability, impact directly upon shopper satisfaction. Reducing shrinkage can also increase sales’.

That report promoted the adoption of the ‘Shrinkage Road Map’ – a simple but effective methodology designed to deliver real benefits to the companies who use it to tackle their shrinkage problems. The report also set out the importance of incorporating this approach into a shrinkage reduction strategy that is itself fully integrated into the overall corporate policy of the company; thus giving shrinkage management the same weight and importance as other functions within the business such as sales, distribution and marketing....

Packaging in the Sustainability agenda: a guide for corporate decision makers


by ECR Europe & EUROPEN (2009)

Packaging-in-the-Sustainability-Agenda-A-Guide-for-Corporate-Decision-Makers-1Click here to download

The objective of this guide is to help senior corporate decision makers understand the role of packaging in the sustainability programmes of companies. It explains how a holistic approach across the supply chain is necessary to ensure that sustainability decisions regarding packaging do not lead to supply chain disruptions and contribute to the 3 pillars of sustainability: economic, environmental and social.

The ECR Europe sustainable transport roadmap & self assessment tool


by ECR Europe & Boxwood (2008)

05-pro2Road Map - "Inspiring 100's of Companies to Deliver Fewer Friendlier Miles"
This Road Map Self Assessment Tool contains a list of focus areas that relate to sustainable transport. Intelligent and varied usage of the tool will allow you to take steps in your own organisation to plan for and seek to deliver savings in the distance travelled on the road, and savings in the cost of operating transport. Sustainable Transport Road Map

In constructing the Road Map the project team have highlighted a number of challenges that may be encountered on the journey to sustainable transport.  The purpose of the challenge papers is not to provide a solution to the issues that will arise.  The challenge papers highlight the potential issues, and offer practical suggestions that will help companies to reduce the environmental impact of transport in Europe, in a way that is socially and economically sustainable. Combined Challenges...

Jointly Agreed Growth


by ECR Europe (2008)

jagHousehold Consumption in the 27 European Union member states (EU 27) reached in 2006 over 6.6 trillion Euro, an annual 4% value growth (2.1% volume) and a 2.7 trillion Euro growth over the last 10 years.

In the Eurozone only, household's savings reached 768 billion euro a year in 2006,over 3 & 4 times the level of savings in Japan and USA, demonstrating hereby a huge potential for growth for the grocery industry.

Growing the grocery market, in a sustainable and profitable way for all, by better satisfying shopper and consumer needs is the imperative.

ECR Europe has drafted a user guide for commercial teams, the Jointly Agreed Growth Process (JAG), recommending a 3-year business plan with annual review.

Introduction to JAG JAG Manual Toolkit JAG Templates 

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