2 element(s)

Category Management (ECR Greece)

ECR Greece 2010.09.29

The objective of the project team was the Category Management definition in the certain Greek business environment. The team aimed not only to create a common language and give the opportunity of mutual benefits but also to examine alternative methodologies and tools for category management implementation in Greek market.
Published in 2000.
Click to Download (in Greek only)



ECR Hellas (Greece) Coupon Guide Book

ECR Greece 03/22/2010 06:00:06

By ECR Greece Working Group

In recent years the retail  experienced a significant increase of coupon promotions activities. The need for more accurate and efficient coupon management led to the set up of the ECR Working Group, which aimed to create a model of effective coupon management. This Book is a practical guide for creating, coding, printing and managing coupons. The following guidelines emerged from the findings of the ECR Greece Working Group attended by companies from the Retail, the Industry and other organizations (GS1, Athens University of Economics). The purpose of these working group was to develop norms and standards for creation of vouchers, to facilitate their management, both to the retailers and to the suppliers.

Τα τελευταία χρόνια ο χώρος του λιανεμπορίου αντιμετώπισε μια σημαντική αύξηση του αριθμού κουπονιών προωθητικών ενεργειών τα οποία διαχειρίζεται. Η ανάγκη για πιο ορθή και αποδοτική διαχείριση οδήγησε στην δημιουργία ομάδας εργασίας του ECR η οποία κατάφερε να δημιουργήσει ένα μοντέλο αποτελεσματικής διαχείρισης και να παρέμβει για τη δημιουργία ενός θεσμικού πλαισίου συναλλαγών. Read more...