Jon Woolven (ECR UK) 2007.02.10
This latest report details the research that has been carried out by the ECR UK Availability Workgroup and sub-groups during 2007 and builds on many of the projects which have been completed over the previous
Driving improved on-shelf availability is a key goal for retailers, not only here in the UK, but also globally, however results from ECR UK’s On-Shelf Availability Survey reveal that these improvements are hard to achieve, with availability of 95.9% being achieved on average over 2007.
This fact however, clearly demonstrates the need for an availability benchmarking survey in the UK, and this has been the focus of the workgroup this year. The survey has been refreshed and re-energised, with the product list updated, the frequency of surveys increased and the reporting tool enhanced significantly, with ECRs partner in this project, Logobrand, playing a key role.[CUT]
In tandem with this, three sub-groups, involving over 20 people from 15 different companies have been involved in a variety of research projects. The Availability Insights sub-group initiated a challenging study in association with Heriot-Watt University to understand what is the optimum level of on-shelf availability, while a new group, in the form of the People Engagement sub-group worked with the Cranfield School of Management to look at the role of people in-store in delivering high levels of on-shelf availability.
Elsewhere, the Convenience Availability sub-group has worked on understanding what tasks and processes are critical at store level within the leading UK based convenience store retailers in terms of helping to deliver high levels of on-shelf availability and then set about to communicate this information to the independent store sector.
So overall, 2007 has once again been a busy year for the workgroup. Looking ahead towards 2008, with the new survey process firmly established the focus of the group will be on establishing the surveys as the benchmarks within the industry, increasing the number of supplier organisations involved in the survey process and communicating the results to a wider audience.
Latest ECR UK Availability Report (2007)