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ECR Baltic Forum '10

Get Back to Efficient Consumer Response Basics. ECR Baltic Forum 2010, the biggest annual FMCG event in the Baltics, took place at Radisson Blu Hotel in Riga, Latvia, on November 11th. ECR Baltic invited all geusts to Get Back to Efficient Consumer Response Basics by learning how to manage efficient supply and demand chains together with industry and business partners.

In 2010 year there was a number of special guests from the Baltic States, Finland, Russia, Poland and elsewhere discussing the hot topics of retailers and manufacturers: Economic Overview and Shopper Insights, Category management and supply side business cases, Electronic Data Interchange and Data Synchronization and new opportunities offered by ECRoPEDIA, social media and mobile.com were presented.

BLOCK 1: Economic Overview

Competition - Anti Trust Law Aspects for Retail and FMCG Industries (Dos and Don’ts)

Rūdolfs Eņģelis (Sorainen Law Office)

Estonia Enters Euroland: A Two-speed Baltic Economic Development Ahead?

Morten Hansen (Stockholm School of Economics in Riga; NMS Consulting)

Global Consumer Trends and the Baltic States: Beyond the Crisis

Daphne Kasriel-Alexander (Euromonitor)

BLOCK 2: Supply Chain Efficiency

Solving Pallet Issues for Better Trading

Mateusz Boruta (ECR Poland)

On Shelf Availability (OSA) Project: Retailer & Manufacturer Cooperation

Darius Lapienis (Rimi Baltic) and Nadežda Naumenko (Unilever)