ECR Europe ‘06 [Stockholm]
Sweden – land of the midnight sun – threw its inspirational light on ECR Europe for three days at the end of May 2006 when Stockholm played host to the organisation’s 11th annual Conference & Marketplace.
More than 2,300 delegates from 45 countries, including several hundred from the Nordic states, filled the Stockholmsmässan convention centre. They heard nearly 200 speakers address the most pressing consumer and supply chain issues facing the fast moving consumer goods industry today.
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People Development Forum
What the delegates said:
Ragnar Landin, AxFood Närlivs AB, Sweden
"The conference is all about inspiration – and it has certainly inspired me. I thought the Volvo car seminar was really good. For me it was an example of thinking out of the box."
Stephanie Penning, International Commerce Institute, UK
“Given that this is a less central European location, the attendance has been fantastic. And it was great to see nearly 700 people at the People Development Forum on the first afternoon.”
Per-Olof Hedman, Dagab AB, Sweden
“The important lesson from the conference is the need for cooperation between suppliers and retailers. That means sharing information. I am in many ways in the middle so I get information from both. I would certainly like to come to another conference – if my bosses would allow it.”
Caroline Brassey, Fifth Dimension, UK
“I’ve never been to an ECR conference before. I think the Marketplace is well laid out and has good facilities. The conference sessions I’ve attended have given me a good perspective – they’re more balanced than at other conferences I’ve been to.”
Damian Dabkowski, Heineken International, Netherlands
“The conference is a great opportunity for people from all sides of the industry to meet and exchange views. The informal part of the conference is as important as the lectures because you can meet all categories and see what other people are doing. Packaging innovation is important for me – things we can do in the years ahead – and it all comes down to convenience and relevance. I was very inspired by the exposition of the Volvo development which put customers first. It is a lesson which can be applied to other categories of business.”
Francesco Viola, L’Oréal Saipo, Italy
“I think all the presentations have been concrete and pragmatic, and very important. The category management presentation was very helpful.”
Paul Moesch, Xtel, France
“The Marketplace is good and the facilities are great. The City Hall reception was fantastic.”