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In October 1996, at the occasion of the FMI AsiaMart Conference in Hong Kong, a Roundtable of executives from CIES member companies were gathered to discuss the future of Supply Chain Management in Asia. The CIES Supply Chain Management Committee was formed and subsequently renamed ECR Asia, which is an independent joint trade and industry body, officially launched in 1999, to promote the use of Efficient Consumer Response techniques as a means of removing unnecessary costs from the Supply Chain and making the sector, as a whole, more responsive to consumer demand.