Jointly Agreed Growth
|Publication Date: 2008||Publication Language: English||Publication Country/Region: ECR Europe||Publication Type: Tool||Companies involved: Ahold, Barilla, Beiersdorf, Weetabix, Colgate-Palmolive, Carrefour, Diageo, Orangina, Asda, Tesco||Author: ECR Europe, McKinsey|
by ECR Europe (2008)
Household Consumption in the 27 European Union member states (EU 27) reached in 2006 over 6.6 trillion Euro, an annual 4% value growth (2.1% volume) and a 2.7 trillion Euro growth over the last 10 years.
In the Eurozone only, household's savings reached 768 billion euro a year in 2006,over 3 & 4 times the level of savings in Japan and USA, demonstrating hereby a huge potential for growth for the grocery industry.
Growing the grocery market, in a sustainable and profitable way for all, by better satisfying shopper and consumer needs is the imperative.
ECR Europe has drafted a user guide for commercial teams, the Jointly Agreed Growth Process (JAG), recommending a 3-year business plan with annual review.
Introduction to JAG JAG Manual Toolkit JAG Templates