Jointly Agreed Growth


Publication Date: 2008 Publication Language: English Publication Country/Region: ECR Europe Publication Type: Tool Companies involved: Ahold, Barilla, Beiersdorf, Weetabix, Colgate-Palmolive, Carrefour, Diageo, Orangina, Asda, Tesco Author: ECR Europe, McKinsey

by ECR Europe (2008)

jagHousehold Consumption in the 27 European Union member states (EU 27) reached in 2006 over 6.6 trillion Euro, an annual 4% value growth (2.1% volume) and a 2.7 trillion Euro growth over the last 10 years.

In the Eurozone only, household's savings reached 768 billion euro a year in 2006,over 3 & 4 times the level of savings in Japan and USA, demonstrating hereby a huge potential for growth for the grocery industry.

Growing the grocery market, in a sustainable and profitable way for all, by better satisfying shopper and consumer needs is the imperative.

ECR Europe has drafted a user guide for commercial teams, the Jointly Agreed Growth Process (JAG), recommending a 3-year business plan with annual review.

Introduction to JAG JAG Manual Toolkit JAG Templates