Packaging Design for Shrinkage Prevention


Publication Date: 2010 Publication Language: English Publication Country/Region: ECR Europe Publication Type: Bluebook Companies involved: Asda, AS Watson, Carrefour, ICA, Sainsbury, Tesco, Beiersdorf, L'Oréal, Procter & Gamble, SCA Packaging, University of Leicester Author: ECR Europe, G.R. Inns, PEC Partnership Ltd.

by ECR Europe (2010)

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The 2003 ECR Europe publication Shrinkage – A Collaborative Approach to Reducing Stock Loss in the Supply Chain stated that: ‘There is an increasing recognition of the scale and extent of the problem of shrinkage in the FMCG sector. In addition, some of the consequences of shrinkage, such as out of stocks and restricted product availability, impact directly upon shopper satisfaction. Reducing shrinkage can also increase sales’.

That report promoted the adoption of the ‘Shrinkage Road Map’ – a simple but effective methodology designed to deliver real benefits to the companies who use it to tackle their shrinkage problems. The report also set out the importance of incorporating this approach into a shrinkage reduction strategy that is itself fully integrated into the overall corporate policy of the company; thus giving shrinkage management the same weight and importance as other functions within the business such as sales, distribution and marketing....