ECR Europe Forum ‘11. BO3.1 - OSA Reloaded
|Publication Date: 2011||Publication Language: English||Publication Country/Region: ECR Europe||Publication Type: Presentation||Companies involved: Carrefour, Coca-Cola, Danone, Henkel, L’Oreal, Sainsburys, SymphonyIRI||Author: Régis Leboucher, Meinir Hughes, Laurent Blime, Javid Parker, Kieron Low, Warren Davis, Andrew Mitchell|
This session challenges delegates to consider why on-shelf availability matters more than ever. It shows how the influences on existing and new generations are changing shopper behaviour. With substantial developments in how we receive information and interact with each other on-line, consumers and shoppers will increasingly rely on peer- group opinion to make purchasing choices.
This creates a new pressure for the industry in the need for consistent on-shelf availability and requires improved collaboration and changes in attitudes.
This session provides a compelling business case plus practical solutions and real-life case studies via a new OSA toolbox showing how the barriers that appear to prevent us from making the required change can be overcome.
Speakers: Régis Leboucher, Carrefour; Meinir Hughes, Coca-Cola; Laurent Blime, Danone; Javid Parker, Henkel; Kieron Low, L’Oreal; Warren Davis, Sainsburys; Andrew Mitchell, SymphonyIRI.
Facilitated by ECR Europe and SymphonyIRI.
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