The 7th ECR Forum 2011 in Russia. Scorecard: What gets measured - gets improved.

ECR Community 2011.06.10

Publication Date: 2011 Publication Language: English , Russian Publication Country/Region: ECR Russia Publication Type: Presentation Companies involved: Nestle, Auchan, Infoline Agency Author: Ekaterina Likhacheva, Nadejda Korsakas, Mihail Burmistrov

Scorecard: What gets measured - gets improved.
The new concept of scorecard. A shift from butterfly to diamond model.

Показатели эффективности: не измеришь, не улучшишь.
Новая концепция оценки показателей эффективности. Переход от модели “Бабочка” к модели “Бриллиант”.


Speakers/Докладчики:      

  • Ekaterina Likhacheva, Nestle;
  • Nadejda Korsakas, Auchan;
  • Mihail Burmistrov, General Manager, Infoline Agency;
Presentations/Презентации:

ECR Forum 2011 BO33 Nestle Auchan Ekaterina Likhacheva Nadejda Korsakas