The 7th ECR Forum 2011 in Russia. Scorecard: What gets measured - gets improved.
ECR Community
2011.06.10
| Publication Date: 2011 | Publication Language: English , Russian | Publication Country/Region: ECR Russia | Publication Type: Presentation | Companies involved: Nestle, Auchan, Infoline Agency | Author: Ekaterina Likhacheva, Nadejda Korsakas, Mihail Burmistrov |
Scorecard: What gets measured - gets improved.
The new concept of scorecard. A shift from butterfly to diamond model.
Показатели эффективности: не измеришь, не улучшишь.
Новая концепция оценки показателей эффективности. Переход от модели “Бабочка” к модели “Бриллиант”.
Speakers/Докладчики:
- Ekaterina Likhacheva, Nestle;
- Nadejda Korsakas, Auchan;
- Mihail Burmistrov, General Manager, Infoline Agency;
ECR Forum 2011 BO33 Nestle Auchan Ekaterina Likhacheva Nadejda Korsakas
