The 8th ECR Forum 2012 in Russia. Shelf ready packaging

Admin 2012.06.15

Publication Date: 2012 Publication Language: English , Russian Publication Country/Region: ECR Russia Publication Type: Presentation Companies involved: Smurfit Kappa, Danone-Unimilk Group of Companies, X5 Retail Group, Lenta Author: Galina Smirnova, Oleg Surovyagin, Irina Alpeeva, Marina Andronaki

Shelf ready packaging 
Shelf Ready Packaging is potential solution to address store operations efficiency, shelf replenishment and product avail- ability, visibility. The status of SRP development in Russia.

Shelf ready packaging 
Упаковка, готовая к выкладке - возможность повысить эффективность работы магазина, улучшить показатели наличия товара на полке, визуально облегчить покупателю выбор продукта. Что мешает развитию SRP в России?

Speakers/Докладчики:

  • Galina Smirnova, development manager Smurfit Kappa; 
  • Oleg Surovyagin, National Merchandising Manager, Group of Companies Danone Unimilk in Russia; 
  • Irina Alpeeva, Transport packaging specialist, X5 Retail Group; 
  • Marina Andronaki, Merchandising Director, Lenta;
Presentations/Презентации:

ECR Forum 2012 BO61 Danon Unimilk Oleg Surovyagin
ECR Forum 2012 BO61 Smurfit Kappa Galina Smirnova