Shopper

  • Ekaterina
    Litvinenko
    Group Coordinator
  • Aliya Salakhetdinova
    Shopper Co-Chairman, Lenta
  • Sergey Perchenok
    Shopper Co-Chairman, Efes Rus
  • 63


    Consumer confidence index

  • -1%


    ROI

  • 20 %


    Promo value

Shopper Working Group

CHALLENGE

Reducing the volume of vulnerable categories by 3% - 10%, active growth in the proportion of volume sold by promo.

SOLUTION

A unified approach to managing the category, calculating ROI activations, best practices to increase customer loyalty.