Aliya SalakhetdinovaShopper Co-Chairman, Lenta
Sergey PerchenokShopper Co-Chairman, Efes Rus
Consumer confidence index
Shopper Working Group
Reducing the volume of vulnerable categories by 3% - 10%, active growth in the proportion of volume sold by promo.
A unified approach to managing the category, calculating ROI activations, best practices to increase customer loyalty.