Product Introduction and Delisting – Improving the Supply Chain Efficiency and Effectiveness

ECR Australasia 2010.09.24

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia, Accenture
Author: n/a




The Product Introduction and Delisting report evaluates the operational inefficiencies and unnecessary costs for supplier, retailers and wholesalers through the introduction of new product lines and delisting of others, and outlines processes aimed at optimising the management of ranging decisions.


A cross industry project team conducted a detailed survey, a review of global best-practice and a number of industry workshops to understand current performance levels, underlying issues and to identify a set of recommended improvement actions.
For example the findings of an industry wide survey identify the cost of poor execution is significant and that supply chain budget over-runs for product launches alone are estimated to average 1% of revenue annually.
The Product Introduction and Delisting report includes:-
• The study findings including survey results, key findings and recommendations
• New Product Introduction and Delisting self assessment tool
• Examples of Product Lifecylce Management Processes
• Sample New Product Introduction and Delisting metrics
• Local and international case studies depicting best practice.
ECR Australasia extends thanks to the project participants for their invaluable input and to Accenture for their project management and facilitation throughout the project.
Click here for more details




  

Recommendations for New Product Introductions (in Spanish)

ECR Spain 2010.09.07

Publication Date: 2010
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Tool
Publisher: n/a
Companies involved: ECR Spain
Author: n/a


Recomendación Lanzamientos de Nuevos Productos

El resultado de la recomendación que a continuación se propone no será una definición exacta de qué tipo de producto debe lanzarse, en qué momento, a qué público objetivo, etc... El resultado, en cambio, es un proceso que supone una optimización del proceso de trabajo entre las partes, fabricante y distribuidor, que facilita la planificación y ejecución conjunta de las diferentes tareas que implica introducir un nuevo producto, así como una metodología para una valoración conjunta y objetiva, tanto previa al lanzamiento como en cada una de las diferentes etapas que lo componen.

En definitiva, los beneficios que ayuda a conseguir esta recomendación son:


  • Creación de un lenguaje y metodología común en cada una de las etapas del lanzamiento.

  • Valoración previa más objetiva acerca del éxito o fracaso de un lanzamiento. Con ello se conseguirá identificar aquellos puntos débiles que deben mejorarse para que la introducción del nuevo producto cumpla con los objetivos marcados.

  • Mayor optimización de costes y consecución de mayores sinergias.

  • Medición conjunta y objetiva de la evolución del lanzamiento en cada una de sus diferentes etapas.

  • Minimización del riesgo que implica lanzar un nuevo producto.


Click here to Download


  

Optimisation de l'Introduction de Nouveaux Produits – Bonnes Pratiques et Indicateurs-Clés de Performance

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1999
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Le concept ECR de l'optimisation de l'introduction de nouveaux produits prend toute son importance au regard des investissements déployés pour la création et le lancement de nouveaux produits et des échecs encore trop nombreux constatés après leur mise en marché. L'objectif de ce manuel est de proposer aux entreprises une méthodologie conjointe et des indicateurs clés de performance pour augmenter le taux de réussite, améliorer la performance des processus et créer de la valeur.
Ce manuel, réactualisé, a servi de base au Cdrom de formation (NDRL).
Mars 1999 ; 32 pages ; Consultant : PriceWaterhouseCoopers


  

« Cdrom formation bonnes pratiques ECR : Lancement de nouveaux produits»

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2004
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

47% des nouveaux produits lancés chaque année disparaissent l’année suivante. Etant donné le temps et les sommes investis dans cette activité, la maîtrise de son efficacité est essentielle à la croissance des marchés et à la satisfaction des consommateurs. A l’issue de cette formation, les participants sont capables de :
- Comprendre et maîtriser le processus ECR « Introduction des nouveaux produits » ;
- Mettre en œuvre en binôme d’entreprises la bonne pratique ECR ;
- Optimiser l’implication des différentes parties prenantes du processus ;
- Piloter un projet d’introduction des nouveaux produits de nouveaux partenaires
Juin 2004


  

Shelf Ready Packaging (2008, Finland)

2009.11.04

Publication Date: 2008
Publication Language: Finnish
Publication Country/Region: ECR Finland
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Finland
Author: n/a

ECR-Fin-SRP
Arvoketjun eri vaiheissa pakkauksen perustehtävät - tuotteen suojaaminen, informaation välittäminen ja tuotteen käsittelyn helpottaminen ovat samat - mutta niiden painotus vaihtelee.
Tässä julkaisussa käydään läpi pakkaukselle asetettavat keskeiset vaatimukset erityisesti myyntivalmiin myymäläpakkauksen osalta. Lisäksi käsitellään myyntivalmis myymäläpakkaus osana kokonaispakkaamista.


Download ECR Fin SRP Myyntivalmiit myymäläpakkaukset


  

Efficient Product Introductions – The development of value-creating relationships

1999.10.08

Publication Date: 1999
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Bluebook
Publisher: n/a
Companies involved: United Distillers & Vintners, Colgate Palmolive, Corc International, ICA, Tradeka/Valintatalo-Chain, Cardiff Business School, Bristol Myers, Kellogg, Procter & Gamble, Kraft Jacobs Suchard
Author: Andy Adams, Paolo Borghesi, Malkolm Corby, Juliya De Soysa, Tapio Finer, Mike Francis, Alicia Gilmartin, Ben Hoelke, Phil Jarratt, Anne-Marie Kearney


by Ernst & Young (1999)

pub_1999_efficient_product_introductions-1Click here to download

According to this research, manufacturers spend as much as 8 to 16% of net revenues on innovation. Enormous numbers of new products are introduced to the market each year yet within 12 months most have failed. The challenge, and a key aim of this study, lies in knowing how to translate good ideas into successful new products.
The report reviews current practices in new product introduction in the European consumer goods industry, and recommends a new process for Efficient Product Introduction - EPI. The findings are based on a number of sources, including extensive data analysis made possible by the participation of AC Nielsen-Bases, interview-based fieldwork, and the involvement of an EPI Core Team representing major manufacturers and retailers across Europe. This is one of the most extensive projects of its kind to date.
The EPI process is not a "one size fits all" tool. Companies can choose to apply it either selectively or comprehensively. A comprehensive approach has the greatest potential to create brand and category value as well as cost savings, but it involves close collaboration between the trade partners which may or may not be realistic. A selective approach typically involves collaboration in step 4 (joint planning of product launch) and this alone can bring both retailers and manufacturers considerable benefits.
Test results from two pilot projects with European manufacturers and retailers in Italy and Sweden are reported. These projects demonstrate that the EPI process requires some investment in terms of people and time - especially when it is applied for the first time - and therefore requires full support from top management. But after the retailer and manufacturer teams involved have done it once, the lessons learned allow them to repeat the process more swiftly and efficiently in future cycles.


  


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