The 9th ECR Forum 2013 in Russia. Shopper Insight

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: NOTAMEDIA, OYSTERLABS NYC, BAIN , MTS, OTM
Author: n/a

Shopper Insight
How to use modern opportunities of mobile applications and social media to promote the brands and strengthen loyalty. Foreign practices and local experience. 


Shopper Insight
Как использовать современные возможности мобильных приложений и социальных медиа для продвижения брендов и укрепления лояльности. Зарубежные практики и локальные достижения. 









Speakers/ Докладчики:
Dmitry SHASHLOV, head of department of development of mobile applications, NOTAMEDIA;
Stan Kisselev, President, OYSTERLABS NYC;
Fabrizio D’EREDITA, Partner, BAIN (Italy);
Svetlana BOLDAREVA, MTS;
Dmitry LAZAREV, OTM.


Presentations/Презентации:



ECR_Forum_2013_BO42_MTS
ECR_Forum_2013_BO42_Notamedia
ECR_Forum_2013_BO42_OLabs




  

The 9th ECR Forum 2013 in Russia. RFID in Russia

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: MEDIA MARKT, CENTEROBUV
Author: n/a

RFID in Russia
How does the RFID market develops in Russia? Is it reasonable to use it on every stock keeping unit? What benefits does it bring and will it become cheeper? 




RFID в России

Как рынок RFID развивается в России? Стоит ли метки использовать на уровне единицы товара? Какие возможности открывает использование этой технологии и станет ли она дешевле?




Speakers/ Докладчики:

Bjoern GREIFF, IT-Director, MEDIA MARKT;
Alexey KOZODAEV, Head of retail technologies department, CENTEROBUV;


Presentations/Презентации:

ECR Forum 2013 BO43 Media Markt


  

The 9th ECR Forum 2013 in Russia. On-Shelf Availability & CPFR

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: MAGNIT, NESTLE, CARLSBERG
Author: n/a

On-Shelf Availability & CPFR
Maximizing efficiency and sustainability is the ultimate goal for supply chain management. Collaborative logistics is the way to achieve it without negative trade-offs. Join the session to learn more about sharing transport and the benefits of multimodality operations.


On-Shelf Availability & CPFR
Как ритейлерам и поставщикам совместными усилиями и взаимовыгодно оптимизировать логистику для управления цепочкой поставок? На сессии вы узнаете о совместном использовании транспорта, а также выгодах мультимодальных операций.



Speakers/ Докладчики:
Alexander KRIVONOS, leading expert, MAGNIT;
Roberto MENNILLI, supply chain director, NESTLE;
Vladimir KRASOJEVIC, Director Customer Service Excellence, CARLSBERG GROUP.





  

The 9th ECR Forum 2013 in Russia. Digital Shopper. Special Session

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Accenture
Author: n/a

Digital Shopper. Special Session
WINNING IN RETAIL IN THE NEXT DECADE. TURN SHOWROOMERS AND DIGITAL SHOPPERS INTO OMNICHANNEL ADVOCATES.  


Digital Shopper. Специальная сессия
КАК ПОБЕДИТЬ В РОЗНИЦЕ В СЛЕДУЮЩЕМ ДЕСЯТИЛЕТИИ? КАК ОБРАТИТЬ ПОКУПАТЕЛЕЙ ОБЫЧНЫХ И ОН-ЛАЙН МАГАЗИНОВ В СТОРОННИКОВ ИНТЕГРИРОВАННЫХ ПРОДАЖ?








Speakers/ Докладчики:
Ivano ORTIS, Managing Director in Retail Industry for IGEM region (Italy, Greece and Emerging Markets – Eastern Europe, Russia, Turkey, Middle East), ACCENTURE.


Presentations/Презентации:



ECR_Forum_2013_BO52_Accenture




  

The 9th ECR Forum 2013 in Russia. On-line retail

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: E5.RU, BELIY VETER TSIFROVOY
Author: n/a

On-line retail
The prospects of on-line retail development: the convertion of off-line customers into on-line shoppers, legalization of the on-line retail.   


On-line retail
Перспективы развития on-line ритейла: Конверсия оффлайн-посетителей в онлайн-покупателей, Легализация интернет-торговли.










Speakers/ Докладчики:
Alexey VAYSBERG, Commercial Director, E5.RU; 
Alexander ROZHNOV, Internet business Director, BELIY VETER TSIFROVOY; 




Presentations/Презентации:




  

The 9th ECR Forum 2013 in Russia. One delivery - one paper document

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Report
Publisher: n/a
Companies involved: n/a
Author: n/a

One delivery - one paper document  
What has to be done to eliminate paper documents following the delivery. 


Одна поставка – один документ
Что необходимо сделать, чтобы минимизировать кол-во документов, сопровождающих поставку. 








Speakers/ Докладчики:
Alexey KHERSONTSEV, director of Government regulation department, MINISRTY OF ECONOMIC DEVELOPMENT;
Alexander STAROSKOLSKY, chief of information - analytical department of the Land surveillance and information systems, Federal Service for Veterinary and Phytosanitary Surveillance;
Alexander OSMININ, leading software developer, Federal Centre for Animal Health.




  


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