Pallets Assesment Cards - 5th version, English edition

Anna Kwiatek 2013.11.08

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Poland
Publication Type: Tool
Publisher: ECR Poland
Companies involved: PKN EPAL
Author: ECR Poland

Pallets Assessment Cards - a simple tool to help the pallet’s management.

Four cards contain a compendium of knowledge on pallets:
- The features of a proper pallet (two green cards) - p. 1 contains information about the characteristics of a proper new EUR and EPAL pallets (after 31 July 201), p. 2 contains tables with pallets’ markings used before 31 July 2013;
- Allowed flaws of EUR and EPAL pallets (yellow card) - contains pictures and descriptions of acceptable damages, that do not disqualify pallets fr om further exchange;
- Unacceptable flaws of EPAL and EUR pallets (red card) - contains pictures and description of damages that disqualify pallets fr om exchange and usage.

Pallets Assessment Cards, printed as posters or brochures, should be used wh erever pallets are being exchanged – especially wh ere transport and storage operations are made. They make the assessment of legality and quality of the pallets much easier. This tool is published and recommended by ECR Poland.


  

Karty Oceny Palet wrsja 5, Październik 2013

Anna Kwiatek 2013.10.14

Publication Date: 2012
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Tool
Publisher: ECR Polska
Companies involved: PKN EPAL
Author: Anna Jarzębowska-Kwiatek

Karty Oceny Palet - proste narzędzie ułatwiające gospodarkę paletową.

Cztery karty zawierają kompendium wiedzy nt. palet:
- cechy prawidłowej palety (2 karty zielone) - cz. 1 zawiera informacje o cechach prawidłowych palet EPAL i EUR po 31 lipca 2013 r., cz. 2 zawiera tabele z oznaczeniami palet sprzed 31 lipca 2013 r.;
- uszkodzenia dopuszczalne (karta żółta) - zawiera zdjęcia i opisy dopuszczalnych uszkodzeń palet, które nie dyskwalifikują palet z obiegu;
- wady niedopuszczalne (karta czerwona) - zawiera zdjęcia i opis uszkodzeń palet, które dyskwalifikują je z obiegu.

Karty Oceny Palet, wydrukowane w postaci plakatów bądź broszur, powinny służyć wszędzie tam, gdzie wymieniane są palety - w szczególności w miejscach dokonywania operacji transportowych i magazynowych. Znacznie ułatwiają ocenę legalności i jakości palet, są narzędziem rekomendowanym przez ECR, EPAL oraz POHiD.

Karty w formacie pdf umożliwiającym rozpowszechnianie dostępne są na stronie ECR Polska w zakładce "PALETY", pozycja "KARTY OCENY PALET (KOP)": http://www.ecr-all.org/poland/palety/karty-oceny-palet-kop/ . W celu uzyskania plików w rozmiarze i formacie drukarskim prosimy o kontakt z biurem ECR Polska.


  

ECR Forum for Cooperation 2013 - Strategic Sessions / ECR Poland Annual Conference

Anna Kwiatek 2013.06.27

Publication Date: 2012
Publication Language: English , Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Polska, L'Oreal, Federacja Polskich Banków Żywności, Google Polska
Author: n/a

Companies need to change their ways of making business if they want to stay on the top. The market has matured to the sustainable development and sustainability is no longer just a PR slogan.
Internet and mobile technologies are already in common use in trade, and their importance will only grow.
FMCG major corporations should expect the reduction in the supply of skilled management - every year there will be fewer university graduates, and they will be less interested in working for FMCG companies.
During the two strategic sessions the importance of cooperation between trading partners was stressed. The speakers showed the opportunities to reduce food waste and to achieve cost savings through sustainable development. Business leaders and mentors spoke about trends that will shape the FMCG market and affect the development of businesses.

__________

Firmy chcąc utrzymać się na ryku w długim okresie muszą zmienić swój sposób działania. Rynek dojrzał już do zrównoważonego rozwoju a sustainability przestało być tylko hasłem PR-owym.
Internet i technologie mobilne na dobre zagościły już w handlu, a ich znaczenie będzie rosło.
Duże korporacje FMCG muszą przygotować się na zmniejszenie podaży wykwalifikowanej kadry managerskiej – z roku na rok mniej będzie absolwentów studiów wyższych, mniejsze też będzie zainteresowanie pracą w korporacjach FMCG.
Podczas dwóch sesji strategicznych Forum Współpracy ECR Polska podkreślono znaczenie współdziałania partnerów handlowych, przedstawiono możliwości zmniejszenia marnotrawstwa żywności i osiągnięcia oszczędności poprzez zrównoważony rozwój. Liderzy i mentorzy biznesu opowiedzieli o trendach jakie kształtować będą rynek FMCG i wpłyną na rozwój biznesów.


Prelegenci / Speakers:

Jean Charles Bondy (Managing Director, L’Oreal Polska), Mateusz Boruta (Dyrektor Zarządzający, ECR Polska): ECR in Poland, 15th Anniversary… because good cooperation pays off!
Ahmed Elafifi (CEO, Coca-Cola HBC Polska): Our strategies, reflecting consumer / market changes, for sustainable growth together with our retail partners.
Marek Borowski (Prezes Zarządu, Federacja Polskich Banków Żywności): Sposoby ograniczania strat żywności i fenomen logistyczny Banków Żywności.
Jerzy Cichostępski (Co-Chairman Supply Forum, ECR Polska): Wiodące trendy polskiego rynku FMCG – wnioski z Open Space Meeting.
Jonathan Scott (Koźmiński Univercity): Profiting from Sustainability.
Michał Kramarz (Head of Retail, Google Polska): Przyszłość handlu: Jak połączyć to, co najlepsze w sklepie z tym, co najlepsze on-line.
Andrzej Kurkiewicz (Zastępca Dyrektora Departamentu Strategii, Ministerstwo Nauki i Szkolnictwa Wyższego): Szkolnictwo Wyższe w Polsce a rynek pracy.

____________

Filmy do prezentacji Michała Kramarza, Google Polska / Films from Michał Kramarz's presentation, Google Poland:

Film 1: Mall of America, http://www.youtube.com/watch?v=2DdEjaJHRyA
Film 2: Adidas & Intel, http://www.youtube.com/watch?v=lUwL8tMHRNc
Film 3 Adidas NEO Window Shopping, http://www.youtube.com/watch?v=7ZXucLUfh0U   
Film 4: GORTZ, http://www.youtube.com/watch?v=uSn7c1uw1_A
Film 5: Burbery 121 Regent Stree, http://www.youtube.com/watch?v=CokbQWI_15U
Film 6: Take Business Inside, http://www.youtube.com/watch?v=bo9Vd-ABA8k
Film 7: Project Glass, One Day, http://www.youtube.com/watch?v=9c6W4CCU9M4


  

ECR Forum for Cooperation 2013 - Supply Chain Efficiency Breakout Session / ECR Poland Annual Conference

Anna Kwiatek 2013.06.27

Publication Date: 2012
Publication Language: English , Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: Institute of Logistics and Wareousing, Carlsberg Polska, Nielsen, Lego, Sonoco, DHL
Author: n/a

Efficiency in supply chains can be increased through effective cooperation between trading partners. Six case studies in this practical sessions showed real benefits of cooperation in the consolidation of warehouse space, the introduction of barcode data bars for private label retail chain, outsourcing of non core packaging and MRO, sales forecasting to prevent Out of Stock. The new ECR Poland and the Institute of Logistics and Warehousing project was presented – common benchmarking platform that allows fair comparison of key logistics’ indicators.

__________________


Wydajność w łańcuchach dostaw zwiększyć można poprzez efektywne współdziałanie partnerów handlowych. Sześć case study w tej sesji praktycznej wykazało rzeczywiste korzyści współdziałania w zakresie konsolidacji powierzchni magazynowych, wprowadzenia kodów kreskowych data bar dla produktów marki własnej sieci handlowej, outsourcingu procesów pakowania towarów i MRO, prognozowania sprzedaży w celu zapobiegania Out of Stockom. Przedstawiony został również nowy projekt ECR i Instytutu Logistyki i Magazynowania – platforma benchmarkingowa umożliwiająca rzetelne porównanie podstawowych wskaźników logistycznych.


Prelegenci / Speakers:

Marcin Dopierała (Regionalny Dyrektor Operacyjny, Jeronimo Martins Polska), Witold Grzesik (Kierownik Działu IT ds. Operacyjnych, Aniemex): Wdrożenie kodów kreskowych GS1 DataBar w grupie produktów marki własnej sieci Biedronka.
Karolina Kolińska (Kierownik Projektu, Instytut Logistyki i Magazynowania), Dariusz Krasoń (Manager ds. Logistyki, Carlsberg Polska): Powszechny barometr logistyczny - platforma benchmarkingowa ECR i Instytutu Logistyki i Magazynowania.
Jarosław Bogusz (Global Account Manager, Nielsen Italy): Dostępność towaru w sieci (On Shelf Availability). Jak ograniczać Out of Stocki w celu zwiększenia sprzedaży? Przykłady z case studies.
Chris Hill (European Business Development Director, Sonoco Packaging Services): Full full Service: outsourcing non core packing activities – the LEGO experience.
François Mir (Directeur Supply Chain Organisation et Systemes, Carrefour Polska), Katarzyna Piątkowska (National Logistics Manager, Coca-Cola HBC Polska), Guilhem Vicaire (Poland Operations Director, FM Polska): The triple Win Model. How to optimize the supply chain from factory to consumer's basket.
Andrew Edwards (VP Business Development, DHL Supply Chain): MRO (Maintenance, repair, and operations) – why should you care? The unknown value.


  

ECR Forum for Cooperation 2013 - New Commerce Development Breakout Session / ECR Poland Annual Conference

Anna Kwiatek 2013.06.27

Publication Date: 2012
Publication Language: English , Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: Krajowy Integrator Płatności, PayU, Digital Foodie, Danone, Comarch, We like CAPS!, Unilever, eStore Media, Nutricia
Author: n/a

Mobile technologies are increasingly used to support sales, promotions, payments. FMCG sales not only moved from stores into the Internet, but also into mobile phones. This session consisted of six presentations demonstrating that both manufacturers and retailers need to start thinking about their businesses in terms of mobility. On the example of the Finnish foodie.fm application and the Polish przepisy.pl, the effectiveness of multi-channel activities to acquire and sustain customers was proven. In this session we talked also about the safety of Internet payments, and the strong need of cooperation between manufacturers and trade in the field of B2C data quality in online sales.

____________

Technologie mobilne stanowią coraz częściej wykorzystywane narzędzie wsparcia sprzedaży, promocji, realizacji płatności. Sprzedaż FMCG już nie tylko przenosi się ze sklepów do Internetu, ale również do telefonów komórkowych. W tej sesji pokazano 6 prezentacji, które udowodniły, że producenci i detaliści muszą zacząć myśleć o swoich biznesach  w kategoriach mobilnych. Na przykładzie fińskiej aplikacji foodie.fm czy polskiej przepisy.pl udowodniono skuteczność wielokanałowego dotarcia do klienta. Było też o bezpieczeństwie płatności internetowych, konieczności współpracy producentów i handlu w zakresie jakości danych B2C w sprzedaży on-line.


Prelegenci / Speakers:
Michał Paluszczak (Kierownik ds. Sprzedaży, Krajowy Integrator Płatności S.A.): FMCG w mobile – proces, płatności i dostawa na przykładzie sieci delikatesów Piotr i Paweł i aplikacji RockPay.
Adam Węgrowski (Anti Fraud and Risk Manager, PayU): Bezpiecznie i szybko – czy to się w ogóle da pogodzić? Ryzyka i zalety płatności mobilnych.
Kalle Koutajoki (CEO, Co-founder, Digital Foodie): Seamless omni-channel experience, grocery shopping on mobile. Foodie.fm.
Michał Małaczek (Koordynator IS, Danone), Bartłomiej Wójtowicz (Comarch EDI Product Manager, Comarch): e-Komunikacja w kanale tradycyjnym. Czy to możliwe?  
Arek Urban (Head of Mobile, We like CAPS!/Kalicińscy.com): Portal między światami - jak skutecznie łączyć digital z punktem sprzedaży. Technologia recognize.im i aplikacja przepisy.pl. (Case study Unilever Polska).
Bartosz Kiełbiński (Dyrektor Zarządzający, eStoreMedia), Daniel Rogiński (Kierownik E-commerce, Nutricia): eCommerce to Medium.


  

ECR Forum for Cooperation 2013 - Legal Workshop / ECR Poland Annual Conference

Anna Kwiatek 2013.06.27

Publication Date: 2012
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: BCKS
Author: n/a

WARSZTAT PRAWNY: Prawne aspekty partnerstwa w łańcuchu dostaw.

Współdzielenie łańcucha dostaw (ang. shared supply chains) otwiera przed przedsiębiorcami szereg oczywistych korzyści, takich jak zmniejszenie kosztów i redukcja wzajemnego ryzyka. Celem warsztatu było zaprezentowanie podstawowych prawnych aspektów tej formy organizacji ciągów logistycznych, w szczególności ukazanie ewentualnych zagrożeń w zakresie zachowania poufności i tajemnicy handlowej przedsiębiorstw.

Prowadzący:  
Piotr Michałowski, Piotr Szwechłowicz (Aplikanci Radcowscy, Bobiński Ciepierski Kirchner Schwartz Adwokacka Spółka Partnerska)


  

ECR Forum for Cooperation 2013 - Financial Workshop / ECR Poland Annual Conference

Anna Kwiatek 2013.06.27

Publication Date: 2012
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: Bank BGŻ
Author: n/a

WARSZTAT FINANSOWY: Program „Finansowanie dostawców” – element budowania stabilnej bazy dostawców.

W relacjach Dostawca-Odbiorca zawsze występują nawzajem wykluczające się żądania dotyczące terminów płatności. Dostawca dostarczając towar chciałby uzyskać płatność jak najszybciej, natomiast Odbiorca najchętniej zapłaci po tym jak sprzeda wyprodukowane produkty.
Program Finansowania Dostawców to rozwiązanie finansowe pomagające w tworzeniu właściwych relacji między Dostawcą o Odbiorcą, pozwalające na rozwiązanie kwestii terminów płatności. Pozwala z jednej strony uzyskać właściwe termin płatności dla Odbiorcy, z drugiej Dostawca ma udostępnione finansowanie w terminach dogodnych dla niego.
Warsztat Finansowanie Dostawców dostarczył szczegółowej wiedzy na temat mechanizmów działania tego typu programów wraz z przykładami. Wskazano prawne i operacyjne aspekty funkcjonowania rozwiązania.

Prowadzący:
Jacek Jackowski (Dyrektor Departamentu Produktów i Usług Bankowości Instytucjonalnej, Bank BGŻ)


  

The 9th ECR Forum 2013 in Russia. Supply Chain world best practices

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: CARREFOUR, HEINZ, MARS, METRO CASH&CARRY, K.HARTWALL, RETAIL QUIP AUSTRALIA
Author: n/a

Supply Chain  world best practices

Outstanding achievements of the winners of the ECR Europe Award: Efficient pooling - the case-study from the leading European retailer Carrefour and Speed docking initiative. Is Russia ready for a national competition in logistics?


Лучшие мировые практики в цепочке поставок
Выдающиеся достижения победителей ECR Europe Award: Поставки сборных грузов - опыт ведущего европейского ритейлера Carrefour, а также инициатива Speed docking от Heinz. Готова ли Россия к национальному соревнованию по логистике?


Speakers/ Докладчики:


Matteo GASPARINI, Transport Manager, CARREFOUR (ITALY);
Tom TILLEMANS, Head of Logistics Network Development, HEINZ (The Netherlands);
Igor MAZAEV, Customer Care and Outbound Logistics Manager, MARS;
Elena POPOVA, METRO CASH&CARRY;
Vesa Tempakka, CEO, K.HARTWALL;
Tom Hart-Davies, Managing Director, RETAIL QUIP AUSTRALIA.


Presentations/Презентации:



ECR_Forum_2013_BO11_Carrefour
ECR_Forum_2013_BO11_Heinz
ECR_Forum_2013_BO11_Metro_CC_Mars
ECR_Forum_2013_BO11_KHartwall




  

The 9th ECR Forum 2013 in Russia. Shopper Insight

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: JTI, KANTAR RETAIL, VYSSHAYA LIGA, COCA-COLA, 7th CONTINENT, TERADATA EMEA
Author: n/a



Shopper Insight
Shoppers do not always make rational decisions. Understanding the psychological
forces at play in a retail environment and acting on them is key to growth. This
session explores shopper psychology, irrationality and human nature, and applies
the lessons to retail.



Shopper Insight

Какие психологические мотивы движут покупателем при совершении покупки? Почему одни товары «разлетаются», а другие – равные им по качеству и цене остаются невостребованными? Сессия посвящена изучению психологии покупателя, иррациональности человеческой природы, и дает полезные рекомендации для ритейлеров.



Speakers/ Докладчики:

Vadim KHETSIRIANI, Insights & Consulting Director Central Eastern Europe, KANTAR RETAIL
Olga SARAFINOS, National MT Key Account Manager, JTI;
Ivan OSETROV, VYSSHAYA LIGA;
George NATSVLISHVILI, Insight Manager, CAT Marketing Department, COCA-COLA;
Alexander KOROLEV, national merchandising manager, 7th CONTINENT;
Paul WINSOR, Retail Industry Director, TERADATA EMEA;

ECR_Forum_2013_BO12_JTI



  

The 9th ECR Forum 2013 in Russia. Electronic Source Documents

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: PROCTER&GAMBLE, METRO CASH&CARRY, NESTLE, BILLA, KORUS CONSULTING CIS
Author: n/a

Electronic Source Documents 
Opportunities and obstacles of implementing e-invoices and other source documents in electronic form. The results of pilot projects, going life. Regulation demands and reality. 


Электронные первичные бухгалтерские документы. 
Возможности и препятствия для внедрения электронных счетов-фактур и других первичных документов. Результаты пилотных проектов, переход "в продуктив". Требования законодательства и реальная практика.  


Speakers/ Докладчики:
Аnna KLIMOVA, Local Compliance Organization Leader, PROCTER&GAMBLE;
Anna ANIKINA, Invoice control department manager, METRO CASH&CARRY;
Andrey BUSYGIN, LGO Integration & Business Excellence Stream Leader, NESTLE;
Alexander GRIBANOVSKY, Chief accountant, BILLA;
Igor ZELENKO, Head of sales department, KORUS CONSULTING CIS;


Presentations/Презентации:


  

The 9th ECR Forum 2013 in Russia. Shelf Ready Packaging

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: SMURFIT KAPPA, AUCHAN, DENTAL-COSMETIC-RUS
Author: n/a

Shelf ready packaging 
2012 was marked with reframing collaboration between retailers and suppliers in implementing SRP. What results were achieved during the passed year?


Упаковка, готовая к выкладке 
В 2012 г. Ритейлеры и поставщики переосмыслили свое взаимодействие в области выпуска товаров в SRP (shelf ready packaging). Какие результаты были достигнуты за последний год? 






Speakers/ Докладчики:
Galina SMIRNOVA, Business development manager, SMURFIT KAPPA ST. PETERSBURG;
Sergey SAVCHIK, Sales manager, SMURFIT KAPPA BALTIC;
Anna PAVLOVA, Product manager Cosmetic, Detergent, Private Label departement, AUCHAN;
Olessya NIKITINA, Deputy director, DENTAL-COSMETIC-RUS.

Presentations/Презентации:

ECR_Forum_2013_BO21_Auchan
ECR_Forum_2013_BO21_SmurfitKappaBaltic
ECR_Forum_2013_BO21_SmurfitKappaStPetersburg


  

The 9th ECR Forum 2013 in Russia. Digital Shopper Environment

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: GFK-RUS, ENTER, DIGITAL FOODIE
Author: n/a

Digital Shopper Environment 
Almost 30 millions of Russian consumers have got smart-phones. 42% of them use Internet via mobile phones every day. Yet grocery retailing has benefited very little so far.
How to reach this kind of customers and analyze their needs and favors. This session will examine the potential and consider online buyer segmentation.


Цифровая среда потребителя 
Почти у 30 млн россиян есть смартфон, 42% из них используют его для доступа в Интернет ежедневно. Тем не менее, до сих пор мобильная коммерция в продовольственном ритейле развивалась довольно вяло. Как получить доступ к такого рода клиентам, как изучить их потребности и предпочтения? Эта сессия изучит потенциал и рассмотрит сегментацию он-лайн покупателей. 


Speakers/ Докладчики:
Valentina VENKOVA, Digital Marketing Intelligence Director, GFK-RUS;
Petr NODEL, Customers application product manager, ENTER;
KALLE KOUTAJOKI, CEO and co-founder,  DIGITAL FOODIE;


Presentations/Презентации:



ECR_Forum_2013_BO22_Enter
ECR_Forum_2013_BO22_GfK



  

The 9th ECR Forum 2013 in Russia. Zero paper by 2020

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: X5 RETAIL GROUP
Author: n/a

Zero Paper by 2020
Digital signature elaboration; implementation of global standards of electronic interchange in Russia; state agencies interaction: what do ministries and state officials plan to break barriers for eliminating paper documents


Без бумаги к 2020 г.
Совершенствование Электронной подписи, внедрение международных стандартов электронного обмена данными в России; межведомственное взаимодействие: что планируют министерства и ведомства для снятия барьеров на пути развития электронного документооборота. 


Speakers/ Докладчики:
Bruno KOCH, Owner, BILLENTIS, (Switzerland).
Luc KOENOT, Chief Information Officer, X5 RETAIL GROUP;
Roman KUZNETSOV, Deputy Director of Coordination of Information, MINISTRY OF TELECOMMUNICATIONS; 
Alexander KUZNETSOV, Head of management of information technology in the public administration of the Department of coordination of information, MINISTRY OF TELECOMMUNICATIONS; 

Presentations/Презентации:


  

The 9th ECR Forum 2013 in Russia. EDI & Master Data Management

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: PEPSICO RUSSIA, M.VIDEO, METRO CASH & CARRY, WÜRTH INDUSTRIE SERVICE
Author: n/a

EDI & Master Data Management
Joint efforts of leading Russian retailers in working out common rules for master data acquisition and synchronization.



Управление мастер-данными и EDI 
Результаты совместных усилий ведущих российских ритейлеров по выработке общих правил сбора мастер-данных и их синхронизации. 




Speakers/ Докладчики:

Valerian DUNIN-BARKOVSKY, Data and BI lead, PEPSICO RUSSIA;
Igor TATARENKO, Head of technical information department, M.VIDEO;
Julia KALISTRATOVA, Supply Chain Management Director, METRO CASH & CARRY, Russia;
Markus WORSCH, Manager E-Commerce / E-Business, WÜRTH INDUSTRIE SERVICE GMBH & CO. KG.



Presentations/Презентации:


  

The 9th ECR Forum 2013 in Russia. Category Management on different markets

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: JTI, INFOLINE, UNILEVER, ELDORADO, LG
Author: n/a

Category Management on different markets 
How to guarantee the category growth in beauty sector, pharm retail, consumer electronics market, etc. The brand new view to category development. 


Категорийный менеджмент на разных рынках

Как гарантировать рост категорий в бьюти-секторе, аптечной рознице, на рынке потребительской электроники и т.д. Свежий взгляд на развитие товарных категорий. 



Speakers/ Докладчики:

Alexander ISAYEV, National key account manager, JTI;
Michael BURMISTROV, General director, INFOLINE; 
Natalia MIRONOVA, caregory management executive, UNILEVER RUS;
Tatiana TARIS, head of CM Department, ELDORADO;  
Aleksey STREKH, Project leader of category management. Senior manager in Trade marketing department, LG.


Presentations/Презентации:



ECR_Forum_2013_BO32_JTI
ECR_Forum_2013_BO32_Unilever_AllGood
ECR_Forum_2013_BO32_Eldorado_LG




  

The 9th ECR Forum 2013 in Russia. Shrinkage

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: PROCTER & GAMBLE, AXIS
Author: n/a

Shrinkage
Managing shrinkage effectively considerably influence profits. But realizing this potential requires new thinking and a deeper understanding of shrinkage’s impact. 


Борьба с потерями

Эффективное управление потерями значительно увеличивает прибыль. Однако реализация этого потенциала требует свежего взгляда на бизнес-процессы и глубокого понимания последствий потерь.



Speakers/ Докладчики:

Stanislav GERASIMOV, OSA Unit Manager, PROCTER & GAMBLE;
Kristina IONOVA, Account Executive, Key Retail Chains (X5 team) PROCTER&GAMBLE EASTERN EUROPE;
Johan ÅKESSON, Director business development retail, AXIS.

Presentations/Презентации:

ECR_Forum_2013_BO31_Procter&Gamble


  

The 9th ECR Forum 2013 in Russia. ECR Plenary Session

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: PEPSICO RUSSIA, METRO CASH&CARRY RUSSIA, MONDELEZ RUS, LENTA, DELOITTE CIS
Author: n/a

ECR Plenary
What do top executives from leading FMCG manufacturers and retailers in Russia think about the challenges for 2013?


Пленарная сессия ECR 

Какие вызовы готовит рынок в 2013 г. для лидирующих ритейлеров и поставщиков России – что думают об этом руководители крупнейших компаний?



Speakers/ Докладчики:

Paul KIESLER, General Manager, PEPSICO RUSSIA; 
Pieter BOONE, Managing director, METRO CASH&CARRY RUSSIA; 
Romeo LAСERDA, General Manager, MONDELEZ RUS; 
Sergey Prokofiev, Legal Affairs and Goverment Relations Director, LENTA;
David OWEN, Chief Executive Officer, DELOITTE CIS;
Maximilian MUSSELIUS, Executive director, ECR RUSSIA.


Presentations/Презентации:


  

The 9th ECR Forum 2013 in Russia. Electronic Legal Documents

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Х5 RETAIL GROUP, ROSTELECOM, ASSOCIATION OF FACTORING COMPANIES
Author: n/a

Electronic Legal Documents 
Opportunities and obstacles of implementing e-invoices and other source documents in electronic form. The results of pilot projects, going life. Regulation demands and reality. 


Электронные юридически-значимые документы. 
Возможности и препятствия для внедрения электронных счетов-фактур и других первичных документов. Результаты пилотных проектов, переход "в продуктив". Требования законодательства и реальная практика.  






Speakers/ Докладчики:

Vyacheslav POLIKARPOV, IT business-partner, Х5 RETAIL GROUP;
Dmitry LVOV, Director of the corporate management department, Urals division, ROSTELECOM;
Michail OKUNEV, chairmen, ASSOCIATION OF FACTORING COMPANIES.


Presentations/Презентации:


  

The 9th ECR Forum 2013 in Russia. Shopper Insight

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: NOTAMEDIA, OYSTERLABS NYC, BAIN , MTS, OTM
Author: n/a

Shopper Insight
How to use modern opportunities of mobile applications and social media to promote the brands and strengthen loyalty. Foreign practices and local experience. 


Shopper Insight
Как использовать современные возможности мобильных приложений и социальных медиа для продвижения брендов и укрепления лояльности. Зарубежные практики и локальные достижения. 









Speakers/ Докладчики:
Dmitry SHASHLOV, head of department of development of mobile applications, NOTAMEDIA;
Stan Kisselev, President, OYSTERLABS NYC;
Fabrizio D’EREDITA, Partner, BAIN (Italy);
Svetlana BOLDAREVA, MTS;
Dmitry LAZAREV, OTM.


Presentations/Презентации:



ECR_Forum_2013_BO42_MTS
ECR_Forum_2013_BO42_Notamedia
ECR_Forum_2013_BO42_OLabs




  

The 9th ECR Forum 2013 in Russia. RFID in Russia

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: MEDIA MARKT, CENTEROBUV
Author: n/a

RFID in Russia
How does the RFID market develops in Russia? Is it reasonable to use it on every stock keeping unit? What benefits does it bring and will it become cheeper? 




RFID в России

Как рынок RFID развивается в России? Стоит ли метки использовать на уровне единицы товара? Какие возможности открывает использование этой технологии и станет ли она дешевле?




Speakers/ Докладчики:

Bjoern GREIFF, IT-Director, MEDIA MARKT;
Alexey KOZODAEV, Head of retail technologies department, CENTEROBUV;


Presentations/Презентации:

ECR Forum 2013 BO43 Media Markt


  

The 9th ECR Forum 2013 in Russia. On-Shelf Availability & CPFR

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: MAGNIT, NESTLE, CARLSBERG
Author: n/a

On-Shelf Availability & CPFR
Maximizing efficiency and sustainability is the ultimate goal for supply chain management. Collaborative logistics is the way to achieve it without negative trade-offs. Join the session to learn more about sharing transport and the benefits of multimodality operations.


On-Shelf Availability & CPFR
Как ритейлерам и поставщикам совместными усилиями и взаимовыгодно оптимизировать логистику для управления цепочкой поставок? На сессии вы узнаете о совместном использовании транспорта, а также выгодах мультимодальных операций.



Speakers/ Докладчики:
Alexander KRIVONOS, leading expert, MAGNIT;
Roberto MENNILLI, supply chain director, NESTLE;
Vladimir KRASOJEVIC, Director Customer Service Excellence, CARLSBERG GROUP.





  

The 9th ECR Forum 2013 in Russia. Digital Shopper. Special Session

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Accenture
Author: n/a

Digital Shopper. Special Session
WINNING IN RETAIL IN THE NEXT DECADE. TURN SHOWROOMERS AND DIGITAL SHOPPERS INTO OMNICHANNEL ADVOCATES.  


Digital Shopper. Специальная сессия
КАК ПОБЕДИТЬ В РОЗНИЦЕ В СЛЕДУЮЩЕМ ДЕСЯТИЛЕТИИ? КАК ОБРАТИТЬ ПОКУПАТЕЛЕЙ ОБЫЧНЫХ И ОН-ЛАЙН МАГАЗИНОВ В СТОРОННИКОВ ИНТЕГРИРОВАННЫХ ПРОДАЖ?








Speakers/ Докладчики:
Ivano ORTIS, Managing Director in Retail Industry for IGEM region (Italy, Greece and Emerging Markets – Eastern Europe, Russia, Turkey, Middle East), ACCENTURE.


Presentations/Презентации:



ECR_Forum_2013_BO52_Accenture




  

The 9th ECR Forum 2013 in Russia. On-line retail

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: E5.RU, BELIY VETER TSIFROVOY
Author: n/a

On-line retail
The prospects of on-line retail development: the convertion of off-line customers into on-line shoppers, legalization of the on-line retail.   


On-line retail
Перспективы развития on-line ритейла: Конверсия оффлайн-посетителей в онлайн-покупателей, Легализация интернет-торговли.










Speakers/ Докладчики:
Alexey VAYSBERG, Commercial Director, E5.RU; 
Alexander ROZHNOV, Internet business Director, BELIY VETER TSIFROVOY; 




Presentations/Презентации:




  

The 9th ECR Forum 2013 in Russia. One delivery - one paper document

Admin 2013.06.10

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Report
Publisher: n/a
Companies involved: n/a
Author: n/a

One delivery - one paper document  
What has to be done to eliminate paper documents following the delivery. 


Одна поставка – один документ
Что необходимо сделать, чтобы минимизировать кол-во документов, сопровождающих поставку. 








Speakers/ Докладчики:
Alexey KHERSONTSEV, director of Government regulation department, MINISRTY OF ECONOMIC DEVELOPMENT;
Alexander STAROSKOLSKY, chief of information - analytical department of the Land surveillance and information systems, Federal Service for Veterinary and Phytosanitary Surveillance;
Alexander OSMININ, leading software developer, Federal Centre for Animal Health.




  

Pallets Assesment Cards - Ukrainian version

Anna Kwiatek 2013.04.19

Publication Date: 2012
Publication Language: Ukranian
Publication Country/Region: ECR Poland
Publication Type: Tool
Publisher: ECR Polska
Companies involved: PKN EPAL
Author: ECR Polska

Pallets Assesment Cards - simple tool to facilitate pallets management.
4 cards containing the knowledge about:
- EUR Pallets types;
- features of a proper EUR Pallet;
- allowed flaws
- unacceptable flaws.

Now - in Ukrainian!


  

Warsztaty: Trendy - Technologie - Przyszłość | FMCG na zakręcie 2014

Anna Kwiatek 2012.12.04

Publication Date: 2012
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: ECR Polska
Companies involved: GS1, Listonic, Grupa Nokaut, Fun In Desing, ILiM, eStore Media, iTraff Technology, SAS Institute, RockPay
Author: n/a

Prezentacje z Warsztatów "Trendy - Technologie - Przyszłość | FMCG na zakręcie 2014", które odbyły się w ramach spotkania grupy roboczej ECR Polska: MobECom.

Tematyka prezentacji dotyczy najbardziej aktualnych zagadnień związanych z najnowszymi trendami w e-handlu w FMCG, rozwiązań mobilnych w handlu, prawnych aspektów e-commerce, e-opakowań i narzędzi badania mediów społecznościowych.


  

Forum for Cooperation 2012 - The financial workshop: How to get over late payments?

Anna Kwiatek 2012.06.20

Publication Date: 2012
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: Dun & Bradstreet
Author: Andrzej Osiński

The participants have learned about trends in payment timings in FMCG for last 12 months. They were explained about the mechanism of late payments and have learned what are the tools to prevent them and other methods to limit the financial risks.

Warsztat finansowy: Jak nie dać się pokonać zatorom płatniczym?

Prezentacja dotycząca terminowości płatności w branży FMCG w ostatnich 12 miesiącach oraz warsztat podczas którego uczestnicy poznali mechanikę zatoru płatniczego, narzędzia służące jego zapobieganiu, sposoby zarządzania należnościami oraz inne metody ograniczania ryzyka finansowego firmy.


  

The 8th ECR Forum 2012 in Russia. eCompliance documents

Admin 2012.06.16

Publication Date: 2012
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: MetroCash&Carry, Dixy, Kimberly Clark, Baltika, Federal Service for Veterinary and Phytosanitary Surveillance, Ministry of economic development
Author: Alexey Khersontsev, Nikolay Vlasov, Ivan Kanaev, Aleksey Salnikov, Vitaly Bilevich, Maxim Podgornov

eCompliance documents 
No more documents to send with delivery. Business and government together de- velop a system of electronic regis- ters to record information about product safety.

Электронные документы соответствия 
Проект перехода от контроля бумажных документов к контролю сведений о товаре в информационных системах.

Speakers/Докладчики:

  • Alexey Khersontsev, director of department of government regulation in economy, Ministry of economic development; 
  • Nikolay Vlasov, deputy head of Federal Service for Veterinary and Phytosanitary Surveillance; 
  • Ivan Kanaev, NKA Customer Service Manager, Baltika; 
  • Aleksey Salnikov, customer logistics manager, Kimberly Clark; 
  • Vitaly Bilevich, director of IT development department, Dixy;
  • Maxim Podgornov, NonFood team leader QA department, MetroCash&Carry;
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Efficient Promotions

Admin 2012.06.16

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Procter&Gamble, Metro Cash& Carry, Kraft Foods, О’KEY
Author: Tyurina Nina, Dmitriy Lakizenko, Nadezhda Schekanova

Efficient Promotions 
Promo efficiency: new mechanics and new approach to promo planning.

Эффективное промо 
Различные категории, разные цели и методики - что определяет эффективность в промо? Система оценки ключевых показателей и новые подходы в промо.

Speakers/Докладчики:

  • Tyurina Nina, NA Team Leader, Procter&Gamble; 
  • Dmitriy Lakizenko, Head of Target Group Management Traders, Metro Cash& Carry; 
  • Nadezhda Schekanova, brand-manager “Vozdushny” and “Cote d’Or”, Kraft Foods;
  • Representative from “О’KEY”;

ECR Forum 2012 BO71 PG Nina Turina Metro CC Dmitriy Lakizenko Best Job video from ECR Community on Vimeo.

ECR Forum 2012 BO71 P&G Nina Turina Metro CC Dmitriy Lakizenko P&G Olympics in-store exploitation video from ECR Community on Vimeo.

Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Electronic archives

Admin 2012.06.15

Publication Date: 2012
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: TNK-BP , STS Media, Severstal
Author: Dmitry Leshko, Olga Krassavina, Sergey Ostankin

Electronic archives 
How to ensure the legal value of electronic documents in the archives.

Электронные архивы 
Как обеспечить юридическую значимость электронных документов в архивах?


Speakers/Докладчики:

  • Dmitry Leshko, head of business automation department, TNK-BP Business-Service; 
  • Olga Krassavina, head of scanning and archiving department, STS Media; 
  • Sergey Ostankin, head of project of electronic document flow, Severstal;
Presentations/Презентации:



  

The 8th ECR Forum 2012 in Russia. Personnel record keeping documents

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Ministry of Communications, ProfMedia Business Solutions, Sportmaster
Author: Aleksander Kuznetsov, Anna Belyakova, Ekaterina Spivak

Personnel record keeping documents 
The conversion of personnel record keep- ing documents from paper to electronic form, current status and perspectives.

Электронные кадровые документы 
Перевод документов кадрового учета в электронный вид, текущая ситуация и перспективы.

Speakers/Докладчики:

  • Aleksander Kuznetsov, head of department of state policy in creating and developing electronic government, Ministry of Communications
  • Anna Belyakova, Head of C&B and administration Department, ProfMedia Business Solutions; 
  • Ekaterina Spivak, deputy HR director, Sportmaster;
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Shrinkage

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Europe, ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Diageo, O’Key, Metro C&C, L’Etoile, Auchan, Dixy group
Author: Vladislav Petrov, Vyacheslav Mikhaylovskiy, Andrey Voloshenko, Philippe Hedoux, Ilya Fadeev, Igor Chumarin, Sergey Zubarev

Shrinkage 
The session will consider shrinkage management response to the new technological and business needs. The time has come to step onto the next level of loss prevention.

Борьба с потерями
Пришло время по-новому взглянуть на проблему предотвращения потерь. Как должны меняться подходы и технологии в ответ на растущие требования бизнеса?

Speakers/Докладчики:

  • Sergey Zubarev, Operational director, Diageo; 
  • Vladislav Petrov, Security director, O’Key; 
  • Vyacheslav Mikhaylovskiy, Security director, Metro C&C; 
  • Andrey Voloshenko, Security director, L’Etoile; 
  • Philippe Hedoux, Management control director, Auchan; 
  • Ilya Fadeev, Security director, Dixy group; 
  • Moderator - Igor Chumarin, Shrinkage expert

Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Shopper trends

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Diageo, Danone-Unimilk Group of Companies, Makarov and Company
Author: Irina Zhdanova, Marina Volkova, Ladygina Julia, Andrey Evstratov

Shopper trends 
The results of a global shopper research. Different countries, different micro- and macroeconomics environment. What are the key tendencies?

Покупательские тренды 
Глобальное исследование покупателя и локальные кейсы: каковы основные тенденции?

Speakers/Докладчики:

  • Irina Zhdanova, Customer Marketing Director, Diageo; 
  • Marina Volkova, Category Manager, Danone-Unimilk Group of Companies
  • Ladygina Julia, National Category Manage, Danone-Unimilk Group of Companies; 
  • Andrey Evstratov, Director, Makarov and Company;
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Plenary session 2: Electronic documents - sustainable economy

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: The Federal Tax Service, Ministry of Finance, Ministry of economic development, Ministry of communications, Ministry of economic development, Russian Post, Sberbank, Alliance Healthcare, L`Etoile, Metro Cash&Carry, Rosneft
Author: Antonina Kim, Liz Kirkwood, Mikhail Sklyarov, Eric Blondeau, Mikhail Malakhov, Sergey Kiryushin, Tatiana Ilyushnikova, Alexander Kuznetsov, Alexey Khersontsev, Sergey Razgulin, Daniil Egorov

Plenary Session: Electronic documents - sustainable economy
Пленарная сессия: Электронные документы - эффективная экономика

Speakers/Докладчики:

  • Daniil Egorov, Deputy head of The Federal Tax Service; 
  • Sergey Razgulin, Deputy head of tax and customs policy, Ministry of Finance; 
  • Alexey Khersontsev, Director of department of government regulation in economy, Ministry of economic development; 
  • Alexander Kuznetsov, Head of department of state policy of founding and developing of electronic government, Ministry of communications; 
  • Tatiana Ilyushnikova, Deputy director of department of investment policy and development of private and state partnership, Ministry of economic development; 
  • Sergey Kiryushin, Deputy general manager, Russian Post; 
  • Mikhail Malakhov, Project director, Sberbank; 
  • Eric Blondeau, Chief executive officer, Alliance Healthcare; 
  • Mikhail Sklyarov, Executive director, L`Etoile; 
  • Liz Kirkwood, CFO, Metro Cash&Carry; 
  • Antonina Kim, Chief accountant, Rosneft;

The session is moderated by Maximilian Musselius, Executive director, ECR Russia, Expert Council «Electronic documents – sustainable economy»;
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Category Management

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Danone-Unimilk Group of Companies, Elissey, PepsiCo Russia, Nestle, The 7th Continent
Author: Marina Volkova, Eshkunova Olga, Tatyana Gusarova, Marina Akasheva, Viktoria Krechetnikova

Category Management 
Category Management - a field for collaboration or for competition? How joint efforts to grow the category can be effectively realized through collaborative CatMan strategy.

Category Management 
КатМан - это поле для сотрудничества или для соперничества? Как совместные усилия, направленные на рост категории, могут быть успешно реализованы в рамках КатМан проекта.

Speakers/Докладчики:

  • Marina Volkova, Category Manager, Danone-Unimilk Group of Companies; 
  • Eshkunova Olga, Commercial Director, Elissey; 
  • Tatyana Gusarova, Customer Category Manager, PepsiCo Russia; 
  • Marina Akasheva, Category Planner, Nestle; 
  • Viktoria Krechetnikova, Category Manager, The 7th Continent;
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Category Management

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Teradata, Unilever Russia, Magnit, Coca-Cola HBC, The 7th Continent
Author: Viktoria Krechetnikova, Semen Freidlin, Sergey Nuritdinov, Nadezhda Butrimova, Frank Vullers

Category Management 
CatMan: moving towards open dialogue between supplier and retailer. To trust or not to trust, that is the question.

Категорийный менеджмент 
КатМан: на пути к более открытому диалогу сети и поставщика. Вопрос доверия - ключевой на повестке дня.


Speakers/Докладчики:


  

The 8th ECR Forum 2012 in Russia. Supply Chain best practices

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Nestle, Metro C&C, Auchan, Unilever, ComArch
Author: Roberto Mennilli, Julia Kalistratova, Philippe Hedoux, Alexander Guzhvin, Olga Wislawnych

Supply Chain best practices 
How to adopt the best Supply Chain practices to Russian realities, taking into account local peculiarities.

Цепочка поставок: лучшие практики 
Как адаптировать лучшие европейские практики работы в цепочке поставок к российским реалиям, принимая в расчет географию и технологическую оснащенность.

Speakers/
Докладчики:

  • Roberto Mennilli, Supply Chain Director, Nestle; 
  • Julia Kalistratova, Supply Chain Director, Metro C&C; 
  • Philippe Hedoux, Management control director, Auchan;
  • Alexander Guzhvin, Senior Business Analyst, EDI expert Unilever; 
  • Olga Wislawnych, Business Solution ManagerComArch;

Presentations/
Презентации:



  

The 8th ECR Forum 2012 in Russia. Plenary session

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Metro Cash & Carry Russia, Kraft Foods Russia, Dixy Group, Nestle, Lenta, O’KEY, Auchan Russia, Unilever, Danone-Unimilk, Colgate-Palmolive , ECR Russia
Author: Pieter Boone, David Steer, Ilya Yakubson, Chris Tyas, Jan Dunning, Sebastien Verhaeghe, Ludovic Holinier, Sanjiv Kakkar, Filip Kegels, Burc Cankat, Maximilan Musselius

Speakers/Докладчики:

  • Pieter Boone, ECR Russia Board of Directors CoChairman, Managing Director Metro Cash & Carry Russia; 
  • David Steer, ECR Russia Board of Directors CoChairman, President Kraft Foods Russia; 
  • Ilya Yakubson, President Dixy Group; 
  • Chris Tyas, Head of Supply Chain for ZEUR, Nestle;
  • Jan Dunning, CEO, Lenta; 
  • Sebastien Verhaeghe, Executive Director, O’KEY; 
  • Ludovic Holinier, Management Control Director, Nasha Raduga, Auchan Russia 
  • Sanjiv Kakkar, Executive Vice President Unilever Russia, Ukraine, Belorus; 
  • Filip Kegels, CEO Danone-Unimilk; 
  • Burc Cankat, Vice President and General Manager, Colgate-Palmolive Russia; 
  • Maximilan Musselius, Executive director, ECR Russia; Expert Council «Electronic documents - sustainable economy»
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Scorecard

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Kantar Retail, PepsiCo, Diageo
Author: Vadim Khetsuriani, Danilova Angelika, Elena Chernigovskaya, Anatoliy Pogiba

Scorecard 
The leading companies approach. Success- full cases and barriers to cooperation.

Scorecard 
Практики ведущих компаний по релизации Scorecard. Успешный опыт и барьеры на пути развития сотрудничества.

Speakers/Докладчики:

  • Vadim Khetsuriani, Retail Insights Director Central Eastern Europe and Middle East, Kantar Retail; 
  • Danilova Angelika, National Key Account Manager, PepsiCo; 
  • Elena Chernigovskaya, Business improvement manager, Diageo; 
  • Anatoliy Pogiba, Independent Expert;
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. On Shelf Availability

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Nestle, Schwarzkopf & Henkel, Auchan, Valio, Kimberly-Clark, P&G, Dixy group, Danone-Unimilk, Unilever, O’Key, ECR Russia
Author: Chris Tyas, Martina Floegel, Philippe Hedoux, Alexander Zamaletdinov, Jane Kaiser, Douglas Wood, Sergey Grishin, Pavel Isaev, Ion Tapurin, Natalia Potamianos, Maximilian Musselius

On Shelf Availability
Looking for new OSA projects in Russia! Supply chain directors from leading suppliers and retailers are discussing the updated “roadmap” and route causes of out-of-stocks in the industry.

Доступность товара на полке 
Директора цепи поставок обсудят текущую ситуацию и ключевые причины отсутствия товара на полке.

Speakers/Докладчики:

  • Chris Tyas, Head of Supply Chain for Zone Europe, Nestle
  • Martina Floegel, Head of Supply Chain and Controlling Russia and CIS, Schwarzkopf & Henkel; 
  • Philippe Hedoux, Management control director, Auchan
  • Alexander Zamaletdinov, Senior Vice-President SCM, Valio;
  • Jane Kaiser, Supply chain director Eastern Europe, Kimberly-Clark 
  • Douglas Wood, Supply Network Operations Director Eastern Europe, P&G
  • Sergey Grishin, Supply Chain Director, Dixy group; 
  • Pavel Isaev, Supply Chain Director, Danone-Unimilk; 
  • Ion Tapurin, Customer Service Director, Unilever; 
  • Natalia Potamianos, Supply Chain Director, O’Key;
  • Moderated by: Maximilian Musselius, Executive director, ECR Russia;
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Shopper insight

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Europe, GFk, Ferrero
Author: Aya Tonoyan, Alexander Shmelkov, Elena Samodurova, Victoria Arbuzova, Katerina Pramatari

Shopper insight 
The latest shopper insights from the leading companies. How do customers make their shopping and what else should we take into consideration in fast-changing environment?

Изучение покупателя 
Кейсы от ведущих компаний индустрии. Как покупатели совершают покупки и какие факторы нам следует принимать во внимание, если мы хотим повлиять на это решение?

Speakers/Докладчики:

  • Aya Tonoyan, Head of Category Management, Ferrero
  • Alexander Shmelkov, Head of Shopper, Market Opportunities and Innovations, GFk; 
  • Elena Samodurova, Head of Consumer Tracking Department, GFk; 
  • Victoria Arbuzova, Client Service & Re- search Consultant of Consumer Panel, GFk;
  • Katerina Pramatari, Consultant, ECR Europe
ECR Forum 2012 BO11 ECR Europe Katerina Pramatari video1 from ECR Community on Vimeo.
ECR Forum 2012 BO11 ECR Europe Katerina Pramatari video2 from ECR Community on Vimeo.
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. EDI, e-Invoice and Master-Data Management

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Metro C&C, Lenta, real,-, Dixy Group, Х5 Retail Group, Cloud Services, SKB Kontur, Coca-Cola HBC
Author: Schelkunova Natalia, Veronika Shishigina, Pavel Zhdanov, Anna Dudenko, Andrey Migal, Vitaly Bilevich, Alexey Mitin, Dmitry Kalinin, Anna Anikina

EDI, e-Invoice and Master-Data Management 
Complex solutions of EDI, Master-data usage and electronic documents inter- change. New opportunities for business and the first cases of collaboration

EDI, e-invoice и управление мастер-данными 
Узнайте о лучших практиках по использованию EDI, когда технология становится выгодной для обеих сторон.

Speakers/Докладчики:

  • Schelkunova Natalia, EDI Projects coordinator NKA, Coca-Cola HBC;
  • Veronika Shishigina, Project Manager, Metro Cash & Carry; 
  • Pavel Zhdanov, Product Manager, SKB Kontur; 
  • Anna Dudenko, Project Manager, Cloud Services; 
  • Andrey Migal, Project Leader, Strategic projects department, Х5 Retail Group; 
  • Vitaly Bilevich, Head of IT, Dixy Group; 
  • Alexey Mitin, Project manager, real,-; 
  • Dmitry Kalinin, The head of logistics operations, Supply Chain department, Lenta; 
  • Anna Anikina, Invoice control department manager, Metro C&C;
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Digital Shopper Environment

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Unilever , ENTER, Notamedia, Yandex-market, Groupon Russia, Qsoft
Author: Alexandr Bondarenko, Alexey Dmitriev, Sergey Oseledko, Alexey Avdey, Ivan Vladimirov, Mikhail Tokovinin

Digital Shopper Environment 
Current trends in mobile commerce and digital in Russia and worldwide.

Покупатель в Digital-среде 
Тренды в мобильной коммерции и “цифровых” коммуникациях в России и в мире.

Speakers/Докладчики:

  • Alexandr Bondarenko, CD Front-End Technologies Manager, Unilever Russia Ukraine Belorus; 
  • Alexey Dmitriev, Senior Partner, Director of Corporate Development, ENTER; 
  • Sergey Oseledko, General manager, Notamedia; 
  • Alexey Avdey, Project manager, Yandex-market;
  • Ivan Vladimirov, co-founder, Groupon Russia;
  • Moderator - Mikhail Tokovinin, General manager, Qsoft;

ECR Forum 2012 BO31 Enter Alexey Dmitriev.mov from ECR Community on Vimeo.

Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Electronic documents in court

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: The Supreme Commercial Court, Federal Tax Service, Federal Customs Service, GE Money Bank, Alliance Healthcare
Author: Igor Soloviev, Oleg Ovchar, Alexey Shashaev, Inga Yusts, Elena Vashuk

Electronic documents in court 
How to use electronic documents as evidence ? The first precedent in Russian practice

Электронные документы в суде 
Как использовать электронные документы в качестве доказательства? Первые прецеденты в российской практике.

Speakers/Докладчики:

  • Igor Soloviev, head of information and communication department, The Supreme Commercial Court; 
  • Oleg Ovchar, head of legal department, Federal Tax Service; 
  • Alexey Shashaev, head of IT department, Federal Customs Service; 
  • Inga Yusts, head of HR administration, GE Money Bank;
  • Elena Vashuk, Head of law department, Alliance Healthcare;
Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. eSource documents

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Deloitte UK, Baltika, Lenta, Procter&Gamble, Metro C&C, Billa, Arla Foods Artis
Author: Marina Kameneva, Aleksander Gribanovskyi, Anna Anikina, Andrey Maliy, Dmitry Kalinin, Ivan Kanaev, Mark Knight

eSource documents 
E-invoices are legalized in Russia, but what comes next? Business and Tax Ser- vice representatives work out the formats of electronic source documents.

Электронные первичные документы 
Электронные счета-фактуры легализованы в России, но какие будут следующие шаги? Бизнес и представители ФНС разрабатывают форматы электронной “первички”.

Speakers/Докладчики:

  • Mark Knight, manager, consulting, Deloitte UK; 
  • Ivan Kanaev, NKA Customer Service Manager, Baltika
  • Dmitry Kalinin, cargo operation group manager, Lenta; 
  • Andrey Maliy, IT- manager, Procter&Gamble
  • Anna Anikina, Invoice Control Department Manager, Metro C&C; 
  • Aleksander Gribanovskyi, Chief Accountant, Billa; 
  • Marina Kameneva, Chief Accountant, Arla Foods Artis;

ECR Forum 2012 BO63 Film Billa-Arla from ECR Community on Vimeo.

Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. CRM & Social media

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: L’Oreal, Diageo, Wimm-Bill-Dann, Beeline, Metro C&C, Azbuka vkusa, Ozon.ru, Groupon Russia, Notamedia, Hungry Boys
Author: Vladilen Sitnikov, Sergey Oseledko, Ivan Vladimirov, Mikhail Osmin, Galina Yaschuk, Vlad Tikhomirov, Olesya Malinovskaya, Julia Rubina, Elizaveta Nikolova, Lyudmila Malikova, Irina Zhdanova, Dmitry Khodovets

CRM & Social media 
The integration of social media with CRM strategics is the next frontier for organiza- tions to optimize the power social interactions to get closer to their customers.

CRM & Социальные медиа 
Интеграция социальных медиа и CRM- стратегий необходима компаниям, чтобы стать ближе к своим клиентам.

Speakers/Докладчики:

  • Dmitry Khodovets, Digital-manager, L’Oreal; 
  • Irina Zhdanova, Customer Marketing Director, Diageo; 
  • Lyudmila Malikova, Shopper Marketing Executive, Diageo; 
  • Elizaveta Nikolova, Digital-manager, Wimm-Bill-Dann; 
  • Julia Rubina, Head of brand and social media management, Beeline; 
  • Olesya Malinovskaya, Head of E-Commerce, Metro C&C; 
  • Vlad Tikhomirov, Head of brand communication, Metro C&C
  • Galina Yaschuk, Marketing director, Azbuka vkusa; 
  • Mikhail Osmin, Chief of digital sales, Ozon.ru; 
  • Ivan Vladimirov, Co-founder, Groupon Russia; 
  • Sergey Oseledko, General manager, Notamedia;
Moderator - Vladilen Sitnikov, Manager, Hungry Boys;

Presentations/Презентации:


  

The 8th ECR Forum 2012 in Russia. Shelf ready packaging

Admin 2012.06.15

Publication Date: 2012
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Smurfit Kappa, Danone-Unimilk Group of Companies, X5 Retail Group, Lenta
Author: Galina Smirnova, Oleg Surovyagin, Irina Alpeeva, Marina Andronaki

Shelf ready packaging 
Shelf Ready Packaging is potential solution to address store operations efficiency, shelf replenishment and product avail- ability, visibility. The status of SRP development in Russia.

Shelf ready packaging 
Упаковка, готовая к выкладке - возможность повысить эффективность работы магазина, улучшить показатели наличия товара на полке, визуально облегчить покупателю выбор продукта. Что мешает развитию SRP в России?

Speakers/Докладчики:

  • Galina Smirnova, development manager Smurfit Kappa; 
  • Oleg Surovyagin, National Merchandising Manager, Group of Companies Danone Unimilk in Russia; 
  • Irina Alpeeva, Transport packaging specialist, X5 Retail Group; 
  • Marina Andronaki, Merchandising Director, Lenta;
Presentations/Презентации:


  

Forum for Cooperation 2012 - Strategic / PlenarySession

Anna Kwiatek 2012.06.13

Publication Date: 2012
Publication Language: English , Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: The Nielsen Company, ECR Europe, University of Warsaw
Author: Claudia Suarez-Gapp, Luc Demeulenaere, Anna Giza-Poleszczuk

Three inspiring presentations from plenary, strategic session of Forum for Cooperation 2012 (ECR Poland Annual Conference). Every year the aim of Strategic session is to indicate important changes and trends in the development of the FMCG market.
1. Claudia Suarez Gapp from Nielsen explained how to effectively build customer satisfaction in the B2B environment, and how to build profitable relationships with customer.
2. Luc Demeulenaere of ECR Europe was talking about a new approach to shopper marketing in the Consumer and Shopper Journey concept. On the example of Greek supermarkets, the effectiveness of applied strategies and used practical solutions was shown.
3. Prof. Anna Giza-Poleszczuk in a great presentation on the sociology of the modern client explained the changes in the perception of freedom of choice and the effectiveness of marketing as well as the impact of “digitalization” of the world on the consumers behaviour.

FORUM WSPÓŁPRACY 2012 - Sesja Strategiczna

Trzy inspirujące prezentacje z plenarnej sesji strategicznej Forum Współpracy 2012. Sesja strategiczna co roku ma na celu wskazanie istotnych zmian i trendów w rozwoju rynku FMCG.
1. Claudia Suarez Gapp z Nielsena opowiedziała jak skutecznie budować satysfakcję klienta w kanałach B2B i jak uczynić relacje z klientem zyskownymi.
2. Luc Demeulenaere z ECR Europe opowiedział o nowym podejściu do shopper marketingu i koncepcji Consumer & Shopper Journey. Na przykładzie greckich marketów pokazał skuteczność zastosowanych strategii i praktycznych rozwiązań.
3. Prof. Anna Giza-Poleszczuk w świetnym wystąpieniu na temat socjologii współczesnego nabywcy opowiedziała o zmianach w postrzeganiu wolności wyboru i skuteczności marketingu a także o wpływie digitalizacji świata na zachowania klientów.


  

Forum for Cooperation 2012 - Best Practice Session: Supply Chain Management.

Anna Kwiatek 2012.06.13

Publication Date: 2012
Publication Language: English , Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: Coca-Cola HBC, CHEP Poland, Nivea Polska, Energizer Group, Comarch, Leroy Merlin Polska, Bakalland, ILiM
Author: Piotr Wiącek, Maciej Kubiak, Lucyna Zaborowska-Princ, Iwona Przybył, Katarzyna Kowalska, Bartłomiej Wójtowicz, Norbert Ołtarzewski, Marcin Hajdul

In the practical part, the conference was divided into 2 parallel breakout sessions.

The Supply Chain Management Breakout consisted of five practical case studies whose authors have indicated the real benefits of cooperation in supply chain sharing (case study Beiersdorf-Energizer and Bakalland), the methods of supply chains processes optimization through the implementation of electronic data exchange and logistics labels (case study Leroy Merlin) and the implementation of full GDSN (Nestle learnings). Savings in the pallets management and packaging optimization in logistics were explained on the basis of Coca-Cola case study.

Sesja najlepszych praktyk: Zarządzanie Łańcuchem Dostaw.


W części praktycznej konferencja Forum Współpracy podzielona została na 2 równoległe sesje tematyczne.

Na sesję dot. Zarządzania Łańcuchem Dostaw składało się pięć praktycznych studiów przypadku, których autorzy wskazali rzeczywiste korzyści współpracy w zakresie współdzielenia łańcucha dostaw (case study Beiersdorf – Energizer oraz Bakalland), możliwości optymalizacji procesów łańcuchów dostaw poprzez wdrożenie elektronicznej wymiany danych i etykiety logistycznej (case study Leroy Merlin) a także wdrożenie pełnego GDSN (doświadczenia Nestle). O oszczędnościach w gospodarce paletowej i optymalizacji zarządzania opakowaniami uczestnicy dowiedzieli się na podstawie case study Coca-Cola.


  

Forum for Cooperation 2012 - Best Practice Session: New Commerce.

Anna Kwiatek 2012.06.13

Publication Date: 2012
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: Nielsen, Listonic, Unilever Polska, GS1 Poland, Nokaut, PayU, SGH
Author: Gabriel Matwiejczyk, Artur Czajka, Elżbieta Con, Sylwia Szlęzak, Marcin Łobejko, Jacek Pucher, Tomasz Maj, Joanna Kuzdak, Mariusz Dzieciątko

In the practical part, the conference was divided into 2 parallel breakout sessions.

New Commerce Breakout concentrated on the use of mobile technology in sales and the development of e-commerce on the FMCG market. In six consecutive presentations:
-Nielsen representatives talked about the consumer behaviour and shopping habits in digital world;
-Elżbieta Con from Listonic presented Alma Market case study about profits from leaflets digitalization and links of mobile shopping list with sales promotions;
-Sylwia Szlęzak and Marcin Łobejko from Unilever together with Jacek Pucher from GS1 proved the importance of reliable product data and presented the MOBIT application which allows mobile access to reliable data about purchased products enhanced with marketing and practical information;
-Tomasz Maj from Nokaut Group told about NokPay system that improves the process of FMCG purchase, through the use of mobile solutions;
link to the film: http://www.youtube.com/watch?v=KO-t2qvl5sw
-PayU representative presented the results of on-line payments willingness research, and the development of on-line transactions on the FMCG market;
-Mariusz Dzieciątko from SGH showed the methods used in social media research and examples of business value of the information gained from SM.


Sesja najlepszych praktyk: New Commerce.


W części praktycznej konferencja Forum Współpracy podzielona została na 2 równoległe sesje tematyczne.

Sesja New Commerce dotyczyła wykorzystania technologii mobilnych w sprzedaży i rozwoju e-handlu na rynku FMCG. W sześciu kolejnych prezentacjach:
- przedstawiciele Nielsena opowiedzieli o zachowaniach, preferencjach i nawykach zakupowych konsumenta i nabywcy w cyfrowym świecie;
- Elżbieta Con z Listonica przedstawiła case study dotyczący profitów z digitalizacji gazetek marketów Alma i powiązania mobilnej listy zakupów z promocjami sprzedażowymi;
- Sylwia Szlęzak i Marcin Łobejko z Unilevera wraz z Jackiem Pucherem z GS1 przekonali uczestników o istocie rzetelnych danych o produktach i zaprezentowali aplikację MOBIT umożliwiającą budowanie wizerunku firmy w oparciu o umożliwienie konsumentowi mobilnego dostępu do wiarygodnych danych o kupowanych produktach poszerzonych o marketingowo – sprzedażowe informacje;
- Tomasz Maj z Grupy Nokaut opowiedział o systemie NokPay usprawniającym proces zakupu m.in. produktów FMCG poprzez wykorzystanie rozwiązań mobilnych;

link do filmu: http://www.youtube.com/watch?v=KO-t2qvl5sw
- przedstawiciel firmy PayU przedstawił wyniki badań na temat skłonności klientów do płatności on-line i rozwoju zdalnych transakcji na rynku FMCG;
- Mariusz Dzieciątko z SGH pokazał sposoby badania mediów społecznościowych i przykłady wykorzystania pozyskanych informacji do budowania przewagi konkurencyjnej.


  

Forum for Cooperation 2012 - The legal workshop: Competition law in everyday trade practice.

Anna Kwiatek 2012.06.13

Publication Date: 2012
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: n/a
Companies involved: Bobiński, Ciepierski, Kirchner, Schwartz Adwokacka Spółka Partnerska
Author: Barbara Nowakiewicz, Anna Wołczkiewicz

The conference participants have learned about the legal aspects of commercial cooperation between business partners. The aim of the workshop was to explain how to form and develop the good trading cooperation in legally safe and anti-trust compliant way.


Warsztat prawny: Prawo konkurencji w codziennej praktyce handlowej.
Uczestnicy warsztatów poznali prawne aspekty współpracy handlowej pomiędzy partnerami biznesowymi. Dowiedzieli się m.in. w jaki sposób kształtować współpracę handlową, aby nie narazić się na zarzut stosowania niedozwolonych praktyk ograniczających konkurencję.


  

category management

Admin 2012.06.07

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Report
Publisher: n/a
Companies involved: n/a
Author: n/a



  

Pallet Assessment Cards, version 4.0, February 2012

Mateusz Boruta 2012.01.31

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Poland
Publication Type: Tool
Publisher: ECR Poland
Companies involved: EPAL
Author: ECR Poland

These are Pallet Assessment Cards - simple tool to help in EUR Pallets management.
The four cards cover:
- EUR Pallet Types (blue card)
- features of a proper EUR Pallet (green card)
- allowed flaws (yellow card)
- unacceptable flaws (red card)

They shall be used as posters, in the pallet circulation environment - mainly during transport and warehousing operations. The PACs greatly simplify the assessment of pallets type, genuineness and quality.

This is version 4.0, published on 31st of January 2012.


  

Karty Oceny Palet - wersja 4.0, luty 2012

Mateusz Boruta 2012.01.31

Publication Date: 2011
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Tool
Publisher: ECR Polska
Companies involved: EPAL
Author: ECR Polska

Karty Oceny Palet - proste narzędzie ułatwiające gospodarkę paletową.
Cztery karty zawierają - kompendium wiedzy nt. palet:
- Typy Palet EUR (karta niebieska)
- cechy prawidłowej palety EUR (karta zielona)
- uszkodzenia dopuszczalne (karta żółta)
- wady niedopuszczalne (karta czerwona)

Karty Oceny Palet, wydrukowane w postaci plakatów bądź broszur, powinny służyć wszędzie tam, gdzie wymieniane są palety - w szczególności w miejscach dokonywania operacji transportowych i magazynowych. Znacznie ułatwiają ocenę legalności i jakości palet, są narzędziem rekomendowanym przez ECR, Epal oraz POHiD.

Wersja 4.0, opublikowana 31 stycznia 2012.


  

ECR Conference Retail Security 2012. Introduction from ECR Russia

Admin 2011.11.29

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Russia
Author: Maximilian Musselius

Introduction and opening of the ECR conference «Retail Security 2012: Strategy and Tactics of Shrinkage Reduction» 
Вступительное слово и открытие конференции ECR «Retail Security 2012:Стратегия и Тактика Борьбы с Потерями» 



  

ECR Conference Retail Security 2012. Loss prevention paradoxes

Admin 2011.11.29

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Europe, Royal Ahold
Author: John Fonteijn

International experience of security organization in retail. Loss prevention paradoxes. 
Международный опыт организации системы безопасности в ритейле. Парадоксы борьбы с потерями.



  

ECR Conference Retail Security 2012. Russian experience of security organization in retail, current trends

Admin 2011.11.29

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Maratex
Author: Alexander Pak

Russian experience of security organization in retail, current trends. 
Отечественный опыт организации системы безопасности в ритейле, тренды и тенденции.



  

ECR Conference Retail Security 2012. A UK retailers approach to loss prevention

Admin 2011.11.29

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Asda Stores, ECR Europe
Author: Sean Bowen

A UK retailers approach to loss prevention. 
Подход британского ритейла к вопросу сокращения потерь.



  

ECR Conference Retail Security 2012. Loss prevention system in premium FMCG retail

Admin 2011.11.29

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Azbuka vkusa
Author: Andrey Kudlay

Loss prevention system in premium FMCG retail. 
Практика борьбы с потерями в сетях, торгующих продукцией премиум класса.



  

ECR Conference Retail Security 2012. Retailers advertisement campaigns: loss prevention best practice

Admin 2011.11.29

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: OKey
Author: Mikhail Cheremisinov

Retailers advertisement campaigns: loss prevention best practice. 
Способы предотвращения потерь при проведении ритейлерами рекламных кампаний.



  

ECR Conference Retail Security 2012. The effectiveness of source tagging technology

Admin 2011.11.29

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: SM Trade
Author: Andrey Labicyn

The effectiveness of source tagging technology. International experience of source tagging in retail. How source tagging can be implemented in Russia? 
Source tagging. Эффективность интеграции системы размещения защитных этикеток на стадии производства или упаковки товара. Международный опыт и перспективы в России.



  

ECR Conference Retail Security 2012. How RFID-technologies will influence on shrinkage in retail

Admin 2011.11.29

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Rusnano
Author: Vladimir Komolov

How RFID-technologies will influence on shrinkage in retail. / Как повлияет внедрение технологии RFID на потери в розничной торговле
.


  

GTIN Allocation Rules for Goods with Variable Value and Weight

Admin 2011.11.28

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Europe
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: ECR Russia

This document establishes rules for  goods with variable measures GTIN allocation. These goods are produced with a certain form, but  can be modified in one of the stages of supply chain (with variable weight or size, or without  established beforehand weight, size or length).
According to the rules, the full identification of trade item with variable measures consists of identification number on the one hand and of variable data information on the other.







  

GS1 Rules for SSCC (Serial Shipping Container Code)

Admin 2011.11.28

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Europe
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

The Serial Shipping Container Code (SSCC) is used to identify individual logistic unit. A logistic unit can be any combination of units put together in a case or on a pallet or truck where the specific unit load needs to be managed through the supply chain. The SSCC enables this unit to be tracked individually which brings benefits for order and delivery tracking and automated goods-receiving.


  

ECR Image Brochure

ECR Switzerland 2011.11.25

Publication Date: 2011
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Presentation
Publisher: ECR Switzerland
Companies involved: ECR Switzerland
Author: Wepfer, Bürli, Kunz



  

Consignation Process Description

ECR Switzerland 2011.11.25

Publication Date: 2011
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Report
Publisher: ECR Switzerland
Companies involved: ECR Switzerland
Author: GS1 Switzerland, Working Group



  

Recommendation Use of Display & Dollies

ECR Switzerland 2011.11.25

Publication Date: 2008
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Report
Publisher: GS1 Switzerland
Companies involved: GS1 Switzerland
Author: GS1 Switzerland



  

GS1 Report 2011 - How smart are our Supply Chains?

ECR Switzerland 2011.11.25

Publication Date: 2011
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Report
Publisher: n/a
Companies involved: IBM Switzerland, GS1 Switzerland
Author: S. Heimrich, V. Wepfer, P. Spada, R. Bürli



  

ECR Conference CatMan 2.0. CatMan Strategy at Ferrero Germany

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Ferrero
Author: Markus Hoffmann

Markus Hoffmann, Senior Category Manager, shared Ferrero Category Management approach which enable the company to become a leader in CatMan. You can find how “the captain of the category” role of manufacturer grew up to a consultant for retailer.


Маркус Хоффман, ведущий категорийный менеджер компании Ferrero, рассказал о подходах и стратегии компании, которые позволили Ferrero стать признанным немецкой индустрией лидером в области проведения проектов Категорийного Менеджмента. Участники Конференции узнали, как капитан категории может стать практически консультантом в розничной сети.




  

ECR Conference CatMan 2.0. CatMan Strategy at L'Oreal UK

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: L'Oreal
Author: Arianna Botti

Arianna Botti, Director of Category Management UK & European Coordinator, presented the strategies of Category Management LʼOreal applied in different European countries. Arianna shared the “key to success” in different markets and environment.


Арианна Ботти, руководитель международного департамента КМ LʼOreal, поделилась с участниками Конференции подходами компании к стратегии Категорийного Менеджмента на различных рынках Европы. Что работает а что нет в различных странах, глобальный подход и локальные различия - опыт крупнейшей компании FMCG.


  

ECR Conference CatMan 2.0. Diageo UK Best Practice in CatMan Collaboration

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Diageo
Author: Paul Nightingale

The difference of CatMan development and implementation in different regions of the world. How do mature CatMan markets overcame barriers between retailers and suppliers? Paul Nightingale, Global Customer Marketing Manager Diageo, will tell us about his experience of work with the leading retailers.

Различия подходов Категорийного Менеджмента в западных странах. Как зрелые рынки переживали период становления КМ, какие сложности были на его пути и как они преодолевались? Пол Нотингейл, глава направления Категорийного Менеджмента Diageo на глобальном уровне, рассказал о своем опыте работы с ведущими мировыми сетями.


  

ECR Conference CatMan 2:0. ECR CatMan in Russia Research

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: n/a
Author: Maximilian Musselius

Maximilian Musselius and Alina Goretskaya presented CatMan strategies from the leading FMCG and retail companies in Russia. You can find information about the key expectations for the partners and their opinion what advantages can bring CatMan approach to the company.


Какие бизнес-модели работы с проектами КМ существуют у ритейлеров и поставщиков? Каков масштаб проектов сегодня и как он изменится завтра? Информационное поле  - как оценивают компании качество и количество информации для проведения КМ проектов? Каков прогресс во взаимоотношениях партнеров друг с другом?  нответыа эти и многие другие вопросы - в презентации ECR “Категорийный менеджмент в России - результаты исследования”.


  

ECR Conference CatMan 2:0. GFK - The Emergence of Extreme Shopper

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: GfK
Author: Vangelis Matthaiopoulos

Vangelis Matthaiopoulos, Client Service Director – Retail & Shopper Insights, gave us interesting data on shopperʼs behavior before the shopper comes to the store. See the results of independent research in USA, Europe and Russia. What finally leads the shoppers to the store and makes them buy right here and right now?

Взаимодействие с покупателем, интерактивный опыт общения с брендом, мощное развитие on-line shopping - все это становится реальностью уже сегодня. Вангелис Матэопулос, директор по работе с клиентами, отвечающий за направление Shopper Insight, поделился результатами новейшего независимого международного исследования GfK по исследованию поведения покупателей. Что в конечном итоге приводит их в магазин и заставляет делать покупку именно здесь и сейчас?


  

ECR Conference CatMan 2:0. Coca-Cola Hellenic - Shopper Insight in Action

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Coca-Cola Hellenic, ASDA
Author: George Argiropoulos

What does really mean "Shopper Insights in Action"? How does shopper oriented approach can dramatically change relations between retailer and supplier? George Argiropoulos, Group Category Development Manager, presented ASDA case in Ireland and will share you the secret how to attract new customers to the category.

Что на самом деле значит "Shopper Insights in Action"? Как ориентированный на покупателя подход может в корне изменить взаимоотношения розничной сети и поставщика? Жорж Аргиропоулос, Руководитель отдела по развитию категории, предаствил ирландский кейс с сетью ASDA и поделился своими секретами как привлечь новых покупателей в категорию.


  

ECR Conference CatMan 2:0. Synovate Comcon - Set of Tools to Study Shoppers' Behavior

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Synovate Comcon
Author: Anna Uvarova

Shoppersʼ behavior study is a key point in successful Category Management programs planning. The colleagues will present “Shopping Lab” - the complex of modern tools in shoppers` behaviour research. They will share what goals can be achieved by means of each of them and what mistakes we should avoid.

Изучение покупательского поведения  -  ключ к успеху в планировании и реализации программ Категорийного Менеджмента. Анна Уварова, Директор по работе с клиентами, представит “Shopping Lab” - полный комплекс инструментов по изучению покупателя, обозначит задачи, который решает каждый из подходов и покажет что можно и чего нельзя добиться с их помощью.


  

ECR Conference CatMan 2:0. Ipsos - Beyond insights into action!

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: n/a
Author: Fabio Martins

Fabio Martins - Director of Ipsos Global Shopper & Retail discussed the evolution of shopper research and the role that technology plays in addressing old (and new) Shopper marketing and category  management research challenges. The presentation expanded on how businesses can convert shopper research data into meaningful and actionable marketing and category management strategy.



Переводим инсайты в действия! Современная технология, помноженная на креативность, помогает найти оптимальные решения на поле Shopper Marketing старого и нового формата, а также Категорийного Менеджмента. Фабио Мартинс, Director of Ipsos Global Shopper & Retail , рассказал об эволюции в исследованиях покупателя и о роли, которую технологии играют в решении этих задач. Слушатели узнали о том, как компании могут преобразовывать инсайты о поведении покупателя в значимые и действенные маркетинговые стратегии.



  

ECR Conference CatMan 2:0. It Has to be Heinz..... but Does it Have to be Half Price?

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Heinz
Author: Kathryn Purchase

One must be courageous enough to confess that not everything the company does is 100% success. Kathryn Purchase, Category Controller in Heinz, presented Heinz promo analysis over the last 3 years. She shared the results they found out and told how they used them to considerably raise the promo effectiveness

It has to be Heinz..... but does it have to be half price? Нужна определенная смелость, чтобы признаться, что не все, что делает компания, это 100% успех. Кэтрин Перчайз, Директор отдела по Развитию Клиентов, рассказала, как Heinz  в Великобритании  пыталисть оценить истинный долгосрочный эффект от промо-активности, как результаты этой работы привели к изменениям как внутри компании, так и в отношениях с клиентами.   Кэтрин также представила данные о том, как промо повлияло в целом на те категории, где представлен продукт Heinz.


  

ECR Conference CatMan 2:0. Hiper-Com: Effectiveness of Retailers’ Promo Catalogues

Admin 2011.11.03

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Hiper-Com
Author: Yves Frerot

All you need to know about effectiveness of retailers’ promo-catalogues: dynamics of retailers and industrials, promo price benchmark,trade mechanism benchmark. Yves Frerot, general manager of Hipercom, presented the latest data for Russian and French market.

Все что вы хотели знать об эффективности промо-каталогов розничных сетей: динамика ритейлеров и поставщиков, данные о доле промо, ценах и товарах, бенчмарк промо-цены и трейд- маркетинговых механизмов. Ив Фреро, генеральный директор Hipercom, представил результаты 10-летней практики компании в секторе FMCG и Retail во Франции  и в России.




  

OSA Reloaded - It Matters More - Self Assessment Tool & Presentation

ECR Europe 2011.10.27

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Case study, Tool, Presentation
Publisher: ECR Europe
Companies involved: Sainsbury's, L'Oréal, Henkel, Coca-Cola, Carrefour, Kraft Foods, Asda, Colgate-Palmolive, Metro Cash & Carry, Nestlé
Author: ECR Europe, SymphonyIRI

OSA has been on the agenda of ECR Europe and the local ECRs in Europe for many years and we have numerous best practice guides, methodologies and tools to implement OSA programmes in companies. However, average out-of-stock rates across the industry have not improved over these last years. The 2008 global study by Gruen and Corsten shows that the current average out of stock rate is still 8.3%, with, of course, notable exceptions in markets where local ECRs or companies have taken the lead in making a difference.
The aim of this supply chain project was to identify and tackle the last remaining hurdles to deliver better shopper availability.



  

EDEE 2011: Zero paper by 2020. Problems of e-invoices archives

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: I-Teco
Author: Inga Major

Problems of e-invoices archives
Проблемы архивирования электронных документов






  

EDEE 2011: Zero paper by 2020. Eliminating paper – challenges for Russian economy

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Deloitte
Author: Igor Sokolenko, Vladimir Biryukov

Eliminating paper – challenges for Russian economy
Масштабы использования бумажных документов в российской экономике.
Электронные счета-фактуры: вопросы перехода и оценка эффекта их использования.

B2B & B2G: How to optimize the docflow? What barriers appear in the way of electronic documents’ rollout? Business needs and Government roadmap.

B2B и B2G: Как оптимизировать документооборот и снять административные барьеры? Пожелания бизнеса и планы государства.


  

EDEE 2011: Zero paper by 2020. Expert Group for Electronic Invoicing

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Trade&Services SEG
Author: Tapani Turunen

Expert Group for Electronic Invoicing
Экспертная группа по электронным счетам-фактурам

B2B & B2G: How to optimize the docflow? What barriers appear in the way of electronic documents’ rollout? Business needs and Government roadmap.

B2B и B2G: Как оптимизировать документооборот и снять административные барьеры? Пожелания бизнеса и планы государства.


  

EDEE 2011: Zero paper by 2020. Electronic docflow in Dixy

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Dixy group
Author: Ilya Yakubson

Electronic docflow in Dixy
Электронный документооборот в ГК “Дикси”

B2B & B2G: How to optimize the docflow? What barriers appear in the way of electronic documents’ rollout? Business needs and Government roadmap.
B2B и B2G: Как оптимизировать документооборот и снять административные барьеры? Пожелания бизнеса и планы государства.


  

EDEE 2011: Zero paper by 2020. Automated systems "Argus" and "Mercury"

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Rosselhoznadzor
Author: Nikolay Vlasov

Automated systems "Argus" and "Mercury"
Автоматизированные системы «Аргус» и «Меркурий»

B2B & B2G: How to optimize the docflow? What barriers appear in the way of electronic documents’ rollout? Business needs and Government roadmap. 
B2B и B2G: Как оптимизировать документооборот и снять административные барьеры? Пожелания бизнеса и планы государства.


  

EDEE 2011: Zero paper by 2020. Business productivity platform and enterprise content management (ECM)

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Microsoft
Author: Nikolay Pryanishnikov

Business productivity platform and enterprise content management (ECM)
Платформа бизнес-продуктивности и управление корпоративным контентом (ЕСМ)

B2B & B2G: How to optimize the docflow? What barriers appear in the way of electronic documents’ rollout? Business needs and Government roadmap. 
B2B и B2G: Как оптимизировать документооборот и снять административные барьеры? Пожелания бизнеса и планы государства.


  

EDEE 2011: Zero paper by 2020. Electronic declaration of alcohol products turnover

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Lenta
Author: Vsevolod Kuzmich

Electronic declaration of alcohol products turnover
Электронное декларирование оборота алкогольной продукции

Removing barriers. What kind of work has been done to get the approval of state officials?
Problems with implementation. The pushback of staff members, contractors, controlling institutes.
Economy. How much was invested and what were the benefits?
Устранение барьеров. Что пришлось сделать, чтобы получить одобрение контролирующих органов?
Проблемы при внедрении. Сопротивление собственного персонала, контрагентов, контролирующих органов?
Экономика. Сколько инвестировали во внедрение и какие выгодны получили?


  

EDEE 2011: Zero paper by 2020. Electronic veterinary certificates

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Russian Fish Union
Author: Sergey Gudkov

Electronic veterinary certificates  
Оформление ветеринарно-сопроводительных документов в электронном виде.


Removing barriers. What kind of work has been done to get the approval of state officials?

Problems with implementation. The pushback of staff members, contractors, controlling institutes.
Economy. How much was invested and what were the benefits?
Устранение барьеров. Что пришлось сделать, чтобы получить одобрение контролирующих органов?
Проблемы при внедрении. Сопротивление собственного персонала, контрагентов, контролирующих органов?
Экономика. Сколько инвестировали во внедрение и какие выгодны получили?


  

EDEE 2011: Zero paper by 2020. Traceability and RFID.

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Rosnano
Author: Georgy Kolpachev

Traceability and RFID
Система прослеживаемости продукции и RFID

Removing barriers. What kind of work has been done to get the approval of state officials?
Problems with implementation. The pushback of staff members, contractors, controlling institutes.
Economy. How much was invested and what were the benefits?
Устранение барьеров. Что пришлось сделать, чтобы получить одобрение контролирующих органов?
Проблемы при внедрении. Сопротивление собственного персонала, контрагентов, контролирующих органов?
Экономика. Сколько инвестировали во внедрение и какие выгодны получили?



  

EDEE 2011: Zero paper by 2020. Electronic documents in commercial courts.

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: The Supreme Commercial Court of Russia
Author: Igor Soloviev

Electronic documents in commercial courts.
Система подачи документов в арбитражные суды РФ в электронном виде. “Мой Арбитр”.


Removing barriers. What kind of work has been done to get the approval of state officials?

Problems with implementation. The pushback of staff members, contractors, controlling institutes.
Economy. How much was invested and what were the benefits?
Устранение барьеров. Что пришлось сделать, чтобы получить одобрение контролирующих органов?
Проблемы при внедрении. Сопротивление собственного персонала, контрагентов, контролирующих органов?
Экономика. Сколько инвестировали во внедрение и какие выгодны получили?


  

EDEE 2011: Zero paper by 2020. European experience of e-invoicing roll-out

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Trade&Services SEG
Author: Tapani Turunen

European experience of e-invoicing roll-out
E-invoicing and VAT-gap. International standards and interoperability. Current penetration estimates.

Европейский опыт внедрения электронных счетов-фактур
Международные стандарты и операционная совместимость. Решение проблемы различия налоговых ставок. Вовлечение компаний малого и среднего бизнеса. Перспективы распространения электронных счетов-фактур в Европе.



  

EDEE 2011: Zero paper by 2020. Saving with e-invoices in Europe and Russia

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Korus Consulting
Author: Igor Zelenko

Saving with e-invoices in Europe and Russia
E-invoice - практика экономии в Европе и России







  

EDEE 2011: Zero paper by 2020. Electronic docflow as a tool for cost optimization

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Protek
Author: Maxim Tyuremskikh

Electronic docflow as a tool for cost optimization
Электронный документооборот как инструмент оптимизации издержек


  

EDEE 2011: Zero paper by 2020. Legal aspects of using e-documents

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Deloitte
Author: Alfia Mahamatyanova

Legal aspects of using e-documents
Юридические аспекты использования документов с ЭЦП


  

EDEE 2011: Zero paper by 2020. Electronic documents in commercial court

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: TechnoNIKOL
Author: Dmitry Vanushkin

Electronic documents in commercial court
Электронные счета-фактуры в арбитраже


  

EDEE 2011: Zero paper by 2020. SRM project in X5 Retail Group

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: X5 Retail Group
Author: Andrey Migal

SRM project in X5 Retail Group
SRM проект в X5 Retail Group

ROI. How much must be invested in e-invoices rollout? What will be the costs? Where you can’t spin out? What are the benefits of e-invoices: the optimization of business processes; saving on paper, salary, storage, taxes; the efficiency of data exchange growth.
Stages of the pilot project. How to overcome resistance within the company, including legal service? 
SME. How to involve contractors, including small and medium-sized companies? 
EDI. How to integrate invoices with EDI? 
ROI. Во сколько обойдется внедрение? Какие выгоды дает переход на электронные счета-фактуры? 
Этапы реализации пилотного проекта. Как преодолевали сопротивления внутри компании, в том числе юрслужбы?
SME. Как организована работа по вовлечению контрагентов, в том числе предприятий малого и среднего бизнеса? 
EDI. Как счета-фактуры будут интегрированы с системой автоматизации документооборота?


  

EDEE 2011: Zero paper by 2020. Exchange of legally relevante-invoices for bonuses and returns of goods in Billa

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Billa
Author: Alexander Gribanovsky

Exchange of legally relevant e-invoices for bonuses and returns of goods in Billa
Обмен юридически значимыми электронными документами по бонусам и услугам в Billa 

ROI. 
How much must be invested in e-invoices rollout? What will be the costs? Where you can’t spin out? What are the benefits of e-invoices: the optimization of business processes; saving on paper, salary, storage, taxes; the efficiency of data exchange growth.
Stages of the pilot project. How to overcome resistance within the company, including legal service? 
SME. How to involve contractors, including small and medium-sized companies? 
EDI. How to integrate invoices with EDI? 
ROI. Во сколько обойдется внедрение? Какие выгоды дает переход на электронные счета-фактуры? 
Этапы реализации пилотного проекта. Как преодолевали сопротивления внутри компании, в том числе юрслужбы?
SME. Как организована работа по вовлечению контрагентов, в том числе предприятий малого и среднего бизнеса? 
EDI. Как счета-фактуры будут интегрированы с системой автоматизации документооборота?


  

EDEE 2011: Zero paper by 2020. Development of electronic docflow in real, -Hypermarket

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: -Real
Author: Aleksey Mitin

Real,- will save more than 6 mln rubles after digitalizing 500 000 incoming invoices
Развитие электронного документооборота в real,- Hypermarket

ROI. 
How much must be invested in e-invoices rollout? What will be the costs? Where you can’t spin out? What are the benefits of e-invoices: the optimization of business processes; saving on paper, salary, storage, taxes; the efficiency of data exchange growth.
Stages of the pilot project. How to overcome resistance within the company, including legal service? 
SME. How to involve contractors, including small and medium-sized companies? 
EDI. How to integrate invoices with EDI? 
ROI. Во сколько обойдется внедрение? Какие выгоды дает переход на электронные счета-фактуры? 
Этапы реализации пилотного проекта. Как преодолевали сопротивления внутри компании, в том числе юрслужбы?
SME. Как организована работа по вовлечению контрагентов, в том числе предприятий малого и среднего бизнеса? 
EDI. Как счета-фактуры будут интегрированы с системой автоматизации документооборота?


  

EDEE 2011: Zero paper by 2020. E-invoice in Lenta

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Lenta
Author: Denis Svezhenin

E-invoice in Lenta
E-invoice в “Ленте”

ROI. 
How much must be invested in e-invoices rollout? What will be the costs? Where you can’t spin out? What are the benefits of e-invoices: the optimization of business processes; saving on paper, salary, storage, taxes; the efficiency of data exchange growth.
Stages of the pilot project. How to overcome resistance within the company, including legal service? 
SME. How to involve contractors, including small and medium-sized companies? 
EDI. How to integrate invoices with EDI? 
ROI. Во сколько обойдется внедрение? Какие выгоды дает переход на электронные счета-фактуры? 
Этапы реализации пилотного проекта. Как преодолевали сопротивления внутри компании, в том числе юрслужбы?
SME. Как организована работа по вовлечению контрагентов, в том числе предприятий малого и среднего бизнеса? 
EDI. Как счета-фактуры будут интегрированы с системой автоматизации документооборота?


  

EDEE 2011: Zero paper by 2020. Electronic Data Interchange Implementation

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Metro C&C
Author: Anna Anikina

Electronic Data Interchange Implementation
MetroCash&Carry переведет 75% электронных счетов-фактур в EDI формат к 2018 г.

ROI. How much must be invested in e-invoices rollout? What will be the costs? Where you can’t spin out? What are the benefits of e-invoices: the optimization of business processes; saving on paper, salary, storage, taxes; the efficiency of data exchange growth.
Stages of the pilot project. How to overcome resistance within the company, including legal service? 
SME. How to involve contractors, including small and medium-sized companies? 
EDI. How to integrate invoices with EDI? 
ROI. Во сколько обойдется внедрение? Какие выгоды дает переход на электронные счета-фактуры? 
Этапы реализации пилотного проекта. Как преодолевали сопротивления внутри компании, в том числе юрслужбы?
SME. Как организована работа по вовлечению контрагентов, в том числе предприятий малого и среднего бизнеса? 
EDI. Как счета-фактуры будут интегрированы с системой автоматизации документооборота?



  

EDEE 2011: Zero paper by 2020. E-invoices (Nestle experience)

Maximilian Musselius [ECR Russia] 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Nestle
Author: Andrey Busygin

E-invoices (Nestle experience)
Электронные счета-фактуры. Опыт Nestle 

ROI. How much must be invested in e-invoices rollout? What will be the costs? Where you can’t spin out? What are the benefits of e-invoices: the optimization of business processes; saving on paper, salary, storage, taxes; the efficiency of data exchange growth.
Stages of the pilot project. How to overcome resistance within the company, including legal service? 
SME. How to involve contractors, including small and medium-sized companies? 
EDI. How to integrate invoices with EDI? 
ROI. Во сколько обойдется внедрение? Какие выгоды дает переход на электронные счета-фактуры? 
Этапы реализации пилотного проекта. Как преодолевали сопротивления внутри компании, в том числе юрслужбы?
SME. Как организована работа по вовлечению контрагентов, в том числе предприятий малого и среднего бизнеса? 
EDI. Как счета-фактуры будут интегрированы с системой автоматизации документооборота?



  

EDEE 2011: Zero paper by 2020. Paper documents - evil for Russian economy

Admin 2011.10.27

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: EDEE, ECR Russia
Author: Maximilian Musselius

Paper documents - evil for Russian economy 
Бумажные документы – зло для российской экономики

B2B & B2G: How to optimize the docflow? What barriers appear in the way of electronic documents’ rollout? Business needs and Government roadmap.

B2B и B2G: Как оптимизировать документооборот и снять административные барьеры? Пожелания бизнеса и планы государства.


  

Forum for Cooperation 2011 - ECR Poland Conference

Anna Kwiatek 2011.10.17

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: ECR Poland
Companies involved: The Consumer Goods Forum, Unilever, ECR Russia, Polish National Sales Awards
Author: Nigel Bagley, Maximilian Musselius, Elżbieta Pełka

Presentations from the first ECR Poland Forum for Cooperation, from Strategic Session.
The Forum took place on the 6th of October, 2011 and was divided into two parts: Best Practices Session and Strategic Session.

In the Strategic Session, the speakers talked about the future FMCG industry and key trends that will or already do shape it. It was explained why it is so important to grow the business with good understanding and smart use of social media. Mobile Commerce brings a lot of challenges to FMCG, find out how to turn them into advantage.


Some links to films from Maximilian Musselius presentation:


1. Google:

http://youtu.be/CjUcq_E4I-s

2. Tesco:
http://youtu.be/oOazBbJGve8

3. KraftFoods:
http://youtu.be/IRnwzaINHeg

4. Ikea:
http://youtu.be/uwjVbYyeRmk

5. Get ready: new age are coming!
http://ecr-all.org/content/<wbr>ecropedia_element.php?ID=12640




  

Forum for Cooperation 2011 - ECR Poland Conference

Anna Kwiatek 2011.10.17

Publication Date: 2011
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Presentation
Publisher: ECR Poland
Companies involved: Auchan Polska, CHEP Poland, Colian Logistics, Neuca Group, Unilever, Comarch
Author: Paweł Pietraszko, Maciej Kubiak, Jarosław Taberski, Marcin Gałka, Sylwia Szlęzak, Bartłomiej Wójtowicz

Presentations from the first ECR Poland Forum for Cooperation, from Best Practicies Session.
The Forum took place on the 6th of October, 2011 and was divided into two sessions: Best Practicea and Strategic.

In the Best Practices Session, the speakers explained how to cut pallets managment cost due to jointly agreed standards, how to reduce transport costs with supply chain sharing and how to benefit most form Electronic Data Interchange (EDI) - in terms of e-invoicing.


  

Efficient Assortiment/Эффективный ассортимент: теория и практика в России.

Admin 2011.09.22

Publication Date: 2009
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Bluebook
Publisher: n/a
Companies involved: Х5 Retail Group, Coca-Cola Hellenic, Kraft Foods, Billa, Unilever, ECR Russia, Nestle, Mosmart, Hlebniy dom, Lenta, Johnson & Johnson, Beiersdorf, Philips, Victoriya, Danone, Kopeyka
Author: Arisova Nataliya, Bruskina Svetlana, Buharina Zhanna, Vavilova Oxana, Volkova Julya, Goretskaya Alina, Daneliya Margarita, Davydov Nikita, Kelbah Lubov, Kuznetsov Andrey, Martirosov Denis, Musselius Maximilian, Ozerova Ekaterina, Orlov Alexey, Paikova Elena, Popova Elena, Sabunaeva Alexandra, Solovyeva Ekaterina, Tkacheva Anna, Shestakova Tatyana

Работа по созданию Эффективного ассортимента, являясь одной из составных частей построения Тактики категории, несомненно, одна из самых значимых ее частей. В данном издании мы рассмотрим этот вопрос подробно, подкрепив теоретическую базу практическими примерами крупнейших российских розничных сетей и производителей. Наши методики, вовлекая в тесное сотрудничество как производителей, так и розничные сети, призваны помочь в разработке максимально эффективного для всех игроков рынка FMCG ассортимента, являющегося залогом достижения желаемых финансовых показателей.
Click here to download


  

Invitation to the ECR Workshop "Effective Cooperation between Retailers and Suppliers"

ECR Czech-Slovak 2011.08.17

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Czech & Slovakia
Publication Type: Article
Publisher: CZ-SK ECR
Companies involved: n/a
Author: Katerina Tepla

Invitation to the upcoming event.


  

ECR Europe OSA Reloaded... It Matters More

ECR Europe 2011.07.01

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Case study, Tool, Presentation
Publisher: ECR Europe
Companies involved: L'Oréal, Sainsbury's, Henkel, Coca-Cola, SymphonyIRI, Carrefour, Danone, Kraft, Nestlé, Colgate-Palmolive
Author: ECR Europe

On-shelf availability matters more than ever. The influences on existing and new generations are changing shopper behaviour. With substantial developments in how we receive information and interact with each other on-line, consumers and shoppers will increasingly rely on peer- group opinion to make purchasing choices.
This creates a new pressure for the industry in the need for consistent on-shelf availability and requires improved collaboration and changes in attitudes.

ECR Europe OSA Reloaded Project Team set up a compelling business case plus practical solutions and real-life case studies via a new OSA toolbox showing how the barriers that appear to prevent us from making the required change can be overcome.

Download OSA Reloaded ... It Matters More Presentation

Download OSA Reloaded Self-Assessment Tool + Case Studies



  

The 7th ECR Forum 2011 in Russia. Shopper Innovations and emerging trend.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Nielsen, KantarRetail
Author: Vadim Khetsuriani, Dwight Watson

Shopper Innovations and emerging trend.
Five principles of strategy creation for retailer and supplier. What guarantees the sustainable growth?
Инновации в исследовании покупательского поведении.
Пять принципов построения стратегии для поставщика и ритейлера. Залог устойчивого роста в течение ближайших пяти лет.
Speakers/Докладчики:
Vadim Khetsuriani, Director of  Retail Insights Russia, Central Europe, Middle East, KantarRetail;

Dwight  Watson, General Manager, Nielsen

Presentations/Презентации:




  

The 7th ECR Forum 2011 in Russia. Shopper Innovations and emerging trend.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: KantarRetail, Nielsen
Author: Vadim Khetsuriani, Dwight Watson

Shopper Innovations and emerging trend.
Five principles of strategy creation for retailer and supplier. What guarantees the sustainable growth?
Инновации в исследовании покупательского поведении.
Пять принципов построения стратегии для поставщика и ритейлера. Залог устойчивого роста в течение ближайших пяти лет.

Speakers/Докладчики:

  • Vadim Khetsuriani, Director of  Retail Insights Russia, Central Europe, Middle East, KantarRetail;
  • Dwight  Watson, General Manager, Nielsen;
Presentations/Презентации:




  

The 7th ECR Forum 2011 in Russia. Electronic documents - Efficient economy.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Auchan, Metro C&C, Svyaznoy, Sberbank, Renaissance Life and Pensions, ECR Russia, SKB Kontur
Author: Ludovic Holinier, Milen Gentchev, Victor Pilipchuk, Konstantin Borozinets, Mihail Malakhov, Sergey Faizov, Maximilian Musselius, Grigory Povarov

Electronic documents - Efficient economy
For the first time the officials from diffirent industries will discuss electronic document exchange after e-invoices were legislated in Russia.

Электронные документы – эффективная экономика
Первая дискуссия на тему электронного документооборота после принятия подзаконных актов об электронных счетах- фактурах

Speakers/Докладчики:

  • Ludovic Holinier, Managment Control Director, Auchan;
  • Milen Gentchev, CFO, Metro C&C;
  • Victor Pilipchuk, Accounting Department Director, Svyaznoy;
  • Konstantin Borozinets, Project Director, Sberbank; 
  • Mihail Malakhov, Head of Corporate Electronic Document Interchange Department, Sberbank; 
  • Sergey Faizov, Executive Director, Renaissance Life and Pensions;
  • Maximilian Musselius, Executive Director, ECR Russia; 
  • Grigory Povarov, Deputy Director, SKB Kontur;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Shelf Ready Packaging.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Dixy, Х5 Retail Group, Smurfit Kappa
Author: Leonid Gutin, Alexandr Galant, Galina Smirnova

Shelf  Ready Packaging.
Who benefits - retailer or supplier? What is the role of the third party - the packaging producer? What is limiting the development of this technology in Russia?

Shelf Ready Packaging: Кому это выгодно?
Кто больше выигрывает от использования SRP – ритейлер или поставщик? Какую роль выполняет третья сторона – производитель упаковки? Что сдерживает развитие SRP в России?


Speakers/Докладчики:

  • Leonid Gutin, Head of Assortment Planning Department, Dixy;
  • Alexandr Galant, Merchandising Director of Discounter Format, Х5 Retail Group;
  • Galina Smirnova, Development Manager, Smurfit Kappa;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Retailers and suppliers in tandem for the benefit of consumer.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Kraft Foods, Metro Cash&Carry, Procter&Gamble, Auchan, ECR Russia
Author: David Steer, Angelo Turati, Steve Schueler, Ludovic Holinier, Maximilian Musselius

Retailers and suppliers in tandem for the benefit of consumer.
Main trends of collaboration between retailers and suppliers in Russia. Challenges in targeting consumer and shopper demand, category management, supply chain optimization and shrinkage reduction. Shifting towards long term relationship and using the most of latest mobile commerce trends.

Ритейлеры и поставщики в тандеме на благо потребителя.
Основные тенденции сотрудничества ритейлеров и поставщиков в России, а также задачи в области изучения потребительского спроса, категорийного менеджмента, оптимизации цепочки поставок и сокращения потерь. Долгосрочное сотрудничество и последние инновации в области мобильной коммерции.

Speakers/Докладчики:

  • David Steer, President and Director General, Kraft Foods;
  • Angelo Turati, Procurement & Merchandising Director Food, Metro Cash&Carry; 
  • Steve Schueler, General Manager, Procter&Gamble; 
  • Ludovic Holinier, Managment Control Director, Auchan;
  • Maximilian Musselius, Executive Director, ECR Russia;

Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Category Management: 5 years in Russia

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Prisma, Valio, Danone, Makarovsky, BARS, Т3С, Lenta, Arla Foods Artis
Author: Yulia Ostapchuk, Alexey Shabalin, Sergey Repin, Anna Tkacheva, Lashmanov Igor, Matveev Andrey, Kutuzova Natalia, Sergey Syamichev, Dmitry Gorbunov

Category Management: 5 years in Russia.
Summing up, look through the successful cases in dairy products category.

Катман: 5 лет в России.
Подведем итоги на примере успешных кейсов в категории молочных продуктов.

Speakers/Докладчики     

  • Yulia Ostapchuk, Key Purchase Manager, Prisma;
  • Alexey Shabalin, Trade Marketing Manager, Valio;
  • Sergey Repin, Key Account Manager, Valio;
  • Anna Tkacheva, National Category Manager, Danone;
  • Lashmanov Igor, Commercial Director, Makarovsky;
  • Matveev Andrey, Commercial Director, BARS;
  • Kutuzova Natalia, The Head of Department of Marketing and PR, Т3С;
  • Sergey Syamichev, Senior Category Manager, Lenta;
  • Dmitry Gorbunov, Category Manager, Arla Foods Artis;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Future Store and innovations in Supply Chain.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Nestle, Rosnano, UPM RFID
Author: Roberto Mennilli, Georgy Kolpachev, Mikko Nikkanen

Future Store and innovations in Supply Chain.
The Future Store - what’s this? What technologies enable companies to sell faster, more and with less cost?

Магазин будущего и инновации в цепи поставок.
Магазин будущего - что это? Какие технологии позволят продавать быстрее, больше и сократят издержки ритейлеров?

Speakers/Докладчики:

  • Roberto Mennilli, Corporate Supply Chain Director, Nestle
  • Georgy Kolpachev, Head of Investment Department, Rosnano;
  • Mikko Nikkanen, Business Development Director, UPM RFID;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Master Data Management Few mln $ at the touch of a button.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Konzum Croatia, Kraft Foods, Metro Systems, ECR-Russia
Author: Ivan Gadze, Valerian Dunin-Barkovskiy, Alexander Stepannikov, Maximilian Musselius

Master Data Management Few mln $ at the touch of a button.
Time has come to use the common Master Data Pools. Introducing iCat - Master Data pool of ECR Community in Russia.

Синхронизация мастер- данных: миллионы долларов одним кликом.
В России настало время для использования единого электронного каталога. Представляем iCat - каталог мастер данных сообщества ECR.

Speakers/Докладчики:

  • Ivan Gadze, Director Logistics and Supply Chain, Konzum Croatia
  • Valerian Dunin-Barkovskiy, Master Data Manager CEEMEA, Kraft Foods; 
  • Alexander Stepannikov, MSYS BPE Supplier Collaboration, Metro Systems; 
  • Maximilian Musselius, Executive Director, ECR-Russia;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Shopper Insight as detailed as possible.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Europe, Analyse2, FIT
Author: Luc Demeulenaere, Janne Anttila, Vladimir Novikov

Shopper Insight as detailed as possible.
Join us on the shopper journey as we explore innovative routes to purchase and consumption.

Исследование потребителя в мельчайших деталях.
Присоединяйтесь к нам в нашем путешествии за покупателем. Мы проследим его путь, чтобы понять, что им движет при выборе товара.

Speakers/Докладчики    

  • Luc Demeulenaere, Consultant, ECR Europe;
  • Janne Anttila, Chief Executive Officer, Analyse2;
  • Vladimir Novikov, Chief Technology Officer, FIT;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Scorecard: What gets measured - gets improved.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Nestle, Auchan, Infoline Agency
Author: Ekaterina Likhacheva, Nadejda Korsakas, Mihail Burmistrov

Scorecard: What gets measured - gets improved.
The new concept of scorecard. A shift from butterfly to diamond model.

Показатели эффективности: не измеришь, не улучшишь.
Новая концепция оценки показателей эффективности. Переход от модели “Бабочка” к модели “Бриллиант”.


Speakers/Докладчики:      

  • Ekaterina Likhacheva, Nestle;
  • Nadejda Korsakas, Auchan;
  • Mihail Burmistrov, General Manager, Infoline Agency;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Logistics: Long? Expensive? Necessary!

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Kimberly Clark, Johnson&Johnson, ECR Poland
Author: Alexey Salnikov, Igor Terekhov, Mateusz Boruta

Logistics: Long? Expensive? Necessary!
Practical case of using the pallet pool in Russia.

Логистика: Долго? Дорого? Необходимо!
Практический кейс использования паллетного пула в России.


Speakers/Докладчики:

  • Alexey Salnikov, Customer Logistics Manager, Kimberly Clark;
  • Igor Terekhov, Warehouse Operations Manager, Johnson&Johnson;
  • Mateusz Boruta, Director, ECR Poland;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Electronic Invoices and EDI.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Metro Cash&Carry, Nestle, X5 Retail Group, SKB Kontur
Author: Julia Gritzina, Andrey Busygin, Andrey Migal, Grigory Povarov

Electronic Invoices and EDI.
Now Russian compenies have a powerful instrument of business optimization - electronic invoices. How can they use it?

Электронные счета-фактуры и EDI.
Теперь бизнесу доступен сильнейший инструмент для оптимизации бизнес- процессов - электронные счета-фактуры. Как воспользоваться этим инструментом?


Speakers/Докладчики:

  • Julia Gritzina, Head of Invoice Control Department, Metro Cash&Carry;
  • Andrey Busygin, Supply Chain Stream Leader, Nestle;
  • Andrey Migal, Project Manager, Strategy Projects Department, X5 Retail Group;
  • Grigory Povarov, Deputy Director, SKB Kontur;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Efficient Promotions and Trade Marketing Innovations.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Unilever, Metro C&C, PepsiCo
Author: Victoria Malysheva, Vladislav Tikhomirov, Nina Gatikashvili, Ekaterina Marten

Efficient Promotions and Trade Marketing Innovations.
How to forecast the result and estimate promo efficiency in terms of product category when the campain is over?

Эффективное промо: рост категории vs сокращение маржи.
Как прогнозировать, а потом оценить эффективность промо в разрезе товарной категории?

Speakers/Докладчики

  • Victoria Malysheva, Senior Key Account Manager, Unilever;
  • Vladislav Tikhomirov, Head of Brand Communication, Metro C&C;
  • Nina Gatikashvili, Marketing Manager New Projects, PepsiCo;
  • Ekaterina Marten, Category Manager Soft Drinks & Beer, Food Purchasing Department, Metro C&C
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Emerging markets – challenges and opportunities.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Unilever, San Sebastian (Brazil), Coca-Cola HBC (Poland), Kesko (Finland), Planet Retail (UK)
Author: Nigel Bagley, Geraldo Aniceto, Dan Nistor, Juhani Jarvi, Milos Ryba

Emerging markets – challenges and opportunities.
Russia, India, China, Brazil and other emerging markets – what role do we play in the business strategy of the leading retailers and suppliers? What can we learn and reapply, sharing experience with each other? How to succeed despite the lack of long-term demand researches, poor logistics and shortcoming supply chain?

Развивающиеся рынки – вызовы и возможности.
Россия, Индия, Китай, Бразилия и другие развивающиеся рынки – какую роль мы играем в бизнес- стратегии лидирующих ритейлеров и поставщиков? Чему мы можем друг у друга научиться и что перенять? Как добиться успеха, несмотря на отсутствие многолетних исследований покупательского спроса, слабую систему логистики и несовершенство цепи поставок.

Speakers/Докладчики:

  • Nigel Bagley, Director, Industry Affairs Global Customer Development, Unilever;
  • Geraldo Aniceto, General Director, San Sebastian (Brazil);
  • Dan Nistor, General Manager, Coca-Cola HBC (Poland);
  • Juhani Jarvi, Vice President, Kesko (Finland);
  • Milos Ryba, Senior Analyst Retail, Planet Retail (UK);
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Mobile Commerce Modern trend of must have?

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: VAS Media, AlterGeo, Nice University, Astrakhan State University, ECR Russia
Author: Alexander Rojkov, Artem Baranchuk, Evgeniya Ishkina, Maximilian Musselius

Mobile Commerce Modern trend of must have?
Near Filed Communication (NFC) and contactless payments. More than trillion objects by the year 2020. Expanded packaging and how retail is going to collaborate with different services via mobile devices. Geo-social networks and their impact on points of sale.

Мобильная коммерция: мода или необходимость?
Cпецифика NFC и бесконтактных платежей. Больше триллиона маркированных объектов к 2020 году - расширенная упаковка товаров и то, как розничные магазины будут взаимодействовать с сервисами на базе мобильных телефонов. Геосоциальные сети и их влияние на точки продаж.

Speakers/Докладчики

  • Alexander Rojkov, Development Director, VAS Media;
  • Artem Baranchuk, Sales Director, AlterGeo;
  • Evgeniya Ishkina, Nice University, Astrakhan State University;
  • Maximilian Musselius, Executive Director, ECR Russia;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. On-Shelf Availability: Sales growth through OOS reduction.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: P&G, Danone
Author: Alla Volkova, Danil Lepkov, Clement Loury

On-Shelf Availability: Sales growth through OOS reduction.
How to guarantee on-shelf availability? What factors usually are nor considered?

Доступность товара на полке. Рост продаж за счет сокращения OOS.
Как обеспечить наличие товара на полке? Какие факторы многие не учитывают?


Speakers/Докладчики

  • Alla Volkova, Systems Analyst, P&G;
  • Danil Lepkov, Customer Team Logistic Leader, P&G;
  • Clement Loury, Supply Chain Customer Integration Director, Danone;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Category Management.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: San Sebastian, L’Oreal, Ulybka Radugi, Ferrero, The Seventh Continent
Author: Geraldo Aniceto, Anna Osnovina, Galina Galinskaya, Nikolay Krasheninnikov, Alexey Baulin, Aya Tonoyan, Klyuchenkov Sergey

Category Management.
Category management in Brazil in Russia. More similarity or differences? Another continent, another category, but the unity of purpose and means.

Категорийный менеджмент.
Категорийный менеджмент в Бразилии и России - больше сходства или отличий? Разные континенты, разные категории, но единство цели и средства.


Speakers/Докладчики:      

  • Geraldo Aniceto, General Director, San Sebastian;
  • Anna Osnovina, Category Manager, L’Oreal;
  • Galina Galinskaya, Category Manager, L’Oreal;
  • Nikolay Krasheninnikov, Commercial Director, Ulybka Radugi;
  • Alexey Baulin, General Manager, Ulybka Radugi;
  • Aya Tonoyan, Senior Category Manager, Ferrero;
  • Klyuchenkov Sergey, Chief Marketing Officer, The Seventh Continent;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. SUSTAINABILITY. Economical, Environmental, Social.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Unilever, Rosnano
Author: Nigel Bagley, Vladimir Komolov

Sustainability. Economical, Environmental, Social.
Optimizing business processes, we have to kepp in mind ecology and social responsibility. Sustainability is not just a modern trend, but a pragmatic resource planning.

Устойчивое развитие. Экономно, экологично, социально.
Оптимизируя бизнес-процессы, важно помнить об экологии и социальной ответственности компании. Sustainability - это не просто модный западный тренд, а прагматичное отношение к использованию ресурсов и долгосрочная стратегия развития на рынке.

Speakers/Докладчики:

  • Nigel Bagley, Director, Industry Affairs Global Customer Development, Unilever;
  • Vladimir Komolov, Rosnano;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Loyalty Program. Loyalty – not tactics, but strategy.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Planet Retail, Evroset
Author: Milos Ryba, Yahin Vyacheslav

Loyalty Program. Loyalty – not tactics, but strategy.
Loyalty in FMCG sector - the last fight for suppliers commitment. How to attract and hold the client.

Программы лояльности. Лояльность – не тактика, а стратегия.
Лояльность в секторе розничной торговли - последняя битва за приверженность клиента. Удержание или привлечение клиента.


Speakers/Докладчики:

  • Milos Ryba, Senior Analyst Retail, Planet Retail;
  • Yahin Vyacheslav, Evroset;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Social Media Engaging your community.

ECR Community 2011.06.10

Publication Date: 2011
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Socialnie Seti, Imperia Pizza, Wimm-Bill-Dann, Grape, Vkontakte, Qsoft
Author: Andrey Yablonskik, Andrey Vasiliev, Andrey Kazakov, Andrey Anischenko, Tatjana Plutalova, Michail Tokovinin

Social Media. Engaging your community.
Brand promotion in Social Media has become already a trend, but is it so efficient as everybody says? Building communities, pros and cons, how much does it cost and why it is better than other advertising media or what?

Социальные медиа: cоздавая сообщество.
Построение сообществ, за и против, сколько это стоит и чем это лучше или хуже других каналов рекламы.

Speakers/Докладчики:

  • Andrey Yablonskik, Account Director, Socialnie Seti; 
  • Andrey Vasiliev, Marketing Director, Imperia Pizza; 
  • Andrey Kazakov, Marketing Manager, Wimm-Bill-Dann; 
  • Andrey Anischenko, General Manager, Grape; 
  • Tatjana Plutalova, Partners Relations Manager, Vkontakte; 
  • Michail Tokovinin, General Manager, Qsoft;
Presentations/Презентации:


  

The 7th ECR Forum 2011 in Russia. Shrinkage

ECR Community 2011.06.09

Publication Date: 2011
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Marks & Spencer UK, P&G, Checkpoint, Dixy Group, Loss Prevention Agency
Author: Jackie Foxford, Lejla Sehabovic, Phil Nutter, Dmitry Petrov, Igor Chumarin

Shrinkage: the easiest way to increase profitability
European experts will provide practical in- sights into effective shrinkage optimization. Their russian collegues will share positive local results reached through collaboration with suppliers.

Борьба с потерями: Простейший способ повысить прибыльность
Эксперты из Европы поделятся свежими кейсами борьбы с потерями, а также отдельно будет рассмотрен успешный российский кейс, демонстрирующий заметные результаты на локальном уровне.


Speakers/Докладчики:

  • Jackie Foxford, Fraud Investigation Manager, Marks & Spencer UK
  • Lejla Sehabovic, OSA/SBD Leader CEEMEA, P&G
  • Phil Nutter, Sales Director Consumables EMEA, Checkpoint
  • Dmitry Petrov, Director of Analytics Department, Dixy Group;
Moderator/Модератор:
Igor Chumarin, ECR Partner, Director, Loss Prevention Agency.

Presentations/Презентации:


  

ECR Europe Forum ‘11. BO4.2 - Leveraging the power of the digital consumer

ECR Europe 2011.05.26

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Ahold, McKinsey, AKQA
Author: n/a


The digital era and new tribes of consumers are fundamentally changing how companies develop products, bring them to market and interact with shoppers. Channels are exploding, mobile is king. Social media and viral communication define your brand image. This evolution is not just adding another channel, it is fundamentally changing the way companies should do business.
Mobile as well as social networks are giving the consumer today much more power. The best companies are not only aware of these trends, they are already leveraging them to gain competitive advantage.
Delegates will hear how Ahold communicates with its shoppers using websites, smart phones and self-scan devices. The case will centre on the Ahold ‘allergy check’ trial in collaboration with GS1. Since its success, the programme has started to give shoppers in the Netherlands broad access to allergen information.
Delegates will also dive into digital brand building. How do you create viral marketing? How do you use augmented reality? How can you innovate digitally to boost your results? Learn the tricks of the trade from the award-winning digital advertising agency used by many big brands.
Speakers: Jacco Baars, Ahold; Ajaz Ahmed, AKQA; Geoffroy De Myttenaere, Jean-Albert Nyssens, McKinsey & Company.
Facilitated by McKinsey & Company
Download The Empowered Consumer - McKinsey Presentation
Download Reinventing Advertising - AKQA Presentation
Download The Digital Consumer - Ahold Presentation
Download The Digital Consumer - Ahold Presentation Speaker's Notes


  

ECR Europe Forum ‘11. Plenary 1 - Rising to the challenges

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Carrefour, Procter & Gamble, Evolution Securities, Exane BNP Paribas, Union Bancaire Privee
Author: Ignacio Gonzalez, Gianni Ciserani, Andrew Porteous, Jeff Stent, Robert Jones

This remains a time of unprecedented challenge for Europe’s consumer goods industry... economy still stuttering, energy prices rising, urgency needed on sustainability and new digital technologies changing the consumer relationship. The experts – and shoppers – have their say.

ECR Europe’s Co-chairmen Gianni Ciserani, P&G, and Ignacio Gonzalez, Carrefour, outline the issues.

The challenge of change

Joanne Denney-Finch, Chief Executive of IGD, examines the major challenges confronting our industry in Europe – and why collaboration will be needed to overcome them all.

Under the financial spotlight

Dave McCarthy, Evolution Securities, Jeff Stent, Exane BNP Paribas, Robert Jones, Union Bancaire Privée, and Gianni Ciserani, P&G, in a panel debate on the future of the consumer goods industry from a financial perspective – and challenge the way we view our industry.

Targeting the world’s most powerful consumers

Women drive 70-80 per cent of all consumer product purchases and companies must be shrewder than ever to win them over. In a presentation based on her acclaimed book (called “essential reading” by The Wall Street Journal), Bridget Brennan will discuss the fundamentals of gender psychology, and the trends affecting how women, in the developed and emerging markets, interact with brands and make purchasing decisions. Topics include:

  • The changing role of women and how this impacts the way they perceive the world and everything in it.
  • The six most important trends that are key to determining their wants and needs.

What do shoppers think?

A GFK shopper panel responds to the issues raised by the speakers in this plenary session, giving their reactions to the main talking points in a frank and illuminating question-and-answer session.

Facilitated by Jon Woolven, IGD.

Download Plenary 1 Presentation

ECR Europe Conference - Brussels 2011 - Plenary 1 from ECR Community on Vimeo.


  

ECR Europe Forum ‘11. Special plenary

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Report
Publisher: n/a
Companies involved: Nestle, Carrefour, Unilever, Rewe
Author: Laurent Freixe, Ignacio Gonzalez, Lionel Souque, Jan Zijderveld

Four industry leaders – Laurent Freixe, Executive Vice-President and Zone Director Europe, Nestlé; Ignacio Gonzalez, Commercial and Group Merchandise Director, Carrefour; Lionel Souque, Chief Representative Super- & Hypermarkets Germany, REWE Group; and Jan Zijderveld, President Western Europe, Unilever – answer questions on the hot topics put by journalist and moderator Alex Thomson.

Facilitated by Nigel Bagley, Unilever

Download Special Plenary Presentation


  

ECR Europe Forum ‘11. Plenary 2 - Working together in Europe

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: The Coca-Cola Company, Tesco Poland, Selexyz
Author: Robert Wilkinson, Jon Fleetwood, Anna Grabowska, Angélique Wouters

A learning  journey to greater consumer satisfaction
A brief introduction to the work of the International Commerce Institute by Robert Wilkinson, Vice President Strategic Industry Development, The Coca-Cola Company, followed by two examples of leading-edge thinking and collaborative practices driving greater consumer satisfaction. Jon Fleetwood, Global Account Director, Coca-Cola, and Anna Grabowska, Commercial Director, Tesco Poland, will give an account of how collaboration is meeting consumer needs better; Angélique Wouters, Chief Digital Officer, Selexyz, explains how book retailing is meeting changing needs.[CUT]

The bookstore with a story (selexyz) from Maximilian Musselius on Vimeo.
The consumer and shopper journey
Andrew Morgan, President Europe, Diageo, and Nikos Veropoulos, CEO, Veropoulos Group, explain how and why a shared approach by suppliers and retailers creates a better understanding of the journey to purchase and consumption – bringing shopper satisfaction and company growth.
Making supply chain collaboration
The point of difference
With energy and other input costs rising by a third in the last five years, grocery margins are being squeezed and businesses are focusing even more on bottom-line efficiency. On-shelf availability is the first moment of truth. Inventory levels play a critical role in either driving up service or increasing cost. Gavin Chappell, Supply Director, Asda, Chris Tyas, Head of Supply Chain, Nestlé Europe, and Matt Wood, Head of Non Food Supply, Asda, describe two high-profile ECR projects exploring these dynamics and offer a navigation framework.




The 3-D effect of Business information – the new age of information sharing and usage
An introductory film presents the 3-D effect of business information throughout the supply chain, from the manufacturer to the final shopper in retail stores. Following this, Ghislain Esquerre, Supply Chain Competence Center Director, Carrefour, Jochen Rackebrandt, Director Customer Supply Chain Development Europe, Kraft Foods, and Jörg Pretzel, CEO, GS1 Germany, will describe how European initiatives are being consolidated and retailers and suppliers are being brought together to turn business in- formation into better trade item and POS data exchanges.

The 3-D effect of Business information – the new age of information sharing and usage from Maximilian Musselius on Vimeo.





Download Plenary 2 presentation




Working together in Europe Interviews from Maximilian Musselius on Vimeo.

Inside the mind of the shopper from Maximilian Musselius on Vimeo.

It matters more. But why? from Maximilian Musselius on Vimeo.

The Future of Publishing from Maximilian Musselius on Vimeo.


  

ECR Europe Forum ‘11. Plenary 3 - Seizing global opportunities

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Carrefour, The Coca-Cola Company
Author: Lars Olofsson, Muhtar Kent

Where does our industry go from here? Two industry leaders, Lars Olofsson and Muhtar Kent, Co-chairs of The Consumer Goods Forum, share their views on the future. As CEO of Carrefour and Chairman and CEO of the Coca-Cola Company respectively, they each outline from their own perspectives the global challenges and opportunities to be seized, and consider the Future Value Chain.[CUT]
Closing remarks by ECR Europe Co-chair Ignacio Gonzalez.
Facilitated by Frits van den Bos, ECR Netherlands.
Download Plenary 3 Presentation

Coca-Colla - Maroon 5 from Maximilian Musselius on Vimeo.

2020 Future Value Chain from Maximilian Musselius on Vimeo.


  

ECR Europe Forum ‘11. BO1.1 - Supply chain consolidation is the world

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Capgemini, ECR Europe, Heinz, Kraft Foods, Kühne & Nagel, Meralliance, Unilever, University Eindhoven/Dinalog
Author: Dennis Wereldsma, Xavier Hua, Tom Tillemans, Andrea Szucsany, Tim Beckmann, Laurent Jamier, Fokke van der Veer, Tom de Kok


Looking around Europe for the best practices in supply chain management, one thing in particular is seen to be enabling further reductions in inventory, transport costs and CO2 emissions – supply chain consolidation. This session focuses on this topic and show what is new.
Companies participating in the the Future Supply Chain group of the Consumer Goods Forum show how they explored the possibilities of a cross-border, multi-modal consolidation using road and railway transport to ship goods from and to eastern Europe. Participants in the Dutch Dynalog project are building a cross-chain control centre that uses the internet to manage an optimised consolidation process where supply and demand of transport and warehouse capacity are matched. Finally, fresh fish supplier Meralliance demonstrates what opportunities supply chain collaboration can bring to small and medium sized enterprises and how they, with ECR France, seized them.
Speakers: Dennis Wereldsma, Capgemini; Xavier Hua, ECR Europe; Tom Tillemans, Heinz; Andrea Szucsany, Kraft Foods; Tim Beckmann, Kühne & Nagel; Laurent Jamier, Meralliance; Fokke van der Veer, Unilever; Tom de Kok, University Eindhoven/Dinalog
Facilitated by ECR Netherlands.
Download Presentations:
Future Supply Chain in Action: Multi Modal Transport Sharing (TCGF/Capgemini)

Towards a Collaborative FMCG Value Chain (Unilever)

A SME's Supply Chain Roadmap (Meralliance)


  

ECR Europe Forum ‘11. BO1.2 - How to target the new consumer

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Accenture
Author: Bridget Brennan


Accenture and Bridget Brennan will discuss the increased challenges facing sales and marketing professionals in targeting high-potential shoppers and consumers – including women. The session considers:
• How a targeted portfolio of relevant, convenient products that deliver clear benefits can drive sales.
• How predictive analytics and collaborative channel management are a key focus for high performing companies.
• The effects fiercer competition from emerging markets are having on in-store market share and the retail strategies needed to win at shelf.
• How understanding the shopper can win in store – you need a more scientific approach.
• The tremendous growth potential in the emerging markets and how to move quickly to ensure success.[CUT]
Speakers: Bridget Brennan, Female Factor; representatives of Accenture.
Facilitated by Accenture.


Download Defining the new consumer and new shopper Presentation (Accenture)


  

ECR Europe Forum ‘11. BO1.3 - Sustainability

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Chiquita
Author: George Jaksch, members of the Sustainability Steering Group of the Forum

Last November, the board of the Consumer Goods Forum made two key commitments on sustainability concerning two ‘hot spots’ in the consumer goods industry that have a significant impact on climate change. The first CGF commitment is for our industry to help end deforestation; the second is to phase out use of refrigerant gases with high global-warming potential. Both announcements have been well received by NGOs, including the World Wildlife Fund and Greenpeace. The Prince of Wales has also expressed his support for the direction this work is taking.
Explore with leading companies the plans to address the commitments made on deforestation and refrigeration as well as other work in the CGF sustainability programme. Topics include the global packaging project, carbon measurement project, the work under way on providing a common language for business on key sustainability terms, and the global social compliance programme.[CUT]
Speakers: members of the Sustainability Steering Group of the Forum.
Facilitated by the Consumer Goods Forum.
Download Presentations:

Sustainability presentation (by members of the Sustainability Steering Group)

The Global Compliance Social Programme (Chiquita)






  

ECR Europe Forum ‘11. BO1.4 - Delivering ‘unreasonable’ results through collaboration

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Boxwood, Nokia, Premier Foods
Author: Matt Clark, Jeremy Hammant, Mark Walsh, Richard Herbage

The successful companies of the future will be those that use collaborative opportunities to drive efficiency and business growth. However, the current reality is that only 35 per cent of collaboration initiatives are even moderately successful. Work has been done in recent years on a number of projects that can be categorised into three distinct types: internal collaboration across functional boundaries and geographies; vertical collaboration between trading partners; and horizontal collaboration between organisations in different sectors.

This session provides examples of all three types of projects from a number of industry sectors.

• Offer a practical, straightforward guide on how to implement collaborative projects successfully

• Show case studies that have delivered tangible and sustained benefits

• Draw the lessons into an innovative approach that delegates can take away and use.

Speakers: Matt Clark, Jeremy Hammant, Boxwood; Mark Walsh, Nokia; Richard Herbage, Premier Foods.

Facilitated by Boxwood.

Download Delivering Unreasonable Results Presentation


  

ECR Europe Forum ‘11. BO2.1 - Collaborative inventory optimisation

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: 4flow, Colgate Palmolive, Metro Systems, Unilever
Author: Sören Hagen, Andreas Kick, Antonio Bianchi, Eberhard Braun, Ettore Piccirillo


This breakout session explores new inventory strategies aimed to decrease end-to-end inventory, from supplier warehouse to retailer shelf, taking into account retailer/supplier inter-dependencies and overcoming the traditional unilateral approach while maintaining speed to shelf, high availability rates and an overall sustainable business performance.

Delegates will see the latest ECR inventory optimisation project results where 16 companies from the consumer goods sector helped to identify new approaches in reducing supply chain inventories collaboratively. A conceptual framework will be presented as a roadmap from the initial idea to the implementation of an improvement action plan in an FMCG environment.

This session will provide delegates with a new perception of inventory in the supply chain. Learn how both sides, retailer and supplier, can benefit equally from collaborative approaches.[CUT]

Speakers: Sören Hagen, Andreas Kick, 4flow; Antonio Bianchi, Colgate Palmolive; Eberhard Braun, Metro Systems; Ettore Piccirillo, Unilever.

Facilitated by ECR Europe and 4flow.

Download Collaborative inventory optimization - an end-to-end perspective Presentation


  

ECR Europe Forum ‘11. BO2.2 - The consumer and shopper journey

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Kraft Foods, Rewe Group, Carrefour, Coca-Cola, Unilever, P&G, Metro, Colgate, Barilla, Diageo, Johnson & Johnson, IGD, GS1, Nestlé, Henkel, Emnos and The Partnering Group
Author: James Macnaughton, Olaf Gens


This session offers an innovative, globally leading-edge, collaborative approach to a better understanding of the path to consumption and purchase, connecting category management and shopper marketing and producing superior, practical solutions that meet the needs of specific target shoppers. It is a pragmatic process, relevant to any size and sophistication of business, which has been built with participation from many of Europe’s leading retailers and suppliers.
Co-chairs James Macnaughton and Olaf Gens present the key steps, insights and actions in the consumer and shopper journey, with perspectives from their workstream colleagues (Carrefour, Coca-Cola, Unilever, P&G, Metro, Colgate, Barilla, Diageo, Johnson & Johnson, IGD, GS1, Nestlé, Henkel, Emnos and The Partnering Group).[CUT]
Speakers: James Macnaughton, Kraft Foods; Olaf Gens, Rewe Group.
Facilitated by ECR Europe.
Download The consumer and shopper journey Presentation

Inside the mind of the shopper from ECR Community on Vimeo.
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IGD (Joanne Denney-Finch) from ECR Community on Vimeo.
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ECR Europe Forum ‘11. BO2.3 - Thinking about sustainability

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Alpro, Colruyt, Mars, Migros, Roi4U, TraceTracker
Author: Jean-Claude Wylin, Steven Vanhemelryck, Heather Simpson, Christine Wiederkehr-Luther, Niklas Hild, Geir Myrold

Companies are often asked about their sustainability initiatives. While some find it difficult to answer, others have numerous initiatives to show. This session shows delegates what they can do to be more sustainable and how they can optimise their impact on the environment. The starting point of the session is that sustainable initiatives that focus on collaboration have a far greater impact than individual efforts. To support this message the breakout session will highlight four compelling business cases:
• Increased sales for fresh cod achieved through full-supply chain traceability (TraceTracker and Roi4U).
• Carbon footprint measurement of retail distribution (Colruyt and Alpro).
• Breaking new barriers to deliver sustainable distribution (Mars UK).
• Waste management at Migros – One of the effective issues in sustainable development.
Speakers: Jean-Claude Wylin, Alpro; Steven Vanhemelryck, Colruyt; Heather Simpson, Mars; Christine Wiederkehr-Luther, Migros; Niklas Hild, Roi4U; Geir Myrold, TraceTracker.
Facilitated by ECR Belgium.
Download Presentations:

Documented sustainable fisheries catches more customers (Swedish Board of Fisheries, TraceTracker AS)

Carbon Footprint measurement of retail distribution (Colruyt, Alpro)

Breaking new barriers to deliver sustainable distribution (Mars)

Waste Management and Recycling (Migros)






  

ECR Europe Forum ‘11. BO2.4 - A learning journey to greater consumer satisfaction

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Coca Cola, International Commerce Institute, Selexyz, Tesco, Unilever
Author: Jon Fleetwood, Peter Jordan, Angelique Wouters, Anna Grabowska, Stefan Leitz

The Progressive Management Programme is part of the ECR Europe Learning Initiative. It brings together the future leaders of our industry at four of the world’s leading business schools in an environment that encourages collaborative and consumer-led thinking.
Four of the PMP alumni explain how they returned to their companies and put theory into practice.
Basing his theme on an old Japanese proverb – “None of us is as smart as all of us” – Stefan Leitz describes how he went back to Unilever and created projects with Edeka and Metro to serve the consumer better.
Angelique Wouters’ main theme is how the traditional bookseller will manage the shift in consumer behaviour, as e-retailers and e-books have the potential to reduce future store sales by 30-50 per cent.
Anna Grabowska and Jon Fleetwood look at the detailed analysis of shopper behaviour done by Coca-Cola and Tesco, using Tesco Dunnhumby scanning data, to identify shoppers and their shopping habits. They illustrate how it led to store layouts that better match shopper buying patterns.[CUT]
Speakers: Jon Fleetwood, Coca Cola; Peter Jordan, International Commerce Institute; Angelique Wouters, Selexyz; Anna Grabowska, Tesco; Stefan Leitz, Unilever.
Facilitated by the International Commerce Institute.
Download Presentations:

Turning the last page of the fysical book (Selexys)

Precision shopper marketing (Coca-Cola, Tesco)

The power of cooperation (Unilever)




The Future of Publishing from Maximilian Musselius on Vimeo.


  

ECR Europe Forum ‘11. BO3.1 - OSA Reloaded

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Carrefour, Coca-Cola, Danone, Henkel, L’Oreal, Sainsburys, SymphonyIRI
Author: Régis Leboucher, Meinir Hughes, Laurent Blime, Javid Parker, Kieron Low, Warren Davis, Andrew Mitchell

This session challenges delegates to consider why on-shelf availability matters more than ever. It shows how the influences on existing and new generations are changing shopper behaviour. With substantial developments in how we receive information and interact with each other on-line, consumers and shoppers will increasingly rely on peer- group opinion to make purchasing choices.
This creates a new pressure for the industry in the need for consistent on-shelf availability and requires improved collaboration and changes in attitudes.
This session provides a compelling business case plus practical solutions and real-life case studies via a new OSA toolbox showing how the barriers that appear to prevent us from making the required change can be overcome.
Speakers: Régis Leboucher, Carrefour; Meinir Hughes, Coca-Cola; Laurent Blime, Danone; Javid Parker, Henkel; Kieron Low, L’Oreal; Warren Davis, Sainsburys; Andrew Mitchell, SymphonyIRI.
Facilitated by ECR Europe and SymphonyIRI.
Download OSA Reloaded ... It Matters More Presentation

Download OSA Reloaded Self Assessment Tool

Videos:


ECR Social Media from ECR Community on Vimeo.

ECR OSA Butterfly effect from ECR Community on Vimeo.


  

ECR Europe Forum ‘11. BO3.2 - Innovative value creation from consumer and shopper journey insights

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Emnos, The Partnering Group
Author: Luc Demeulenaere, Meinert Mellows, Patrick Rohrbasser, Brian Harris, Chris Leach, Peter Lloyd


The consumer and shopper journey insight model from ECR Europe is the new engine for innovative value creation between retailers and manufacturers of any size and sophistication.

With examples from small companies who are ‘data poor’, up to the more advanced, this session will show how integrated consumer and shopper journey insights are worked into superior joint business plans.

There will also be feedback from companies that piloted the C&SJ insight model, its three-step business process, tools and methodologies.

Speakers: Luc Demeulenaere, Meinert Mellows, Patrick Rohrbasser, Emnos; Brian Harris, Chris Leach, Peter Lloyd, The Partnering Group.

Facilitated by Emnos and The Partnering Group.

Download Presentations/Models:

Consumer & Shopper Journey insight model (Emnos, The Partnering Group)

Assortment Analysis

Key Measures

Cross Purchase


  

ECR Europe Forum ‘11. BO3.3 - Preventing product and packaging waste at source

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Asda Walmart, Booker, IGD, Muller, Nestlé, Tesco, Unilever, WRAP
Author: Gavin Chappell, Cath Marston, James Tupper, Maryann Denfhy, Andrew Davenport, Nick Jelly, Simon Bailey, Andy Dawe

Supply chain waste is a strategic issue affecting business sustainability, costs, reputation and relationships. Its importance continues to grow for consumers, customers, employees and shareholders.
This breakout helps participants root out supply chain waste and save money. Retailers, wholesalers and manufacturers share detailed case studies showing how they have worked together to prevent substantial amounts of waste. It addresses decisions about capacity, service levels, stock life, range, packaging design and management information.
Speakers describe their ECR UK work, which includes recruiting 34 companies to support supply chain waste reduction targets and report achievements change by change. A wholesaler and manufacturer reveals how reductions in waste are being achieved throughout the supply chain by taking collaborative inventory management to the next level; helping with the ‘up stream’ ordering of product.
Another case study showes how a retailer and manufacturer of ready meals have increased forecast accuracy by six per cent and reduced packaging material by 20 per cent and manufacturing waste by 33 per cent.
Speakers: Gavin Chappell, Asda Walmart; Cath Marston, Booker; James Tupper, IGD; Maryann Denfhy, Muller; Andrew Davenport, Nestlé; Nick Jelly, Tesco; Simon Bailey, Unilever; Andy Dawe, WRAP.
Facilitated by IGD.
Download Preventing Product and Packaging waste at source (IGD)


  

ECR Europe Forum ‘11. BO4.4 - The future value chain

ECR Europe 2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Capgemini, The Consumer Goods Forum
Author: n/a


Where do you want to be in 2020? Do you know how consumers will shop in 10 years? Can you guarantee sustainable sourcing for agricultural products? Do you know how to survive a negative Facebook viral fan page?

The answers to these and other questions will determine how prepared the industry is to succeed in the new decade.

The 2020 Future Value Chain initiative explores the opportunities and challenges that will face the consumer goods industry over the next decade and identifies the activities that need to be put in place today to ensure the industry is well positioned for 2020.

Delegates learn about the trends that will have the greatest impact on the industry, the objectives on which the industry should focus and the tactics that will help achieve these objectives. The results of the Future Value Chain programme represent the collective thinking of almost 250 executives, from local and international retailers and manufacturers, third-party partners, academia and industry associations from around the globe.

Industry leaders who have participated in this global programme will share their thoughts and experiences.
Facilitated by The Consumer Goods Forum and Capgemini.
Download Future Value Chain 2020 Presentation



2020 Future Value Chain from Maximilian Musselius on Vimeo.

2020 Future Value Chain from Maximilian Musselius on Vimeo.


  

ECR Europe Forum ‘11. BO4.1 - Shrinkage: who really pays?

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: AS Watson, P&G, University of Leicester, Diageo
Author: Abel Blaauw, Albert Heijn, Wybren Vlaskamp, Colin Peacock, Adrian Beck


Traditionally shrinkage has been seen exclusively as a retailer problem. But growing awareness of its negative impact on the shopper experience now means manufacturers must also think critically about it. This highly interactive session provides thoughtful and practical insights into how effective shrinkage management can be delivered through innovative retailer/manufacturer collaboration.

The session includes:
• Recognising the value of prioritising shrinkage management in your business
• Case studies in retailer-manufacturer collaboration to tackle shrinkage
• Designing product packaging to minimise shrinkage
• Understanding the risks and opportunities of self-scan checkouts
• Identifying and responding to the top 50 hot products in retailing.
Participants gain an understanding of the scale and extent of shrinkage and the opportunity for profit growth, learn the value of retailers and manufacturers working together to produce sustainable and longer-lasting solutions to shrinkage, and get valuable insights into how self-scan checkout technologies need to be managed to reduce their potential impact on shrinkage.

Speakers: Abel Blaauw, Albert Heijn; Wybren Vlaskamp, AS Watson; Colin Peacock, P&G; Adrian Beck, University of Leicester; representative of Diageo.

Facilitated by ECR Europe and University of Leicester.

Download Who Really Pays the Price Presentation




  

ECR Europe Forum ‘11. BO4.3 - Business information

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Carrefour, Kraft Foods, Markant, Nutriart, Retail Link, Unilever
Author: Ghislain Esquerre, Jochen Rackebrandt, Jürgen Vögele, Georgia Vlachou, Britta Balden, Fred Kempkes, Lionel Prouvé


Enter the 3-D world of business information. Data synchronisation, data from POS and data quality based on GS1 standards have become the three dimensions of all businesses striving for excellence through trade item exchanges.
The Business Information Committee led by Carrefour and Kraft Foods aimed to determine the right implementation and maturity models based on defined roles and responsibilities. Using representative business cases across Europe, top retailers and suppliers demonstrate all the benefits they get from reliable business information.
Find out how Carrefour turns trade item exchanges into easier, cheaper and more reliable processes in Taiwan and Brazil. By sharing POS data, trading partners also share profit, as Veropoulos-Spar and Nutriart prove every day in Greece. And, based on clear gains, Unilever and Markant have identified how data quality strengthens exchange efficiency in Eastern Europe, while harmonising EANCOM messages.
Speakers: Ghislain Esquerre, Carrefour; Jochen Rackebrandt, Kraft Foods; Jürgen Vögele, Markant; Georgia Vlachou, Nutriart; Britta Balden, Retail Link; Fred Kempkes, Lionel Prouvé, Unilever
Facilitated by ECR Europe.
Download presentations:
Introduction and transition (Business information Committee)
POS Data Sharing – The path to joint value creation - How to get started
POS Data Sharing for Efficient Replenishment (Nutriart, Veropoulos)
GDS deployment in the world: current situation
Carrefour GDSN Package
European EDI Harmonisation Project prerequisite for Data Quality in EDI-messages
Data Quality: Mobile Commerce challenges in Europe
Conclusion

The 3-D effect of Business information – the new age of information sharing and usage from ECR Community on Vimeo.
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The Consumer and Shopper Journey Framework

ECR Europe 2011.04.07

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Bluebook
Publisher: ECR Europe
Companies involved: Carrefour, Johnson & Johnson, Diageo, Metro, Coca-Cola, Unilever, Colgate, Nestlé, IGD, Barilla, GS1 Germany
Author: ECR Europe, The Partnering Group, emnos

by ECR Europe, emnos and The Partnering Group  (2011)
Click here to download
The Consumer & Shopper Journey Framework has been developed by representatives from retailing, manufacturing, experts in loyalty card analytics and specialised consultants from the fast moving consumer goods (FMCG) business for ECR (Efficient Consumer Response) Europe.

As the core of this work is the goal of providing a clearer understanding of the changes and their causes that are occurring in the definition of “consumer and shopper value” and how retailers and manufacturers can leverage this understanding in strategies that deliver benefits for consumers and increased sales and profits for retailers and manufacturers. The new definition of “value” is being driven by a host of changes that are occurring in the marketplace, including the dynamics of the new economy, new consumer sociological and demographic changes, the enormous impact of digital communications on our daily lives, a more critical consumer, consumers’ expectations on sustainability, the rise of new health and medical needs, and many more.

...


  

GDSN Standard Package Measurement Tolerances Best Practice Guidelines

2010.12.02

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Bluebook
Publisher: n/a
Companies involved: Procter & Gamble, Conair, GS1, General Mills, 1-Sync, Kimberly Clark Co., Wegmans, GS1 US, GS1 Mexico, Kraft Foods
Author: Bud Babcock, Scott Brown, Justin Childs, Carol Edison, Jackie Jones, Carol Meyer, Brad Papietro, Rich Richardson, Gabriel Sobrino, Steve Vazzano, Mary Wilson, Peter Zaepfel


The purpose of this manual is to share with the GDSN trading partner community a recommended set of best practices and guidelines around the use of standard tolerances, which define allowable variations between stated (synchronized) and measured (actual) physical product dimensions of a trade item. These recommendations are based on the work of approximately 25 companies that comprised the GDSN Data Accuracy Task Force. These companies spent one year conducting deep analysis of internal best practices in conjunction with an industry discovery pilot that utilized data from real life supply chains.

This manual provides clarification and recommended practices for utilizing tolerances properly in the context of maintaining accurate dimensional data for products. It also supports the recommendations identified in the GS1 Data Quality Framework published in 2005. It can be located on the GS1 website at:

http://www.gs1.org/productssolutions/gdsn/implementation/data_quality.html

This manual is not intended to be a technical manual, nor does it intend to provide rules for publication of data through GDSN. GS1 Member Organizations provide excellent training and information on interpreting and applying the package measurement rules, which form the foundation for accuracy of physical dimensional data. In addition, many GS1 Member Organizations provide services to audit product data and communicate the results between trading partners. Additional details regarding the rules for package measurement can be found in the GDSN Package Measurement Rules which can be located on the GS1 website at:

http://www.gs1.org/services/gsmp/kc/gdsn/index.html

Download


  

GDSN Package Measurement Rules GS1 Standards Document

2010.12.02

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a


This document establishes rules for the global, unambiguous definition of nominal measurement attributes of product packaging to facilitate communication of the same for retail and non-retail products from the consumer unit to the case level and all intermediate packaging levels in between. These rules are intended to provide a consistent, repeatable process to determine measurements for a given product package; and may not represent the “as merchandised” or shelf orientation of the product. Any, more restrictive, local regulations governing the measurement of either weight or dimensions take precedence over these specifications.

When a new Global Trade Item Number™ (GTIN™) is assigned to a trade item, it is essential that the party allocating the number, normally the manufacturer, provide detailed information to trading partners about the characteristics of the new trade item. This information should be provided as soon as possible before the product is actually traded and should include details such as brand name, net weight, packaging materials, etc, and package measurements.
Download


  

GDSN Package Measurement Rules Implementation Guide

2010.12.02

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a


The purpose of this document is to provide guidance and support to the person(s) responsible for implementation of the Package Measurement Rules within their company. It supports the recommendations identified in the GS1 Data Quality Framework which is published in 2005. This manual is not intended to be a technical manual, nor does it intend to provide rules for publication of data through GDSN. The information is based on the real world experiences of users. You will find helpful hints, tips, pitfalls to avoid and suggestions for the development of the measurement and reporting process in your company.

Important: It is important to note that this document in no way takes the place of or supersedes the GDSN Package Measurement Rules. The GDSN Package Measurement Rules should always be your first source for Package Measurement information.

This document also provides guidance for the proper use and application of standard tolerances, as defined in the Package Measurement Rules. The section numbering of this document adheres closely to that of the Package Measurement Rules, making it easy to reference back and forth between the two documents. Adherence to the practices identified in this document is a first step to establishing and maintaining a data quality management system, as referenced in the GS1 Data Quality Framework.

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ECR Baltic Forum ‘08. The benefits of Store Clustering

Zolotarjova 2010.11.29

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Riverhead Consulting, Deloitte Consulting Russia
Author: Simon Smallwood, Konstantin Nechaev

Simon Smallwood (Riverhead Consulting) & Konstantin Nechaev (Deloitte Consulting Russia)

14 the benefits_of_store_clustering



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ECR Baltic Forum ‘08. Responsible Management

Zolotarjova 2010.11.29

Publication Date: 2008
Publication Language: Polish
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: ICA Norge
Author: Paulo Peereboom

Paulo Peereboom (ICA Norge)

15 responsible management




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ECR-SymphonyIRI on OSA'10. Le taux de service en linéaire (ECR France)

Xavier Hua (ECR France) 2010.11.26

Publication Date: 2010
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Presentation
Publisher: n/a
Companies involved: SymphonyIRI Group
Author: Frédéric Basetto, Frédéric Nicolas


Frédéric Nicolas (SymphonyIRI Group)
Frédéric Basetto (SymphonyIRI Group)

Matinee taux-de-service-ecr-sig-présentation-si g-26102010
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ECR-SymphonyIRI on OSA'10. Matinée ECR-SymphonyIRI sur le taux de service en linéaire (ECR France)

Xavier Hua (ECR France) 2010.11.26

Publication Date: 2010
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR France
Author: Xavier Hua

Xavier Hua

101026 ecr1
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Unloading slots

Scalia 2010.11.25

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

The ECR Italy recommendation on Unloading Slots.

The project was focused on analysing and recommending operating models for implementing loading/unloading reservations through time slots. The objective was to minimise the wait times along the entire supply chain, which includes retailers distribution centres but also manufacturers warehouses.

Click here to download (Italian Language)


  

AECOC Recommendations of Logistics: Quality Agreements Annex 1 (ECR Spain)

ECR Spain 2010.11.25

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

Recomendaciones AECOC para la Logística (RAL)

Calidad Concertada en los Suministros

Anexo I

Guía para la evaluación y/o autoevaluación de las áreas de influencia en la calidad logística

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AECOC Recommendations of Logistics: Quality Agreements Annex 2 (ECR Spain)

ECR Spain 2010.11.25

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

Recomendaciones AECOC para la Logística (RAL)

Calidad Concertada en los Suministros

Anexo II

Guía para la aplicación de un Sistema de Calidad Logística del Proveedor

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AECOC Recommendations of Logistics: Quality Agreements (ECR Spain)

ECR Spain 2010.11.25

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

Recomendaciones AECOC Para La Logística (RAL)

Calidad Concertada En Los Suministros

Parte I

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AECOC Recommendations of Logistics: Delivery and Reception Processes II (ECR Spain)

ECR Spain 2010.11.24

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

Recomendaciones AECOC Para La Logística (RAL)

Proceso De Entrega - Recepción

PARTE II

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AECOC Recommendations of Logistics: Delivery and Reception Processes I (ECR Spain)

ECR Spain 2010.11.24

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

Recomendaciones AECOC Para La Logística (RAL)

Proceso De Entrega - Recepción

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AECOC Recommendations of Logistics: Cross-Docking (ECR Spain)

ECR Spain 2010.11.24

Publication Date: 2004
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Presentation
Publisher: n/a
Companies involved: n/a
Author: n/a


Recomendaciones AECOC para la Logística (RAL)
Procesos de Cross Docking
Ral cross docking_05_2004
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AECOC Recommendations of Logistics: Pool Management (ECR Spain)

ECR Spain 2010.11.24

Publication Date: 1998
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Presentation
Publisher: n/a
Companies involved: n/a
Author: n/a


Recomendaciones AECOC Para La Logística (RAL)

Principios Generales De Funcionamiento De Los Pool De Paletas

Ral funcionamiento de_los_pools
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ECR Baltic'10. Competition - Anti Trust Law Aspects for Retail and FMCG Industries (Dos and Don’ts)

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Sorainen Law Office
Author: Rūdolfs Eņģelis

Rūdolfs Eņģelis (Sorainen Law Office)

R.engelis competition anti_trust_law_aspects_for_retail_and_fmcg_industries_dos_and_donts
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ECR Baltic'10. Estonia Enters Euroland: A Two-speed Baltic Economic Development Ahead?

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Stockholm School of Economics in Riga, NMS Consulting
Author: Morten Hansen

Morten Hansen (Stockholm School of Economics in Riga; NMS Consulting)

M.hansen estonia enters_euroland_a_two-speed_baltic_economic_development_ahead
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ECR Baltic'10. Global Consumer Trends and the Baltic States: Beyond the Crisis

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Euromonitor
Author: Daphne Kasriel-Alexander

Daphne Kasriel-Alexander (Euromonitor)

D.kasriel global consumer_trends_and_the_baltic_states_beyond_the_crisis
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ECR Baltic'10. Solving Pallet Issues for Better Trading

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Poland
Author: Mateusz Boruta




Mateusz Boruta (ECR Poland)

M.boruta solving pallet_issues_for_better_trading
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ECR Baltic'10. On Shelf Availability (OSA) Project: Retailer & Manufacturer Cooperation

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Unilever, Rimi Baltic
Author: Darius Lapienis, Nadežda Naumenko

Darius Lapienis (Rimi Baltic) and Nadežda Naumenko (Unilever)

N.naumenko d.lapienis osa_project



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ECR Baltic'10. Masterdata Synchronization

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Edisoft
Author: Mihhail Ralkin

Mihhail Ralkin (Edisoft)

M.ralkin master data_synchronization
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ECR Baltic'10. E-Invoices in Retail: Requirements, Progress, Challenges

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Edisoft, Telema
Author: Hele Hammer, Aleksei Dobrõšman

Hele Hammer (Telema) and Aleksei Dobrõšman (Edisoft)

H.hammer a.dobrosman e-invoices_in_retail
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ECR Baltic'10. Gaining Shopper Insights Using Market Basket Analysis

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Tallinn University of Technology
Author: Innar Liiv

Innar Liiv (Tallinn University of Technology)

I.liiv gaining shopper_insights_using_market_basket_analysis
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ECR Baltic'10. Cutting the Assortment: Global Learnings

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Nielsen Company
Author: Gilles Gros

Gilles Gros (Nielsen Company)

G.gross cutting the_assortment



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ECR Baltic'10. Drawing Brand Face - Consumer Touch. Case study.

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Case study
Publisher: n/a
Companies involved: TNS Latvia
Author: Ilze Kronberga

Ilze Kronberga (TNS Latvia)

I.kronberga drawing brand_face_consumer_touch
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ECR Baltic'10. Category Management – New Ways of Cooperation

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Finland
Author: Jukka Jokiranta

Jukka Jokiranta (ECR Finland)

J.jokiranta category management__new_ways_of_cooperation


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ECR Baltic'10. The Role of Internal Communication in Pursuit of a Silver Bullet: Improving Cross-Departmental Cooperation

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Hill and Knowlton, Energise
Author: Uldis Pāvuls, Anete Gribuste

Uldis Pāvuls (Energise) & Anete Gribuste (Hill and Knowlton)

A.gribuste u.pavuls the_role_of_internal_communication


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ECR Baltic'10. The Socialization of Brands

Zolotarjova 2010.11.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Inspired
Author: Kārlis Gedrovics

Kārlis Gedrovics (Inspired)

K.gedrovics the socialization_of_brands


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AECOC Recommendations of Sustainability (ECR Spain)

ECR Spain 2010.11.22

Publication Date: 2008
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Tool
Publisher: n/a
Companies involved: AECOC Sobre Sostenibilidad Cadena De Suministro
Author: n/a

Recomendaciones AECOC Sobre Sostenibilidad Cadena De Suministro

Sostenibilidad (i)



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AECOC Recommendations of Logistic: Urban transport and distribution (ECR Spain)

ECR Spain 2010.11.22

Publication Date: 2002
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Presentation
Publisher: n/a
Companies involved: AECOC para la Logística, la Colaboración y el Transporte Urbano de Mercancías Eficiente
Author: n/a

Recomendaciones AECOC para la Logística

Recomendaciones sobre la Colaboración y el Transporte Urbano de Mercancías Eficiente

Ral transporte urbano_mercancías_260702



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AECOC Recommendations of Logistic: Shrinkage in Distribution Centers (ECR Spain)

ECR Spain 2010.11.22

Publication Date: 2008
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Presentation
Publisher: n/a
Companies involved: AECOC para la Logística, Pérdidas de Mercancía en Centros de Distribución y Almacenaje
Author: n/a

Recomendaciones AECOC para la Logística
Prevención de Pérdidas de Mercancía en Centros de Distribución y Almacenaje

Ral pérdidas de_mercancías_en_centros_de_distribución_y_almacenaje



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AECOC Recommendations of Logistic: RTI compatibility (ECR Spain)

ECR Spain 2010.11.22

Publication Date: 2004
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Presentation
Publisher: n/a
Companies involved: AECOC para la Logística, ECR Spain
Author: n/a

Recomendaciones AECOC para la Logística

Criterios para la Compatibilidad entre las Cajas Reutilizables de Transporte y los Elementos de Manutención

Part II
Ral manual compatibilidad_ert_p.ii



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ECR Baltic Forum ‘08. Joint Business Planning with Tesco and Nestlé

Zolotarjova 2010.11.19

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Nestlé Polska, Tesco Polska
Author: Michal Rubaszko, Janusz Selwa

Michal Rubaszko (Nestlé Polska) & Janusz Selwa (Tesco Polska)
07 joint business_planning_with_tesco_and_nestle
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ECR Baltic Forum ‘08. Opportunities in Warehouse process development after a Pick-by-Voice implementation

Zolotarjova 2010.11.19

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Optiscan
Author: Kimmo Yli-Kokko

Kimmo Yli-Kokko (Optiscan)
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ECR Baltic Forum ‘08. Supply Chain visibility – leverage real-time information about demand, orders, inventory and movements to streamline operations and increase your service level

Zolotarjova 2010.11.19

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Tieto Enator / CDC Supply Chain, JYSK Baltics
Author: Kristīne Vilemsone, Jouko Kalevi Hoikkala

Jouko Kalevi Hoikkala (Tieto Enator / CDC Supply Chain) & Kristīne Vilemsone (JYSK Baltics)

09 supply chain_visibility
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ECR Baltic Forum ‘08. How to build an effective FMCG distribution system through collaboration between industry and trade

Zolotarjova 2010.11.19

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Svenska return System
Author: Tryggwe Göransson

Tryggwe Göransson (Svenska return System)
build_an_effective_fmcg_distribution_system
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ECR Baltic Forum ‘08. Empties Standardization and Optimization pan Baltic project for milk crates

Zolotarjova 2010.11.19

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Valio Baltic, Schoeller Arca Systems, Rimi Baltic, MAXIMA Grupe
Author: Mati Virves, Rita Rozentāle, Anna Zolotarjova, Gediminas Sabonis

Mati Virves (Valio Baltic); Rita Rozentāle (Schoeller Arca Systems); Anna Zolotarjova (Rimi Baltic) & Gediminas Sabonis (MAXIMA Grupe)
standardization_and_optimization_pan_baltic_project_for_milk_crates
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standardization_and_optimization_pan_baltic_project_for_milk_crates
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ECR Baltic Forum ‘08. Opening by the ECR Baltic Co-Chairmen

Zolotarjova 2010.11.16

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Rimi Baltic, P&G
Author: Bernardo Machado, Aigars Ģērmanis

Bernardo Machado (Rimi Baltic) & Aigars Ģērmanis (P&G)
Opening presentation on_ecr_baltic



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ECR Baltic Forum ‘08. Master Data Item Synchronization – basement for all EDI

Zolotarjova 2010.11.16

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Sinfos, SA2|WORLDSYNC, ETK
Author: Jürgen Staeder, Rene Jakobson

Jürgen Staeder (SA2|WORLDSYNC) & Rene Jakobson (ETK)
01 master data_item_synchronization__basement_for_all_edi



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02implementation of sinfos_at_etk


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03advantages of using_sinfos_for_suppliers


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ECR Baltic Forum ‘08. Electronic Data Interchange (EDI) – everyday document, time- consuming manual operations reduction

Zolotarjova 2010.11.16

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Edisoft, Aldaris
Author: Aleksei Dobrosman, Inga Ozola

Aleksei Dobrosman (Edisoft) & Inga Ozola (Aldaris)
edi__everyday_document


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ECR Baltic Forum ‘08. IT customer integration – beyond EDI

Zolotarjova 2010.11.16

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: DHL
Author: Helena Steen

Helena Steen (DHL)
06 it customer_integration_-_beyond_edi


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ECR Baltic Forum'08. Decoding the shopper decision making process; shoppers are increasingly in grab ‘n’ go mode but is this so for all categories?

Zolotarjova 2010.11.02

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Nielsen Cyprus
Author: Soulla Kellas

Speakers:
Soulla Kellas (Nielsen Cyprus)
Shopper Decision Making Process
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ECR Baltic Forum ‘09. Business Leadership in a Dynamic, Competitive Environment

Zolotarjova 2010.11.01

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Itella Information
Author: Aldis Greitāns

Speakers:
Aldis Greitāns (Itella Information)

Aldis greitans itella_information



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ECR Baltic Forum ‘09. Philosophy of Tomorrow: Mindset Changing towards Green

Zolotarjova 2010.11.01

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Havi Logistics
Author: Christoph Thünemann

Speakers:
Christoph Thünemann (Havi Logistics)

Christoph thunemann havi_logistics


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ECR Baltic Forum ‘09. Consumers’ Reasons for Buying Private Label Brands – Empirical Findings

Zolotarjova 2010.10.29

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: University of Koblenz-Landau
Author: Gianfranco Walsh

Speakers:
Gianfranco Walsh (University of Koblenz-Landau)

Gianfranco walsh university_of_koblenz-landau


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ECR Baltic Forum ‘09. The Challenges of Category Management

Zolotarjova 2010.10.29

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Nielsen Company
Author: Paris Galanis`EE

Speakers:
Paris Galanis`EE(Nielsen Company)

Paris galanis nielsen


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ECR Baltic Forum '09. Responsive Supply Chain- Competitive Advantage for all the Links of the Chain

Zolotarjova 2010.10.29

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: TOC Solutions Lithuania
Author: Nerius Jasinavicius

Speakers:
Nerius Jasinavicius (TOC Solutions Lithuania)

Nerius jasinavicius toc_sprendimai


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ECR Baltic Forum '09. Bar Code Quality Assessment at Point of Sales

Zolotarjova 2010.10.29

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: GS1 Latvija, Supernetto
Author: Gatis Pakalnieks, Edgars Pentjušs

Speakers:
Gatis Pakalnieks (Supernetto) & Edgars Pentjušs (GS1 Latvija)

Edgars pentju as__gatis_pakalnieks_gs1__supernetto


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ECR Baltic Forum '09. Measuring for supply-chain optimization

Zolotarjova 2010.10.29

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Premia FFL, Agile & Co
Author: Elīna Spūle, Andis Kļaviņš

Speakers:
Elīna Spūle (Agile & Co) & Andis Kļaviņš (Premia FFL)

Elina spule _andis_klavins


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ECR Baltic Forum '09. New Ways to Reach Consumers: Mobile Commerce Extended Packaging

Zolotarjova 2010.10.29

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: GS1 Global Office
Author: Joe Horwood

Speakers:
Joe Horwood (GS1 Global Office)

Joe horwood gs1


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ECR Baltic Forum '09. Steps Towards the Future FMCG Supply Chain

Zolotarjova 2010.10.29

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: DHL
Author: Claus-Jürgen Garbisch

Speakers:
Claus-Jürgen Garbisch (DHL)

Claus garbisch dhl


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ECR Baltic Forum '09. Decreasing Warehouse Costs

Zolotarjova 2010.10.29

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Optiscan
Author: Leo Mikkonen

Speakers:
Leo Mikkonen (Optiscan)

Leo mikkonen optiscan


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Everyday / Light Category Management

ECR Greece 2010.10.26

Publication Date: 2001
Publication Language: Greek
Publication Country/Region: ECR Greece
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a


The objective of the project was to develop a simplified methodology (a guidebook) in Greek Language that will give to all Greek companies the opportunity to implement Category Managemnet and overcome the complexities of the traditional Category Management model.

This guidebook includes except of the proposed process concerning the Everyday / Light Category Management, some pilots between the Retailers and the Suppliers of the team.LIGHT CATEGORY MANAGEMENT GUIDE


  

KPI's of the Supply Side

ECR Greece 2010.10.26

Publication Date: 2010
Publication Language: Greek
Publication Country/Region: ECR Greece
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

The project team presented the definition of 11 KPI's according to the GCI's standards. These KPI's will enable Retailers and Suppliers to eveluate the performance and to indetify critical factors and improvement areas of the Supply Chain.Manual KPIs


  

ECR AP Forum '10. Case Study: Achieving Visibility and Control Over Sales and Supply Chain Operations – With a Discussion of Future Scenarios

ECR Asia Pacific 2010.10.22

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: Logistics Consulting Asia
Author: Mr John Talbot, Partner


Mr John Talbot, Partner, Logistics Consulting Asia



John talbot achieving visibility & control





Downloa



  

Category Management 8 Steps: How to Grow Category Sales (Comics)

ECR Russia 2010.10.22

Publication Date: 2010
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Bluebook
Publisher: n/a
Companies involved: Danone
Author: n/a


Представляем к вашему вниманию Пособие по Внедрению Категорийного Менеджмента, разработанное компанией Danone. В начале - шуточный комикс.

Можно выделить 8 основных шагов Категорийного Менеджмента:

1. Определите, что входит в категорию и на какие сегменты она делится 

2. Выберите роль для категории 

3. Проанализируйте категорию 

4. Поставьте цели для категории по показателям 

5. Сформулируйте стратегию категории 

6. Проработайте тактику категории 

7. Проведите изменения в категории 

8. Проанализируйте результаты и определите план дальнейших действий

Получить подробную информацию о каждом из этапов вы можете на страницах данной книги.
Catman Danone
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ECR AP Forum ‘10. Optimising Sustainable Strategies with Innovation and Technology for The Industry

ECR Asia Pacific 2010.10.19

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: Smartag Solutions
Author: Mr P K Lim


Mr P K Lim, Chief Executive Officer, Smartag Solutions



Pk lim optimising sustainable strategies



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ECR AP Forum ‘10. Product Data Quality – the Game Changer to Success in Retailing

ECR Asia Pacific 2010.10.19

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR India
Publication Type: Presentation
Publisher: n/a
Companies involved: GS1 India
Author: Mr Ravi Mathur


Mr Ravi Mathur, Chief Executive Officer, GS1 India



Ravi mathur product data quality



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ECR AP Forum ‘10. Value Chain Strategem - Going through traditional boundaries

ECR Asia Pacific 2010.10.19

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR India
Publication Type: Presentation
Publisher: n/a
Companies involved: Oracle Asia Pacific Consulting
Author: Mr Vijaykumar Kusurkar

Mr Vijaykumar Kusurkar, Senior Director, Oracle Asia Pacific Consulting

Vijay kusurkar value chain stratagem

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ECR AP Forum ‘10. New Way to Deliver Availability to Add Value For Customers

ECR Asia Pacific 2010.10.19

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Tesco Stores Malaysia
Author: Mr Tim Edwards


Mr Tim Edwards, Ordering Director, Tesco Stores Malaysia



Tim edwards new ways to deliver availability to add value for consumers



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ECR AP Forum ‘10. Sustainability - Empowering the Consumer to Make Informed Decisions

ECR Asia Pacific 2010.10.19

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Accenture Malaysia
Author: Mr Sven Ruytinx


Mr Sven Ruytinx, Supply Chain Service Line Lead, Accenture Malaysia



Sven ruyinx sustainability empowering the consumer to make informed decision



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ECR AP Forum ‘10. New Ways of Working Together and Opportunities of Working Cross-Culturally

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: College of Business Administration
Author: Dr Camille P Schuster

Dr Camille P Schuster, Director, Global Business Management, College of Business Administration, California State University San Marcos

Camille schuster new ways of working togetherDownload





  

ECR AP Forum ‘10. Data Crunch

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: IBM
Author: Mr Chris, Cave Jones

Mr Chris, Cave Jones, Associate Partner, IBM

Chris data crunch




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ECR AP Forum ‘10. GS1 MobileCom : Enabling New Shopping Experiences – From Digital to Mobile Marketing – Standards to Make it Happen

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Hong Kong
Publication Type: Presentation
Publisher: n/a
Companies involved: GS1 Hong Kong
Author: Ms Conser Lee

Ms Conser Lee, Head, Membership Development and Services, GS1 Hong Kong
Conser gs1 mobile com



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ECR AP Forum ‘10. EPCIS in Action

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Smartag Solutions
Author: Dr Ho Ee Lock

Dr Ho Ee Lock, Head of Technology and Business Development, Smartag Solutions
Dr ho epcis in action




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The Global Packaging Project: A Sustainability Initiative from The Consumer Goods Forum

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Unilever, GS1
Author: Mr Nigel Bagley, Mr Peter Alvarez


Mr Nigel Bagley, Director Industry Affairs, Unilever

Mr Peter Alvarez, Senior Director, GDSN Industry Engagement, GS1



Ecr ap 2010 gpp for distribution





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ECR AP Forum ‘10. ECR Korea

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Korea
Publication Type: Presentation
Publisher: n/a
Companies involved: GS1, Food Safety
Author: n/a

Ecr korea improving food safety with gs1 data bar

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ECR AP Forum ‘10. ECR Malaysia

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Malaysia
Author: n/a


Ecr malaysia i get what i want
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ECR AP Forum ‘10. ECR Thailand

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Thailand
Author: n/a


Ecr thailand cooperation & collaboration project
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ECR AP Forum ‘10. Trends in Retails Packaging

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Chep Malaysia
Author: Mr Ishak Abdul Rahim

Mr Ishak Abdul Rahim, Country Manager, Chep Malaysia
Ishak abdul rahim trends in retail packaging

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Driving Sustainability

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: L’Oreal
Author: Mr Francis Quinn

Mr Francis Quinn, Director of Sustainable Development, L’Oreal

Francis quinn l oreal_presentation kl_5 oct 2010
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Stretching the Boundaries – Creative Growth Strategy in New Markets

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Consumer Goods and Services, Asia Pacific, Accenture
Author: Mr James Layard


Growth Strategies in Emerging Markets
Mr James Layard, Partner, Consumer Goods and Services, Asia Pacific, Accenture



James layard growth strategies in emerging markets



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ECR AP Forum ‘10. New Ways of Working Together, a Framework for Collaboration

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Procter & Gamble
Author: Mr Samuel S Kim

Mr Samuel S Kim, Vice President, ASEAN & Asia Development Markets, Procter & Gamble
10 10 kl ecr presentation





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ECR AP Forum ‘10. Keynote Address by The Consumer Goods Forum

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: The Consumer Goods Forum
Author: Mr Jean-Marc Saubade


Mr Jean-Marc Saubade, Managing Director, The Consumer Goods Forum



Jean marc saubade-the consumer goods forum





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ECR AP Forum ‘10. Capitalising on New Trends

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Consumer Goods & Services High Performance, Accenture
Author: Mr John Jackson

Mr John Jackson, Managing Partner, Consumer Goods & Services High Performance, Accenture
John jackson capitalising on new trends



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ECR AP Forum ‘10. Case Study: Achieving Visibility and Control Over Sales and Supply Chain Operations – With a Discussion of Future Scenarios

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Logistics Consulting Asia
Author: Mr John Talbot

Mr John Talbot, Partner, Logistics Consulting Asia
John talbot achieving visibility & control



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ECR AP Forum ‘10. Getting Green Advertising Right

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: McCann-Erickson
Author: Mr Mike Longhurst

Mr Mike Longhurst, Senior Vice President, McCann-Erickson
Mike longhurst getting green advertising right



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ECR AP Forum ‘10. Future Value Chain – New Ways of Working Together

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Unilever
Author: Mr Nigel Bagley

Mr Nigel Bagley, Director Industry Affairs, Unilever
Nigel bagley the future value chain



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ECR AP Forum ‘10. Driving GS1 Initiatives beyond the Consumer Goods

ECR Asia Pacific 2010.10.18

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: GDSN Industry Engagement, GS1
Author: Mr Peter Alvarez

Mr Peter Alvarez, Senior Director, GDSN Industry Engagement, GS1
Peter alvarez gs1 beyond consumer goods



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ECR Baltic Forum ‘09. The Latvian Economy Post-2009: L-, U-, or V- typed Development?

Zolotarjova 2010.10.12

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Stockholm School of Economics in Riga; NMS Consulting
Author: Morten Hansen

Speakers:
Morten Hansen (Stockholm School of Economics in Riga; NMS Consulting)
The Latvian Economy Post-2009


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ECR Baltic Forum ‘09. Estonian Economy: Recent Trends and Their Impact on Consumption

Zolotarjova 2010.10.12

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Swedbank
Author: Maris Lauri

Speakers:
Maris Lauri (Swedbank)
Estonian Economy


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ECR Baltic Forum ‘09. How to Behave Towards the Competition: Price Negotiations & Trade Terms

Zolotarjova 2010.10.12

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Sorainen Law Offices
Author: Pekka Puolakka

Speakers:
Pekka Puolakka (Sorainen Law Offices)
How to Behave Towards the Competition: Price Negotiations & Trade Terms


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ECR Baltic Forum ‘09. Consumers’ Reasons for Buying Private Label Brands – Empirical Findings

Zolotarjova 2010.10.12

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: University of Koblenz-Landau
Author: Gianfranco Walsh

Speakers:
Gianfranco Walsh (University of Koblenz-Landau)
Consumers’ Reasons for Buying Private Label Brands
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ECR Baltic Forum ‘09. The Challenges of Category Management

Zolotarjova 2010.10.12

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Baltic
Publication Type: Presentation
Publisher: n/a
Companies involved: Nielsen Company
Author: Paris Galanis`EE

Speakers:
Paris Galanis`EE(Nielsen Company)
The Challenges of Category Management


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ECR AP Forum '08. Product Traceability and Food Safety

ECR Asia Pacific 2010.10.11

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: FXA, IBM, Asia-Pacific
Author: Mr. Chatta Udomwongsa, Mr. Chris Cave Jones

Speakers:
Mr. Chatta Udomwongsa, Director, FXA
Mr. Chris Cave Jones, IBM Consumer Products Solutions  Leader, Asia-Pacific
Product traceability and food safety
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ECR AP Forum '08. GCI 2008 Work Group on Global Data Synchronization: Achievements and Experience Sharing from the Implementation in Europe, and Next Steps for a Successful Implementation in Asian Countries

ECR Asia Pacific 2010.10.11

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: Carrefour
Author: Xavier Hua


Speakers:

Xavier Hua, Carrefour

Achievements and Experience Sharing from the Implementation in Europe



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ECR AP Forum '08. The Consumer Products Industry, Competing in a Changing World

ECR Asia Pacific 2010.10.11

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: IBM Business Consulting Services
Author: Mr. Patrick Medley

Speakers:
Mr. Patrick Medley, Global Consumer Products Industry Leader, IBM Business Consulting Services
Competing in a changing world
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ECR AP Forum '08. Opening Afternoon Plenary Session – A Keynote Speaker on Supply Chain and Customer Collaboration from DHL Exel Supply Chain

ECR Asia Pacific 2010.10.11

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: DHL (Asia Pacific)
Author: Mr. Paul H. Graham

Speakers:
Mr. Paul H. Graham, Chief Executive Officer Asia Pacific
Supply chain & customer collaboration
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ECR AP Forum '08. Changing the Game with Your Customers – A Supply Chain Strategy in Action

ECR Asia Pacific 2010.10.11

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: L’Oreal
Author: Mr. Jeffrey Russell

Speakers:
Mr. Jeffrey Russell, Managing Partner, Supply Chain Asia Pacific & Consumer Goods Industry ASEAN, Accenture with a representative from L’Oreal
A Supply Chain Strategy in Action

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ECR AP Forum '08. A Closer Look at Logistics Cost

ECR Asia Pacific 2010.10.08

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: Centre for Logistics Research, Thammasat University
Author: Ruth Banomyong

Speakers:
Assoc. Prof. Ruth Banomyong(PhD), Director, Centre for Logistics Research, Thammasat University, Bangkok, Thailand 
A Closer Look at Logistics Cost

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ECR AP Forum '08. Global Data Synchronization Network Workshop

ECR Asia Pacific 2010.10.08

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: GDSN Inc., SYNC , GS1 Taiwan , GCI Japan
Author: Mr. Alan Hyler, Mr. Luiz Martins, Ms. Eva Chang, Ms. Mami Sou

Speakers:
Mr. Alan Hyler, Director – Program Management, GDSN Inc.,
Mr. Luiz Martins, 1SYNC
Ms. Eva Chang, GS1 Taiwan
Ms. Mami Sou, Assistant General Manager, GCI Japan
GDSN Workshop
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ECR AP Forum '08. Development of Grocery Shopping and the Retail Trade in Asia

ECR Asia Pacific 2010.10.08

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: Nielsen
Author: Mr. Peter Gale

Speakers:
Mr. Peter Gale, Managing Director, Retailer Service, Asia Pacific, Nielsen
Development of Grocery Shopping and the Retail Trade in Asia
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ECR AP Forum '08. Real Benefits from Pallet Standardization – A Case Study

ECR Asia Pacific 2010.10.08

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: Logistics Consulting Asia , Business Development, Loscam Asia
Author: Mr. David Edwards, Mr. John Talbot

Speakers:
Mr. John Talbot, CEO – Logistics Consulting Asia
Mr. David Edwards, General Manager – Business Development, Loscam Asia
Real Benefits from Pallet Standardization
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ECR AP Forum '08. Balance Demand & Supply with Traditional Sole Distributor

ECR Asia Pacific 2010.10.08

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

Speakers:


  

ECR AP Forum '08. A Show Case on Transportation Management using RFID Technology

ECR Asia Pacific 2010.10.08

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

Speakers:


  

ECR AP Forum '08. e-Collaboration on Asia Pallet Pool System

ECR Asia Pacific 2010.10.08

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: LogisALL International Co., Ltd., Japan Pallet Rental Corp.
Author: Mr. An Sik Kwon (PhD), Mr. Toshifumi Okabe

Speakers:
Mr. An Sik Kwon (PhD), Senior Managing Director, LogisALL International Co., Ltd., Korea
Mr. Toshifumi Okabe, Executive Director, Japan Pallet Rental Corp.
e-Collaboration on Asia Pallet Pool System
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ECR AP Forum '08. Optimizing – Managing the Returnable Packaging in the Supply Chain

ECR Asia Pacific 2010.10.08

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: CHEP
Author: Mr. Jeffrey Wong

Speakers:
Mr. Jeffrey Wong, CHEP SEA Director
Optimizing – Managing the Returnable Packaging in the Supply Chain

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ECR AP Forum '08. Sharing Experience of Internet Based Machine-to-Machine XML-EDI

ECR Asia Pacific 2010.10.08

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

Speakers:


  

ECR AP Forum '08. Retail Theatre : Influencing Shopping Behavior Through Context and Environment

ECR Asia Pacific 2010.10.08

Publication Date: n/a
Publication Language: n/a
Publication Country/Region: n/a
Publication Type: n/a
Publisher: n/a
Companies involved: n/a
Author: n/a

Speakers:


  

ECR AP Forum '08. Sharing Recipes for Staying Competitive – Sustainability

ECR Asia Pacific 2010.10.08

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: Consumer Goods & Services High Performance Practice, Accenture
Author: Mr. John Jackson

Speakers:
Mr. John Jackson, Managing Partner, Consumer Goods & Services High Performance Practice, Accenture
Sharing Recipes for Staying Competitive – Sustainability
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Win in Generation-Y - Win our Future Shoppers

ECR Asia Pacific 2010.10.06

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: P&G China, Watson
Author: n/a




- Who is Watson's / Who is P&G China
- What's the common interest: Gen-Y is the most promising group both P&G and Watson’s want to win
- Who is Generation-Y
- How to win in Generation-Y
- Case sharing: Hair care Gen-Y commercial innovation
- Gen-Y Campaign a multi-category annual platform to win BIGGER & LONGER[CUT]

Watson and P&G



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GS1 Belgium & Luxembourg Logistic Label

Jan Somers (ECR Belgium) 2010.10.06

Publication Date: 2011
Publication Language: Dutch, French
Publication Country/Region: ECR Belgium
Publication Type: Bluebook
Publisher: n/a
Companies involved: CARREFOUR, CHAMPION/Groupe MESTDAGH, COLRUYT, CORA, DELHAIZE, MAKRO, MATCH
Author: n/a


The document is available in French and Dutch languages only.

Ce manuel a pour objectif de définir les attentes minimales de la distribution belgo-luxembourgeoise concernant le marquage des unités logistiques (palettes et colis) pour les produits à marque nationale et les produits à marque propre. Ont été pris en compte lors de la rédaction de ce document : les GS1 General Specifications, les principes du ECR Blue Book ainsi que les prati- ques commerciales réelles belgo-luxembourgeoises.

Le document décrit les attentes minimales pour le marqua- ge des palettes tant uniformes que mixtes.
Pour les palettes uniformes, ce document fait la distinction entre le marquage des palettes standards et le marquage des palettes non standards.
La distinction est également faite entre le marquage des colis pour la boucherie et les autres colis (cas général).

Deze handleiding heeft tot doel de minimale verwachtigen van de Belgisch-Luxemburgse distributie te definiëren betreffende de etikettering van logistieke eenheden (pallets en colli) voor de nationale merkproducten en de private labels. Hierbij werd uitgegaan van de GS1 General Specifications, de principes van het ECR Blue Book en er werd rekening gehouden met de reële Belgisch-Luxemburgse handelspraktijken.
Het document beschrijft de minimale verwachtingen voor de etikettering van zowel uniforme als mixed pallets.
In dit document wordt voor de uniforme pallets een onder- scheid gemaakt tussen de etikettering van standaard pallets en de etikettering van niet-standaard pallets.
Ook wordt een onderscheid gemaakt tussen de etikettering van colli voor de beenhouwerij en andere colli (algemeen geval).
Click to Download (in French)
Click to Download (in Dutch)


  

Les standards GS1 pour les soins de santé

Jan Somers (ECR Belgium) 2010.10.06

Publication Date: 2010
Publication Language: Dutch, French
Publication Country/Region: ECR Belgium
Publication Type: Bluebook
Publisher: n/a
Companies involved: GS1 Belgium & Luxembourg
Author: n/a


Les standards GS1 ont également fait leur apparition dans le secteur des soins de santé, à plusieurs niveaux et pour diverses raisons et ce n'est pas un hasard.

Que ce soient les hôpitaux, les pharmacies, les fabricants ou encore les distributeurs de produits et de solutions médicales, tous sont concernés par l'amélioration de la santé du patient. Il convient en effet de réduire les erreurs médicales, de garantir une meilleure traçabilité et d'empêcher autant que faire ce peut la contrefaçon.

Les standards GS1, ensemble avec la participation active de ses membres, permettent de rencontrer les exigences imposées par le respect stricte des procédures et des processus médicaux visant à assurer de meilleurs soins au patient et à diminuer un maximum les erreurs médicales. L'expérience déjà acquise combinée aux solutions spécifiques au secteur des soins santé font des standards GS1 le système par excellence pour remplir ces différentes missions.

De GS1 standaarden vinden ook hun weg in de sector van de gezondheidszorg , op meerdere niveaus en om diverse redenen en dit is geen toeval.

Of het nu gaat om hospitalen, apotheken, fabrikanten of verdelers van medische producten en oplossingen, allen hebben belang bij een betere gezondheid van de patiënt. Het is immers nodig om medische fouten tot een minimum te herleiden, een betere traceerbaarheid te garanderen en in de mate van het mogeljke namaak te bestrijden.

Met de actieve samenwerking van de GS1 leden, kunnen de GS1 standaarden tegemoet komen aan de strikt gestelde eisen voor medische procedures en processen die moeten toezien op  de beste patiëntenzorg en een maximale bestrijding van medische fouten. De reeds verworven kennis en ervaring, in combinatie met specifieke sectorgebonden oplossingen, maken van de GS1 standaarden het systeem bij uitstek om deze verschillende opdrachten tot een goed eind te brengen.
Click to Download (in French)
Click to Download (in Dutch)


  

How Category Management works in practice?

Maximilian Musselius [ECR Russia] 2010.10.05

Publication Date: 2010
Publication Language: Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Danone, Kopeyka, Lenta, Real
Author: Anna Tkacheva, Andrey Bashin, Sergey Syamichev, Larisa Chernysheva

by Anna Tkacheva, National Category Manager in Danone Industria LLC, Member of ECR Russia Shopper Working Group
Материал подготовлен Анной Ткачевой, Danone Industria LLC
Практика внедрения Категорийного менеджмента в России
- Как внедряются проекты по Категорийному менеджменту в Европе, в России
- Опыт внедрения проекта в сети «Макаровский»
- Что позволяет Danone внедрять такое количество проектов
- Кейс по внедрению проекта КатМен
- Что требуется для внедрения проекта Категорийного менеджмента




How Category Management works in practice? Anna Tkacheva
Click to Download



Интервью с Андреем Башиным (Руководитель Управления Мерчендайзинга, Копейка) / Interview with Andrey Bashin (Kopeyka)

Интервью с Сергеем Сямичевым (Ведущий Категорийный Менеджер Молочной Продукции, Лента) / Interview with Sergey Syamichev (Lenta)

Интервью с Ларисой Чернышевой (Менеджер Категории Свежих Товаров, Real) / Interview with Larisa Chernysheva (Real)


  

ECR Belgium recommendations on Pallets, Displays & Packaging

Jan Somers (ECR Belgium) 2010.10.04

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Belgium
Publication Type: Report
Publisher: n/a
Companies involved: ECR Belgium
Author: n/a

Recommendations BABM & FEDIS
The ECR Belgium Working Party "Unit Load Identification & Tracking" has issued a first series of recommendations for pallets, displays and secondary / tertiary packaging. These recommendations have been made within the framework of consultation meetings held since 1997 between representatives of member companies from FEDIS (Belgian Federation of Distributors) and from BABM (Belgilux Association of Branded Products Manufacturers). Follow-up is now being given by the ECR Working Party to the actual implementation of these recommendations.

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ECR Belgium recommendations on Tertiary & Secondary Packaging

Jan Somers (ECR Belgium) 2010.10.04

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Belgium
Publication Type: Report
Publisher: n/a
Companies involved: Belgian Federation of Distributors, Belgilux Association of Branded Goods Manufacturers, ECR Belgium
Author: n/a

Recommendations BABM & FEDIS
This document presents recommendations for secondary and tertiary (transport) packaging with the objective of :


  • reducing the integral logistical chain costs from producer to consumer;

  • making the handling of goods more efficient in points of sales and distribution centres;

  • contributing to the safety and well-being of company employees;

  • optimising the sorting and treatment of waste in points of sales and distribution centres;

  • assuring that goods are sufficiently protected during transport.


This document has been made by the members of FEDIS (Belgian Federation of Distributors) in common concertation with their suppliers - members of BABM (Belgilux Association of Branded Goods Manufacturers) - in the frame of ECR Belgium.
Click to Download


  

ECR Belgium Code of Good Logistic Practice

Jan Somers (ECR Belgium) 2010.10.04

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Belgium
Publication Type: Report
Publisher: n/a
Companies involved: ECR Belgium, FEDIS, BABM
Author: n/a

Recommendations BABM & FEDIS
The "Code of Good Logistic Practice" has been made by the FEDIS-BABM Working Party "Unit Load Identification & Tracking / Transport Optimisation" in the frame of ECR Belgium. These recommendations emanate from the striving for a continuous quality improvement in the relations between distributors and manufacturers (members of FEDIS and BABM). Hence, the members of the Working Party are convinced that this objective instrument will prove its value in the near future.

Click to Download


  

Consumer Survey Results for Retail (ECR Greece)

ECR Greece 2010.09.30

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Greece
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Hellas
Author: n/a

The objective of this research is to further investigate and record the buying habits of the customers that visit the different distribution channels in Greece. The research was provided in 2002.
Shopper Research 2002 (ECR Greece)
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Category Management (ECR Greece)

ECR Greece 2010.09.29

Publication Date: 2000
Publication Language: Greek
Publication Country/Region: ECR Greece
Publication Type: Bluebook
Publisher: n/a
Companies involved: Ελαϊς, Σαράντης, 3E, Colgate – Palmolive, Fort James, L’oreal, Procter & Gamble , Reckitt & Colman , Saralee, UDV, Unilever, Wella
Author: n/a

The objective of the project team was the Category Management definition in the certain Greek business environment. The team aimed not only to create a common language and give the opportunity of mutual benefits but also to examine alternative methodologies and tools for category management implementation in Greek market.
Published in 2000.
Click to Download (in Greek only)


  

EDI Best Pracitice (ECR Poland '2004)

Mateusz Boruta 2010.09.29

Publication Date: 2004
Publication Language: English , Polish
Publication Country/Region: ECR Poland
Publication Type: Bluebook
Publisher: n/a
Companies involved: Henkel Polska, Wella Polska, Masterfoods Polska, Unilever Polska, Procter & Gamble, Nestle Polska, Forte Sweden, Geant Polska, Real Polska, Ahold Polska, Jeronimo Martins Dystrybucja, Makro Cash & Carry Polska, Geant Polska, Business Consulting Center, Comarch, Edison, Xtrade, Infinite, Otwarty Rynek Elektroniczny, Instytut Logistyki i Magazynowania — EAN Polska, Instytut Logistyki i Magazynowania — ECR Polska
Author: Jacek Biel, Krzysztof Kurbiel, Marcin £u¿yñski, Marek G3ogowski, Mateusz Urban, Piotr D1browski, Tadeusz Rudnicki, Adam Kruszewski, Arkadiusz Bagiñski, Ewa Sikorska, Grzegorz Lubrzyñski, £ukasz Soboñ, Miros3aw Matyjasik, Piotr Dyr, Robert Ros3aczek, Tomasz Rychlik, Grzegorz Grupiñski, Grzegorz Malewski, Jacek Mikuœ, Mariusz Butler, Miros3aw Bogacz, Roman Kowalik, Ryszard Kasprzyk, Tomasz Zarzyka, Wojciech Kuroczycki, El¿bieta Ha3as, Justyna Lewandowska


The chief objective for publishing this document was gathering a set of recommendations concerning the practice and rules of implementing EDI on the Polish market. The document covers the best practice of using EDI, the basic steps in execution of an EDI project, as well as descriptions of recommended EDI solutions available on the Polish market. It also includes an executive summary listing the most prominent success factors, benefits of implementing EDI as well as most common problems reported by companies experienced in EDI. „Best Practice” is a product of the EDI Special Interest Group (EDI SIG), created in 2001 on the initiative of members of ECR Polska. The EDI SIG’s objective is achieving agreement and standardisation of EDI messages used in trade relations among suppliers and retailers.

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EDI Information Package for Suppliers (ECR Poland '2005)

Mateusz Boruta 2010.09.29

Publication Date: 2005
Publication Language: Polish
Publication Country/Region: ECR Poland
Publication Type: Bluebook
Publisher: n/a
Companies involved: AHOLD, AUCHAN, CARREFOUR, GEANT, MAKRO, REAL, JERONIMO MARTINS DISTRIBUTION
Author: n/a

Pakiet informacyjny dla dostawców stosujących EDI
Elektroniczna wymiana danych to wymiana standardowo sformatowanych komunikatów między systemami informatycznymi partnerów handlowych. Na rynku polskim już od kilku lat wdrażana jest ta technologia przede wszystkim przez duże sieci detaliczne.

Niniejszy dokument powstał w celu szczegółowego wyjaśnienia tych zagadnień, które były dotąd źródłem najczęściej popełnianych błędów. Opiera się on na dokumencie „Dobre praktyki EDI ” który powstał w wyniku prac Grupy ds. EDI przy ECR Polska. Rolą Grupy jest uzgadnianie i ujednolicanie postaci komunikatów EDI stosowanych w transakcjach handlowych między dostawcami a sieciami handlowymi. Zawarte tutaj wytyczne są respektowane przez wszystkich członków grupy ds. EDI tj: AHOLD, AUCHAN, CARREFOUR, GEANT, MAKRO, REAL, JERONIMO MARTINS DISTRIBUTION.

Niniejszy dokument omawia nastepujące zagadnienia: - przyjęte zasady identyfikacji towarów w komunikatach EDI - przyjęte zasady identyfikacji partnerów handlowych w komunikatach EDI - zasady dopasowania danych podstawowych.

Download in Polish


  

Maximising the Effectiveness of ECRA - 2005

ECR Australasia 2010.09.24

Publication Date: 2005
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Report
Publisher: n/a
Companies involved: Maximisting the Effectiveness of ECRA – 2005
Author: n/a


The ECRA Board commissioned a review of ECRA initiatives with the aim of maximising their effectiveness and identifying relevant future work streams. The review included a desktop evaluation of existing work activities, the communication media adopted by ECRA and a questionnaire issued to retailers and suppliers in the food and grocery sector.

Analysis of report recommendation adoption rates provided an insight into those areas that have yet to reach full business integration. The report did not evaluate the causes of low adoption rates. For every issue full adoption and integration of report recommendations has not yet occurred. While there is progress towards full integration there is a requirement to continually reinforce past project work and findings and to assist in the uptake of report recommendations. This report makes some suggestions as to how they may be encouraged.

The questionnaire analysis identified the opportunity to further embed ECR practice and principles within organisations and between trading partners. 89% of respondents indicated they are actively working with trading partners to reduce supply chain costs.[CUT]However some enablers to progress this work effectively such as distinguishing between commercial and supply chain costs; utilising cost-to-serve techniques in joint decision making with trading partners; investment in IT infrastructure and common tools and process for demand forecasting are yet to be fully realised.  The success stories in terms of full integration included; the adoption of industry product movement standards (55.9%); company individual measurement and analysis of stock outs (44.1%); integration of electronic transactional processes into core information systems (30.3%) and synchronisation of item and party data using EANnet (27.3%).

Issues that had the least traction included; collaboration on loss prevention (50.0%) potentially driven by the smaller number of specific SKU’s impacted; the use of cost to serve techniques in joint decision making (35.36%) however the majority of respondents have partially or substantially adopted cost to serve techniques in their own business; collaborative innovation with trading partners to decrease environmental and safety pressure on transport and packaging (35.3%) and standard messaging to support CPFR between trading partners (32.4%), low adoption may be due to limited number of companies involved in CPFR practices.

When asked to evaluate future work streams, respondents indicated strong support for further developing and appreciating on shelf availability; CPFR; cost/value profit measure; collaborative information management; and the optimisation of new product introductions.

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The Profit Impact of ECR - 2000

ECR Australasia 2010.09.24

Publication Date: 2000
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia, ECR Europe
Author: n/a


To quote from the 1999 Grocery Industry Tracking Study, "The role of activity based costing in ECR is to understand the likely impacts of new ways of doing business. However, the results of that study indicate that there has been relatively little progress with activity based costing". In view of the lack of progress in activity-based costing across the Australasian grocery industry this project was established to evaluate and trial a methodology developed by ECR Europe, for the pre- and post-implementation analysis of the cost and profit impact of ECR initiatives. This publication covers the Australian case studies undertaken as part of the project work and includes conclusions and recommendations to the industry along with an extract from the ECR Europe publication, "Assessing the Profit Impact of ECR", covering the methodology and activity wizard tested and approved for use in the Australasian market.
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Australasian Grocery Industry Tracking Study 2002

ECR Australasia 2010.09.24

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: PwC Consulting, Australian Food and Grocery Council
Author: Michael LaRoche, Graham Correy, Justin Greig, Christopher Fox, Joe Coote, Harris Boulton, Denis Phelps




The ECR Australasia (ECRA) Board commissioned PwC Consulting (PwC) to conduct the 2002 Tracking Study as part of its ongoing process to monitor and encourage the development and implementation of advanced demand and supply chain management processes in Australasia. The major objectives of the study are to identify:

-    progress, current performance and best practices in implementing Efficient
Consumer Response (ECR) in Australasia
-    opportunities for further improvement from both an industry and individual trading
partner perspective.

For the first time, the 2002 Tracking Study included New Zealand and made use of the Global Commerce Initiative (GCI) scorecard and database. Scorecards were enhanced from previous years to reflect evolving best practices and to emphasise the importance ofconcepts such as collaborative planning and consumer value creation. A verified self-assessment process was used for collecting individual company data from 49 manufacturers (representing approximately 50% of total ex-factory industry sales for the categories covered in the study through the grocery channel) and 6 retailers/wholesalers (representing approximately 70% of total grocery retail industry sales).

The leaders in the Australasian grocery industry have made significant progress in implementing ECR since our initial study was conducted in 1995. They have begun rolling out advanced ECR concepts across their businesses with significant progress in areassuch as demand management and operational excellence. Although progress has been made, the industry, as a whole, is substantially behind the targets that were set for 2002 by participants in the 1999 Tracking Study.

The 2002 Tracking Study reports that lagging organisations are missing out on the opportunity of seizing their share of further operating cost reductions in the Australasian industry. PwC estimate these to be greater than A$1 billion, and available reductions in finished goods inventory to be an additional A$800 million.

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Efficient Product Movement - 2003

ECR Australasia 2010.09.24

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia
Author: n/a




With the vital support of IBM Business Consulting Services, the latest report, “Efficient Product Movement” brings together the expertise of a project team drawn from suppliers, retailers and wholesalers at the leading edge of process change in the transport and distribution of food and grocery products in Australia and New Zealand. It reflects increased attention by trading partners to increased efficiency in the handling and transport of products through the supply chain.

It also reflects the recognition – highlighted in the 2002 Australasian Grocery Industry Tracking Study – that Australia and New Zealand lag behind North America and Europe in transport and distribution maturity. This is clearly an opportunity for improvement.
The “Efficient Product Movement” Guide provides direction for suppliers, retailers, wholesalers and service providers to improve the efficiency of product movement throughout the supply chain. It documents leading practice in Australasia, with the aid of 12 case study examples, and identified the opportunities for further cost savings through innovation or standardization in pallet and pack configuration, order multiples, technology, vehicles and storage facilities.

The guide points to activity based costing of product movement processes and cost-to-serve based trading terms as key drivers of collaborative process improvement and increased efficiency, reduced costs and enhanced consumer services.
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Australasian Grocery Industry Tracking Study 2006

ECR Australasia 2010.09.24

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECRA Board, IBM Global Business Services
Author: n/a


This is the fourth ECRA Tracking Study commissioned by the ECRA Board, facilitated by IBM Global Business Services. The objectives are to:
- assess industry maturity development vs targets previously set
- benchmark industry maturity vs Europe and the USA
- estimate potential remaining benefits of full ECR adoption at an industry level
- provide each participating company with visibility of their maturity vs others in their
industry
The results are qualified: firstly by the industry participation rate which is about a third of the last study in 2002; and secondly by the skew in participating companies towards those that are larger and more mature in ECR adoption. Nevertheless participants represent 20% of total ex-factory industry sales for the grocery categories covered and 81% of total grocery retail industry sales.

There are four key findings from the study:

1. Leading companies are leading in ECR implementation and now have scores that are comparable with  global benchmarks. They are reaping the benefits and positioning themselves for future success.

2. Lagging companies are in danger of losing relevance to both consumers and trading partners. In manufacturing,   laggards may seek to become the future low-cost house brand suppliers - but will need to improve service to retailers to reach this goal.

3. Assigning resources and priorities for business development is a recurrent issue. Several leading companies have made hard decisions about which parts of the business to keep in-house and focus on, vs which parts to outsource or send overseas. Other manufacturing businesses appear to have cut costs and their capacity for product and service innovation, passing this role to others in the industry.

4. For the leaders, collaboration is now an established way of working in areas such as replenishment ordering; although in other areas the lack of systems to support automated exchange of timely and accurate data is a limiting factor.

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Product Introduction and Delisting – Improving the Supply Chain Efficiency and Effectiveness

ECR Australasia 2010.09.24

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia, Accenture
Author: n/a




The Product Introduction and Delisting report evaluates the operational inefficiencies and unnecessary costs for supplier, retailers and wholesalers through the introduction of new product lines and delisting of others, and outlines processes aimed at optimising the management of ranging decisions.


A cross industry project team conducted a detailed survey, a review of global best-practice and a number of industry workshops to understand current performance levels, underlying issues and to identify a set of recommended improvement actions.
For example the findings of an industry wide survey identify the cost of poor execution is significant and that supply chain budget over-runs for product launches alone are estimated to average 1% of revenue annually.
The Product Introduction and Delisting report includes:-
• The study findings including survey results, key findings and recommendations
• New Product Introduction and Delisting self assessment tool
• Examples of Product Lifecylce Management Processes
• Sample New Product Introduction and Delisting metrics
• Local and international case studies depicting best practice.
ECR Australasia extends thanks to the project participants for their invaluable input and to Accenture for their project management and facilitation throughout the project.
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A Guide To Efficient Replenishment and Reducing "Stock Outs" Within The Grocery Industry - 2001

ECR Australasia 2010.09.24

Publication Date: 2001
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia
Author: n/a




The publication is intended as an operational guide that is applicable across a variety of trading environments and provides an improvement path for companies with varying levels of experience and capability. The concepts in this guide reflect the conclusions of studies in Australasia and the USA that were accessed in the preparation of the report. Anecdotal evidence suggests that the stock out rate at retail may be 5%-10%, while for fast moving consumer products and during periods of high demand, stock outs may reach 15% or higher.

The project identified that the impact of stock outs is threefold:


  • cost of lost sales to retailers, estimated between $500 million — $1 billion per annum;

  • cost of lost sales to manufacturers, estimated between $450 million — $750 million per annum;

  • manufacturers and retailers can lose end consumers or repeat buyers.


Manufacturers and retailers will benefit from the analysis of the replenishment process, organisational requirements and enabling systems to reduce stock outs and improve consumer satisfaction. While the majority of root causes of stock outs appear to lie in-store, the greatest benefit is likely to be achieved through the collaborative efforts of all trading partners.

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A Guide to Demand Forecasting within the Grocery Industry - 2000

ECR Australasia 2010.09.24

Publication Date: 2000
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia, The Grocery Industry Supply Chain Committee's (GISCC)
Author: n/a




The Grocery Industry Supply Chain Committee's (GISCC) 1999 Tracking Study identified that there were several opportunities for significant improvement in demand forecasting. General operating practices revealed that there were few instances of trading partners sharing information, few companies were actively developing forecasting capabilities and most forecasting was done on a monthly cycle rather than weekly using different forecasts for sales/marketing, etc. The ECR Australasia project team has developed a framework for demand forecasting including recommendations for improving the process, developing organisational capability and acquiring the right technology. "A Guide to Demand Forecasting within the Grocery Industry" includes two case studies which clearly demonstrate the improvements that can be made using the methods it recommends.
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A Guide to Collaborative Loss Prevention - 2002

ECR Australasia 2010.09.24

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia, ECR Europe
Author: n/a




The benchmark ECR Europe shrinkage project reported early in 2001 and took up from the many retail loss prevention studies and surveys, to further investigate loss within the fast moving consumer goods and supermarket sector.

When the ECR Australasia Board considered the loss prevention project proposal, the Australasian impact could not be quantified beyond the general acknowledgement that it was of substantial estimated cost to the industry. There was little in the way of formalised or documented retailer and manufacturer collaboration or measures available for review.

The project objective was to determine the level of stock loss in the Australasian grocery supply chain, in a way that identifies key points and methods of loss, so that actions can be taken by trading partners individually and in collaboration to reduce the impact. While recognising that loss occurs in many ways, potential solutions to reduce fraudulent supply chain loss were the principal focus of the project. The project was undertaken with a view to utilising as much of the ECR Europe project methodology as was possible.

The project determined, through an industry survey, that in their last reported year, suppliers, retailers and wholesalers in the supermarket industry reported the value of overall stock loss along the supply chain and within the retail store as A$942 million or 1.73% of industry turnover.

Of particular significance in an ECR context was the survey finding of a very low level of collaboration between trading partners on the issue of loss prevention. The recommendations of the ECR Australasia project team highlight how suppliers and retailers can collaborate to reduce the incidence of stock loss.

In addition to measuring the size of the stock loss problem in Australasia, this project sought to highlight the key points and methods of loss. The project team reviewed the extended supply chain, using their knowledge and experience to highlight the risk areas, report on best practices and promote local case study examples. Project participants were able to identify elements of the community that need to be included in a holistic loss prevention.

In providing a quantifiable estimate of the impact of stock loss on the supermarket industry in Australasia, ECR Australasia has identified an understanding of where and how that loss occurs. This should serve as a call to trading partners to review the manner in which they are addressing loss prevention and to establish whether the sum of two halves will be greater as a whole, in attempting to reduce the total cost of stock loss. The cost of the status quo is the enormous, and growing figure of A$942 million dollars per year to Australasian supermarkets and their suppliers.

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Industry Toolkit for Shelf Ready Packaging

ECR Australasia 2010.09.24

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia
Author: n/a




ECRA announces the launch of an Industry Toolkit for Shelf Ready Packaging


The Board of Efficient Consumer Response Australasia (ECRA) recognised that there was the potential for a multiplication of shelf ready packaging standards within the Australian and New Zealand food and grocery industry leading to a risk of proliferation of contradictory guidelines, which would endanger the initial vision of bringing more value to the consumer.

The development of a set of common industry standards and guidelines aims to assist retailers, suppliers, wholesalers and packaging companies implement sustainable alternate packaging solutions. Through the publication of the Retail Ready Packaging – A focus on shelf ready packaging an Industry Toolkit guidance is provided on how to look at the introduction of shelf ready packaging within your organisation.

The practical approach of the Toolkit will benefit trading partners and provide a framework for open dialogue, avoiding prescribed solutions or technical specifications.
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How to Win in January – Improving service levels

ECR Australasia 2010.09.24

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia
Author: n/a




Improving availability through the supply chain in January represents a great opportunity to improve sales for suppliers and their retail trading partners, and ultimately provide a better service to shoppers and end consumers.

The following ECRA report aims to provide insight into this industry wide problem and guidance on the best ways for retailers and suppliers to meet the challenges and make the necessary improvements for January 2010.

Use this report to:


  • Understand the causes and impacts of poor service levels to the industry;

  • Identify the opportunities and challenges to improving service levels in January within the Australian market;

  • Gain insight into the top seven focus areas for improving availability and what they mean for your business; and

  • Consider developing organisational specific action plans to drive improvements.


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Accurate Product Measurement - Items and Trade Units within the Australian and New Zealand Grocery Industry

ECR Australasia 2010.09.24

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia, GS1 Australia, GS1 New Zealand
Author: n/a




Efficient Consumer Response Australasia, GS1 Australia and GS1 New Zealand officially released its latest report Accurate Product Measurement - Items and Trade Units within the Australian and New Zealand Grocery Industry at the highly successful workshop held on Wednesday 11 June 2008.

The report provides a concise summary of the key findings of an industry wide measurement audit and details the imporantance of accurate item and carton measurements, including the ongoing maintenance of this data in master data files. It also offers practical information on measurement rules; standard tolerances; and data quality management.
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A Guide to KPI Development within the Grocery Industry

ECR Australasia 2010.09.24

Publication Date: 1999
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia, The Grocery Industry Supply Chain Committee's
Author: n/a




The Grocery Industry Supply Chain Committee's (GISCC) 1999 Tracking Study highlighted the general poor understanding, agreement and use of ECR-related Key Performance Indicators (KPIs) and scorecards at two levels.

-  within individual companies
-  between trading partners

A scorecard is the identification, definition and quantification of a set of KPIs that focus and drive desired behaviour to accord with what is being consistently measured both within and between trading partners.

The key issues were assessed to be the:

-  inability to agree upon KPIs to be used, consistent and common definitions and
frequency of measurement.
-  changing/redefining of performance measures tended to lag the development and
implementation of key initiatives; this has often resulted in the existence of long
standing, entrenched KPIs that incentivise behaviour inconsistent with new
business and trading arrangments.

-  inability to routinely measure the important data elements that make up the KPIs, typically, transaction systems such as
warehouse management, order processing and so forth have not been able to provide the routine data set measurements
required to efficiently quantify the performance measures.
-  general lack of preparedness, with some notable exceptions, for trading partners to share information with respect to the
performance measures with the view to seeking joint performance improvements.
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Getting the Best out of Pallet Labels

ECR Australasia 2010.09.24

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia, GS1 Australia
Author: n/a




Efficient Consumer Response Australasia (ECRA), proudly supported by AFGC, in partnership with GS1 Australia today launched a toolkit for use in the fast moving consumer goods industry to deliver improved pallet label compliance.

In a study conducted earlier this year 44% non compliance in pallet labeling was identified across the industry. This significant level of failure is being seen by the retail trade as the biggest  emerging issue in their respective supply chains.

The toolkit was launched in Melbourne on Monday 13 September and Sydney on Wednesday 15 September. Over 200 supply chain practitioners attended each session hearing directly from the retail trade on how this level of non-compliance impacts their business and how suppliers and logistics providers can actively work to deliver improvements.

The toolkit - Getting the Best out of Pallet Labels -provides practical advice for the industry including details on retail receival processes, common pitfalls and how to develop pallet label quality standards within organisations.
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Retail Ready Packaging Toolkit

ECR Australasia 2010.09.24

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia
Author: n/a




Since the publication in 2006 of the Retail Ready Packaging – A Focus on Shelf Ready Packaging an Industry Toolkit significant changes (such as global economic slowdown; commodity price increases; focus on sustainability; expansion of discount retail outlets; oil price peaks etc) have taken place in the Australian and New Zealand markets. Responding to these changes with the ability to adapt and develop agile responsive supply chains is increasingly important to food and grocery manufacturers, suppliers, retailers and wholesalers.
Many of these factors have had an indirect impact on the implementation and adoption of Retail Ready Packaging (RRP) solutions into the market. However it is as a result of inadequate in-store execution; a lack of a clear whole of chain business case; and cost complexity that wide spread adoption of RRP has not been evident.  ECRA has updated the guidelines and continues to work with retail and supplier organisations to ensure alignment where possible is achieved.
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Winning in January 2009/2010 Review

ECR Australasia 2010.09.24

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Australasia
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Australasia
Author: n/a




The Winning in January 2009/2010 Review report is the culmination of a year long focus on delivering improved product availability in the retail space. The industry report details key results, findings and next steps.  The insights offered by the report should prove useful to your organisation, in discussion with trading partners and lead to a further improvement in January 2011.
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Learning from long experience [ECR Journal Vol. 6, No. 1, Spring 2006]

ECR Journal 2010.09.20

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Paul Polman

by Paul Polman
Nowadays, everyone is in favour of closer collaboration and customer focus. But still, it is easy to underestimate their potential benefits.

Customer focus and supply chain collaboration are like motherhood and apple pie. Everyone says they are wonderful. But that doesn’t make them easy to do. And most companies still underestimate the benefits of getting them right.

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Category management: when 1 + 1 = 3 [ECR Journal Vol. 6, No. 1, Spring 2006]

ECR Journal 2010.09.20

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Bjoern Kahler, Michael Lingenfelder

by Bjoern Kahler and Michael Lingenfelder
Category management can help drive sales and profits. But which elements of the concept contribute most? And how can we get them working together even more effectively?

Category management is a well-established tool. Yet we still cannot quantify the separate contributions of different elements - assortment, pricing, shelf presentation - or how best to put them together. But it is possible.
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How do shoppers really shop? [ECR Journal Vol. 6, No. 1, Spring 2006]

ECR Journal 2010.09.20

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Jeffrey S. Larson, Eric T. Bradlow, Peter S. Fader

by Jeffrey S. Larson, Eric T. Bradlow and Peter S. Fader
Millions of people shop in grocery stores every day. Yet we know very little about their journey through the store. New research throws new light on shopper navigation.
Using RFID tags to track shopping carts on their journeys through stores reveals some surprising findings. There are many different shopping strategies. Few fit conventional wisdom - or conventional store layouts.
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The paradox of choice [ECR Journal Vol. 6, No. 1, Spring 2006]

ECR Journal 2010.09.20

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Barry Schwartz


by Barry Schwartz

Choice brings costs as well as benefits: stress, anxiety, regret. Too much choice is not just a problem for shoppers. It’s a real threat to retailers and brands. So what should we do?

In many circles choice is regarded as ‘a good thing’. By definition. But the psychological costs of choice are high - and rising. Value is created (or destroyed) through the process of buying as well as by the product itself.
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Assessing the contribution of ECR [ECR Journal Vol. 6, No. 1, Spring 2006]

ECR Journal 2010.09.20

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Joerg Hofstetter, ECR Europe Academic Panel


by Joerg Hofstetter and the ECR Europe Academic Panel

ECR is now ten years old. But what are its actual effects so far? A major research study assesses progress so far – and what we can learn for the future.

After ten years of ECR just what has been achieved and what benefits are still waiting to be unleashed? The first ever comprehensive, empirical assessment of the business case for ECR is now complete. So what are the learnings?

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Editorial: Preparing for a new leap forward [ECR Journal Vol. 7, No. 1., Spring 2007]

ECR Journal 2010.09.20

Publication Date: 2007
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Daniel T. Jones, Arnd Huchzermeier, Alan Mitchell


by Daniel T. Jones, Arnd Huchzermeier and Alan Mitchell

If the agenda of the Milan ECR conference and the contents of this issue of the International Commerce Review are anything to go by, the consumers goods industry is once again brimming with new ideas and out-of-the-box thinking - along with a realization that faster change is not only possible but necessary.

The ECR movement laid the foundation for cooperation between retailers and suppliers in its first ten years. But now we are poised to make another leap, as the movement's new co-chairs Peter Brabeck-Letmathe and Anders Moberg make clear. In separate interviews they underline just how much more we can and need to do: going much further in "basic" areas such as the supply chain; opening up new avenues of collaboration in areas such as social responsability; working together to create new opportunities for growth.
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In Brief: Could Innovative retail services be the driver behind RFID adoption? [ECR Journal Vol. 7, No. 1., Spring 2007]

ECR Journal 2010.09.20

Publication Date: 2007
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Dr. Katarina Pramatari, Prof. Arnd Huchzermeier




by Dr. Katarina Pramatari and Prof. Arnd Huchzermeier

In a consumer survey conducted between Nov 2006 and Jan 2007 in Greece and Germany, consumers were asked to express their attitude towards innovative retail services. These services were identified in focus groups with innovative consumers and range from simple ideas not relating to technology such as well informed.

These services were identified in focus groups with innovative consumers and range from simple ideas not relating to technology such as "well informed and friendly personnel-expert staff" to service highly dependent on new technologies such as "self-checkout". Interestingly consumers both in Greece and in Germany place "expert staff" on top of their preference list.

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Afterthought: RFID: Vision or fantasy? [ECR Journal Vol. 7, No. 1., Spring 2007]

ECR Journal 2010.09.20

Publication Date: 2007
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Paul Zipkin




By Paul Zipkin

Many glib assumptions are being made about the progress of RFID. It is generally assumed that the cost of RFID tags will inevitably fall to a level where they become economic for example, but achieving these low costs isn’t simply a matter of time. The chicken-and-egg challenge of cost (we need low costs to generate volume and we need volume to generate low costs) won’t be overcome without breakthroughs in many areas.

For example, ‘passive’ tags are much cheaper than ‘active’ tags but cannot deliver some of the key functionalities retailers want from RFID. Widespread assumptions that RFID will make theft and counterfeiting much more difficult underestimate the criminal mind. And issues of security and privacy are far more complicated than may appear at first sight.
In addition, none of these issues can be solved in isolation. If security and privacy issues aren’t conquered, RFID cannot be implemented. But solving these security and privacy issues has functionality – and cost – implications. Practitioners need to balance many conflicting demands and constraints. That’s why RFID has a bright but hazy future.

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Afterthought: The wisdom of the cherry tree [ECR Journal Vol. 7, No. 2., Autumn 2007]

ECR Journal 2010.09.20

Publication Date: 2007
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Michael Braungart


by Michael Braungart

Two assumptions lie at the heart of many supposedly "green" policies:


  1. industry is bad and we need to make it less bad

  2. consumption is bad and we need to do less of it


These assumptions turn the quest for sustainability into something entirely negative:damage limitation and guilt reduction.

But sustainability can and should be a positive quest: a celebration of the joys of consumption and an opportunity for innovation and growth as well as a determination to eliminate waste and maintain the quality and level of available resources.

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Afterthought: Marketing's missing metrics [ECR Journal Vol. 8, No.1, Autumn 2008]

ECR Journal 2010.09.20

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Alan Mitchell


A different - consumer - perspective on measures of marketing effectiveness and accountability points to a new marketing research agenda.
Marketing's quest to demonstrate and improve financial accountability has reached a crescendo over the past few years.


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Editorial: An opportunity for fresh thinking [ECR Journal Vol. 8, No.1, Autumn 2008]

ECR Journal 2010.09.20

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Daniel T. Jones, Arnd Huchzermeier, Alan Mitchell




By Daniel T. Jones, Arnd Huchzermeier and Alan Mitchell
How rapidly things change! Just a few months ago most business were making plans on the assumption of continued robust prosperity. But the world's financial crisis has made mincemeat of all that. Recessions looms, you can almost hear the sound of people battening down the hatches, withdrawing their horns and preparing for the worst rather the best.
There are some silver linings though. Many consumer good suppliers and retailers provide the daily necessaries and affordable luxuries that fare relatively well in recession.
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Editorial: Information enhanced Customer Relationship [ECR Journal Vol. 8, No. 2-4, Winter 2009]

ECR Journal 2010.09.20

Publication Date: 2009
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Daniel T. Jones, Arnd Huchzermeier, Alan Mitchell




by Daniel T. Jones, Arnd Huchzermeier, Alan Mitchell
The birth of the The Consumer Goods Forum marks the beginning of a new era of cooperation between retailers and suppliers across the world to collectively address the major challenges facing our industry and society across the globe. The contribution of the International Commerce Review is to ask the leading voices in the industry to articulate these new challenges, mobilise the best brains in the academic world to help develop answers to them, and report on pioneering success stories.

It is appropriate that this issue begins with three clarion calls to a new era. Andy Bond, Chief Executive Officer of ASDA in the UK, calls it the era of “democratic consumerism” in which big business must regain the trust of internet empowered consumers.
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To me it’s a factory. To you it’s a store [ECR Journal Vol. 4, No. 2, Winter 2004]

ECR Journal 2010.09.15

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Marshall Fisher


by Marshall Fisher

Applying simple rules like ‘make problems obvious and visible’ and ‘involve people in problem solving’ can transform retailers’ performance. But ‘simple’ is not the same as ‘easy’.

"Did you find what you were looking for?"  This is the most common question I'm asked at checkout, and many retailers have told me it is the primary question they look at on customer satisfaction surveys.
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ECR ten years’, on: is the job done? [ECR Journal Vol. 4, No. 2, Winter 2004]

ECR Journal 2010.09.15

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Raoul Hasselgren

by Raoul Hasselgren

The European ECR movement is now ten years old. An ECR veteran asks: Has it achieved its goals? What are its strengths and weaknesses? And what should it do next?

Some 10 years ago AIM (Association des Industries de Marque - European Brands Association) in Brussels started some discussions with their members regarding the question if Europe should hang on the American development of ECR.
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Category Captainship: Who Wins, Who Loses? [ECR Journal Vol. 4, No. 2, Winter 2004]

ECR Journal 2010.09.15

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Mümin Kurtulusc, L. Beril Toktay





by Mümin Kurtulusc and L. Beril Toktay
Many retailers have started to outsource retail category management to a chosen category captain. This makes things easier for the retailer, but long term, who really benefits?
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CPFR: Myths and Realities [ECR Journal Vol. 4, No. 2, Winter 2004]

ECR Journal 2010.09.15

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Joe Andraski

by Joe Andraski

Branding CPFR as an expensive investment is not in keeping with the experience of companies that have engaged in successful implementation.

VICS’ comment on the article ‘CPFR: Myths and Realities’ that appeared in the ECR Journal Summer 2004 issue.
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Damaged goods, damaged reputations [ECR Journal Vol. 4, No. 2, Winter 2004]

ECR Journal 2010.09.15

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Robert Mason, Nicola Bateman, Greg Wood

by Robert Mason, Nicola Bateman and Greg Wood

As much as 13% of all products are significantly or critically damaged by the time they reach the shelf. By understanding the supply chain end-to-end we can improve the situation.

Manufacturers and retailers have worked together in many areas to reduce total levels of shrinkage. However, new research suggests that so far they have been unaware of high levels of packaging damage.
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What should an Internet store look like? [ECR Journal Vol. 4, No. 2, Winter 2004]

ECR Journal 2010.09.15

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Adam P. Vrechopoulos

by Adam P. Vrechopoulos

Every retailer knows store layouts can dramatically affect both sales and consumer satisfaction. But what is the ideal ‘store layout’ for a virtual store? And what are the trade-offs?

Researchers have shown that web site design is a major influence on perceived convenience, time spent on a web site and overall traffic and sales levels. Conventional retailers design their stores in ways that produce specific emotional effects to buyers, which in return influence their behaviour. The question is, what is the ideal design for an Internet grocery retailer?

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Taste, senses and sensibility [ECR Journal Vol. 4, No. 2, Winter 2004]

ECR Journal 2010.09.15

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Monika Schröder


by Monika Schröder
How do you convey the quality of a food product without misleading consumers? With so many cues available, marketers have lots to play with - and many ways to get it wrong.
Consumers invest activities surrounding food, whether purchasing, preparing or eating it, with meaning far beyond mere sustenance. Successfully communicating food-related - quality and related consumer value - can help maximise the benefits consumers get from their food.
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When products and services are not enough [ECR Journal Vol. 4, No. 2, Winter 2004]

ECR Journal 2010.09.15

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Solveig Wikström

by Solveig Wikström

What sorts of experiences do consumers really value? Experience marketing opens some huge opportunities for firms. But only for those who approach it in the right way.

"Experience" has become an all-powerful word in marketing. The concept is used as a sales incentive for diverse offerings covering almost everything from visiting a Japanese spa or an ice hotel in the Arctic to Zoega Coffee claiming that their brand gives a strong experience, to the supermarket chain Vivo asserting that their bonus program offers experience en masse.
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The Myth of Differentiation [ECR Journal Vol. 5, No. 1, Summer 2005]

ECR Journal 2010.09.15

Publication Date: 2005
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Patrick Barwise, Seán Meehan


by Patrick Barwise and Seán Meehan

Do consumers really want differentiated products? Or do they want products that meet their needs? All too often, companies’ attempts to differentiate are driven by the needs of their brand, not their consumers.

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Navigating the Age of Cheap [ECR Journal Vol. 5, No. 1, Summer 2005]

ECR Journal 2010.09.15

Publication Date: 2005
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: David Bosshart


by David Bosshart
Intensifying price competition is part of a much broader trend towards ‘consumer democracy’. This is transforming society - for better or for worse. We need to understand the changing sociology and politics of price.
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The Curse of Brand Narcissism [ECR Journal Vol. 5, No. 1, Summer 2005]

ECR Journal 2010.09.15

Publication Date: 2005
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Alan Mitchell

by Alan Mitchell

Strong brands are key to improved sales and margins and the answer to own label, hard discounters and pressure groups. Or are they? Far from being part of the solution, some approaches to brand building are part of the problem.
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Category Captainship: Who Wins, Who Loses? [ECR Journal Vol. 5, No. 1, Summer 2005]

ECR Journal 2010.09.15

Publication Date: 2005
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Mümin Kurtulus, L. Beril Toktay


by Mümin Kurtulus and L. Beril Toktay
Many retailers have started to outsource retail category management to a chosen category captain. This makes things easier for the retailer, but long term, who really benefits?
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Raising the Game to a New Level [ECR Journal Vol. 5, No. 1, Summer 2005]

ECR Journal 2010.09.15

Publication Date: 2005
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Sjoerd Schaafsma, Joerg Hofstetter

by Sjoerd Schaafsma and Joerg Hofstetter

Manufacturers and retailers have realised few of the many benefits of ECR, which have been competed away and passed on to consumers. Collaborative differentation may offer a way forward which benefits all three parties.
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At the Cutting Edge of Best Practice [ECR Journal Vol. 5, No. 1, Summer 2005]

ECR Journal 2010.09.15

Publication Date: 2005
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Alan Mitchell

by Alan Mitchell
The 4th International ECR Research Symposium, held at IULM Milan, gathered researchers to discuss emerging industry best practice. Under the microscope: information sharing, in-store experience and supply chains.
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Is ALDI really that Special? [ECR Journal Vol. 5, No. 1, Summer 2005]

ECR Journal 2010.09.15

Publication Date: 2005
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Dieter Brandes

by Dieter Brandes

No one can doubt ALDI’s success. But why has it been so successful? Resolutely focusing on its customers’ needs, stripping away complexity and a strong no-nonsense culture are lessons everyone can learn.
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A new competitive landscape [ECR Journal Vol. 3, No. 1, Spring 2003]

ECR Journal 2010.09.14

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Peter Nolan

by Peter Nolan
An ongoing global revolution in business is transforming ‘the secrets of competitive success’. Control is now strategically more important than ownership.

The business landscape changed dramatically in the last years of the 20th century. New global "systems integrators" have emerged to redefine the secrets of success - and rewrite our definitions of competition.
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Running on empty? [ECR Journal Vol. 3, No. 1, Spring 2003]

ECR Journal 2010.09.14

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Alan McKinnon, Yongli Ge, Duncan Leuchars

by Alan McKinnon, Yongli Ge and Duncan Leuchars

Everyone knows retailers and manufacturers could improve their transport efficiency. But what is a realistic target? New research in the UK provides some useful benchmarks.

In the UK food industry, distribution vehicles spend just 28 per cent of their time actually running on the road and are empty on nearly 20 per cent of the distance travelled. Putting all journeys together, the average vehicle carries just over half its full potential load.
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Rooting out out-of-stocks [ECR Journal Vol. 3, No. 1, Spring 2003]

ECR Journal 2010.09.14

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Gerhard Hausruckinger, Felix Hasse

by Gerhard Hausruckinger and Felix Hasse
Out-of-stocks irritate consumers and create financial losses for retailers and their suppliers. But new tools are being developed, and progress can be made.

Out-of-stocks are bad news for consumers, retailers and their suppliers. But stock-outs have many different causes. We now understand these causes, and are finding ways to tackle them.
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Building on foundations of sand? [ECR Journal Vol. 3, No. 1, Spring 2003]

ECR Journal 2010.09.14

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Nicole DeHoratius, Ananth Raman

by Nicole DeHoratius and Ananth Raman
Virtually every major supply chain initiative within ECR assumes companies are working with accurate inventory data. This could be a big mistake.

Virtually every major ECR supply chain initiative from vendor managed inventory to CPFR assumes companies are working with accurate inventory data. How wrong they are! And how big a risk?

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Smart forecasts for smart consumers [ECR Journal Vol. 3, No. 1, Spring 2003]

ECR Journal 2010.09.14

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Arnd Huchzermeier, Ananth V. Iyer

by Arnd Huchzermeier and Ananth V. Iyer
Forecasting consumer take-up of promotions is notoriously unreliable, causing endless inefficiencies. A new consumer behaviour model offers a ray of hope.

Different consumers react differently to the same promotions. Some stay brand loyal. Others stockpile promoted items. Understanding and modelling these different behaviours is crucial to better sales forecasts.

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Oiling the wheels of global commerce [ECR Journal Vol. 3, No. 1, Spring 2003]

ECR Journal 2010.09.14

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Brian Smith

by Brian Smith

GSMP, EDIFACT, simplEB GCIP, GTAG. Are you up to speed with latest global standards initiatives? We review key developments, past and present.

As technologies advance and converge, and as business globalises, the need for data standards that enable one company to talk to another, without error, grows daily. EAN International is rising to the challenge.
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Retail internationalisation: an organising framework [ECR Journal Vol. 3, No. 1, Spring 2003]

ECR Journal 2010.09.14

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Luca Pellegrini

by Luca Pellegrini
If retail internationalisation was easy, it would have happened a long time ago. Adapting to new markets is a subtle process: ‘learning how to learn’ is critical to success.

Economies of scale and scope will only take you so far as a retailer entering foreign markets. What’s really needed is innovation, fast learning and adaptability. That’s why so few succeed.
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Lean and green: 'doing more with less' [ECR Journal Vol. 3, No. 1, Spring 2003]

ECR Journal 2010.09.14

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: David Simons, Robert Mason

by David Simons and Robert Mason

Firms are under pressure to prove their environmental credentials. Now a win-win way of weaving ‘green’ considerations into business decisions is emerging.

Mapping the environmental impact of day-to-day activities such as supplying cartons of orange juice or an apple throws up many surprising results – and the information we need to make better decisions.
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Sales and order forecasts in CPFR [ECR Journal Vol. 4, No. 1, Summer 2004]

ECR Journal 2010.09.14

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Gerhard Arminger

by Gerhard Arminger
Creating the best possible sales and order forecasts requires consideration of many, varied circumstances. Getting the right mix of micro- and aggregate forecasting, and of personal communication and automation is crucial.
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New product policy opportunities for retailers [ECR Journal Vol. 4, No. 1, Summer 2004]

ECR Journal 2010.09.14

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Klaus Brockhoff

by Klaus Brockhoff
Retailers don’t only sell value propositions, they develop their own. A simple matrix of product success criteria and different types of added-value service can help identify unrealised innovation opportunities.
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Do we really need 10 varieties of salt? [ECR Journal Vol. 4, No. 1, Summer 2004]

ECR Journal 2010.09.14

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Giusi Scandroglio


by Giusi Scandroglio
Over the years, consumers have become expert supermarket shoppers. Now, however, choice and marketing overload are making shopping a stressful experience. Simplicity, clarity and transparency are new consumer needs.
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The consumer is the business [ECR Journal Vol. 4, No. 1, Summer 2004]

ECR Journal 2010.09.14

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Alan Mitchell, Andreas Bauer

by Alan Mitchell and Andreas Bauer
Every ‘consumer’ is a business in its own right: seeking to minimize input costs, maximize productivity and profitability. How can we help consumers in this quest? By extending the principles of ECR to consumer relationships.
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Too much of a good thing? [ECR Journal Vol. 4, No. 1, Summer 2004]

ECR Journal 2010.09.14

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Michael Willmott


by Michael Willmott
Why is it that, despite constant improvements in standards of living, consumers aren’t getting any happier? The answer: life is getting too complicated. The challenge: how to help consumers cope with complexity?
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CPFR: Myths and realities [ECR Journal Vol. 4, No. 1, Summer 2004]

ECR Journal 2010.09.14

Publication Date: 2004
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Mark Doiron


by Mark Doiron

CPFR promises its practitioners many important benefits. Yet few grocery retailers are enthusiastic. Why? CPFR suits some business models better than others - and many other supply chain initiatives promise richer returns.
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Honing the retailer’s secret weapon [ECR Journal Vol. 3, No. 2, Winter 2003]

ECR Journal 2010.09.13

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Gerhard Hausruckinger

by Gerhard Hausruckinger
In retailing, value is created for people, by people, with people. So why are so many retailers’ people strategies so amateur? And what are the benefits of getting it right?

Retailing is a people business. Yet retailers lag behind many industry peers in their staff recruitment, retention and motivation policies. A more professional approach could improve profits, almost immediately.
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Incentives: getting what you pay for [ECR Journal Vol. 3, No. 2, Winter 2003]

ECR Journal 2010.09.13

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Nicole De Horatius, Ananth Raman


by Nicole De Horatius and Ananth Raman

Store managers play a pivotal role in a retailer’s financial success. So designing the right incentive schemes is crucial. New research shows just how crucial.

Store managers are consummate ‘multi-taskers’. So when retailers design incentive schemes, they need to understand how switching emphasis from one activity to another affects overall performance.
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Store atmosphere: still a fledgling art [ECR Journal Vol. 3, No. 2, Winter 2003]

ECR Journal 2010.09.13

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Francesco Massara


by Francesco Massara

In-store environments are created by more than 50 different stimuli, such as light, colour, space and so on. But managing them holistically remains a real challenge.

Consumers’ experience of a store depends on many different cues – sight, sound, smell, sense of space, and so on – and also on what they are looking for. Designing better store experiences is a new and complex art.
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RFID: can we realise its full potential? [ECR Journal Vol. 3, No. 2, Winter 2003]

ECR Journal 2010.09.13

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Gerd Wolfram, Sabine Ritter, Kurt Kammerer, Udo Scharr, Ian Mumby


by Gerd Wolfram, Udo Scharr, Kurt Kammerer, Sabine Ritter and Ian Mumby

Radio frequency tagging offers many potential benefits. But realising them won’t be easy. We asked key frontline players to share their experiences of RFID so far.

Radio frequency identity tagging is set to transform many aspects of the consumer goods industry. But different players face different challenges. Somehow all their concerns, and priorities, must be addressed.

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Focusing on what unites us: the consumer [ECR Journal Vol. 3, No. 2, Winter 2003]

ECR Journal 2010.09.13

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Roger Deromedi, Hans-Joachim Körber

by Roger Deromedi and Hans-Joachim Körber
Global manufacturers and retailers jointly face complex, turbulent markets. Working together to serve their common customer is now becoming a ‘must’.
Both retailing and manufacturing are complex businesses facing a world of rapid change and increasing challenges. But by focusing on the one thing that brings them together, the two sides can boost performance.
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Can technology make shopping fun? [ECR Journal Vol. 3, No. 2, Winter 2003]

ECR Journal 2010.09.13

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Panos Kourouthanassis


by Panos Kourouthanassis

Consumers are wary of the privacy implications of smart new shopping technology. But when they try it, they find much to like about it – as a unique experiment in Greece shows.

Many consumers are wary of fancy new technologies. But when they are put to use to help shoppers shop better and easier, they can prove surprisingly popular. ‘Pervasive’ IT could be key to competitive edge.

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Rethinking strategies for new value creation [ECR Journal Vol. 2, No. 1, Spring 2002]

ECR Journal 2010.09.10

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Joerg S. Hofstetter, Daniel Corsten

by Joerg S. Hofstetter and Daniel Corsten
With new product failure rates reaching as high as 90 per cent, both manufacturers and retailers have a huge incentive to improve. The first ECR Research Symposium asked the key question: How?

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The future: The store of tomorrow [ECR Journal Vol. 2, No. 1, Spring 2002]

ECR Journal 2010.09.10

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Maureen Johnson

by Maureen Johnson
Retail strategies are evolving as consumer expectations change, new technologies reach critical mass, and retailer capabilities develop. New research points to four likely strategies for long-term success.
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50/50 Vision – ECR in Asia [ECR Journal Vol. 2, No. 1, Spring 2002]

ECR Journal 2010.09.10

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Daniel Corsten

by Daniel Corsten
ECR Asia now embraces 11 economic regions from Australia through Indonesia to China and India. Huge prizes beckon, as consumer markets develop and ECR disciplines bear early fruit.
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Unleashing the power of intelligence [ECR Journal Vol. 2, No. 1, Spring 2002]

ECR Journal 2010.09.10

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Hau L. Lee

by Hau L. Lee
What comes after Efficient Replenishment and CPFR? The next leap forward could be intelligent demand-based management, which turns data into intelligence and integrates marketing and supply chain efficiency.
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What should categories look like on-line? [ECR Journal Vol. 2, No. 1, Spring 2002]

ECR Journal 2010.09.10

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Johanna Smaros

by Johanna Smaros
Category management’s roots lie in physical retailing. But as last year’s ECR Award-winning article shows, applying core principles to on-line grocery retailing opens up many exciting opportunities.
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How effective is category management? [ECR Journal Vol. 2, No. 1, Spring 2002]

ECR Journal 2010.09.10

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Stephen J. Hoch, John J. Pomerantz

by Stephen J. Hoch and John J. Pomerantz
Anecdotal evidence of category management’s value abounds. But where’s the rigorous proof? A major research project uncovers how different category tactics affect different categories’ performance.
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Tesco.com: Delivering home shopping [ECR Journal Vol. 1, No. 1, Summer 2001]

ECR Journal 2010.09.09

Publication Date: 2001
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Daniel T. Jones

by Daniel T. Jones
Tesco has emerged as one of the world’s leading e-retailers. How? Tesco.com’s chief executive John Browett explains how Tesco avoided the pitfalls of other early adopters – by a ruthless focus on practicalities.
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Business models for grocery e-retailers [ECR Journal Vol. 1, No. 1, Summer 2001]

ECR Journal 2010.09.09

Publication Date: 2001
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Georgios I Doukidis, Katherine C. Pramataris

by Georgios I Doukidis, Katherine C. Pramataris
Demand for electronic grocery retailing may be high, but finding a way to meet this demand profitably is proving difficult. A brief look at the dilemmas facing would-be e-retailers shows why.
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Thinking outside the box [ECR Journal Vol. 1, No. 1, Summer 2001]

ECR Journal 2010.09.09

Publication Date: 2001
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Daniel T. Jones

by Daniel T. Jones
Providing consumer solutions rather than selling products. Measuring availability in “failures per million” rather than “failures per hundred”. Minimising environmental impact. To really succeed, the ECR movement needs to broaden its horizons to tackle the challenges we face – tomorrow as well as today.

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The future of online B2B exchanges [ECR Journal Vol. 1, No. 1, Summer 2001]

ECR Journal 2010.09.09

Publication Date: 2001
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Daniel Corsten, Joerg S. Hofstetter


by Daniel Corsten and Joerg S. Hofstetter

How many B2B exchanges can the consumer goods industry support? Early hype about B2B exchanges’ potential to revolutionise buyer/seller relationships is now giving way to a much more sober assessment. According to industry sources, only 23 per cent of the hundreds of B2B marketplaces which have been announced have conducted their first trade. In our research, we identified 50 exchanges, but only half-a-dozen have surfaced as major players.

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Sweden: the impatient pioneers [ECR Journal Vol. 1, No. 1, Summer 2001]

ECR Journal 2010.09.09

Publication Date: 2001
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Solveig Wikstroem, Christian Persson

by Solveig Wikstroem, Christian Persson
Sweden was one of the first countries to embrace on-line shopping. Now consumer enthusiasm is giving way to impatience – and some customers are returning to traditional shopping methods.

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Extending ECR to the consumer [ECR Journal Vol. 1, No. 1, Summer 2001]

ECR Journal 2010.09.09

Publication Date: 2001
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Alan Mitchell


by Alan Mitchell

If working together to share information, align processes and create extra value is such a good idea, why don’t we involve consumers in ECR? And, furthermore, why don’t we put the consumer in the driving seat – literally?

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The Euro: a crisis in the making [ECR Journal Vol. 1, No. 1, Summer 2001]

ECR Journal 2010.09.09

Publication Date: 2001
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Arnd Huchzermeier, Ludo Van der Heyden

by Arnd Huchzermeier and Ludo Van der Heyden
The introduction of euro bank notes and coins on January 1 2001 is an operation of unprecedented magnitude, affecting the currency regimes of 12 European countries. Within a very short space of time, billions of old notes and coins will need to be withdrawn from circulation and replaced with euro currency. And all without a hiccup. It will be a massive operation. For example, the Bundesbank estimates in Germany alone, 2.8 billion Deutsche Mark bank notes and 47.4 billion coins will be in circulation by the end of 2001 – on the eve of the transition to the euro. And that’s just one country. If the introduction of euro notes and coins goes wrong, retailers could run short of change at stores’ checkout counters, and unprecedented queues will form at atms and the service desks of infrastructure operators, such as national railway systems. There could be a major cash crisis.

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Taming the “last mile” [ECR Journal Vol. 2, No. 2, Winter 2002]

ECR Journal 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Hannu Yrjölä, Marianna Herold, Kari Tanskanen, Jan Holmström

by Hannu Yrjölä, Kari Tanskanen, Marianna Herold, and Jan Holmström
The electronic grocery store’s major challenge is to take on the tasks of picking and delivery in an economically efficient way. It is possible. Indeed, it could actually be more efficient than traditional supermarkets.
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Rethinking consumers and the Internet [ECR Journal Vol. 2, No. 2, Winter 2002]

ECR Journal 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Maria Frostling-Henningsson

by Maria Frostling-Henningsson
In its early days, many Swedish consumers flocked to Net shopping as the answer to all their problems. They were soon disappointed. This experience underlines the real challenges facing this new distribution channel.

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The triumph of human values [ECR Journal Vol. 2, No. 2, Winter 2002]

ECR Journal 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Fred Crawford

by Fred Crawford
Consumers want the lowest prices, the best quality and the best service. Or do they? Worldwide consumer research reveals a different set of priorities. Yes, we want good prices, quality and service. But we also want respect.


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Why can’t I buy that towel? [ECR Journal Vol. 2, No. 2, Winter 2002]

ECR Journal 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Peter Jordan

by Peter Jordan
It seems like a simple request: ‘I just want to buy that towel!’ So why do things go wrong so often? Because systems are not using the same language. Without standards, global commerce will not happen.


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A practical way to shrink shrinkage [ECR Journal Vol. 2, No. 2, Winter 2002]

ECR Journal 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Adrian Beck, Paul Chapman, Colin Peacock

by Adrian Beck, Paul Chapman and Colin Peacock
Stock loss is a bigger issue than shoplifting, and the losses are not caused by ‘bad’ people. They are caused by bad management. A multi-functional, collaborative, holistic approach to shrinkage can produce dramatic results.


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Rising to the challenge of out-of-stocks [ECR Journal Vol. 2, No. 2, Winter 2002]

ECR Journal 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Thomas Gruen, Daniel Corsten

by Thomas Gruen and Daniel Corsten
Everyone knows that out-of-stocks is a persistent problem for retailers. But just how big is this problem? And does it affect all retailers, and product categories equally? This round-up of worldwide research gives the answers.


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New forms of CPFR [ECR Journal Vol. 2, No. 2, Winter 2002]

ECR Journal 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Katerina Pramatari, Georgios I. Doukidis, Angeliki Poulymenakou, Dimitris Papakiriakopoulos

by Katerina Pramatari, Dimitris Papakiriakopoulos, Angeliki Poulymenakou and Georgios I. Doukidis
To date, most CPFR projects have focused on retailer distribution centres, on new product introductions and products on promotion. But CPFR principles can be applied to the entire range, delivered direct to stores.


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ECR: a “fresh” look from Japan [ECR Journal Vol. 2, No. 2, Winter 2002]

ECR Journal 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Hirofumi Matsuo, Yasuaki Takeda

by Hirofumi Matsuo and Yasuaki Takeda
Popular Japanese foods such as sushi and sashimi are all about freshness: raw fish starts to discolour after just two hours on the shelf. So how do Japanese retailers organise their supply chains to deliver freshness?


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ECR: a pragmatic approach [ECR Journal Vol. 2, No. 2, Winter 2002]

Admin 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Daniel Corsten, Arnd Huchzermeier

by Daniel Corsten and Arnd Huchzermeier
ECR is all about finding practical ways to improve business performance. It requires new thinking and new technology – and plenty of careful testing. Even then, it’s no substitute for good basic business sense.
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Creating a customer-driven supply chain [ECR Journal Vol. 2, No. 2, Winter 2002]

ECR Journal 2010.09.09

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Daniel T. Jones, Philip Clarke

by Daniel T. Jones and Philip Clarke
Traditional retail supply chains work according to the motto better, centralised and distant”. Each firm operating within these supply chains seeks to optimise its own activities and buffer itself against others upstream and downstream. And customers are strangers, walking anonymously through the store selecting from what is available.
Well, get ready for a complete U-turn – a change in direction which takes us to a very different destination.
The motto of tomorrow’s leading-edge supply chains will be “fresher, simpler and closer”. Products will flow quickly and seamlessly down value chains which encompass many different firms, in direct response to consumer orders. Consumers themselves will no longer be strangers.
Far from it, they will be an integral, crucial and value-adding link in the whole process.


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Packaged Food Products Traceability Guide (in Spanish)

ECR Spain 2010.09.07

Publication Date: 2010
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Bluebook
Publisher: n/a
Companies involved: GS1
Author: n/a




Guía de Trazabilidad de Productos Envasados

La trazabilidad a lo largo de la cadena de suministros se sirve de las herramientas utilizadas en los proceso de expedición y recepción de mercancías para conservar aquellos datos necesarios para conseguir un mayor control de las mercancías. Ambas prácticas son complementarias.

La Optimización de la Expedición y Recepción de mercancías se basa en agilizar la entrada y salida de mercancías de almacenes mediante sistemas automáticos y fiables que repercuten en la operativa en toda la cadena de suministros.

Además, en la mayoría de casos, la falta de fiabilidad de la información intercambiada en las transacciones y su desconexión de los flujos físicos aumentan en gran medida dichas ineficiencias. Sumado a ello, la necesidad de garantizar la trazabilidad de productos envasados de extremo a extremo de la cadena y de forma automática, hace que los procesos de expedición, manipulación y recepción de mercancías queden íntimamente ligados a la información, pues en cada estadio de la cadena logística, los sistemas de información han de ser capaces de generar y/o gestionar toda la información de trazabilidad.

La implantación de la presente guía permite a fabricantes, distribuidores y operadores logísticos realizar los procesos expedición y recepción respectivamente utilizando los estándares GS1 de identificación de mercancías e intercambio electrónico de documentos EDI-EANCOM®, ganando en eficiencia y sentando las bases para conseguir trazabilidad de productos envasados.
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Joint Crisis Management (in Spanish)

ECR Spain 2010.09.07

Publication Date: 2010
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Bluebook
Publisher: n/a
Companies involved: ALCAMPO, CAMPOFRÍO ALIMENTACIÓN, CAPRABO, COCA-COLA, DANONE, DIA%, EL CORTE INGLÉS, GRUPO CARREFOUR, GRUPO EL ÀRBOL, GRUPO EROSKI, GRUPO LECHE PASCUAL, GRUPO SIRO, IFA ESPAÑOLA, JEALSA, KRAFT FOODS, MERCADONA, NESTLE, PROCTER & GAMBLE, PULEVA FOOD, SUPERMERCADOS SABECO, UNILEVER BESTFOODS, FIAB, ANGED, ASEDAS, AECOC
Author: n/a




Manual de Gestión Coordinada de Crisis Alimentarias entre Industria y Distribución

Definición de crisis alimentaria a efectos de este manual: “Situación extraordinaria que afecta a la seguridad alimentaria y a su percepción por parte del consumidor, y conlleva cambios en las decisiones de consumo” En los momentos más inesperados, las empresas se pueden ver envueltas en situaciones de crisis alimentarias.

A continuación se recogen las recomendaciones del Comité de Seguridad Alimentaria de AECOC para gestionar adecuadamente una crisis. En los momentos en los que no hay crisis conviene que las empresas se preparen.

En el capítulo 2 se recogen recomendaciones de cómo las empresas deben estar preparadas en los momentos en los que no hay crisis, para que, cuando se vean envueltas en una crisis, puedan gestionarla convenientemente.

En situación de crisis las empresas pueden encontrarse en alguno de estos tres escenarios posibles:
- Una empresa de la Industria Alimentaria con un Distribuidor Alimentario (en el capítulo 2 se recogen las recomendaciones para la adecuada gestión coordinada de la crisis y, en especial, en el apartado 2.2.2.1).

- Una empresa de la Industria Alimentaria con varios Distribuidores Alimentarios o varias empresas de la Industria Alimentaria con un Distribuidor Alimentario (en el capítulo 2 se recogen las recomendaciones para la adecuada gestión coordinada de la crisis y, en especial, en el apartado 2.2.2.2).

- Varias empresas de la Industria Alimentaria con varios Distribuidores Alimentarios (en el capítulo 2 se recogen las recomendaciones para la adecuada gestión coordinada de la crisis y, en especial, en el apartado 2.2.2.3).
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Recommendations for Efficient Assortment (in Spanish)

ECR Spain 2010.09.07

Publication Date: 1999
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Tool
Publisher: n/a
Companies involved: Comité de Marketing-Merchandising de AECOC
Author: n/a


Recomendación surtido efficiente

Comité de Marketing-Merchandising de AECOC
Octubre 1999

Resolver el enigma del surtido ha sido uno de los retos más importantes de la comercialización de productos, tanto en términos estratégicos como competitivos.

Para los distribuidores, el surtido constituye un elemento fundamental de posicionamiento: el surtido identifica la oferta que propone el punto de venta de forma que, la creación de un surtido único, definirá la enseña a ojos del consumidor; además, el surtido diferencia las necesidades de los distintos formatos y tiendas.


Por ello el surtido es uno de los aspectos de la gestión de tienda que más expresa la diferenciación de la enseña y, a través del micromarketing, abre la posibilidad de relacionar la gestión de la tienda al entorno en el que se halla ubicada.

Los proveedores deben asegurar que la oferta de productos que proponen al consumidor final responda a un entendimiento de sus necesidades y la mejor manera de satisfacerlas. En este sentido, la proliferación de artículos que no aportan verdadero valor al consumidor puede aumentar los costes de la cadena de suministro sin que esto se traduzca en mayores ventas, disminuyendo la rentabilidad del negocio y reduciendo el valor de la marca que se ofrece a los consumidores.

El surtido tiene importantes implicaciones a largo plazo en los costes de capital de la cadena de suministro para proveedores y distribuidores. Surtidos más eficientes conducen a fábricas, centros de distribución y sistemas logísticos más eficientes, así como a retornos de la inversión más elevados.

El surtido eficiente asegura que los consumidores encuentran las opciones que buscan a la vez que refuerza el desarrollo de productos nuevos y mejorados para satisfacer sus necesidades evolutivas.

Unos surtidos más eficientes pueden aportar beneficios a consumidores, distribuidores y proveedores. Estos beneficios pueden adquirirse de forma relativamente rápida en un entorno de cooperación.

La presente Recomendación pretende avanzar en el proceso a seguir para desarrollar surtidos eficientes. En ningún caso se sugiere que haya una única manera de conseguirlo, cada empresa puede evaluar particularmente si esta metodología proporciona beneficio a su compañía, según sus propios objetivos de negocio.

Integrado en el proyecto ECR, el Surtido Eficiente es una de sus principales iniciativas y afecta tanto a la parte de la demanda como a la de la oferta. Por definición, con un surtido eficiente las necesidades del consumidor se satisfacen mejor y todo el sistema de suministro trabaja con mayor rapidez, mejor y más eficientemente.
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Recommendations of ECR Spain (AECOC) for Efficient Promotions (in Spanish)

ECR Spain 2010.09.07

Publication Date: 2010
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Presentation
Publisher: n/a
Companies involved: Comité de Marketing-Merchandising de AECOC
Author: n/a


Recomendaciones AECOC sobre Promociones Eficientes

El objeto de la presente Recomendación son las promociones de venta dirigidas al consumidor final que llevan a cabo fabricantes y distribuidores. En ese sentido definiremos las promociones como el conjunto de acciones específicas y diferenciadas de la actividad de venta corriente que fabricante y distribuidor acuerdan con el fin de influir en la decisión de compra del consumidor. El propósito de las promociones es, por tanto, estimular la demanda a corto plazo mediante la mejora temporal de los atributos específicos de marca y de empresa. El resultado será la intensificación de las compras de los clientes actuales, así como la captación de nuevos compradores.

El efecto positivo que la herramienta promocional puede tener en la venta de los productos es uno de los temas que suscita mayor preocupación entre Proveedores y Distribuidores. El crecimiento de la actividad promocional y sus costes relacionados durante los últimos años, lleva a que unos y otros se planteen si esa actividad está realmente adaptada al consumidor.


La inversión en promociones continúa aumentando, de forma que cada vez resulta más difícil cuantificar los beneficios obtenidos a través de estas. Por otra parte, las actividades promocionales se hacen más complejas y ello ha comportado dificultades adicionales como, por ejemplo, errores de comunicación, duplicación de actividades, problemas a la hora de gestionar el ciclo de pedido, elevados costes administrativos y dificultades para medir los resultados.

La preocupación se centra no sólo en los costes adicionales que conlleva la actividad promocional para las dos partes, sino en cómo pueden reducirse sin que ello perjudique el estímulo de compra de los consumidores o amenace la posición competitiva de las empresas.

La necesidad de recuperar eficacia y eficiencia de los procesos propios y compartidos en la realización de eventos promocionales ha llevado al Comité Marketing Merchandising de AECOC a desarrollar la presente Recomendación Sobre Promociones Eficientes.

Dichas Recomendaciones se enmarcan en el Proyecto E.C.R. España y constituirán las Mejores Prácticas para desarrollar Promociones Eficientes. Se trata de diseñar un modelo de trabajo en promociones conjuntas que permita simultáneamente:

- Mejorar la eficiencia de la interrelación en el proceso de promociones, centrando la atención en el tiempo del proceso, en compartir la información y en eliminar las actividades que no añadan valor.

- Aumentar el nivel de conocimiento de las tareas y funciones a realizar en la generación y desarrollo del evento promociona

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Recommendations for Efficient Promotions (in Spanish)

ECR Spain 2010.09.07

Publication Date: 2006
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Tool
Publisher: n/a
Companies involved: Comité de Marketing-Merchandising de AECOC, Medición Eficiente de Resultados de Promociones
Author: n/a


Recomendaciones sobre Medición Eficiente de Resultados de Promociones

La actividad promocional supone una inversión en continúo aumento en el sector de gran consumo. Cada vez se hacen más promociones y éstas, a la vez, son cada vez más complejas. Las promociones se han convertido posiblemente en el concepto de gasto más importante de la cuenta de explotación de las empresas de gran consumo, (descuentos promocionales, las promociones al consumidor, PLV, acciones de animación o desarrollo comercial, acciones a medida con los clientes…)

La preocupación no sólo se centra en los costes y esfuerzos adicionales que conlleva la actividad promocional para fabricantes y distribuidores, sino también en la eficiencia y eficacia de éstas y, si no lo son cómo pueden reducirse sin que ello perjudique el estímulo de compra de los consumidores o amenace la posición competitiva de las empresas.


Hay por tanto, una necesidad de recuperar eficacia y eficiencia a la hora de poner en marcha este mecanismo de activación de ventas, imagen y fidelización.

El primer paso, para que el proceso promocional sea eficiente es tener muy claro ciertos aspectos como son:

• Entendimiento del consumidor/comprador.
• Estrategias y metas corporativas (fabricante - distribuidor)
• Visión y metas de categoría/marca (fabricante - distribuidor)

Una vez establecidos los anteriores aspectos es importante elegir bien el mix promocional entre:

• Mecánica o tipo de promoción
• Soporte promocional
• Resto de medios de comunicación

Aún teniendo en cuenta todos estos condicionantes, al planificar la promoción concreta hay que tener muy presentes toda una serie de riesgos:

• Rentabilidad. Costes superiores a los beneficios
• No alcanzar el nivel de ventas esperado.
• Retirar ventas a futuro

Para reducir estos riesgos es muy importante contar con un histórico que recoja cual ha sido el resultado de nuestras anteriores promociones, qué ha funcionado y qué no ha funcionado. Para ello, es fundamental realizar el esfuerzo, una vez finalizada una promoción en concreto, de medir sus resultados y extraer una serie de conclusiones a tener en cuenta a la hora de planificar de nuevo las próximas.

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Recommendations for New Product Introductions (in Spanish)

ECR Spain 2010.09.07

Publication Date: 2010
Publication Language: Spanish
Publication Country/Region: ECR Spain
Publication Type: Tool
Publisher: n/a
Companies involved: ECR Spain
Author: n/a


Recomendación Lanzamientos de Nuevos Productos

El resultado de la recomendación que a continuación se propone no será una definición exacta de qué tipo de producto debe lanzarse, en qué momento, a qué público objetivo, etc... El resultado, en cambio, es un proceso que supone una optimización del proceso de trabajo entre las partes, fabricante y distribuidor, que facilita la planificación y ejecución conjunta de las diferentes tareas que implica introducir un nuevo producto, así como una metodología para una valoración conjunta y objetiva, tanto previa al lanzamiento como en cada una de las diferentes etapas que lo componen.

En definitiva, los beneficios que ayuda a conseguir esta recomendación son:


  • Creación de un lenguaje y metodología común en cada una de las etapas del lanzamiento.

  • Valoración previa más objetiva acerca del éxito o fracaso de un lanzamiento. Con ello se conseguirá identificar aquellos puntos débiles que deben mejorarse para que la introducción del nuevo producto cumpla con los objetivos marcados.

  • Mayor optimización de costes y consecución de mayores sinergias.

  • Medición conjunta y objetiva de la evolución del lanzamiento en cada una de sus diferentes etapas.

  • Minimización del riesgo que implica lanzar un nuevo producto.


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The Evolution of Category Management [ECR Journal Vol. 2, No. 1, Spring 2002]

ECR Journal 2010.09.07

Publication Date: 2002
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Article
Publisher: n/a
Companies involved: n/a
Author: Thomas W. Gruen


by Thomas W. Gruen

As a tool, category management isn’t set in stone. Its early versions had drawbacks. And successful applications provide a springboard to more ambitious work. Here are ‘five next steps’ for leading companies.

Category management may be difficult but it is critical for retail success. Experienced practitioners are now moving the goalposts by focusing on five key ‘next steps’. The journey is only just beginning

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Packaging Design for Shrinkage Prevention

2010.07.12

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Bluebook
Publisher: ECR Europe
Companies involved: Asda, AS Watson, Carrefour, ICA, Sainsbury, Tesco, Beiersdorf, L'Oréal, Procter & Gamble, SCA Packaging, University of Leicester
Author: ECR Europe, G.R. Inns, PEC Partnership Ltd.

by ECR Europe (2010)


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The 2003 ECR Europe publication Shrinkage – A Collaborative Approach to Reducing Stock Loss in the Supply Chain stated that: ‘There is an increasing recognition of the scale and extent of the problem of shrinkage in the FMCG sector. In addition, some of the consequences of shrinkage, such as out of stocks and restricted product availability, impact directly upon shopper satisfaction. Reducing shrinkage can also increase sales’.

That report promoted the adoption of the ‘Shrinkage Road Map’ – a simple but effective methodology designed to deliver real benefits to the companies who use it to tackle their shrinkage problems. The report also set out the importance of incorporating this approach into a shrinkage reduction strategy that is itself fully integrated into the overall corporate policy of the company; thus giving shrinkage management the same weight and importance as other functions within the business such as sales, distribution and marketing....


  

On Shelf Availability (ECR Greece)

ECR Greece 2010.07.05

Publication Date: 2010
Publication Language: Greek
Publication Country/Region: ECR Greece
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR-Hellas, Johnson & Johnson
Author: n/a

The objective was to examine the ability of automatically detecting products missing from the shelf.
OOS Presentation by ECR-Hellas

View more presentations from ECR Community.
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Zukunftsszenarien Infrastruktur

ECR Switzerland 2010.06.30

Publication Date: 2010
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Article
Publisher: n/a
Companies involved: GS1
Author: Silje Sartori, Valentin Wepfer


Im internationalen Vergleich verfügt die Schweiz über eine gut ausgebaute und unterhaltene Infrastruktur. Diese Ausgangslage muss auch für die Zukunft gesichert sein. Wird die Kapazitätsgrenze erreicht, entstehen Funktionsstörungen. Geeignete Massnahmen sind rechzeitig zu treffen.

Nur wenige Wochen nach dem 5. GS1 Business Day zum Thema "Infrastruktur 2020+" hat das Bundesamt für Umwelt, Verkehr, Energie und Kommunikation (UVEK) erstmals einen Bericht zur Zukunft der nationalen Infrastukturnetze in der Schweiz veröffentlicht und sieht ebenfalls Handlungsbedarf. GS1 Schweiz schlägt vier kollaborative Ansätze aus dem Ausland vor, welche zur optimierten Nutzung der bestehenden Infrastruktur beitragen könnten.
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Effizienz durch Standards

ECR Switzerland 2010.06.30

Publication Date: 2010
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Article
Publisher: n/a
Companies involved: GS1
Author: Valentin Wepfer, Silje Sartori, René Bürli


Die GS1 Standards funktionieren  wie ein modular aufgebauter Werkzeugkasten. Sie sind Teil einer Gesamtlösung für den reibungslosen und effizienten Informations- und Warenfluss. Eine weltweite Umfrage soll Auskunft über die Verbreitung geben.

Von Ende Februar bis Mitte April 2010 hat GS1 Schweiz eine Mitgliederumfrage durchgeführt. Wie verbreitet sind die GS1 Standards? Und mit welchen ECR-Instrumenten werden die Prozesse optimiert? Das Feedback war positiv. Trotz der Länge und Komplexität der Umfrage hat eine grosse Anzahl an Firmen daran teilgenommen. Die Ergebnisse fliessen in das neu lancierte, länderübergreifende Projekt "Global ScoreCard" ein.
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Logistic Vocabulary (Logistics WG ECR-Rus)

Maximilian Musselius [ECR Russia] 2010.06.28

Publication Date: 2008
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Tool
Publisher: n/a
Companies involved: ECR Russia
Author: Anton Kirillov

In this Logistic Vocabulary you can find key words and phrases from the logistics sector (in russian and english language). A must for all who are focusing on the logistcs sector. All materials were collected and composed by ECR-Russia Logistics Working Group.
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Presentations from Shrinkage seminar. Cooling the Risk of Hot Products.

2010.06.23

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: White paper
Publisher: n/a
Companies involved: University of Leicester, Best Buy, AS Watson Group , L’Oréal, Procter & Gamble
Author: Adrian Beck, Kevin Camper, Wybren Vlaskamp, Hans-Jürgen Koot, Colin Peacock


ECR Europe shrinkage seminar on 18 May was focused on hot products, which was attended by 35 retailers and manufacturers.
Identifying the Top 50 Hot Products in the FMCG sector in UK - ECR Europe White Paper
This shrinkage seminar was designed to provide:
• access to some of the latest academic research on hot products;
• new insights on what the top 50 hot products are;
• an opportunity for delegates to benchmark their hot product lists against other retailers in Europe;
• access to the latest thinking on how to effectively measure hot products;
• new insights on better practice in how to communicate hot product information throughout your business;
• a chance to learn from unique retailer-case studies on how to reduce the risk of hot products;
• an opportunity to take part in a hands-on workshop focussed on how to reduce the risk to some of the
hottest products in Europe;
• practical feedback on new insights and ideas.
Understanding and Identifying Hot Products: The Top 50 Hot Products
Adrian Beck, Head of the Department of Criminology, University of Leicester, UK
Adrian started by outlining the theory underlying how to understand shrinkage in general and hot products in particular, including the CRAVED, and AT CUT PRICES models. He then went on to present the findings from the latest ECR Europe research which summarised the hottest products across three categories of product: Beers, Wines and Spirits; Health and Beauty; and Food, based upon unknown loss data from three major UK retailers. The research focussed on not only the hottest products, but also those manufacturers whose products appear the most frequently within the hot product lists.

Hot Products Seminar Presentation. Adrian Beck



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How to Measure Hot Products in the Supply Chain: A Best Buy Case Study
Kevin Camper, Director, International Retail Operations, Best Buy.
Kevin provided an introduction and overview of Best Buy – an organisation which has seen a dramatic and sustained improvement in their shrinkage performance. He described how transformation occurred once the Asset Protection team worked with all staff to develop solutions and partnership around shrink control. He also highlighted their company’s engagement around hot products through their cycle count programme. He shared their roles, responsibilities, tools and benefits, and closed with four key points: controlling shrink is a shared responsibility; the importance of transparency; having trust in employees as they have the answers; and the real value of leadership – great managers = great stores; good managers = good stores, and bad managers = bad stores.
Hot Products Seminar Presentation. Kevin Kamper
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Reducing Shrink on Hot Products: A Shared Responsibility
Wybren Vlaskamp, Head of Security Central Europe, AS Watson Group
Hans-Jürgen Koot, Director of Shared Services, L’Oréal.


AS Watson and L’Oréal illustrated a collaborative approach to shrinkage based on the ECR Europe Shrinkage Roadmap, starting off with an analysis of the full supply chain to understand and prioritise key areas for improvement. Five areas of action were agreed (staff, stores, logistics, products, information) and discussed between trading partners to find the most appropriate set of complementary measures, as well as their application modality. Measures included solutions such as RF tags inside packaging, limited stock on shelves, anti-theft devices, releasing only one product at a time and the addition of in-store beauty advisers at the L’Oréal displays. L’Oréal confirmed that a collaborative approach on shrinkage solutions was a win-win for them, as it allowed them to keep products available on shelf without altering dramatically their appearance, with a shrink reduction of 45% and a sales uplift of 25%.

Hot Products Seminar Presentation. Vlaskamp/Koot

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Protecting Risky Products: Using Hot Product Controllers
Colin Peacock, Director, Brand Protection and On Shelf Availability, P&G

Colin, standing in for Matthew Dyball from Lodge Services, who had to postpone his visit due to the volcanic ash cloud, provided the background to the development of the hot product controller concept in South Africa. The presentation looked at the design and organisation of this approach to responding to hot products and provided some compelling data on it success, both in terms of reduced shrinkage and increased sales.

Hot Products Seminar Presentation. Colin PeacockDownload




  

ECR Community Forum 2010 in Russia. Packaging: Important Part of Value Chain. The Pallets Odyssey in Poland

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Poland, ECR France, SCA, X5 Retail Group
Author: Mateusz Boruta, Olivier Labasse, Sergey Lapenok, Alexandr Galant


Packaging: Important Part of Value Chain. The Pallets Odyssey in Poland

French and European best practice implementation for Shelf Ready Packaging. The Pallets Odyssey 2004-2009: how (ECR) Poland tackled the problems and reduced the risks of using EUR Pallets.
Упаковка - наше все. «Паллетная Одиссея» в Польше
Упаковка готовая к выкладке. Лучшие Французкие и Европейские практики. В этой сессии была представлена информация о «Паллетной Одиссее» 2004-2009 гг. в Польше, в результате которой риски перехода на Европаллеты были сведены к минимуму.

Speakers/Докладчики:

Mateusz Boruta, Director, ECR Poland, ECR Europe Operating Board Member;
Olivier Labasse, General Manager, ECR France , Secretary General of the French Packaging Council;
Sergey Lapenok, SCA; Alexandr Galant, Merchandising Director of Discounter format X5 Retail Group.
Presentations/Презентации:
Mateusz Boruta. ECR Poland

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Olivier Labasse. ECR France

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Sergey Lapenok (SCA). Alexandr Galant (X5 Retail Group)

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Sergey Lapenok (SCA). Alexandr Galant (X5 Retail Group)




  

ECR Community Forum 2010 in Russia. Insight Information in Category Management Co-operation

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Finland, L’Oreal International, Analyse2, Fazer , Kesko Food Ltd
Author: Sampo Päällysaho, Arto Timonen, Janne Anttila, Xavier Filou, Jukka Jokiranta

5.2. Insight Information in Category Management Co-operation
CatMan best practices from the Global leaders. Including cases from Carrefour, Tesco and Wal*Mart.

Инсайты о покупателе и их использование в Категорийном
Менеджменте
Лучшие практики по Категорийному Менеджменту от глобальных лидеров рынка. В рамках сессии были представлены кейсы с рителерами Carrefour, Tesco и Wal*Mart.

Speakers:
Sampo Päällysaho, Trading Director, Kesko Food Ltd
Arto Timonen, Strategic Account Management Manager, Fazer
Janne Anttila, CEO, Analyse2
Xavier Filou, General Manager of Corporate Trade Relations, L’Oreal International

Moderated by: Jukka Jokiranta, Manager, ECR Finland

Category Management Co-Operation (Kesko Food, Fazer, Analyse2)
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Xavier Filou. L'Oreal

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ECR Community Forum 2010 in Russia. Plenary 1. Act Local

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Metro Cash&Carry Russia, Kraft Foods Russia, X5 Retail Group, Procter&Gamble, Jeronimo Martins Dystrybucja, owner of Bierdonka stores , ECR Russia
Author: Akın Bayer, David Steer, Lev Khasis, Steve Schueler, Tomasz Waligórski, Marcin Dopierała, Maximilian Musselius


Plenary 1. Act Local
This session  examined the process, aimed at developing strategic business partnership of branded goods manufacturers and modern retailers. We  heard about the strategies on how they see the process of driving demand and generate profitable, sustainable business growth together with their business-partners.
Participants shared real win-win cases from Russia and abroad and talk about perspectives of collaboration and Trade Law influence.
Speakers:
Akın Bayer, CEO, Metro Cash&Carry Russia
David Steer, CEO, Kraft Foods Russia
Lev Khasis, CEO, X5 Retail Group
Steve Schueler, General Manager, Procter&Gamble
Tomasz Waligórski, Chief Commercial Officer, Jeronimo Martins Dystrybucja, owner of Bierdonka stores
Marcin Dopierała, Supply Chain Director, Jeronimo Martins Dystrybucja
Moderated by: Maximilian Musselius,Executive Director, ECR Russia
Действуй локально
Эта сессия посвящена вопросам развития стратегического взаимодействия производителей ведущих брендов и современных розничных сетей. Мы узнали об актуальных стратегиях управления спросом и путях достижения стабильного роста, приносящего прибыль компании и ее деловым партнерам. Участники смогли увидеть реальные российские и иностранные лучшие практики и примеры взаимовыгодного сотрудничества сети и производителя, а также поговорить о возможных перспективах развития партнерства и влиянии закона о Торговле.

Akin Bayer. Metro C&C Russia

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David Steer. Kraft Foods Russia

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Harry Paul Football Manager from Maximilian Musselius on Vimeo.
Lev Khasis. X5 Retail Group

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Stephen Schueler. P&G

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Maximilian Musselius, ECR Russia

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ECR-ALL.ORG - A New Platform for ECR (Nationals, Europe and Asia Pacific) from Maximilian Musselius on Vimeo.


  

ECR Community Forum 2010 in Russia. On-Shelf Availability

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: AUCHAN International (Group), Danone Russia, P&G, Х5 Retail Group
Author: Eva Alcaide, Olga Khrusheva, Elena Domoratskaya


On-Shelf Availability

The concept of OSA has been introduced through Europe by ECR France, Listen to the OSA insights from the Global Leaders. On-Shelf Availability in Russia is the lowest in Europe. Some say this is a problem - we say it's an opportunity. 20% Out-of-stocks = additional 6% to annual sales! During the OOS session we shared the best practices on OOS reduction and cases with leading retailers Auchan, X5, Metro Cash&Carry.

Speakers/Докладчики:

Eva Alcaide, B2B Manager, AUCHAN International (Group), Сochair of the French OSA working group;
Elena Domoratskaya, Customer Logistics Group Manager, P&G; Х5 Retail Group;


Olga Khrusheva, Demand Planning and Customer Integration Director, Supply Chain department, Danone Russia.



Франция является лидером по проектам Наличия товара на полке. Наличие товара  на полке в России является самым низким в Европе. Кто-то скажет - проблема, мы говорим - возможность. 20% Out-of-stocks = + 6% продаж! В рамках сессии мы оценили возможности и поделились лучшими практиками по сокращению на примере сетей Auchan, X5, Metro Cash&Carry.
Presentations/Презентации:
Eva Alcaide. AUCHAN

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Elena Domoratskaya. P&G

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Olga Khrusheva. Danone

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ECR Community Forum 2010 in Russia. Category Management in Russia: Solutions for Successful Implementation

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Danone, Lenta, Bacardi, Real, Multon, X5 Retail Group
Author: Yulia Ladygina, Sergey Syamichev, Tatyana Karaseva, Ekaterina Kudryashova, Marina Olkhina, Andrey Glukhov

1.2. Category Management in Russia: Solutions for Successful Implementation
Category Management is not an academic process and doesn’t require a high level of competence – it is actually very basic. This session materials help to understand Category Management issues and opportunities and explore them from project to process. It covers effective POS, data analysis and tools, and focus on optimising price, assortment, promotions, place and space using a store action plan. Best practice experience is highlighted.

Speakers:

Yulia Ladygina, Category Manager, Danone, Sergey Syamichev, Senior Category Manager, Fresh Food Purchasing Department, Lenta;
Tatyana Karaseva, Category Manager, Bacardi, Ekaterina Kudryashova, Head of Space Management Department, Real;
Marina Olkhina, Category Manager, Multon; Andrey Glukhov, Head of Category Merchandising Department, X5 Retail Group
1.2. Категорийный менеджмент в России: решения для успешного применения
Затронутые в этой сессии темы посвящены: процессам по оптимизации цены и ассортимента, использованию различных POS-материалов, анализу данных и т. д. На примере лучшего опыта ведущих игроков рынка вы увидите, что + 15% рост категории при внедрении проектов категорийного менеджмента - это реальность!

Yulia Ladygina (Danone). Sergey Syamichev (Lenta)

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ECR Forum 2010 Russia. CatMan from Maximilian Musselius on Vimeo.

Danone CatMan in the world from Maximilian Musselius on Vimeo.
Tatyana Karaseva (Bacardi). Ekaterina Kudryashova (Real)

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ECR Forum 2010 Russia. CatMan from Maximilian Musselius on Vimeo.
Marina Olkhina (Multon)

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ECR Community Forum 2010 in Russia. Electronic Invoice

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Kraft Foods, Metro Cash&Carry, Kontur, Tieto, ECR Russia
Author: Michael Calikusu, Mikhail Sklyarov, Grigoriy Povarov, Inga Major, Maximilian Musselius


Electronic Invoice

E-invoice pilot in Russia. Survey on the e-incoice use in 16 countries. Latest legislation changes insights.

Speakers:

Michael Calikusu, Finance Director, Kraft Foods;
Mikhail Sklyarov, Divisional Manager Finance and Accounting, Metro Cash&Carry;
Grigoriy Povarov, Deputy GM, Kontur;
Inga Major, Director, Financial Value Chain Services, Tieto;
Maximilian Musselius, Executive Director, ECR Russia
Moderated by: Tieto




Электронные счета-фактуры
Пилотный проект по электронным счетам-фактурам в России. Лучшие международные практики и исследование в 16 странах Европы. Узнайте новости о последних законодательных изменениях.

Maximilian Musselius. ECR RussiaDownload



Mikhail Sklyarov. Metro C&CDownload



Michael Calikusu. Kraft Foods Russia



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Grigory Povarov. KonturDownload



Inga Major Tieto Download



Inga Major Tieto
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ECR Community Forum 2010 in Russia. Master Data Management

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Kraft Foods, AUCHAN
Author: Valerian Dunin-Barkovsky, Eva Alcaide

1.3. Master Data Management
This session  showed the benefits of implementing Global Standards of e-business from the perspective of today’s and future’s business requirements.  Information about how leading global retailers and manufacturers have developed collaboration on data synchronisation and data quality.

Speakers:

Valerian Dunin-Barkovsky, Master Data Manager Central and Eastern Europe, Middle East and Africa (CEEMA), Kraft Foods;
Eva Alcaide, B2B Manager, AUCHAN International (Group), Сochair of the French OSA working group.

Управление Мастер-Данными

Управление мастер данными: глобальные решения в электронных технологиях. Учитывая динамику развития российского рынка, обеспечение синхронизации данных в России является важным моментом в развитии всего рынка торговли. Синхронизация данных призвана обеспечить быстрый и экономически эффективный обмен информацией.

Valerian Dunin-Barkovsky. Kraft


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Eva Alcaide. Auchan
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ECR Community Forum 2010 in Russia. Shopper Insights and Innovations. Efficient Product Launches

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Metro Cash&Carry, Ferrero
Author: Aya Tonoyan, Kirill Ionov


Shopper Insights and Innovations. Efficient Product Launches

Executing agaist the shopper need. Better understanding of Shoppers/Consumers  needs delivers the full category sales potential for supplier & retailer. Session participants shared the insight of the most innovative shopper research studies as well as cases  about the delivered sales growth by implementing shopper/consumer knowledge on the shop floor.

Speakers/Докладчики:

Aya Tonoyan, Senior Category Manager, Ferrero; Kirill Ionov, Space Management Department Manager, Metro Cash&Carry;


Создайте видение категории, реализуя стратегию понимания

Решения в пользу покупателя. Лучшее понимание его нужд дает возможность развить весь потенциал категории. Участники сессии рассказали о наиболее инновационных подходах к изучению потребительских нужд и показали, как эти знания помогают достигать большего роста в категории.
Presentations/Презентации:
Aya Tonoyan (Ferrero). Kirill Ionov (Metro C&C)



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ECR Community Forum 2010 in Russia. Trade Marketing - and Shopper Innovations

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Federal Purchasing Alliance “T3C", Wimm-Bill-Dann, Metro Cash&Carry, Bacardi
Author: Artem Izmailov, Alina Krupenina, Maria Zueva, Natalia Kutuzova

Trade Marketing - and Shopper Innovations
How does Trade marketing react on changing environment? What are the approaches and tools to win shopper attention? Such aspects of Trade Marketing levers as playing with products’ formats, combination, price and placement become more significant.  The session  demonstrated how to affect the sales by being more relevant and attractive for target shoppers.

Speakers:


Artem Izmailov, Senior Trade Marketing Specialist, Bacardi; Alina Krupenina, Space Management Specialist, Metro Cash&Carry;

Maria Zueva, Senior Brand Manager, Wimm-Bill-Dann; Natalia Kutuzova, Marketing Manager, Federal Purchasing Alliance “T3C"

Торговый Маркетинг и инновации, нацеленные на покупателя
Как торговый маркетинг реагирует на изменяющуюся рыночную среду? Какие инструменты становятся более значимыми в борьбе за покупателя? Такие направления торгового маркетинга, как изменение и сочетание форматов товаров, цены и размещения в местах продаж приобретают особое значение. Докладчики поделились опытом в выборе стратегий повышения продаж посредством формирования актуальных рыночных предложений.

Artem Izmailov (Bacardi). Alina Krupenina (Metro C&C)
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Maria Zueva (WBD). Natalia Kutuzova (T3C)Download



[CUT]_


  

ECR Community Forum 2010 in Russia. Shrinkage

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: X5 Retail Group, P&G, Tekhnosila
Author: Dmitriy Liakhovets, Аndrey Krishnev, Maria Bychkova, Anastasia Skrobova


Shrinkage
Supplier-Retailer: collaboration without SHRINKAGE. How retailers and suppliers can improve profitability in crisis time? One of the most evident way for it – cost and losses reduction. Losses prevention actions can save your money. This highly interactive session provided participants with detailed insights into how companies can turn effective shrinkage management into a valuable tool to improve business profits.
Speakers:
Dmitriy Liakhovets, Executive Director, Tekhnosila;
Аndrey Krishnev, Key Account Team Leader, P&G;
Maria Bychkova, Unit Manager MS&P (Marketing Strategy & Planning), P&G; Anastasia Skrobova, Category Manager «Cosmetic &Detergent», X5 Retail Group
Борьба с потерями
Поставщик-Ритейлер: взаимодействие без ПОТЕРЬ. Как повысить прибыльность компаний в кризис? Один из наиболее очевидных путей – снижение затрат/потерь. Совместная борьба ритейлера и поставщика с потерями –это одна из главных возможностей увеличить рост прибыли. Все решения по этой проблеме были продемонстрированы с помощью результатов различных исследований ведущих компаний в области борьбы с потерями.

Dmitry Liakhovets. Tekhnosila

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Andrey Krishnev, Maria Bychkova, Anastasia Skrobova (P&G)
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ECR Community Forum 2010 in Russia. EDI Collaboration: Increase your Business Efficiency through Technology Benefits

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Kraft Foods, Nestle Rossiya, P&G, Metro Cash&Carry
Author: Valerian Dunin-Barkovsky, Andrey Busygin, Alla Volkova, Alexander Stepannikov


EDI Collaboration: Increase your Business Efficiency through Technology Benefits

EDI concept has been widely used in Russia. However the electronic order doesn’t mean the electronic data interchange. How to save million dollars at the touch of a button? Using EDI messages DESADV and RECADV to improve logistic operations. Using EDI with Distributors.

Speakers/Докладчики:
Valerian Dunin-Barkovsky, Master Data Manager Central and Eastern Europe, Middle East and Africa (CEEMA), Kraft Foods;
Andrey Busygin, Business Excellence Stream Leader, Nestle Rossiya;
Alla Volkova, Systems Analyst, Information & Decision Solutions Department, P&G; Alexander Stepannikov, Business Analyst, Metro Cash&Carry
Сотрудничество в области EDI: повышение эффективности вашего бизнеса через технологии обмена данными

Из технологии обработки заказов EDI превратилась в комплексный универсальный элемент управления бизнесом. Как сэкономить миллионы долларов нажатием кнопки? Aвтоматизация логистических операций с помощью EDI-сообщений DESADV и RECADV. Использование EDI с Дистрибьютерами.
Presentations/Презентации:
Valerian Dunin-Barkovsky. Kraft Foods
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Andrey Busygin. Nestle



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Alla Volkova (P&G). Alexander Stepannikov (Metro C&C)
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ECR Community Forum 2010 in Russia. Regulatory Debate

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Baker & McKenzie, Expert Group of E-invoicing
Author: Bo Harald, Dmitry Popov


Regulatory Debate
Trade Law was introduced in Russia in the beginning of the year. Regulatory debates become more and more important in current environment. You can find the latest insights from the top Government representatives. The topic of Electronic Invoices implementation in Russia was hightlighted.

Speakers:
Bo Harald, Chairman of the Expert Group of E-invoicing assigned by EU-commission
Dmitry Popov, Senior Associate, Baker & McKenzie

Государственное регулирование отрасли
Эта сессия посвящена вопросам регулирования отрасли и взаимодействию бизнеса и государства. Также были освещены темы применения Электронных счетов-фактур в России.




Dmitry Popov. Baker & McKenzie
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Bo Harald. Expert Group of e-Invoicing
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ECR Community Forum 2010 in Russia. Think Global [Plenary 2]

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Metro Cash&Carry, L’Oreal International, The Global Consumer Goods Forum, ECR France
Author: Frans Muller, Xavier Filou, Marc van der Liet, Olivier Labasse


Think Global
In this session you could find how international retailers and manufacturers are benefiting from collaboration and implementation of ECR Best Practices and successfull growth strategies in diversified markets. You would also hear about The Consumer Goods Forum - an independent global parity-based Consumer Goods network.


Speakers:
Frans Muller, CEO, Metro Cash&Carry International
Xavier Filou, General Manager of Corporate Trade Relations, L’Oreal International
Marc van der Liet, Director Marketing & Membership Services, The Global Consumer Goods Forum
Moderated by: Olivier Labasse, General Manager, ECR France
Думай Глобально
Мы пригласили глобальных лидеров индустрии, чтобы послушать, как они получают выгоды от внедрения лучших практик ECR и используют успешные стратегии роста на различных рынках.
Frans Muller. Metro C&C



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Xavier Filou, L'Oreal; Marc van der Liet, TCGF; Olivier Labasse, ECR France



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ECR Community Forum 2010 in Russia. Logistics and Future Supply Chain

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Real, Bruck Consult, “Victoria” Group of Companies, Strategix Enterprise Technology GmbH
Author: Tomasz Mroz, Paul Bruck, Pavel Vidanov, Stanislav Krupnik

Logistics and Future Supply Chain
Developing logistics in regions and forming the supply chain of tomorrow. Use of the RFID technologies.
Speakers/Докладчики:
Tomasz Mroz, Division Manager Supply Chain, Real;
Paul Bruck, GM, Bruck Consult;
Pavel Vidanov, Logistics Director, “Victoria” Group of Companies; Stanislav Krupnik, Senior Consultant Regional Representative CIS, Strategix Enterprise Technology GmbH


Инновации в управлении цепочкой поставок. Supply Chain будущего
Развитие региональных логистических звеньев и построение логистики будущего. Использование технологий RFID.
Presentations/Презентации:
Paul Bruck. Bruck Consult

Tomasz Mroz. Real

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Pavel Vidanov. Victoria

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Stanislav Krupnik. Strategix

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ECR Community Forum 2010 in Russia. Sustainable Transport & Distribution

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Danone, Сadbury France
Author: Patrice Minzolini, Pavel Isaev


Sustainable Transport & Distribution

What are the main innovations in supply chain optimization process? What are the expectaions of consumers of logistic providers? Increase of collaborative efficiency - main target of suppliers, retailers and 3PL operators.

Speakers/Докладчики:

Patrice Minzolini, Cadbury France, CoChair of ECR Europe Sustainable Trasport Group, CoChair of the French working group on “Sustainable Road Transport” ;
Pavel Isaev, Supply Chain Director, Danone

Устойчивое развитие транспорта и дистрибуции

Какие инновации используют компании в области оптимизации логистических функций? Что ждет пользователь логистических услуг от 3PL оператора, и какой уровень сервиса предлагает логистическая компания?
Presentations/Презентации:
Patrice Minzolini. Cadbury France

Pavel Isaev. Danone



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ECR Community Forum 2010 in Russia. Social Media

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English , Russian
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Grape, Entensys, Unilever, Kraft Foods
Author: Geisherik Mikhail, Dmitry Kurashev, Natalya Mashonina, Anel Kolchina

Social Media
You think Social Media is a fad... Well. The number of users of Social Media networks is growing dramatically and it influences more and more on your brands and creates new retail on-line distibution channel. Still think it is a fad? Get latest insights about using the social media in your business.
Speakers/Докладчики:
Geisherik Mikhail, Head of Social Media Department, Grape;
Dmitry Kurashev, General Manager, Entensys;
Natalya Mashonina, Brand activation executive Axe, Unilever;
Anel Kolchina, Senior Brand Manager, Kraft Foods


Социальные сети
Думаете, что социальные сети - это баловство? Они растут в геометрической прогресcии. Одноклассники, Facebook, Twitter и т. д. Только 14% людей доверяют рекламе, 70% - доверяют рекомендациям друзей. Социальные сети все больше влияют на ваши бренды, а интернет все больше набирает обороты как канал дистрибуции. Коммуникация бренда с целевой аудиторией через социальные сети. Влияние социальных медиа на продажи. Реклама в социальных сетях. Примеры неудачного продвижения брендов в социальных сетях.
Presentations/Презентации:
Natalya Mashonina. Unilever

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Anel Kolchina. Kraft Foods

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ECR Community Forum 2010 in Russia. Scorecard Case for ECR – Driving Implementation

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: Alko, Pernod Ricard Nordic
Author: Tuomas Kokkonen, Petri Vainio





Scorecard Case for ECR – Driving Implementation

You can find the latest figures & KPIs from the leaders of FMCG/Retail Industry and make Scorecard a Tool for your business performance measurement and benchmarking.

Speakers/Докладчики:

Tuomas Kokkonen, Logistic Manager, Alko;
Petri Vainio, Manager Logistics Control, Pernod Ricard Nordic;




Система показателей Scorecard – практика ECR

Были представлены последние достижения компаний из FMCG/Retail отрасли, показывающие эффективность проекта по Scorecard как инструмента для измерения и сравнения эффективности бизнеса компании с партнерами.

Presentations/Презентации:

Tuomas Kokkonen (Alko). Petri Vainio (Pernod Ricard Nordic)

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ECR Community Forum 2010 in Russia. Consumer Relationship (Loyalty) Management (CRM)

ECR Community 2010.06.10

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: X5 Retail Group, Sberbank
Author: Maxim Mozgovoy, Karina Chernikova


Consumer Relationship (Loyalty) Management (CRM)

Developing a mutual and continuing relationship between retailers’ brands, products and agreed target consumers. Improving consumer satisfaction and the performance of retailers and producers, adding value: these were the aims of collaborative CRM.

Speakers/Докладчики:

Maxim Mozgovoy, Head of Client Base Analysis Department, Sberbank;
Karina Chernikova, Marketing Director, X5 Retail Group




Управление взаимоотношениями с потребителем (CRM)

Как привлечь новых и удержать старых клиентов? Как сделать это наиболее эффективно? Можно идти разными путями, но если попытаться ответить на второй вопрос, то таким способом является CRM – Consumer Relationship Management. Основная задача, которую решает CRM – привлечь и, самое главное, удержать потребителя, т. е. построить с ним долговременные отношения.
Presentations/Презентации:
Maxim Mozgovoy. Sberbank

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Karina Chernikova. X5

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ECR Asia Pacific Carrefour Thailand & Nestle Joint On-Shelf Availability Improvement

ECR Asia Pacific 2010.05.17

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: Carrefour Group, Nestle
Author: Robert Holley

Project objective:
To identify and set priority to the root causes of Out-of-Shelf (OOS) problem in Carrefour. Then, to identify action plans & resources needed to correct these problems.
Strategic objective:
• Improve shopper satisfaction
• Improve product visibility
• Improve collaboration
To read more (http://ecr-all.org/files/Carrefour-Nestle-Thailand.pdf)


  

ECR Asia Pacific P&G China-Metro Supply Chain Performance Improvement Project

ECR Asia Pacific 2010.05.14

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR China
Publication Type: Presentation
Publisher: n/a
Companies involved: Metro Cash&Carry, P&G
Author: Mr. Denny Yang, Ms. Jin Lan, Mr. Xu Bin, Ms. Nellie Wu, Ms. Terry Tang, Ms. Kim Kehoe, Ms. Grace Li, Mr. Philip Cai

Objective
1.Overall improved supplier performance
2.Increase profits
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ECR Asia Pacific Integrate Supply Chain through E Mart

ECR Asia Pacific 2010.05.14

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Korea
Publication Type: Presentation
Publisher: n/a
Companies involved: P&G Korea, E Mart
Author: Jung-Hyun ROH, Sang-Jin LEE

Objectives
• Store
- Improve On Shelf Product Availability
- Reduce Labor cost
- Increase Shopper Loyalty
• Consumer/Shopper
- Increase consumer expectation for product value

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ECR Asia Pacific Nestle & MON Transport Collaborative Route Planning

ECR Asia Pacific 2010.05.14

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: Nestle, MON
Author: n/a

Objectives :
1. Transportation route optimization
2. Flexible operation
3. Maximize truck efficiency
4. Precise resource allocation
5. Improve customer service level
6. Build a proficient collaboration
7. Promote sustainable commercial success
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ECR Asia Pacific Pulmuone & Lotte Mart Effectiveness of Store Clustering

ECR Asia Pacific 2010.05.14

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR Malaysia
Publication Type: Presentation
Publisher: n/a
Companies involved: Pulmuone, Lotte Mart
Author: n/a





Objectives : Stores don’t satisfy each consumer’s needs as category management is based on only sales rate, not by consumer’s changing life style. See how Pulmuone and Lotte Mart tackled the challenge.



ECR Asia Pacific Pulmuone & Lotte Mart Effectiveness of Store Clustering
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ECR Asia Pacific CHEP & Central Retail Corp. Returnable Plastic Crate Pool

ECR Asia Pacific 2010.05.14

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Thailand
Publication Type: Presentation
Publisher: n/a
Companies involved: CHEP
Author: n/a

Objectives :
1. Identify and Release Cost Savings within the Supply Chain for Suppliers and Tops.
2. Determine the viability of CHEP establishing an industry standard crate pool.
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ECR Asia Pacific P&G China-Enhancing Shopper Loyalty

ECR Asia Pacific 2010.05.13

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR China
Publication Type: Presentation
Publisher: n/a
Companies involved: P&G China
Author: n/a

Aims and objectives
To: Increase loyalty (Share of wallet) by 1 percent, so that:
1.Like-for-like sales growth: +15%
2.Sales incremental: 845 MMRMB (in 3 years)
3.Find a collaboration model for long-term sustainable growth
2008 P&G China-Enhancing Shopper Loyalty


  

Kollektive Innovation - Konzepte erfolgreich umsetzen

ECR Switzerland 2010.05.06

Publication Date: 2010
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Article
Publisher: n/a
Companies involved: ECR Switzerland
Author: Valentin Wepfer


Welche Prozesse eignen sich am besten für welches Geschäftsmodell und für welche Branche? Wann soll ein standardisiertes Modell einer Eigenentwicklung vorgezogen werden? Welche Vorgehensweise eignet sich für die Umsetzung?

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Das Konsumverhalten in der Schweiz

ECR Switzerland 2010.05.06

Publication Date: 2010
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Article
Publisher: n/a
Companies involved: ECR Switzerland
Author: Valentin Wepfer, René Bürli


Die Wirtschaftskrise ist seit mehr als einem Jahr ein Dauerthema. Wie beurteilen Herr und Frau Schweizer die Krise? Wird weniger konsumiert, aber dafür gesünder und klüger gegessen? Die Umfrage von GfK Switzerland AG und GS1 Schweiz gibt Aufschluss.

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ECR - Eine GS1 Schweiz Initiative

ECR Switzerland 2010.04.14

Publication Date: 2010
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Bluebook
Publisher: n/a
Companies involved: GS1 Schweiz
Author: n/a


ECR Schweiz zeigt seinen Mitgliedern Wege zur Umsetzung des ECR-Modells. Ziel ist die Generierung von Kosteneinsparungen und Umsatzwachstum in der Wertschöpfungskette. Dies gelingt über die Identifikation von Potenzialen und Problemzonen, welche entsprechendes Optimierungspotenzial bergen. An der Erschliessung dieser Potenziale und an der Erarbeitung von Lösungen sowie der Umsetzungsförderung wirken Praktiker aus Handel, Industrie und Dienstleistung mit. Durch diese kooperative Integration aller in den Prozess involvierten Parteien lassen sich vorteilhafte und effiziente Lösungen erzielen. Deren Umsetzung wird von allen Beteiligten mitgetragen und sie hat positive Auswirkungen auf alle direkt betroffenen Parteien. Schlussendlich profitieren die Konsumenten von besseren Sortimenten, frischeren Produkten, erhöhter Warenverfügbarkeit und mehr Produktsicherheit.

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CPFR - Eine logistische Zauberformel

ECR Switzerland 2010.04.14

Publication Date: 2010
Publication Language: German
Publication Country/Region: ECR Switzerland
Publication Type: Article
Publisher: n/a
Companies involved: ECR Switzerland
Author: Manuel Fischer


Moderne Prognosesysteme sind in der Lage, mehrere Monate im Voraus zu ermitteln, welche Waren wo und in welcher Menge über den Ladentisch gehen werden. Voraussetzung dazu ist aber gemeinsames Planen über Unternehensgrenzen hinweg.

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The Future value chain 2016

2010.04.06

Publication Date: 2007
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Nestlé, Carrefour, P&G, Ahold, Kraft Foods
Author: Peter Brabeck-Letmathe, José Luis Duran, A.G. Lafley, Anders Moberg, Chris Stephens

Speakers: Peter Brabeck-Letmathe, Chairman and CEO, Nestlé; José Luis Duran, Chairman of the Management Board, Carrefour; A.G. Lafley, CEO, P&G; Anders Moberg, President and CEO, Ahold
Facilitated by Chris Stephens, Director Sales Strategy Projects, Kraft Foods
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What is innovation for sustainable growth?

2010.04.06

Publication Date: 2007
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Barilla, ECR Italy
Author: Guido Barilla, Bruno Aceto

Speakers: Guido Barilla, Chairman, Barilla; others to be confi rmed
Facilitated by Bruno Aceto, Director, ECR Italy
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The Inflection Point. Critical Pathways in Food Retailing

2010.04.06

Publication Date: 2007
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: n/a
Author: n/a

The Coca-Cola Retailing Research Council Europe
Neil Stern, Senior Partner
McMillan|Dlittle
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Serving the shopper through innovative demand-side relationships

2010.04.06

Publication Date: 2007
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: L'Oreal, Tesco, Carrefour, Diageo
Author: Sarah Bradbury, Phil Humphreys, Christophe Geoffroy, Caroline Bird


Sarah Bradbury, Category Director, Tesco; Phil Humphreys, Global Sales Director, Diageo; Christophe Geoffroy, Non Food Commercial Director, Carrefour; Caroline Bird, Category Director, L'Oreal


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Mp1 1 Innovative Demand Side Relationships



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ECR UK Guidelines and Tools for Retail Ready Packaging

Jon Woolven (ECR UK) 2010.03.23

Publication Date: 2008
Publication Language: English
Publication Country/Region: ECR United Kingdom
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR UK
Author: n/a


The UK has been one of the countries at the forefront of developing new secondary packaging solutions to improve in-store efficiency. Sometimes this is called Shelf Ready Packaging although SRP is a subset of the full range of possible solutions known as Retail Ready Packaging or RRP.

A definition of the different classes of RRP is available here: Retail Ready Packaging Defined

From 2006 to 2008 ECR UK produced a series of guidelines and interactive tools to help promote end to end supply chain efficiency by finding the right solution for each product and considering both cost and environmental impact.

There are ten guides in total and all can be downloaded for free from the ECR UK section of the IGD website.
Free RRP Guidelines from IGD



  

Electronic Invoice Surveys

Maximilian Musselius [ECR Russia] 2010.03.17

Publication Date: 2010
Publication Language: English
Publication Country/Region: ECR Russia
Publication Type: Presentation
Publisher: n/a
Companies involved: ECR Russia
Author: n/a

E invoice-survey,march11'10


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Ebilling e invoicing-european_market_overview_2010
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Db research e invoicing 8-2009
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Electronic invoices in germany awv 2006
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Introduction
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Category Management (ECR Italy)

Scalia 2010.02.19

Publication Date: 2010
Publication Language: Italian
Publication Country/Region: ECR Italy
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Italy
Author: n/a


The executive summary of the Italian Blue Book on Category Management.
Turning the focus to consumers' needs, learning to manage the business by product category, strengthening the manufacturer-retailer relationship are the three innovations that underpin the Category Management operating model developed by ECR.

Click here to download

ECR Italy Category Management
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Collaborative CRM (ECR Italy)

Scalia 2010.02.19

Publication Date: 2010
Publication Language: Italian
Publication Country/Region: ECR Italy
Publication Type: Bluebook
Publisher: n/a
Companies involved: GS1, ECR Italy
Author: n/a


The executive summary of the Italian Blue Book on Collaborative Customer Relationship Management.
Customer Relationship Management (CRM) is the strategic approach used to identify and optimise the product offer to different customer segments and to make the gradual transition from mass marketing to one to one marketing.
Collaborative Customer Relationship Management creates opportunities to generate value with a common target consumer and to develop a reciprocal and long-term relationship between the brand, products, and common consumer targets. Improving customer satisfaction and bettering the performance of the industry and distribution, while also creating value. These are the objectives of the Consumer Relationship Management model developed jointly by ECR Italy.

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Optimal Shelf Availability (ECR Italy)

Scalia 2010.02.19

Publication Date: 2010
Publication Language: Italian
Publication Country/Region: ECR Italy
Publication Type: Bluebook
Publisher: n/a
Companies involved: GS1, ECR Italy
Author: n/a


The executive summary of the Italian Blue Book on Optimal Shelf Availability.
OSA includes three basic steps to recapture lost sales and improve the results of the industry and the individual company: measure the shortage of products on the shelf, understand what’s causing the shortage along the entire logistics chain, identify the actions to improve the level of service to the final customer.

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Shrinkage (ECR Italy)

Scalia 2010.02.19

Publication Date: 2010
Publication Language: Italian
Publication Country/Region: ECR Italy
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR Italy, GS1
Author: n/a


The executive summary of the Italian Blue Book on Shrinkage.
Measure product losses along the entire supply chain, understand the responsibilities and the causes of the loss (damage, inventory differences, fraud), and find ways to recover lost value are the three steps necessary to earn significantly higher profits and revenue and improve customer service.


Click here to download


  

Fast Perfect Order (ECR Italy)

Scalia 2010.02.19

Publication Date: 2010
Publication Language: Italian
Publication Country/Region: ECR Italy
Publication Type: Bluebook
Publisher: n/a
Companies involved: GS1, ECR Italy
Author: n/a


The executive summary of the Italian Blue Book on Fast Perfect Order.
The Fast Perfect Order (FPO) is an integrated solution whereby the manufacturer, retailers and third parties work together to standardise and maximise the efficiency of the flows and the processes to exchange merchandise and order documents, order confirmations, shipping notices and invoicing with their commercial partners.

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Guidelines for pallet exchange (ECR Italy)

Scalia 2010.02.19

Publication Date: 2010
Publication Language: Italian
Publication Country/Region: ECR Italy
Publication Type: Bluebook
Publisher: n/a
Companies involved: GS1, ECR Italy
Author: n/a


ECR Italy Guidelines for pallet exchange.
The new operating procedure for managing EPAL pallet exchange processes and interface methods between manufacturers and retailers on the issue. The Guidelines and Framework Agreement to support the exchange processes. Five years since the introduction of the original recommendation on the Pallet Exchange idea (produced by ECR Italy in 2001) and large-scale retail trade and name brand industry players have found it useful to confront the inherent objectives and results obtained. The result of this analysis is a new recommendation which, while borrowing a number of key aspects from the previous recommendation, introduces a new contractual framework to support the system in order to ensure the recommendation will be widely applied to ensure utmost efficiency and convenience of the system.

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Introduction to EPC - Electronic Product Code (Indicod-Ecr)

Scalia 2010.02.19

Publication Date: 2010
Publication Language: Italian
Publication Country/Region: ECR Italy
Publication Type: Bluebook
Publisher: n/a
Companies involved: GS1, ECR Italy, ECR Europe
Author: n/a


One of the most important and most recent technological developments is the Electronic Product Code (EPC) which enables RFID (radio frequency identification). In order to maximize the associated benefits, it is necessary to understand the state of technological development, its future prospects and the implications in terms of organization, processes and related applications.
The document is aimed at explaining the basics of EPC (Italian language).
Click here to download


  

Introduction to Global Data Synchronization Network (Indicod-Ecr)

Scalia 2010.02.19

Publication Date: 2010
Publication Language: Italian
Publication Country/Region: ECR Italy
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: ECR Europe, ECR Italy


The GDSN (Global Data Synchronisation Network) is a system that facilitates communication, sharing and synchronisation of product registry , logistics and marketing information between manufacturers and retailers. The GDSN makes it possible to ensure timely alignment of standardised information on the products, eliminate errors in the interface processes between commercial partners and improve the efficiency of the supply chain.
The document is aimed at explaining the basics of GDSN (Italian language).
Click hero to download


  

RFID sans frontière (technologique)

Xavier Hua (ECR France) 2010.02.15

Publication Date: 2005
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: Groupe CASINO, COCA COLA , CPV Associés
Author: Jacques Edouard CHARRET, Hubert PATRICOT


« Qu’est-ce que la RFID apporte(ra) de plus ou de différent, dans la chaîne globale d’approvisionnement, en terme de fonctionnalités de la technologie actuelle du code à barres, à quel coût et à quelle échéance ?» c’est la question à laquelle les industriels et les distributeurs d’ECR France ont répondu dans ce manuel. S’appuyant sur l’expression des besoins opérationnels réels et non sur la disponibilité de solutions technologiques abouties, ce manuel délivre une base commune de réflexion sur les apports potentiels de la RFID dans les processus logistiques les plus couramment utilisés dans notre pays. Il met en comparatif les capacités souhaitées et les capacités disponibles des étiquettes RFID EPC.
Décembre 2005 ; 40 pages ; Consultant : CPV Associés
Téléchargez le manuel de bonnes pratiques "RFID sans frontière (technologique) - expression des besoins opérationnels des utilisateurs logistiques"


  

Optimisation des Promotions - Bonnes Pratiques et Indicateurs-Clés de Performance

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1998
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

L'optimisation des promotions est un processus central de l'ECR, en particulier en France au regard de l'activité déployée et des sommes investies. Le concept ECR montre que la performance et l'efficacité des promotions atteignent, au-delà des efforts développés individuellement pour y parvenir, un niveau optimum grâce à la fixation d’objectifs communs, à la gestion conjointe et à l'échange d'informations entre les entreprises partenaires pour analyser et comprendre les coûts et bénéfices tangibles.
Ce manuel, réactualisé, a servi de base au Cdrom de formation (NDRL).
Octobre 1998 ; 43 pages ; Consultant : PricewaterhouseCoopers


  

Optimisation de l'Introduction de Nouveaux Produits – Bonnes Pratiques et Indicateurs-Clés de Performance

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1999
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Le concept ECR de l'optimisation de l'introduction de nouveaux produits prend toute son importance au regard des investissements déployés pour la création et le lancement de nouveaux produits et des échecs encore trop nombreux constatés après leur mise en marché. L'objectif de ce manuel est de proposer aux entreprises une méthodologie conjointe et des indicateurs clés de performance pour augmenter le taux de réussite, améliorer la performance des processus et créer de la valeur.
Ce manuel, réactualisé, a servi de base au Cdrom de formation (NDRL).
Mars 1999 ; 32 pages ; Consultant : PriceWaterhouseCoopers


  

Taux de service au consommateur – Manuel de meilleures pratiques pour la réduction des ruptures en linéaires [Tome 1]

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2002
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a


Le "taux de service" est classiquement mesuré, dans la relation industriel-distributeur, au niveau de l'entrepôt ; il s'est amélioré avec la mise en place de nouvelles pratiques logistiques dans le cadre de l'ECR, comme la GPA ou le CPFR, et peut atteindre aujourd'hui 99% en PGC dans notre pays. Les études révèlent cependant que le taux moyen des ruptures en linéaire, toutes familles de produits et formats de magasins confondus, approche 10%. La nouvelle vision de la "supply chain" doit atteindre le linéaire. Les industriels et distributeurs d'ECR France ont mesuré les enjeux de la rupture et défini ensemble une méthodologie d'amélioration continue. Les premiers pilotes ont montré qu'un travail conjoint permet d'améliorer significativement le taux de service au consommateur. Les travaux français ont essaimé à travers l'Europe depuis la conférence de Glasgow en 2001.

ECR France a réalisé en 2004 un deuxième manuel sur le sujet (voir ci-dessous)

Avril 2002 ; 43 pages ; Consultant : Valtech / Axelboss


  

"Valeur consommateur : la vision partagée des industriels et des distributeurs - création, gestion, mesure"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2002
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Le consommateur est à l'origine des performances des marchés, des marques et des enseignes. Sur quels éléments se bâtit la préférence des clients ? Comment comprendre les degrés de satisfaction des consommateurs ? Quelle opportunité y a-t-il pour un industriel et un distributeur à travailler ensemble pour créer de la valeur pour les consommateurs ?
Ce manuel a pour objet de s'interroger sur les attentes des consommateurs, leur satisfaction et leurs processus d'achat afin de les intégrer dans les réflexions et plans d'action communs des industriels et des distributeurs. Il met en perspective plusieurs concepts de l'ECR et ouvre sur de nouvelles approches des consommateurs que l'évolution des technologies de l'information et la volonté de partage rendent possibles.
Octobre 2002 ; 32 pages


  

Taux de service au consommateur – la diminution des ruptures, de la théorie à la pratique collaborative quotidienne – version intégrale

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2004
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: AUCHAN, ECR France, NESTLE
Author: Eva Alcaide, Olivier LABASSE, Elisabeth GRAVELAT, ean-Pierre ZABLITH


ECR France a inventé ce concept en 1999, en considérant que, dans une vision ECR, la performance de la chaîne d’approvisionnement doit être mesurée au niveau du consommateur. Ce manuel actualise et complète le tome 1 paru en avril 2002 ; il réunit les réflexions de 108 participants industriels et distributeurs de 46 sociétés et les leçons tirées de l’expérience de 11 pilotes. Il est enrichi des résultats provenant du nouvel instrument de mesure ECR développé par IRI France sur notre cahier des charges (mesure des ruptures quotidiennes complètes et partielles par jour nommé, produit nommé, magasin nommé). Il couvre à mi-2006 5200 hypermarchés et supermarchés en France sur la base des sorties de caisse quotidiennes (NDLR). Ce manuel vise à faciliter la mise en place de ce projet transversal, complexe et collaboratif, à la lumière des nombreux pilotes effectués depuis 2000 tant sur le suivi de la démarche commune que sur la mesure conjointe des ruptures. Ses objectifs sont : de promouvoir le concept ECR du taux de service au consommateur, de le diffuser internationalement (ECR nationaux et ECR Europe, ECR Asie-Pacifique, GCI), de servir de référentiel en proposant un langage commun, une démarche conjointe d’amélioration et des outils de mesure, d’informer sur les résultats obtenus par les pilotes et de lever les barrières entre les départements d’une même société et dans la relation industriel-distributeur.

L’enjeu de chiffre d’affaires perdu à la référence peut être estimé dans notre pays à 3 milliards d’euros pour les PGC (NDLR)

Mai 2004 ; 64 pages

Téléchargez le manuel taux service au consommateur Tome 2 2004


  

"Mise en Œuvre des Meilleures Pratiques Logistiques"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1998
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a


A partir de l'état des lieux de la chaîne logistique française, ce manuel permet d'identifier et de décrire les meilleures pratiques logistiques et en particulier celles qui, grâce à l'obtention de la masse critique, permettent d'atteindre des gains non réalisables en binômes. Il présente les coûts d'interface industrie / commerce de la filière française ramenés au prix de vente consommateur. Il décrit les solutions d'optimisation allant de la GPA au Cross-Docking et donne une mesure de leurs enjeux. Il décrit les conditions de mise en œuvre de chacune des solutions recommandées. Les coûts d’interface industriels-distributeurs ont été évalués en France à 17,2% du PVC.
Octobre 1998 ; 2 tomes 250 pages ; Consultant : The Boston Consulting Group (épuisé)


  

"Mise en Œuvre des Meilleures Pratiques Logistiques / Implementing Logistics Best Practices - Document de Synthèse / Executive Summary"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1999
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Ce document (version bilingue) est la synthèse des analyses et recommandations des groupes de travail constitués pour réaliser le manuel "Mise en œuvre des meilleures pratiques logistiques" 1998. Il présente le chiffrage des coûts d'interface et des enjeux de chacune des 8 solutions recommandées : entrepôt partagé, GPA/CdD, GPA/PdV, cross-docking, planning commun et prévisions concertées des promotions, bonne gestion des hausses de tarif, suppression des contrôles à réception. Leur mise en œuvre correspondrait à une réduction de 23% des coûts d’interface soit 4% du PVC sur la base des coûts moyennisés.
Avril 1999 ; 27 pages ; Consultant : The Boston Consulting Group


  

"Simplification et Accélération des Contrôles à Réception - Enjeux et Solutions"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1999
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Ce manuel présente les solutions de simplification des contrôles à réception et d'accélération des processus à partir de l'expérience de 6 binômes ayant appliqué ces solutions. Il propose un chiffrage des économies potentielles.
Octobre 1999 ; 20 pages ; Consultant : The Boston Consulting Group


  

"Gestion Partagée Des Approvisionnements - Enjeux et conditions de mise en œuvre"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2000
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Ce document précise le champ d'application de la GPA entrepôt et de la GPA point de vente, les conditions de mise en œuvre de la pratique et valide les gains potentiels liés à sa mise en place (auxquels il faudrait ajouter l’amélioration du taux de service et, partant, l’augmentation du chiffre d’affaires). L’enjeu a été évalué à 2,3% du prix de vente consommateur pour les partenaires appliquant 100% de la solution à 100% de leurs flux. Un modèle d'évaluation des bénéfices/surcoûts sur l'ensemble de la chaîne logistique, du producteur au linéaire, a été développé et utilisé par les pilotes. Ce modèle (logiciel simple) permet aux partenaires d'évaluer les enjeux économiques de la GPA pour leur situation particulière.
Tous les distributeurs français et la totalité des industriels, membres d’ECR France pour lesquels la solution est applicable, ont mis en place la GPA depuis la création du groupe de travail (NDLR).
Mai 2000 ; 24 pages ; Consultant : The Boston Consulting Group


  

"Planning des Echéances Communes et Prévisions Concertées des Promotions - Enjeux Logistiques et Economiques"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2000
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Anticipant sur le développement du CPFR, ce manuel présente les enjeux en terme économique et logistique de la planification des échéances communes (événements promotionnels) et des prévisions concertées des promotions dans notre pays. Cinq binômes pilotes producteur - distributeur ont mis en œuvre les solutions en réel et engagé un dialogue sur l'optimisation des promotions.
Mai 2000 ; 24 pages ; Consultant : The Boston Consulting Group


  

"Cross-docking - Concepts, enjeux et conditions de mise en œuvre - Résultats des pilotes"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2000
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Le cross-docking n’est pas en soi une bonne pratique qui peut être appliquée à tous les flux. Ce manuel identifie les gains potentiels et les conditions de validité du "cross-docking". Un modèle d'évaluation des bénéfices/surcoûts sur l'ensemble de la chaîne logistique, de l'usine au linéaire, a été développé pour être utilisé en binôme industriel - distributeur. Ce modèle permet aux partenaires d'estimer les enjeux économiques du "cross-docking" pour leur cas particulier sur la base des volumes concernés, de la nature de leurs flux et de leurs schémas logistiques. Les résultats montrent que le potentiel d'économies sur la chaîne varie significativement selon le produit, le type de flux et la situation propre des partenaires
Décembre 2000 ; 24 pages ; Consultant : The Boston Consulting Group


  

"Enquête Optimisation des unités d'expédition, des emballages secondaires et tertiaires : vers une optimisation du transport "

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2002
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Cette enquête a été réalisée dans le cadre d'un groupe de travail réunissant des adhérents d'ECR France ainsi que des transporteurs. 63 questionnaires ont été exploités : 25 provenant de l'industrie, 27 du secteur du transport et 11 de la distribution. Son objectif est d'identifier, auprès des trois types d'acteurs, les pratiques concernant :
- le transport (les modes, les difficultés, le remplissage des camions, …) ;
- les unités d'expédition (palettes hétérogènes, palettes sandwichs, …) ;
- les supports de palettisation (mode de gestion, échange de palettes, …) ;
- les emballages secondaires (standards européens, emballages et déchets d'emballage,
RTI, …) ;
- le marquage.
Janvier 2002 ; publication réservée aux entreprises répondantes ; 37 pages ; Consultant : The Boston Consulting Group


  

"Optimisation des unités d'expédition, des emballages secondaires et tertiaires : vers une optimisation du transport"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2002
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

L'optimisation des unités d'expédition et de leurs composantes, les emballages secondaires et tertiaires, est une problématique particulièrement adaptée à l'approche ECR. Un groupe de travail européen intitulé "Efficient Unit Loads" s'est intéressé au sujet dès 1997 pour dégager une large compréhension des pratiques et des enjeux en la matière et poser les grands principes de standardisation concernant les unités d'expédition. Les membres d'ECR France ont souhaité, dans ce manuel, actualiser et compléter ces travaux en intégrant les spécificités nationales et la gestion des supports et approfondir les recommandations proposées par ECR Europe.
Les pratiques relatives aux unités d'expédition ont un impact direct sur l'utilisation de la capacité de transport. L'importance croissante des enjeux économiques et environnementaux liés à l'optimisation du transport renforce l'impératif d'une réflexion sur l'amélioration des unités d'expédition dans le cadre des politiques de développement durable.
Septembre 2002 ; 44 pages ; Consultant : the Boston Consulting Group


  

"Optimisations logistiques multi-fournisseurs / multi-clients et intégration des prestataires logistiques - Multipick, multidrop, GPA mutualisée"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2002
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Ce manuel traite de l'optimisation logistique multi-fournisseurs / multi-clients sur l'ensemble des processus reliant les usines aux magasins (multipick, multidrop et GPA mutualisée). Il est particulièrement dédié aux flux de produits dont la rotation ne permet pas le transport en camions complets avec une fréquence élevée de livraison et aux petites et moyennes entreprises. L’économie accessible par la mutualisation, à niveau de service comparable, est supérieure à 1,2% du CA global des industriels concernés. A titre d’exemple, la GPA mutualisée permet aux fournisseurs « D » de passer, à coût identique, d’une fréquence de livraison de toutes les deux semaines et demi à 3 fois par semaine ou de diminuer le coût de passage de la GPA bilatérale à la GPA mutualisée de 2,25%.
La recherche de solutions multilatérales peut aussi contribuer à réduire, par une meilleure maîtrise de sa demande, l'impact du transport sur l'environnement.
Septembre 2002 ; 28 pages ; Consultant : Valtech Axelboss


  

"Sécurité consommateur : qualité, traçabilité, gestion de crise – vers une nouvelle approche industriels – distributeurs"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2004
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Le manuel a pour but de :
- Permettre aux entreprises industrielles et de distribution de mieux répondre ensemble aux exigences de la directive européenne 2001/95/CE relative à la sécurité générale des produits applicable au 15 janvier 2004 et à celles du règlement 178/2002 relatif à la sécurité des denrées alimentaires applicable au 1er janvier 2005 ;
- Fournir aux opérateurs des bonnes pratiques partagées permettant de construire la masse critique de mise en œuvre nécessaire pour la pleine efficacité des processus et standards tout au long de la chaîne d’approvisionnement ;
- Recommander les bonnes pratiques collectives et paritaires de gestion de crise dans notre pays.
Les recommandations du manuel français sont alignées avec celles du manuel européen cité ci-dessus pour les chapitres communs aux deux documents (outils de la traçabilité, …). Les recommandations françaises, liées aux spécificités nationales, viennent en complément, notamment pour la gestion de crise ; elles ont été communiquées à la DGCCRF qui les a approuvées (cf. fiche d’alerte « reflexe » standard).
Avril 2004 ; 72 pages


  

"Gestion collaborative de l’information pour le transport et le stockage des produits classés dangereux et des autres produits soumis à réglementation transport – ADR, FDS, Fiche Produit, ICPE, Phrases de risque"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2006
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Dans un contexte législatif de plus en plus complexe (règlementations européennes, nationales,…) ce manuel a pour but d‘informer les différents acteurs de la chaîne globale d’approvisionnement sur les exigences du transport et l’entreposage des produits dangereux (et des produits soumis à règlementation transport) et de faciliter leur gestion grâce à la mise en connexion des informations pertinentes (fiche produit, FDS, ICPE). La mise en œuvre des recommandations permettra aux acteurs concernés d’évaluer de façon quasi-automatique et en temps réel la conformité du transport et de l’entreposage.
Le manuel propose également une bibliothèque des principaux textes réglementaires pour en faciliter le repérage. Tous les distributeurs français ont participé à ce groupe de travail.
Juin 2006 ; 52 pages


  

"Solutions multiacteurs d’optimisation du transport routier pour un développement durable – Création du site Internet « Cartographie transport »"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2006
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a

Le développement durable est au centre des politiques nationales et européennes. Le concept n’est pas nouveau et concilie développement économique, progrès social et protection de l’environnement. Dans ce cadre, le transport routier fait l’objet de nombreuses critiques liées à la consommation d’énergie primaire, à son impact sur l’effet de serre, sur la toxicité humaine, sur la congestion et l’emprise foncière des infrastructures, … La mutualisation des chargements permet d’augmenter le remplissage des camions et, partant, de diminuer l’impact du transport routier sur l’environnement, tout en maîtrisant ses coûts et en augmentant le taux de service au consommateur.
Ce manuel propose un nouveau service (« cartographie ECR des flux de transport ») sur le site Internet www.ecr-france.org pour faciliter la mutualisation, réduire la consommation de gazole et les émissions de CO2.
Octobre 2006 ; 28 pages


  

« Emballage prêt-à-vendre optimisé - du concept initial à la pratique soutenable »

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2007
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR France, CASINO, L’OREAL
Author: Jean-Michel DUHAMEL, Xavier FILOU

Depuis l’ouverture du groupe de travail d’ECR France en septembre 2005, plusieurs emballages prêt-à-vendre optimisés ont été développés, en suivant les enseignements du premier manuel ECR France (publié en mai 2006) et en testant l’outil d’évaluation présenté dans ce second manuel avec la méthodologie d’analyse coûts/bénéfices sur l’ensemble de la chaîne de valeur et les 8 étapes pour passer du concept à la pratique soutenable. ECR France a contribué aux travaux européens conduits depuis février 2006. Les recommandations de ce manuel sont ainsi parfaitement alignées avec celles publiées début 2007 par ECR Europe.
Le succès d’un EPAVO dépend aussi d’une bonne préparation et d’une bonne concertation des acteurs de toute la chaîne d’approvisionnement du fabricant d’emballages au personnel du magasin.
La forte implication de plusieurs distributeurs français et de nombreux industriels dans cet atelier témoigne de la volonté de définir un langage commun permettant d’apprécier la viabilité du concept au cas par cas, puis de développer des solutions optimisées tout en évitant les multiplications d’exécutions et les coûts de complexité.
Juin 2007 ; 56 pages
Téléchargez le manuel de bonnes pratiques : "Emballage prêt à vendre optimisé - du concept initial à la pratique soutenable"


  

Optimiser la chaîne d’approvisionnement - améliorer le taux de service aux consommateurs, maîtriser les coûts logistiques et diminuer les impacts environnementaux

Xavier Hua (ECR France) 2010.02.12

Publication Date: 2009
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: ECR France
Author: Géraldine FOUQUE, Olivier Labasse


Dessiner la chaîne d’approvisionnement de 2012, de l’usine au magasin, pour améliorer le taux de service aux consommateurs, maîtriser les coûts logistiques, diminuer l’impact sur l’environnement de l’activité et améliorer la qualité de vie de nos concitoyens en travaillant sur l’utilisation des modes de transport (route, rail, fluvial, intermodalité) et sur les infrastructures (entrepôts, centres de distribution, zones logistiques, …) avec une vision nouvelle (massification, multimodalité, mutualisation) est le nouveau projet collectif lancé en 2009. S’il apparaît ambitieux, l’approche reste pragmatique avec l’accélération de la mise en oeuvre d’un certain nombre des solutions recommandées lors de nos groupes de travail antérieurs. Ce recueil a pour objectif de les recenser en vue de partager un langage et des outils communs et de construire sur des bonnes pratiques élaborées depuis plus de 10 ans. Il répondra également à la demande de plusieurs adhérents souhaitant disposer pour leurs nouvelles recrues, d’un panorama des optimisations logistiques. Les principales bonnes pratiques collaboratives sont réparties en 3 chapitres - amélioration du taux de service en linéaire, maîtrise des coûts logistiques et réduction des impacts environnementaux.

Juin 2009, 40 pages

Télécharger le manuel Optimiser la chaine d'approvisionnement - améliorer le taux de service aux consommateurs, maîtriser les coûts logistiques et diminuer les impacts environnementaux- tome I 2009


  

Mise en Œuvre de l'EDI - Enquête Interne "Etat des Lieux"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1998
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: n/a
Author: n/a


Cette étude présente l’état de la mise en œuvre de l'EDI par les membres industriels et distributeurs d'ECR France en 1998. Elle permet d'identifier les axes de progrès collectifs et de hiérarchiser l'implémentation des messages. Elle constitue pour chacun des adhérents d'ECR France un étalonnage comparatif de leur mise en œuvre de l'EDI.

Etude 1997-1998 ; 22 pages + annexes ; Partenaire : GENCOD EAN France ; enquête réservée aux entreprises répondantes


  

"La Commande EDI - Manuel des Meilleures Pratiques"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1998
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: GENCOD EAN France, ECR France
Author: n/a

Ce manuel a pour vocation de faciliter la mise en œuvre de la commande EDI dans les entreprises ainsi qu'entre les partenaires commerciaux. Il présente les principales recommandations pour faciliter le dialogue technique entre les partenaires, améliorer la communication des données et définir conjointement les règles de gestion commerciale.
La commande EDI était peu mise en œuvre en 1997 et nécessitait, lorsqu’elle l’était, de nombreux retraitements. La décision collective d’adoption a été déterminante (NDLR).
Mai 1998 ; 44 pages ; Partenaire : GENCOD EAN France


  

La Fiche Produit EDI - Manuel des Meilleures Pratiques

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1998
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: GENCOD EAN France, ECR France
Author: n/a


La fiche produit est le socle de tous les échanges de données informatisés ; indispensable à la constitution et à la maintenance de bases produits, elle est mise à contribution dans la conduite des quatre principales stratégies de l'ECR : lancement de nouveaux produits, optimisation des assortiments et des promotions, réapprovisionnement efficace. Ce manuel présente le format standard EANCOM / ECR France et les clés de sa mise en œuvre.

Ce standard a depuis évolué, notamment avec l’arrivée des catalogues électroniques - voir manuel GDS (NDLR).[CUT]

Juin 1998 ; 28 pages ; Partenaire : GENCOD EAN France


  

"The EDI Order - Manual of Best Practices"

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1999
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: GENCOD EAN France, ECR France
Author: n/a

Version anglaise de la commande EDI pour nos partenaires européens.
Avril 1999 ; 33 pages ; Partenaire : GENCOD EAN France


  

EDI et Gestion Partagée des Approvisionnements - Manuel des Meilleures Pratiques

Xavier Hua (ECR France) 2010.02.12

Publication Date: 1999
Publication Language: French
Publication Country/Region: ECR France
Publication Type: Bluebook
Publisher: n/a
Companies involved: GENCOD EAN France, ECR France
Author: n/a


Deux messages EDI sont nécessaires pour mettre en place la GPA de manière efficace : INVRPT (inventory report) et SLSRPT (sales report). Ils structurent le partage d'informations nécessaire à la gestion partagée des approvisionnements.[CUT]

Juillet 1999 ; 36 pages ; Partenaire : GENCOD EAN France (épuisé)