ECR Europe Forum ‘11. Plenary 1 - Rising to the challenges

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Carrefour, Procter & Gamble, Evolution Securities, Exane BNP Paribas, Union Bancaire Privee
Author: Ignacio Gonzalez, Gianni Ciserani, Andrew Porteous, Jeff Stent, Robert Jones

This remains a time of unprecedented challenge for Europe’s consumer goods industry... economy still stuttering, energy prices rising, urgency needed on sustainability and new digital technologies changing the consumer relationship. The experts – and shoppers – have their say.

ECR Europe’s Co-chairmen Gianni Ciserani, P&G, and Ignacio Gonzalez, Carrefour, outline the issues.

The challenge of change

Joanne Denney-Finch, Chief Executive of IGD, examines the major challenges confronting our industry in Europe – and why collaboration will be needed to overcome them all.

Under the financial spotlight

Dave McCarthy, Evolution Securities, Jeff Stent, Exane BNP Paribas, Robert Jones, Union Bancaire Privée, and Gianni Ciserani, P&G, in a panel debate on the future of the consumer goods industry from a financial perspective – and challenge the way we view our industry.

Targeting the world’s most powerful consumers

Women drive 70-80 per cent of all consumer product purchases and companies must be shrewder than ever to win them over. In a presentation based on her acclaimed book (called “essential reading” by The Wall Street Journal), Bridget Brennan will discuss the fundamentals of gender psychology, and the trends affecting how women, in the developed and emerging markets, interact with brands and make purchasing decisions. Topics include:

  • The changing role of women and how this impacts the way they perceive the world and everything in it.
  • The six most important trends that are key to determining their wants and needs.

What do shoppers think?

A GFK shopper panel responds to the issues raised by the speakers in this plenary session, giving their reactions to the main talking points in a frank and illuminating question-and-answer session.

Facilitated by Jon Woolven, IGD.

Download Plenary 1 Presentation

ECR Europe Conference - Brussels 2011 - Plenary 1 from ECR Community on Vimeo.


  

ECR Europe Forum ‘11. Special plenary

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Report
Publisher: n/a
Companies involved: Nestle, Carrefour, Unilever, Rewe
Author: Laurent Freixe, Ignacio Gonzalez, Lionel Souque, Jan Zijderveld

Four industry leaders – Laurent Freixe, Executive Vice-President and Zone Director Europe, Nestlé; Ignacio Gonzalez, Commercial and Group Merchandise Director, Carrefour; Lionel Souque, Chief Representative Super- & Hypermarkets Germany, REWE Group; and Jan Zijderveld, President Western Europe, Unilever – answer questions on the hot topics put by journalist and moderator Alex Thomson.

Facilitated by Nigel Bagley, Unilever

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ECR Europe Forum ‘11. Plenary 2 - Working together in Europe

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: The Coca-Cola Company, Tesco Poland, Selexyz
Author: Robert Wilkinson, Jon Fleetwood, Anna Grabowska, Angélique Wouters

A learning  journey to greater consumer satisfaction
A brief introduction to the work of the International Commerce Institute by Robert Wilkinson, Vice President Strategic Industry Development, The Coca-Cola Company, followed by two examples of leading-edge thinking and collaborative practices driving greater consumer satisfaction. Jon Fleetwood, Global Account Director, Coca-Cola, and Anna Grabowska, Commercial Director, Tesco Poland, will give an account of how collaboration is meeting consumer needs better; Angélique Wouters, Chief Digital Officer, Selexyz, explains how book retailing is meeting changing needs.[CUT]

The bookstore with a story (selexyz) from Maximilian Musselius on Vimeo.
The consumer and shopper journey
Andrew Morgan, President Europe, Diageo, and Nikos Veropoulos, CEO, Veropoulos Group, explain how and why a shared approach by suppliers and retailers creates a better understanding of the journey to purchase and consumption – bringing shopper satisfaction and company growth.
Making supply chain collaboration
The point of difference
With energy and other input costs rising by a third in the last five years, grocery margins are being squeezed and businesses are focusing even more on bottom-line efficiency. On-shelf availability is the first moment of truth. Inventory levels play a critical role in either driving up service or increasing cost. Gavin Chappell, Supply Director, Asda, Chris Tyas, Head of Supply Chain, Nestlé Europe, and Matt Wood, Head of Non Food Supply, Asda, describe two high-profile ECR projects exploring these dynamics and offer a navigation framework.




The 3-D effect of Business information – the new age of information sharing and usage
An introductory film presents the 3-D effect of business information throughout the supply chain, from the manufacturer to the final shopper in retail stores. Following this, Ghislain Esquerre, Supply Chain Competence Center Director, Carrefour, Jochen Rackebrandt, Director Customer Supply Chain Development Europe, Kraft Foods, and Jörg Pretzel, CEO, GS1 Germany, will describe how European initiatives are being consolidated and retailers and suppliers are being brought together to turn business in- formation into better trade item and POS data exchanges.

The 3-D effect of Business information – the new age of information sharing and usage from Maximilian Musselius on Vimeo.





Download Plenary 2 presentation




Working together in Europe Interviews from Maximilian Musselius on Vimeo.

Inside the mind of the shopper from Maximilian Musselius on Vimeo.

It matters more. But why? from Maximilian Musselius on Vimeo.

The Future of Publishing from Maximilian Musselius on Vimeo.


  

ECR Europe Forum ‘11. Plenary 3 - Seizing global opportunities

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Carrefour, The Coca-Cola Company
Author: Lars Olofsson, Muhtar Kent

Where does our industry go from here? Two industry leaders, Lars Olofsson and Muhtar Kent, Co-chairs of The Consumer Goods Forum, share their views on the future. As CEO of Carrefour and Chairman and CEO of the Coca-Cola Company respectively, they each outline from their own perspectives the global challenges and opportunities to be seized, and consider the Future Value Chain.[CUT]
Closing remarks by ECR Europe Co-chair Ignacio Gonzalez.
Facilitated by Frits van den Bos, ECR Netherlands.
Download Plenary 3 Presentation

Coca-Colla - Maroon 5 from Maximilian Musselius on Vimeo.

2020 Future Value Chain from Maximilian Musselius on Vimeo.


  

ECR Europe Forum ‘11. BO1.3 - Sustainability

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Chiquita
Author: George Jaksch, members of the Sustainability Steering Group of the Forum

Last November, the board of the Consumer Goods Forum made two key commitments on sustainability concerning two ‘hot spots’ in the consumer goods industry that have a significant impact on climate change. The first CGF commitment is for our industry to help end deforestation; the second is to phase out use of refrigerant gases with high global-warming potential. Both announcements have been well received by NGOs, including the World Wildlife Fund and Greenpeace. The Prince of Wales has also expressed his support for the direction this work is taking.
Explore with leading companies the plans to address the commitments made on deforestation and refrigeration as well as other work in the CGF sustainability programme. Topics include the global packaging project, carbon measurement project, the work under way on providing a common language for business on key sustainability terms, and the global social compliance programme.[CUT]
Speakers: members of the Sustainability Steering Group of the Forum.
Facilitated by the Consumer Goods Forum.
Download Presentations:

Sustainability presentation (by members of the Sustainability Steering Group)

The Global Compliance Social Programme (Chiquita)






  

ECR Europe Forum ‘11. BO1.4 - Delivering ‘unreasonable’ results through collaboration

2011.04.10

Publication Date: 2011
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Boxwood, Nokia, Premier Foods
Author: Matt Clark, Jeremy Hammant, Mark Walsh, Richard Herbage

The successful companies of the future will be those that use collaborative opportunities to drive efficiency and business growth. However, the current reality is that only 35 per cent of collaboration initiatives are even moderately successful. Work has been done in recent years on a number of projects that can be categorised into three distinct types: internal collaboration across functional boundaries and geographies; vertical collaboration between trading partners; and horizontal collaboration between organisations in different sectors.

This session provides examples of all three types of projects from a number of industry sectors.

• Offer a practical, straightforward guide on how to implement collaborative projects successfully

• Show case studies that have delivered tangible and sustained benefits

• Draw the lessons into an innovative approach that delegates can take away and use.

Speakers: Matt Clark, Jeremy Hammant, Boxwood; Mark Walsh, Nokia; Richard Herbage, Premier Foods.

Facilitated by Boxwood.

Download Delivering Unreasonable Results Presentation


  


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