ECR Europe ‘06 [Stockholm]. OSA presentations

2006.02.10

Publication Date: 2006
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: n/a
Author: n/a

On-Shelf Availability – The Next Generation
ECR Italiy (achieve global) / ECR UK (IGD)
Action, Results & Learning 
100% Availability
ECR UK (Tesco, Unilever, IGD)

ECR Europe Forum ‘05. OSA presentations

2005.02.10

Publication Date: 2005
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Presentation
Publisher: n/a
Companies involved: Kraft Foods, Coca-Cola Enterprise, Systeme U
Author: Jochen Rackebrandt, Christian POLGE, Jacques JOUANNEAU

On Shelf Availability improved – OSA in practice
Jochen Rackebrandt, Kraft Foods
From Factory to Fridge (Enhanced On Shelf Availability Via Store Demand Forecasting)
Sainsbury's / Kraft Foods
Implementation is key : How to reduce out of stock in store based on a collaborative partnership
Christian POLGE, VP Sales & Marketing - Coca-Cola Enterprise
Jacques JOUANNEAU, ECR projects manager – Systeme U


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On Shelf Availability improved – OSA in practice
Jochen Rackebrandt, Kraft Foods
From Factory to Fridge (Enhanced On Shelf Availability Via Store Demand Forecasting)
Sainsbury's / Kraft Foods
Implementation is key : How to reduce out of stock in store based on a collaborative partnership
Christian POLGE, VP Sales & Marketing - Coca-Cola Enterprise
Jacques JOUANNEAU, ECR projects manager – Systeme U

Optimal Shelf Availability (OSA) - Increasing shopper satisfaction at the moment of truth

2003.12.20

Publication Date: 2003
Publication Language: English
Publication Country/Region: ECR Europe
Publication Type: Bluebook
Publisher: n/a
Companies involved: Albert Heijn, LKW Walter, Vrumona, Unilever, Smith's Food Group, Procter & Gamble, Philips Lighting, Masterfoods, Nestlé, Manor Bakeries, Johnson & Johnson, L'Oréal, Kraft Foods, Danone, Fima, Gillette, Henkel, Auchan, Coop Sweden, Tradeka, Spar, Safeway, Royal Ahold, Pingo Doce, dm-Drogeriemarkt, Coors Brewers, Delhaize, Allied Domecq, Roland Berger Strategy Consultants
Author: Gerhard Hausruckinger, Hannes Thiede, Felix Hasse

by Roland Berger Strategy Consultants (2003)


The ECR guidebook on Optimal Shelf Availability shows retailers and manufacturers the importance of improving product availability and the right approach to making significant improvements.

Despite efforts to improve product availability for shoppers and consumers, a satisfactory level has not yet been achieved. A study of seven European countries showed that product availability is between just 90 and 93 percent. At the same time, consumer surveys have shown that consumers consider product availability to be a very important factor. This affects both retailers and manufacturers, as it could potentially lead to considerable financial losses. After all, when consumers find themselves faced with an out-of-stock, they don't necessarily simply switch to another size or form of the product in question; instead, they may switch brand, or even leave the store without buying anything. If that is the case, then retailers lose out on the entire basket.

The report describes how a holistic approach can improve on-shelf availability by as much as 50 percent. The approach consists of seven improvement levers to address the specific root causes identified. However, for any approach to be successful, regular measurement and issue awareness on the part of store management are essential. Successful approaches are described based on case examples at Kraft, Dehaize, DM, Spar, L'Oreal, Cora, Auchan, Nestlé, and many others.

Click here to download the BlueBook

OSA Measurement White Paper