The ECR Europe Executive Programme



ECR LaB: Leading across Boundaries
The Consumer Goods Sector Executive Development Programme

Introduction to ECR LaB

Companies in the Consumer Goods Business are under constant pressure. The need to meet changing shopper and consumer needs, environmental goals, food shortages, volatile fuel prices and global economic uncertainty, are all huge challenges.
The ECR Europe LaB Programme provides delegates with a unique opportunity to access to the latest sector-relevant thinking and strategies together with their peer-representatives from other companies.
In addition, with their new colleagues, to discuss and find effective collaborative solutions through the Value Chain to service shopper and consumer  needs better, faster and more efficiently.

ECR LaB is

  • for high-potentials in Consumer Goods companies
  • for crossing new boundaries: within companies, with trading partners, globally
  • a ‘LaBoratory’: an exploratory environment – to discover & try out new ideas
  • an exploration of the Key Leadership Duality – change what needs to change, keep what works
  • a transition towards delegates’ own visions of the future – from the visions of others’
  • complements company internal programmes – learning & working together with new colleagues
  • a collaboration itself!

The content of the ECR LaB Programme is designed for directors or senior managers from any function in the business, for example, Sales, Finance, IT, Marketing, Supply Chain or Commercial divisions.

The Three Pillars

  • Individual Leadership Qualities include:

- Understanding characteristics of successful leaders

- Forging innovation, enthusiasm & success in others

  • Leadership in my Network includes:

- Building collaborative relationships with partners

- Developing a network of influence for partnership success

  • Leadership in the Consumer Goods Sector includes:
- Focusing on Shoppers’ and Consumers’ benefits

- Embracing Sustainable Growth across the Sector


The Three Themes
  • Shopper and Consumer
- How will Shoppers buy in the future?

- What will be the changing role of Consumers in buying decisions?

The expansion of social networks, smartphone & tablet usage, plus other technologies mean that shoppers will continue to change the way they shop and the stimuli they respond to. In addition, the roles of consumers vs. shoppers will change with increasing access to these technologies and other demographic evolutions.

  • Efficient Collaboration
- How can Company Leaders better anticipate and respond to Shopper changes?

- What are the ‘Rules of the Game’ for successful collaboration?

Responding to Shopper & Consumer changes needs Retailer and Supplier companies to collaborate better than ever before.

LaB provides the opportunity for delegates to discuss the challenging topic of how collaboration can really work balanced against the legal need for fair competition and financial success.

  • Sustainable Growth
- How will companies jointly determine the future shape of the Sector?

- What are the emerging and expected ‘fault-lines’?

Consumer Goods companies need to foster growth, yet also need to consider environmental issues and challenges. These emerging “fault-lines” need to be overcome by collaborative responses. The programme will explore what these responses might be.

Agenda: 
  • First Module at INSEAD Campus, France 30 June - 6July:
Academic Research / Case Studies & Industry Speakers, Discussions, Simulations, Workshops & Field Trips (Field Trips focusing on Store Visits exploring the characteristics of mature European markets)

  • Second Module at INSEAD Campus, Singapore 24-30 Nov:

Academic Research / Case Studies & Industry Speakers, Discussion, Simulations, Workshops & Field Trips (Field Trips focusing on Asian Supply Chain processes and Store Visits in Asian markets)


To Find Out More: 

Discuss possible participation in full confidence with Stephanie Penning
Request a Brochure & Application Form
Contact delegates of previous Programmes for their experiences
Contact your local ECR National Initiative 
http://www.ecr-europe.org/about-ecr/ecr-community

or directly to Stephanie Penning,
Development Director
Stephanie.Penning@ecreurope.com 
Phone: +39 349 243 3706
http://www.ecr-europe.org/ 


ECR_LAB_brochure-v9.pdf