Leaders [PMP]

Progressive Management Programme: 2011
The Unique Leadership Programme for executives in the Consumer Goods industry. Designed for the consumer goods industry by the industry, the PMP joins tomorrow’s leading retail and suppliers executives in a series of shared learning journeys, thereby helping both sides understand each other better and build relationships that will last into the future.

Download Progressive Management Programme Application for Admission 2011
Download Progressive Management Programme 2011

Progressive Management Programme 2011

Executive Education in cooperation with:

* London Business School (LBS), UK
* WHU – Otto Beisheim School of Management, Germany
* The Wharton School, University of Pennsylvania, USA
* INSEAD, France

Four module programme
We offer a four module programme, focusing on real-life business issues and taught by leading academics in the respective subjects, complimented by interactive discussions led by captains of the Industry will cover future and current business practices such as: Understanding Consumers, Generating Demand, Executing Supply, Leading Change.

We reserve the right to modify the content listed here below to better match the expectations of the programme participants.

Understanding Consumers at London Business School

* The collaborative Landscape – Present and Future
* Shopper Loyalty Beyond Reason
* Consumers’ Willingness to Pay: the Psychology of Pricing
* Brand Appeal and the value of Brand Assets
* Future Trends in Consumer Retailing, using 21^st Century Technology

Dates: 30 January to 4 February 2011

Generating Demand at The Wharton School

* Retail Execution: Different Models, Markets and Formats
* Pricing and Promotion Management, Unplanned Purchasing
* Linking Marketing to Financial Metrics
* Scenario Planning / Peripheral Vision
* Innovation Tournaments

Dates: 28 March to 1 April 2011

Executing Supply at WHU

* Industrial / Service Excellence for Sustainable Advantage
* Supply Chain Collaboration, including Out-sourcing and Direct Marketing
* Information Sharing in the Supply Chain / Best Practice in Distribution
* The Future Retail Supply Chain / Best Practice in Logistics Services
* Innovative Store Value-Chain Technologies / Best Practice in Retailing

Dates: 23-27 May 2011

Leading Change at INSEAD

* Fair Process & Leadership in the future consumer environment
* Collaborative Innovation: Jointly Agreed Growth
* Leading Effective Teams for continued High Performance
* Personal commitment to Strategic Change in you Company and the Consumer Goods Forum

Dates: 5-9 September 2011

Deadline for registration: 30th September 2010
Application Forms
The admissions process requires a complete application form to be sent to the Admission Committee. It is reviewed before a place on a programme can be confirmed.

Request for a personal consultation:

Stephanie Penning

+39 349 243 3706