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About ECR

ECR (Эффективный отклик на запросы потребителей) – это платформа для сотрудничества и обмена опытом между производителями и ритейлерами, которые объединяют свои усилия, чтобы предложить потребителю лучшее качество товаров и обслуживания, совместно формируя спрос, уменьшая затраты по всей цепи поставок и разрабатывая общие стандарты технологического обеспечения.



"To promote mutual understanding between the supplier and the retailer, including the level of understanding business models - one of the main aims of ECR."
Maximilian Musselius, Executive director, ECR Russia

ECR members

  • 57

    suppliers

  • 19

    retailers

  • 6

    associations

  • . Acort
  • . Auchan
  • . Azbuka Vkusa
  • . Bacardi
  • . Baltika Breweries
  • . Beiersdorf
  • . Billa
  • . Brown-Forman Rus LLC
  • . BWT Barrier
  • . Campari Rus LLC
  • . Cherkizovo
  • . Coca-Cola
  • . Colgate-Palmolive
  • . Danone
  • . Denview limited
  • . Diageo
  • . DIXY Group
  • . Dr. Oetker
  • . EFES
  • . EFKO
  • . Ferrero Russia
  • . Fish union
  • . FM Logistic Vostok
  • . Friesland Campina
  • . Gradient
  • . Heineken
  • . Hochland Russland
  • . Hyperglobus
  • . Impex
  • . Jacobs Rus
  • . Johnson&Johnson
  • . Kellogg
  • . Kimberly-Clark
  • . L’Oreal
  • . Lenta
  • . Lindt & Sprungli (Russia)
  • . Lipetskpivo
  • . Luding Ltd
  • . Magnit
  • . Maria-Ra
  • . Mars
  • . Metro Cash& Carry
  • . Moet Hennessy Distribution
  • . Mon’delez Rus LLC
  • . Moscow Brewing Company
  • . National Meat Association
  • . Nestle Rossiya LLC
  • . NMGK
  • . O’KEY
  • . Omskvinprom
  • . Ostankino
  • . OZON
  • . Paulig
  • . PepsiCo
  • . Perfetti Van Melle
  • . Pernod Ricard Rouss
  • . Petelino TH LLC
  • . Procter&Gamble
  • . Productgarant
  • . Roust Russia
  • . RusBrand
  • . S.C.Johnson and Son
  • . SCA Hygiene Products Russia
  • . Schwarzkopf & Henkel
  • . SELGROS Cash&Carry
  • . SIMPLE
  • . SPLAT
  • . SunInBev
  • . Unilever SNG
  • . Union of alcohol production manufacturers
  • . Union of independent retail chains of Russia
  • . United Confectioners
  • . Valio
  • . Verniy
  • . X5 Retail Group N.V.

butterfly vs diamond concept

  • Butterfy

    The traditional partnership model between retailers and suppliers: representatives of different departments (for instance - category manager or IT specialist) do not communicate directly with each other, but through the agency or key account manager or buyer.

  • Diamond

    The model that is supported by ECR: experts in different areas cooperate and together work out solutions of business processes optimisation for the benefit of consumer.

Join ECR