About ECR

ECR (Efficient Consumer Response) is a platform for cooperation and exchange of experience and best practices between manufacturers and retailers that combine their efforts to offer the consumer the best quality of goods and services, jointly forming demand, reducing costs throughout the supply chain and developing common standards for technological provision. ECR unites suppliers and retailers from 20 European countries.



"To promote mutual understanding between the supplier and the retailer, including the level of understanding business models - one of the main aims of ECR."
"We are glad that there is a platform on the Russian market in which suppliers and retailers share best practices in an atmosphere of trust and partnership. From mutual openness and willingness to cooperate, all the parties involved benefit: the supplier, the retailer and, ultimately, the consumer."
"The customer's needs satisfaction is achieved with greater efficiency through the partnership interaction in which the best practices are exchanged."

ECR members

  • 57

    suppliers

  • 19

    retailers

  • 6

    associations

  • . Acort
  • . Auchan
  • . Azbuka Vkusa
  • . Bacardi
  • . Baltika Breweries
  • . Beiersdorf
  • . Billa
  • . Brown-Forman Rus LLC
  • . BWT Barrier
  • . Campari Rus LLC
  • . Cherkizovo
  • . Coca-Cola
  • . Colgate-Palmolive
  • . Danone - Unimilk Group of Companies
  • . Denview limited
  • . Diageo
  • . DIXY Group
  • . Dr. Oetker
  • . EFES
  • . EFKO
  • . Ferrero Russia
  • . Fish union
  • . FM Logistic Vostok
  • . Friesland Campina
  • . Gradient
  • . Heineken
  • . Hochland Russland
  • . Hyperglobus
  • . Impex
  • . Jacobs Rus
  • . Johnson&Johnson
  • . Kellogg
  • . Kimberly-Clark
  • . L’Oreal
  • . Lenta
  • . Lindt & Sprungli (Russia)
  • . Lipetskpivo
  • . Luding Ltd
  • . Magnit
  • . Maria-Ra
  • . Mars
  • . Metro Cash& Carry
  • . Moet Hennessy Distribution
  • . Mon’delez Rus LLC
  • . Moscow Brewing Company
  • . National Meat Association
  • . Nestle Rossiya LLC
  • . NMGK
  • . O’KEY
  • . Omskvinprom
  • . Ostankino
  • . OZON
  • . Paulig
  • . PepsiCo
  • . Perfetti Van Melle
  • . Pernod Ricard Rouss
  • . Petelino TH LLC
  • . Procter&Gamble
  • . Productgarant
  • . Roust Russia
  • . RusBrand
  • . S.C.Johnson and Son
  • . SCA Hygiene Products Russia
  • . Schwarzkopf & Henkel
  • . SELGROS Cash&Carry
  • . SIMPLE
  • . SPLAT
  • . SunInBev
  • . Unilever SNG
  • . Union of alcohol production manufacturers
  • . Union of independent retail chains of Russia
  • . United Confectioners
  • . Valio
  • . Verniy
  • . X5 Retail Group N.V.

ECR Board of Directors


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