About ECR

ECR (Efficient Consumer Response) is a platform for cooperation and exchange of experience and best practices between manufacturers and retailers that combine their efforts to offer the consumer the best quality of goods and services, jointly forming demand, reducing costs throughout the supply chain and developing common standards for technological provision. ECR unites suppliers and retailers from 20 European countries.



"To promote mutual understanding between the supplier and the retailer, including the level of understanding business models - one of the main aims of ECR."
"We are glad that there is a platform on the Russian market in which suppliers and retailers share best practices in an atmosphere of trust and partnership. From mutual openness and willingness to cooperate, all the parties involved benefit: the supplier, the retailer and, ultimately, the consumer."
"Joint business planning, dialogue, mutual support and solution of problems that arise on both sides ultimately lead to better results for both retailer and suppliers. We invite our partners to move together in this direction. I believe that we should not miss the opportunity to make our interaction more effective for both parties."

ECR members

  • 57

    suppliers

  • 19

    retailers

  • 6

    associations

  • . Acort
  • . Auchan
  • . Azbuka Vkusa
  • . Bacardi
  • . Baltika Breweries
  • . Beiersdorf
  • . Billa
  • . Brown-Forman Rus LLC
  • . BWT Barrier
  • . Campari Rus LLC
  • . Cherkizovo
  • . Coca-Cola
  • . Colgate-Palmolive
  • . Danone - Unimilk Group of Companies
  • . Denview limited
  • . Diageo
  • . DIXY Group
  • . Dr. Oetker
  • . EFES
  • . EFKO
  • . Ferrero Russia
  • . Fish union
  • . FM Logistic Vostok
  • . Friesland Campina
  • . Gradient
  • . Heineken
  • . Hochland Russland
  • . Hyperglobus
  • . Impex
  • . Jacobs Rus
  • . Johnson&Johnson
  • . Kellogg
  • . Kimberly-Clark
  • . L’Oreal
  • . Lenta
  • . Lindt & Sprungli (Russia)
  • . Lipetskpivo
  • . Luding Ltd
  • . Magnit
  • . Maria-Ra
  • . Mars
  • . Metro Cash& Carry
  • . Moet Hennessy Distribution
  • . Mon’delez Rus LLC
  • . Moscow Brewing Company
  • . National Meat Association
  • . Nestle Rossiya LLC
  • . NMGK
  • . O’KEY
  • . Omskvinprom
  • . Ostankino
  • . OZON
  • . Paulig
  • . PepsiCo
  • . Perfetti Van Melle
  • . Pernod Ricard Rouss
  • . Petelino TH LLC
  • . Procter&Gamble
  • . Productgarant
  • . Roust Russia
  • . RusBrand
  • . S.C.Johnson and Son
  • . SCA Hygiene Products Russia
  • . Schwarzkopf & Henkel
  • . SELGROS Cash&Carry
  • . SIMPLE
  • . SPLAT
  • . SunInBev
  • . Unilever SNG
  • . Union of alcohol production manufacturers
  • . Union of independent retail chains of Russia
  • . United Confectioners
  • . Valio
  • . Verniy
  • . X5 Retail Group N.V.

ECR Board of Directors

  • Neil
    Sturrock
    President Russia, Ukraine, CIS
    PepsiCo
  • Jan
    Даннинг
    Executif President
    Магнит
  • Charlie
    Cappetti
    General Director, CIS
    Danone
  • Johannes
    Tholey
    Chief Executive Officer
    Auchan
  • Martin
    Schumacher
    Chief Executive Officer
    Metro C&C
  • Nikolay
    Petrov
    Chief Executive Officer
    Billa
  • Maher
    Batrouny
    General Director, Mars Wrigley Russia
    Mars Food
  • Igor
    Pletnyov
    Chief Executive Officer
    Dixy
  • Hossam
    Ashour
    General Director
    Mondelez
  • Vladimir
    Sorokin
    Chief Executive Officer
    Lenta
  • Martial
    Rolland
    CEO Russia&Eurasia
    Nestle
  • Armin
    Burger
    Chief Executive Officer
    O’KEY
  • Sotirios
    Marinidis
    The Vice President (Eastern Europe, Central Asia)
    Procter&Gamble
  • Igor
    Shekhterman
    CEO
    X5 Retail Group
  • JV
    Raman
    President Russia, Ukraine and Belarus
    Unilever
  • Alexey
    Popovichev
    Executive Director
    RusBrand

butterfly vs diamond concept

  • Butterfy

    The traditional partnership model between retailers and suppliers: representatives of different departments (for instance - category manager or IT specialist) do not communicate directly with each other, but through the agency or key account manager or buyer.

  • Diamond

    The model that is supported by ECR: experts in different areas cooperate and together work out solutions of business processes optimisation for the benefit of consumer.

Join ECR