About ECR

ECR (Efficient Consumer Response) is a platform for cooperation and exchange of experience and best practices between manufacturers and retailers that combine their efforts to offer the consumer the best quality of goods and services, jointly forming demand, reducing costs throughout the supply chain and developing common standards for technological provision. ECR unites suppliers and retailers from 20 European countries.



"To promote mutual understanding between the supplier and the retailer, including the level of understanding business models - one of the main aims of ECR."
"We are glad that there is a platform on the Russian market in which suppliers and retailers share best practices in an atmosphere of trust and partnership. From mutual openness and willingness to cooperate, all the parties involved benefit: the supplier, the retailer and, ultimately, the consumer."
"The customer's needs satisfaction is achieved with greater efficiency through the partnership interaction in which the best practices are exchanged."

ECR members

  • 56

    suppliers

  • 15

    retailers

  • 5

    associations

  • . Acort
  • . ALMECO
  • . Alvisa
  • . Auchan
  • . Azbuka Vkusa
  • . Bacardi
  • . Baltika Breweries
  • . Beiersdorf
  • . Billa
  • . Brown-Forman Rus LLC
  • . Campari Rus LLC
  • . Coca-Cola
  • . Colgate-Palmolive
  • . Danone - Unimilk Group of Companies
  • . Denview limited
  • . Diageo
  • . DIXY Group
  • . Dr. Oetker
  • . EFES
  • . EFKO
  • . Ferrero Russia
  • . Fish union
  • . FM Logistic Vostok
  • . Gradient
  • . Heineken
  • . Hochland Russland
  • . Hygiene Kinetics Products, LLC
  • . Hyperglobus
  • . Imperial Tobacco Sales and Marketing
  • . Jacobs Rus
  • . Johnson&Johnson
  • . JTI Marketing and Sales
  • . Kimberly-Clark
  • . Kraft Heinz
  • . L’Oreal
  • . Lenta
  • . Lindt & Sprungli (Russia)
  • . Lipetskpivo
  • . Luding Ltd
  • . Mareven Food Central
  • . Maria-Ra
  • . Mars
  • . Media Markt
  • . Metro Cash& Carry
  • . Moet Hennessy Distribution
  • . Mon’delez Rus LLC
  • . Moscow Brewing Company
  • . National Meat Association
  • . Nestle Rossiya LLC
  • . NEVA CHEESES
  • . O’KEY
  • . Olivier
  • . Omskvinprom
  • . OZON
  • . Paulig
  • . PepsiCo
  • . Pernod Ricard Rouss
  • . Petelino TH LLC
  • . Procter&Gamble
  • . Productgarant
  • . Roust Russia
  • . RusBrand
  • . S.C.Johnson and Son
  • . SCA Hygiene Products Russia
  • . Schwarzkopf & Henkel
  • . SELGROS Cash&Carry
  • . SIMPLE
  • . SPAR RUSSIA B. V.
  • . SunInBev
  • . Synergy Market
  • . TCHIBO
  • . Unilever SNG
  • . Union of independent retail chains of Russia
  • . United Confectioners
  • . Valio
  • . X5 Retail Group N.V.

ECR Board of Directors

  • Neil
    Sturrock
    President Russia, Ukraine, CIS
    PepsiCo
  • Jere
    Calmes
    Chief Executive Officer
    Metro C&C
  • Charlie
    Cappetti
    General Director, CIS
    Danone
  • Francois
    Remy
    Executif President
    Auchan
  • Svetlana
    Naumova
    Managing Director, Russia
    Diageo
  • Nikolay
    Petrov
    Chief Executive Officer
    Billa
  • Artashes
    Davtyan
    General Manager (Food)
    Mars
  • Sergey
    Belyakov
    General Director, VP
    Dixy
  • Hossam
    Ashour
    General Director
    Mondelez
  • Jan
    Dunning
    General Director
    Lenta
  • Martial
    Rolland
    CEO Russia&Eurasia
    Nestle
  • Miodrag
    Borojevic
    General Director
    O’KEY
  • Sotirios
    Marinidis
    The Vice President (Eastern Europe, Central Asia)
    Procter&Gamble
  • Igor
    Shekhterman
    CEO
    X5 Retail Group
  • JV
    Raman
    President Russia, Ukraine and Belarus
    Unilever
  • Ilya
    Lomakin-Rumyantsev
    Chairman
    Acort
  • Alexey
    Popovichev
    Executive Director
    RusBrand



butterfly vs diamond concept

  • Butterfy

    The traditional partnership model between retailers and suppliers: representatives of different departments (for instance - category manager or IT specialist) do not communicate directly with each other, but through the agency or key account manager or buyer.

  • Diamond

    The model that is supported by ECR: experts in different areas cooperate and together work out solutions of business processes optimisation for the benefit of consumer.