About ECR
ECR (Efficient Consumer Response) is a platform for cooperation and exchange of experience and best practices between manufacturers and retailers that combine their efforts to offer the consumer the best quality of goods and services, jointly forming demand, reducing costs throughout the supply chain and developing common standards for technological provision. ECR unites suppliers and retailers from 20 European countries.

"To promote mutual understanding between the supplier and the retailer, including the level of understanding business models - one of the main aims of ECR."

"Joint business planning, dialogue, mutual support and solution of problems that arise on both sides ultimately lead to better results for both retailer and suppliers. We invite our partners to move together in this direction. I believe that we should not miss the opportunity to make our interaction more effective for both parties."

"We are glad that the Russian market has a convenient platform for the effective dialogue between manufacturers and retailers. The world we want tomorrow starts with how we do business today. By collaborating within ECR, we are not only shaping the consumer experience of tomorrow, but together also strive to be closer to the consumer today, tomorrow and every day."
ECR members
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57
suppliers
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19
retailers
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6
associations
- . Acort
- . Auchan
- . Azbuka Vkusa
- . Bacardi
- . Baltika Breweries
- . Beiersdorf
- . Billa
- . Brown-Forman Rus LLC
- . BWT Barrier
- . Campari Rus LLC
- . Cherkizovo
- . Coca-Cola
- . Colgate-Palmolive
- . Danone
- . Denview limited
- . Diageo
- . DIXY Group
- . Dr. Oetker
- . EFES
- . EFKO
- . Ferrero Russia
- . Fish union
- . FM Logistic Vostok
- . Friesland Campina
- . Gradient
- . Heineken
- . Hochland Russland
- . Hyperglobus
- . Impex
- . Jacobs Rus
- . Johnson&Johnson
- . Kellogg
- . Kimberly-Clark
- . L’Oreal
- . Lenta
- . Lindt & Sprungli (Russia)
- . Lipetskpivo
- . Luding Ltd
- . Magnit
- . Maria-Ra
- . Mars
- . Metro Cash& Carry
- . Moet Hennessy Distribution
- . Mon’delez Rus LLC
- . Moscow Brewing Company
- . National Meat Association
- . Nestle Rossiya LLC
- . NMGK
- . O’KEY
- . Omskvinprom
- . Ostankino
- . OZON
- . Paulig
- . PepsiCo
- . Perfetti Van Melle
- . Pernod Ricard Rouss
- . Petelino TH LLC
- . Procter&Gamble
- . Productgarant
- . Roust Russia
- . RusBrand
- . S.C.Johnson and Son
- . SCA Hygiene Products Russia
- . Schwarzkopf & Henkel
- . SELGROS Cash&Carry
- . SIMPLE
- . SPLAT
- . SunInBev
- . Unilever SNG
- . Union of alcohol production manufacturers
- . Union of independent retail chains of Russia
- . United Confectioners
- . Valio
- . Verniy
- . X5 Retail Group N.V.
ECR Board of Directors
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David
ManziniPresident Russia & Belorussia, Ukraine, Caucasus and Central Asia
PepsiCo -
Jan
DunningExecutif President
Магнит -
Charlie
CappettiGeneral Director, CIS
Danone -
Ivan
MartinovichCEO of AUCHAN Retail Russia
Auchan -
Martin
SchumacherChief Executive Officer
Metro C&C -
Nikolay
PetrovChief Executive Officer
Billa -
Maher
BatrounyGeneral Director, Mars Wrigley Russia
Mars Food -
Vyacheslav
SultanovChief Executive Officer
Dixy -
Hossam
AshourGeneral Director
Mondelez -
Vladimir
SorokinChief Executive Officer
Lenta -
Martial
RollandCEO Russia&Eurasia
Nestle -
Armin
BurgerChief Executive Officer
O’KEY -
Igor
ShekhtermanCEO
X5 Retail Group -
Regina
KuzminaPresident Russia, Ukraine and Belarus
Unilever -
Alexey
PopovichevExecutive Director
RusBrand
butterfly vs diamond concept
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Butterfy
The traditional partnership model between retailers and suppliers: representatives of different departments (for instance - category manager or IT specialist) do not communicate directly with each other, but through the agency or key account manager or buyer.
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Diamond
The model that is supported by ECR: experts in different areas cooperate and together work out solutions of business processes optimisation for the benefit of consumer.